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DTSTART;TZID=America/Chicago:20210427T160000
DTEND;TZID=America/Chicago:20210427T180000
DTSTAMP:20260406T100335
CREATED:20210406T183759Z
LAST-MODIFIED:20210406T183952Z
UID:2656-1619539200-1619546400@amamadison.org
SUMMARY:Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears
DESCRIPTION:Join content expert Andy Crestodina\, as we explore ways to consider your audience’s needs as part of your data-driven strategy.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.” \nThe virtual session begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \nAbout the Presentation \nMarketing is empathy. Digital marketing is about data-driven empathy. The job is to use clues\, reports and tests to find what our audience needs and serve it to them quickly. But the problem is that there’s just too much data out there. So the trick is to use the right data to find the best insights fast. \nWhen people think of your brand\, what do they want to know? \nWhich of your pages is least satisfying? Why? \nWhat information needs are you ignoring? \nThe trick is to listen to your audience through your reports\, then take the actions that make your visitors happier …because you care. That’s what empathy is all about. \n\nAbout the Speaker\n\n\n\n\n\nAndy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media\, an award-winning 40-person digital agency in Chicago. Over the past 20 years\, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/data-driven-empathy-7-hidden-sources-of-your-visitors-hopes-and-fears/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/04/AMA-April-Andy-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210413T120000
DTEND;TZID=America/Chicago:20210413T130000
DTSTAMP:20260406T100335
CREATED:20210311T190902Z
LAST-MODIFIED:20210311T190902Z
UID:2641-1618315200-1618318800@amamadison.org
SUMMARY:Connecting the Dots in 2021: Consumer Obsessed Design and Marketing
DESCRIPTION:Learn how the right research will let you go beyond the “what”\, to the “why”\, and uncover unique opportunities for growth.\n\n\n\n\n\nAbout this Event\n\n\nConsumer mindset and behaviors are changing. Are you keeping pace and planning for what’s next? \nLearn how to tap into what’s changing in the marketplace by listening to consumers and learning from their behaviors. \nIn this AMA Madison Signature Speaker Series event\, Kelli Betsinger\, Decision Point Research & Branding Consultant\, will share how layering consumer research with fundamental approaches to behavioral design will let you develop a more insightful marketing strategy. \nAttendees will learn: \n\nKey questions companies are considering in today’s marketplace\nHow consumer and behavioral research can get at the real life\, and at times\, illogical actions and motivations of consumers\nHow to get beyond the data to the “why’ and “”so what”” for marketing strategy”\n\nDoing the right research will let you go beyond the “what” and to the “why” to identify unique opportunities for growth\, especially in these uncertain times. \n\n\nAbout the Speaker\nKelli Betsinger – Decision Point Research & Branding Consultant \nStarting on the frontlines of ad agency work in research\, writing and account management\, Kelli transitioned to medical research and now\, for the past 6 years has combined her passion for marketing and research in her current role. \nDecision Point is known for innovative\, custom research\, focused on growth and client success. As a part of the Decision Point team\, Kelli has spearhead quantitative and qualitative research that spans B2B\, B2C and membership organizations across many industries including top consumer products goods\, financial and healthcare organizations. \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/connecting-the-dots-in-2021-consumer-obsessed-design-and-marketing/
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/03/April-SSS-AMA-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210330T160000
DTEND;TZID=America/Chicago:20210330T170000
DTSTAMP:20260406T100335
CREATED:20210308T164247Z
LAST-MODIFIED:20210308T164632Z
UID:2630-1617120000-1617123600@amamadison.org
SUMMARY:Google Analytics Simplified: Quickly Find the Strategic Answers You Need
DESCRIPTION:Google Analytics can be complex. Learn how to navigate this powerful free tool to understand your website and gain actionable insights.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on March 30th when Kyle Akerman of Akerman Analytics will simplify Google Analytics and explain how to find the information attendees need. \nThe virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nGoogle Analytics is a powerful free tool that tracks how people find your website\, what pages they view\, and what actions they take on your site. But Google Analytics is also REALLY complex. \nIn this presentation\, you will learn the following fundamentals to help you get more out of Google Analytics in less time: \n\nHow to set up Google Analytics on your website\nWhat types of data Google Analytics collects and how it is collected\nWhat to do BEFORE you open your Google Analytics\nHow data is organized within Google Analytics reports\nThe top reports to get you started\nBusiness questions that can be answered using Google Analytics\n\n\nAbout the Speaker\n\n\n\nKyle Akerman is a Google Analytics Consultant in Chicago who loves helping marketers find data insights that lead to smarter business decisions. \nKyle’s goal is to help businesses do better measurement marketing. \nFor fun\, Kyle DJs for Chicago community radio station CHIRP Radio (CHIRPradio.org) and WCXP-LP 107.1 FM). Kyle also loves improv and stand-up comedy. \nFor bite-sized Google Analytics tips\, you can sign up for Kyle’s weekly Analytics Email Newsletter. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n  \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/google-analytics-simplified-quickly-find-the-strategic-answers-you-need/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/03/CraftMarketing-Banner-March-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210309T120000
DTEND;TZID=America/Chicago:20210309T130000
DTSTAMP:20260406T100335
CREATED:20210218T201145Z
LAST-MODIFIED:20210218T201234Z
UID:2610-1615291200-1615294800@amamadison.org
SUMMARY:Using PPC to Fill the Top of the Funnel
DESCRIPTION:Research and target new customers that will come back and convert.\n\n\n\n\n\nAbout this Event\n\n\nSearch can only capitalize on the demand that is already out there. If you are maximizing the reach from all the keywords you want to target\, but want even more search traffic\, you are going to have to work on creating the demand yourself. \nThis talk will showcase how to research and target new customers that will come back and convert. \nJoin this AMA Signature Series Speaker event to learn how to build awareness campaigns in YouTube\, Facebook\, LinkedIn\, and Quora. \n\n\nAbout the Speaker\nMartinez is the Director of Client Strategy for Clix Marketing\, and one half of the Paid Media Pros YouTube channel. While he is hands-on in all aspects of PPC\, his true passions lie in display\, remarketing\, audiences\, and YouTube. \nHe is a regular contributor to Search Engine Land\, Marketing Land\, and WordStream. He has also written for Social Media Examiner\, PPC Hero\, SEMrush\, Unbounce\, Leadpages\, Optmyzr\, and AdStage. He has hosted webinars for SEMrush\, Unbounce\, Quora and Microsoft Ads. \nHe regularly speaks at conferences such as SMX (Advanced\, Munich\, East\, West)\, HeroConf\, Pubcon (Pro\, Florida\, Austin)\, SMXL\, SEMPO\, and more. Finally\, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2020. \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/using-ppc-to-fill-the-top-of-the-funnel/
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/02/March2021-PPC-SSS-Banner.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210223T160000
DTEND;TZID=America/Chicago:20210223T170000
DTSTAMP:20260406T100335
CREATED:20210205T210910Z
LAST-MODIFIED:20210205T210928Z
UID:2586-1614096000-1614099600@amamadison.org
SUMMARY:Using Content to Create a Digital Twin of your Sales Team
DESCRIPTION:About this Event \n\n\n\n\nImprove Your B2B Marketing by Creating a “Digital Twin” of your Sales Team \nGreg Mischio\, Winbound\, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. \nManufacturing firms create a “digital twin” of a machine or process to improve performance and quality. Greg’s presentation will demonstrate how marketers can use this approach to broaden their reach and improve sales. It will include insights on: \n\nIntegrating your sales team into your content marketing approach\nCreating the most effective piece of content for each stage of the customer journey\nUsing content to create “referral” sources\, much like your sales team does\n\n  \n\n\nAbout the Speaker\nGreg Mischio is the Owner and Founder of Winbound\, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach\, creating content that’s mapped to the customer journey and marketing for distribution via search\, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple-digit increases in traffic and leads. \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/using-content-to-create-a-digital-twin-of-your-sales-team/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/02/Greg-CM-Feb-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210209T083000
DTEND;TZID=America/Chicago:20210209T093000
DTSTAMP:20260406T100335
CREATED:20210120T154335Z
LAST-MODIFIED:20210125T193902Z
UID:2574-1612859400-1612863000@amamadison.org
SUMMARY:Email Tips You Need To Know To Get Ahead In 2021
DESCRIPTION:Learn easy tips to follow to make your email marketing campaigns hit home and get you ahead of your competition in 2021.\n\n\n\n\n\nAbout this Event\n\n\nBy 2023 there will be an expected 4.3 billion global email users – about half the world’s population. Additionally\, 2020 saw major increases in the amount of emails sent each day\, especially given the massive growth in remote work. \nWith so much change and market upheaval across industries\, how do you know if your email marketing strategies are driving success? Join Jay for 60 minutes that will have a huge impact on your EMAIL MARKETING ROI in 2021. Find out what has changed for B2B and B2C marketers and how you can leverage those changes to your advantage\, today. \nAttendees will learn: \n\nThe exact time and day to send emails for maximum impact\, including a deep dive into my “best days to email” calendar.\n\n\nKnow and understand the power of subject lines and how they increase open rates.\n\n\nUse personalization\, emojis and interactive design to capture specific demographic audiences and drive huge performance.\n\n\nMake A/B split testing more successful.\n\nThis is exactly what Jay Schwedelson\, President and CEO of Worldata\, will be discussing during this session of the AMA Madison Signature Speaker Series. \nJoin us February 9 at 8:30am CST to participate in this virtual event. \n\n\nAbout the Speaker\nJay Schwedelson is the President and CEO of Worldata\, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. He also founded SubjectLine.com\, the #1 free subject line rating tool. SubjectLine.com is ranked in the top 1% of all websites worldwide\, according to Alexa rankings\, and Jay uses his knowledge in this space to guide marketers across industries in how to implement impactful email marketing that matters. \nA seasoned speaker and presenter\, Schwedelson’s recent virtual session on critical email marketing techniques at INBOUND 2020 drew in over 3\,000 attendees and received a session rating of 4.9 out of 5. \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/email-tips-you-need-to-know-to-get-ahead-in-2021/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/01/SSS-AMA-Feb2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210126T160000
DTEND;TZID=America/Chicago:20210126T170000
DTSTAMP:20260406T100335
CREATED:20201222T154000Z
LAST-MODIFIED:20210105T151555Z
UID:2545-1611676800-1611680400@amamadison.org
SUMMARY:Learn How to Thrive - and Survive - as a One (Wo)Man Marketing Department
DESCRIPTION:Being a one-person marketing department can be challenging. Learn helpful\, real-life strategies on how to thrive as a one person team.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on January 26\, 2021 when Edessa Polzin of Web Courseworks presents ‘Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide.‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nIf you are a one-person marketing department\, chances are you feel like you are being pulled in many directions. All day. Every day. There are seven million things to juggle\, eight hundred deadlines to beat\, and two dozen campaigns to plan\, track\, and measure. And yet\, the rest of the company thinks you have everything under control. Your coworkers and the executive team only see the fruits of your marketing labor. They’re probably not aware of the tedious and multifaceted process of planting\, watering\, fertilizing\, weeding\, and pruning the tree that created said fruit. \nAs a marketer in the software-as-a-service (SaaS) industry\, Edessa Polzin will share helpful\, real-life strategies. She wants attendees to not only survive\, but THRIVE in a one (wo)man marketing department. So gather ’round the Snapchat children\, bring your branded pens and notepads\, and let’s get SaaSy! \n\n\nAbout the Speaker\n\nEdessa is an experienced sales & marketing manager at Web Courseworks. She specializes in pre-sales tech engineering. She helps the sales team navigate complex proposals and convert technical information and rational analysis into completed sales. She collaborates with the sales and marketing team to achieve the company’s goals\, while having a few laughs in the process. \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/learn-how-to-thrive-and-survive-as-a-one-woman-marketing-department/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/12/CraftMarketing-Jan-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210112T110000
DTEND;TZID=America/Chicago:20210112T120000
DTSTAMP:20260406T100335
CREATED:20201222T154349Z
LAST-MODIFIED:20201222T154556Z
UID:2547-1610449200-1610452800@amamadison.org
SUMMARY:Level up your website SEO and Digital Marketing - Tools and Tips
DESCRIPTION:Learn simple benchmarks\, tools for assessment\, and ways to get more sophisticated with digital marketing across different channels.\n\n\n\n\n\nAbout this Event\n\n\nThere’s over 8\,000 martec solutions to choose from. But where do you start? \n\nWhich free tools actually offer value?\nWhich paid services are worthy of your limited budget?\nWhat technology do other marketers use?\n\nThis is exactly what Vince Rose\, Director of Digital Marketing and CRM Solutions at Earthling Interactive\, will be discussing during this session of the AMA Madison Signature Speaker Series. \nJoin us January 12 at 12:00pm CST to participate in this virtual event. \nDuring the session\, Rose will walk through where to start and where you can go with your SEO\, digital marketing & CRM (Customer Relationship Management) system\, using free and paid tools. \nAttend to learn: \n\nDigital Marketing tools and how to best use them\n Free and paid tools to improve your SEO\nWays to use a CRM to curate more relevant content for customers of your site\n\nRegister today and get a handle on the necessary tools to improve SEO\, CRM and other digital marketing systems. \n  \n\n\nAbout the Speaker\n\n\nVince Rose is the Director of Digital Marketing and CRM Solutions at Earthling Interactive where he leads the Digital Marketing and CRM Solutions group who provide development and management of SEO\, HubSpot\, Sharpspring\, Salesforce and Pardot for clients like Trimble\, Filene\, and the Concourse Hotel. Prior to Earthling Interactive\, he was the Technical Team Manager at the Division of Information Technology at UW-Madison implementing the technical pieces of their marketing campaigns and eCommerce for 10 years. Over the past 25 years he has always been involved with the technical pieces of marketing communications for clients like Trimble\, Filene\, Spectrum Brands\, American Girl\, New Balance\, Land Rover North America\, and many higher education customers. \n\n\n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/2547/
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/12/AMA-Jan-Event-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201215T150000
DTEND;TZID=America/Chicago:20201215T160000
DTSTAMP:20260406T100335
CREATED:20201130T154110Z
LAST-MODIFIED:20201130T155420Z
UID:2530-1608044400-1608048000@amamadison.org
SUMMARY:2020 Marketing In Review: What Worked (and What Didn't)
DESCRIPTION:Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020.\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on December 15\, 2020 when we host a panel discussion on “2020 in Review: What Worked (and What Didn’t).” \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nDid anything work right in 2020? \nYes and no. Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020. Whether you’re a B2B\, B2C or Non-Profit marketers\, this is a chance to share with the community. \n  \n\n\nAbout the Speaker\n\n\nAnyone can participate\, time provided. If you want to share with the Craft Marketing group\, be sure to tell us about one thing that worked well for you\, and one thing that didn’t work so well. You can share a slide or two if you’re so inclined. \nWe’ll be inviting many of our past presenters to attend and share some thoughts\, but this is really open to everyone. As people enter the event\, just raise your hand to share your thoughts and we’ll put you in the queue. (Your presentation time may be limited based on participation.) \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/2020-marketing-in-review-what-worked-and-what-didnt/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/11/Craft-December-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201118T063000
DTEND;TZID=America/Chicago:20201118T070000
DTSTAMP:20260406T100335
CREATED:20201028T135401Z
LAST-MODIFIED:20201028T135534Z
UID:2511-1605681000-1605682800@amamadison.org
SUMMARY:Marketing Career Development Coffee - Expanding the Job Search
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: Job Searching\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, AMA Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \n  \n\n\nAbout the Presentation\n\n\nBranching Out: Expanding Beyond Your Geography or Industry \nCareer growth can take you further afield geographically\, especially during these times of work-from-home (WFH) when more hiring managers are amenable to remote workers. And with the disruption in the job market caused by the pandemic\, more workers are being forced to expand a job search into different industries. \nIn this short presentation\, you’ll learn: \n\nHow to best navigate these realities\nHow to effectively expand your job search\n\n\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee-expanding-the-job-search/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/10/CareerDevelopment-Nov18.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201117T150000
DTEND;TZID=America/Chicago:20201117T160000
DTSTAMP:20260406T100335
CREATED:20201028T135154Z
LAST-MODIFIED:20201028T135541Z
UID:2507-1605625200-1605628800@amamadison.org
SUMMARY:Salesperson 2.0: Leveraging Podcasting and Digital Marketing
DESCRIPTION:Discover how to use new digital marketing tools to reach prospects and expand your influence.\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on November 17th. We’ll conduct a live podcasting session with Chris Luecke\, host of the podcast and video series\, Manufacturing Happy Hour. The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \n\n\n\nAbout the Presentation\n\n\nAt our Craft Marketing program\, we’ll interview Chris in the same way he’s interviewed many thought leaders in the manufacturing industry for his Manufacturing Happy Hour. We’ll find out how Chris\, a sales representative for Rockwell Automation\, has followed the lead of Industry 4.0 and applied it to his own craft. He’s used new digital marketing tools to reach prospects and expand his influence. Beyond his sales strategy\, Chris will also share some insights on creating a successful podcast. \n\n\n\nAbout the Speaker\n\nChris Luecke is a Podcaster\, Marketer\, and self-proclaimed “Media Maverick” in the industrial automation and manufacturing industry. As the host of the podcast and video series\, Manufacturing Happy Hour\, Chris interviews leaders in the industrial sector to simplify and explore the latest manufacturing trends and technologies. Originally from St. Louis\, Missouri\, Chris now lives in San Francisco\, California\, where he serves equipment manufacturers in the high-tech space as an Account Executive for Rockwell Automation. When he’s not working or podcasting\, you can typically find him on the slopes\, at a punk rock club\, or enjoying a good craft beer. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/salesperson-2-0-leveraging-podcasting-and-digital-marketing/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/10/Nov-Craft-Banner-Sales-Chris.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201111T063000
DTEND;TZID=America/Chicago:20201111T070000
DTSTAMP:20260406T100335
CREATED:20201028T134833Z
LAST-MODIFIED:20201028T134833Z
UID:2504-1605076200-1605078000@amamadison.org
SUMMARY:Marketing Career Development Coffee - Building Connections
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: Building Connections\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, AMA Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \nUpcoming Topics: 11/18 – Branching Out: Expanding Beyond Your Geography or Industry \n\n\nAbout the Presentation\n\n\nConnections: Growing\, Making and Leveraging Connections for Career Next Steps \nYou want to grow in your career or find the next opportunity. For many successful individuals their connections prove to be instrumental to career growth. \nIn this short presentation\, you’ll learn: \n\nHow to establish\, grow and optimize your connections to achieve your career growth goals.\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee-building-connections/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/10/CareerDevelopment-Connections-Nov11.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201027T160000
DTEND;TZID=America/Chicago:20201027T170000
DTSTAMP:20260406T100335
CREATED:20200827T153612Z
LAST-MODIFIED:20200827T153717Z
UID:2404-1603814400-1603818000@amamadison.org
SUMMARY:How to Build a LinkedIn Profile that Attracts Jobs\, Leads & Joy
DESCRIPTION:LinkedIn is more than just a job database – it’s a networking powerhouse. Learn how to optimize your profile for leads and recruiters!\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on October 27th\, when Jared J. Wiese of Profiles That POP!™ presents “How to Build a LinkedIn Profile that Attracts Jobs\, Leads & Joy.” The virtual presentation begins at 4 p.m. \nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nLinkedIn is so much more than a JOBS database! Research shows that up to 97% of recruiters use LinkedIn to vet candidates. And 92% of B2B marketers leverage LinkedIn over all other social platforms for LEADS. Why? Because cold calls and hard sales don’t work! And yet\, some are on LinkedIn just for the JOY of it! \nWhatever your goal is on LinkedIn\, you’ve got seconds to get found and make an impact! Do it right\, and your efforts will carry over to Google. Do it wrong\, and you’re invisible in a sea of 675 MILLION! Jared will show you how to ATTRACT your audience on LinkedIn and get real results. \n  \n\n\nAbout the Speaker\nJared J. Wiese is the founder of #ProfilesThatPOP.com!™ He has amassed 82\,000 followers on LinkedIn with his frequent tips and win-win style. #ProfilesThatPOP.com!™ provides LinkedIn optimization for business lead generation\, LinkedIn and résumé writing for job seekers\, and hourly career coaching for both audiences. Watch the opportunities roll in as you attract JOBS\, LEADS\, and JOY!\n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/how-to-build-a-linkedin-profile-that-attracts-jobs-leads-joy/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/08/CraftMarketing-October-2020.jpeg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201021T073000
DTEND;TZID=America/Chicago:20201021T080000
DTSTAMP:20260406T100335
CREATED:20200911T165437Z
LAST-MODIFIED:20200911T165437Z
UID:2448-1603265400-1603267200@amamadison.org
SUMMARY:Marketing Career Development Coffee - LinkedIn Profile Tips
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: LinkedIn Profile Tips\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \nAbout the Presentation \n\n\nLinkedIn Profile Tips: Your LinkedIn Profile – Your Personal Brand “Site” \nLinkedIn is much more detailed than your typical resume. It is also viewed by human and algorithm “eyes.” \n\nIn this short presentation\, you’ll learn what to leave out\, what to include and answers to commonly asked questions\nAn easy to use resume worksheet will be sent to those in attendance\n\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n\n\n\n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee-linkedin-profile-tips/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/09/career-coffee-1021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201014T073000
DTEND;TZID=America/Chicago:20201014T080000
DTSTAMP:20260406T100335
CREATED:20200911T165151Z
LAST-MODIFIED:20200911T165151Z
UID:2443-1602660600-1602662400@amamadison.org
SUMMARY:Marketing Career Development Coffee - Resume Tips
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: Resume Tips\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \nUpcoming Topics \n\n10/21 – LinkedIn Profile Tips: Your LinkedIn Profile – Your Personal Brand “Site”\n\n  \n\n\nAbout the Presentation\n\n\nResume Tips: Your Resume as a Thumbnail Image of Your Brand \nJust like a logo\, name\, tagline\, and sound can help identify a brand\, a resume can help to identify you. In this short presentation: \n\nYou’ll learn what to leave out\, what to include and answers to commonly asked questions\nA resume worksheet will be sent to those in attendance\n\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n\n\n\n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee-resume-tips/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/09/Career-Coffee-1014.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201007T073000
DTEND;TZID=America/Chicago:20201007T080000
DTSTAMP:20260406T100335
CREATED:20200911T164833Z
LAST-MODIFIED:20200911T165213Z
UID:2440-1602055800-1602057600@amamadison.org
SUMMARY:Marketing Career Development Coffee
DESCRIPTION:Take a quick coffee break with Wisconsin AMA Chapters to enhance your personal marketing know-how. This week’s topic: Personal Branding\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison\, Milwaukee and AMA Northeast Wisconsin are thrilled to launch a coffee talk event series hosted by Big Shoes Network’s Martha Carrigan. This series will provide short webinars (15 minutes of content and 15-20 minutes of Q&A) with content about personal branding\, job searches\, recruiting\, LinkedIn\, and other career-development insights that are vital to marketers now. \nWe hope you will join us for fun\, learning\, and prizes! \nUpcoming Topics \n\n10/14 – Resume Tips: Your Resume as a Thumbnail Image of Your Brand\n10/21 – LinkedIn Profile Tips: Your LinkedIn Profile – Your Personal Brand “Site”\n\n  \n\n\nAbout the Presentation\n\n\nIf you were your own client\, you’d begin a brand update by auditing what’s already in place. Refine your own personal brand by starting with a personal audit. In this short presentation: \n\nWe’ll focus on items most people generalize / leave out of personal brand tools that companies/hiring managers seek.\nA personal brand audit worksheet will be sent to those in attendance\n\n\nAbout the Host\n\n\nMartha Carrigan is the Chairman & CEO of Big Shoes Network (BSN). She enjoys strategic marketing and business development. She connects creative talent with opportunities and coaches others on the ‘next steps’ of their professional and personal pursuits. (Her less fun roles: operations and paying bills – but loves to check off those boxes). An often-requested presenter at colleges and professional groups\, Martha speaks about creative\, employment and career-related topics. To her\, there’s nothing more motivating than hearing\, “I found my job through Big Shoes!” \n\n\n\n\n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-career-development-coffee/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/09/Career-Coffee-1007.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200929T160000
DTEND;TZID=America/Chicago:20200929T170000
DTSTAMP:20260406T100335
CREATED:20200827T150354Z
LAST-MODIFIED:20200827T150354Z
UID:2397-1601395200-1601398800@amamadison.org
SUMMARY:Delivering Low-Cost\, High-Impact Marketing for Nonprofits
DESCRIPTION:Learn from a case study on creative marketing tactics the Madison Reading Project has used to expand their reach and impact.\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on September 29th when Rowan Childs\, founder of the Madison Reading Project\, will share her insights about building a successful nonprofit. Many underserved local children can enjoy reading books at home\, thanks to this literacy-based nonprofit. \nThe free virtual presentation begins at 4 p.m. with networking.\nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nMarketing continues to play a critical role in growing the nonprofit’s reach for new partners\, volunteers and donors. \nMadison Reading Project started as a pilot program in 2014 with a $1000 seed donation. Organizers started with 100 books at one location\, working with 30 children. Since then\, the nonprofit has grown to work with thousands of children\, over 100 community partners\, and has distributed over 150\,000 books. \nLearn what type of creative marketing they used and still do today to get the word out and build awareness. \nAbout the Speaker \n\nRowan Childs\, Founder & Executive Director \nRowan shared with AMA the inspiration that led to her founding MRP. \n“As a mother of two children\, I know how important reading is for kids and adults and how it can also be a struggle. For many kids in our area\, a home library isn’t a choice. Over two thirds of children living in poverty do not have books at home. I was alarmed by this statistic and in 2013 I founded Madison Reading Project to address the low literacy rates among underserved children. \n“Our nonprofit has flourished with our hard work to provide quality books and literacy programming. We have been boosted by community support and is a testimony to the hard work and love we have dedicated. There is a huge need out there for even more kids to get their hands on quality books and literacy support.” \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/delivering-low-cost-high-impact-marketing-for-nonprofits/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/08/September-Craft-Marketing-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200924T030000
DTEND;TZID=America/Chicago:20200924T130000
DTSTAMP:20260406T100335
CREATED:20200708T232516Z
LAST-MODIFIED:20200820T140456Z
UID:2252-1600916400-1600952400@amamadison.org
SUMMARY:AMA Annual Conference – Renew with Intention
DESCRIPTION:The marketing landscape has been forever altered. Make sure you emerge stronger than before. \n\n\n\n\n\n  \n\n\nAbout this Event\n\n\nAttend AMA Madison Renew to reawaken your marketing plans and sales strategies with new thinking\, new tactics\, and new ways to execute effectively. \nThis one-day\, virtual conference is filled with 12+ sessions tailored to help you deepen your roots\, strengthen your position as a marketer\, and grow to new heights. \nRegistered attendees will have access to video recordings of sessions following the event. \n \nView Details \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/ama-annual-conference-renew-with-intention/
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/amamad_2020-annual-conference_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200825T110000
DTEND;TZID=America/Chicago:20200825T120000
DTSTAMP:20260406T100335
CREATED:20200731T181344Z
LAST-MODIFIED:20200731T181420Z
UID:2359-1598353200-1598356800@amamadison.org
SUMMARY:Give Me Some Credit! The Great\, Maddening World of Marketing Attribution.
DESCRIPTION:Brush up on or learn the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models.\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on August 25th when Chris Hofmann presents\, “Give Me Some Credit! The Wonderful\, Maddening World of Marketing Attribution.” He’s the Vice President of Digital Services at SeQuel Response\, Inc.The virtual presentation begins at 4 p.m. Thanks to Winbound\, our sponsor. \nAttend this online presentation to bone up on the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models. You’ll learn about attribution tools at your disposal\, and ways you can evolve your company’s or agency’s approach to more accurately assign credit to marketing channels for your campaigns. \nAvinash Kaushik\, Digital Marketing Evangelist at Google and author of the influential analytics blog\, Occam’s Razor\, once quipped\, “The only use for last-click attribution now is to get you fired. Avoid it.” Yet marketers continue to use it and keep their jobs. Why? Because marketing attribution is one of the most challenging and misunderstood disciplines of our profession. \nIn many ways\, marketing attribution remains the “holy grail” of marketing. If you “seek the grail\,” you won’t want to miss this event! \nAbout the Speaker\nChris Hofmann is VP of Digital Services at SeQuel Response\, a direct mail and digital direct response agency based in Minneapolis with offices in Madison. SeQuel Response has been named to the Inc. 5000 list of fastest-growing companies and made the Minneapolis/Saint Paul Business Journal’s Fast 50 list as one the fastest-growing private companies in the state. Chris is a University of Wisconsin graduate with more than 20 years of experience in marketing both on the client and agency sides of the business. \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/give-me-some-credit-the-great-maddening-world-of-marketing-attribution/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/AugustCraftMarketing.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200728T110000
DTEND;TZID=America/Chicago:20200728T120000
DTSTAMP:20260406T100335
CREATED:20200708T232216Z
LAST-MODIFIED:20200708T232601Z
UID:2249-1595934000-1595937600@amamadison.org
SUMMARY:Using LinkedIn to Help Grow Your Business
DESCRIPTION:Learn important LinkedIn changes that will help you grow your business & your personal brand from a nationally recognized LinkedIn expert. \n\n\n\n\n\n\n\n\n\n\n\nAbout this Event\n\n\nLearn how to amplify your personal brand and create brand awareness for your business with Wayne Breitbarth\, a nationally recognized Linkedin expert and popular presenter. He will share his insights at the July 28 virtual Craft Marketing event. \nBesides learning about the latest Linkedin changes and effective marketing strategies\, attendees also will have a chance to win some fantastic gifts. Wayne is giving away a free one-on-one virtual Linkedin consultation (could be personal or corporate) with a $197 value\, and three signed books. Wow! \nRegister today for the online event that begins at 4 p.m. \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/using-linkedin-to-help-grow-your-business/
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/July-Craft-Marketing.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180313T063000
DTEND;TZID=America/Chicago:20180313T080000
DTSTAMP:20260406T100335
CREATED:20180303T212046Z
LAST-MODIFIED:20180303T212352Z
UID:789-1520922600-1520928000@amamadison.org
SUMMARY:LinkedIn for Business: What's New for Corporate Marketing in 2018
DESCRIPTION:Join us Tuesday\, March 13 for our Signature Speaker Series featuring Wayne Breitbarth! Wayne—CEO of Power Formula LLC and internationally-recognized industry leader in LinkedIn training\, marketing\, and consulting—will provide a detailed review of the most important changes that have taken place since Microsoft’s acquisition of LinkedIn in the area of corporate marketing. \nIf you manage your organization’s LinkedIn page\, or just want to know more about the platform in general\, this presentation is for you! Wayne’s presentation will help you: \n– Learn the best practices for Company and Showcase pages \n– Understand upcoming changes to LinkedIn Groups \n– Compare and contrast paid LinkedIn marketing opportunities
URL:https://amamadison.org/event/linkedin-business-whats-new-corporate-marketing-2018/
LOCATION:Best Western Plus InnTowner\, 2424 University Avenue\, Madison\, 53726\, United States
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END:VCALENDAR