BEGIN:VCALENDAR VERSION:2.0 PRODID:-//American Marketing Association - Madison, WI Chapter - ECPv6.15.18//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:American Marketing Association - Madison, WI Chapter X-ORIGINAL-URL:https://amamadison.org X-WR-CALDESC:Events for American Marketing Association - Madison, WI Chapter REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20200308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20201101T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20210314T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20211107T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20220313T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20221106T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20230312T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20231105T070000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220926T173000 DTEND;TZID=America/Chicago:20220926T193000 DTSTAMP:20260405T144012 CREATED:20220909T220542Z LAST-MODIFIED:20220909T221127Z UID:3439-1664213400-1664220600@amamadison.org SUMMARY:Inclusive Marketing to Create a Sense of Belonging DESCRIPTION:“Marketing has the power to make a difference.” Learn how to create a sense of belonging for EVERYONE!\n\n\n\n\n\nAbout this event\n\n\n\nDEI\, BIPOC\, AANHPI\, LGBTQ+ and PLWD are all acronyms marketers should be familiar with and strive to include in marketing. Please don’t worry if you don’t know what they all mean\, that’s what this session will explain. \nWe will explore the world of inclusion through our Six Senses and don’t worry if you have a fragrance sensitivity. \nBring your questions and your stories to discover how bringing YOUR full self to work is a part of creating a safe space. We will discover groups you belong to and dive into the AMA’s DEI Pledge: “We believe marketing has the power to make a difference. \nAs innovators\, strategizers\, ambassadors and storytellers\, we shape narratives that communicate value\, create meaning\, and establish societal norms.” Let’s create a sense of belonging for EVERYONE! \nRegister soon–limited in-person availability! The event begins on Monday\, September 26th at 5:30 p.m. CST with networking. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6 p.m. CST. AMA Madison Members are free\, non-members are only $5. \nMany thanks to our Craft Marketing Sponsors\, Winbound\, for coordinating this exciting event\, Garth’s Brew Bar for hosting\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nLisa Koenecke \nLisa has given a TEDx Talk\, authored Be an Inclusion Ally: ABCs of LGBTQ+\, and earned her Diversity & Inclusion Certification from Cornell University. She has presented in all 50 states and internationally. Her passion is saving lives\, one ALLY at a time. She is President-Elect of the National Speakers Association Wisconsin Chapter and serves on other national committees and task forces. \nInclusion Ally\, LLC \n\nhttps://www.lisakoenecke.com/\nhttps://www.linkedin.com/in/lisakoenecke/\nhttps://twitter.com/Lisafromwisco\n\n  \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/ URL:https://amamadison.org/event/inclusive-marketing-to-create-a-sense-of-belonging/ LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-09-170211.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220914T170000 DTEND;TZID=America/Chicago:20220914T190000 DTSTAMP:20260405T144012 CREATED:20220905T005123Z LAST-MODIFIED:20220905T005123Z UID:3426-1663174800-1663182000@amamadison.org SUMMARY:An Axe-Throwing & Networking Kind of Evening DESCRIPTION:Is there a marketing or corporate trope\, cliché or buzzword that grinds your gears? Let us know and we’ll make sure it gets axed. \n\n\nAbout this event\n\n\n\nEnjoy a fun evening of mingling and axe throwing with fellow Madison-area marketers! Join AMA Madison September 14th at Flannel Jax. \nIs there a marketing or corporate trope\, cliche or buzzword that grinds your gears? Let us know and we’ll make sure it gets axed. \nThis event is FREE for AMA Madison Members\, Guests are only $15. \nTicket includes axe throwing\, a drink ticket\, snacks and fun! \nRegister Now URL:https://amamadison.org/event/an-axe-throwing-networking-kind-of-evening/ LOCATION:FlannelJax’s Madison 6704 Watts Road Madison\, WI 53719\, 6704 Watts Road\, Madison\, WI\, 53719\, United States CATEGORIES:AMA Networking ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-04-194439.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220829T173000 DTEND;TZID=America/Chicago:20220829T193000 DTSTAMP:20260405T144012 CREATED:20220805T172526Z LAST-MODIFIED:20220805T172526Z UID:3413-1661794200-1661801400@amamadison.org SUMMARY:5 Tips for Nonprofit Marketing Success: Stretch Your Limited Resources DESCRIPTION:Your nonprofit’s marketing department may be small\, learn five tips that help teams succeed when expectations are high\, and budgets are low. \n\n\nAbout this event\n\n\n\nAMA Madison’s Craft Marketing Series continues on August 29th when Tony Veroeven of AMPED Association Management presents “Five Tips for Nonprofit Marketing Success: How to Stretch Your Limited Resources.” \nThe event will be held at Garth’s Brew Bar. The event is free for members of AMA Madison\, and $15 for non-members. Student rates available! Admission includes food and one drink ticket. \nRegister soon–only 40 spots are available! The event begins on Monday\, August 29th at 5:30 p.m. CST with networking. \nMany thanks to our Craft Marketing Sponsors\, Winbound\, for coordinating this exciting event\, and Garth’s Brew Bar for hosting! \nAbout the Presentation\nWhen you work for a small association\, you spin a lot of plates. You may be the event planner\, the administrator\, the membership coordinator AND the marketer. A marketing team? Forget about it. Resources and budgets are thin — even not existent! Your nonprofit’s marketing department may be small\, but you need to think big when it comes to marketing! \nResourcefulness and guerilla marketing are the name of the game and bring the most bang for the buck. Association and nonprofit marketing are rewarding\, especially when you sell out that event\, grow membership or exceed fundraising goals. \nAre you spinning plates? Put them down (carefully) and join Tony to learn five tips that help him and his team succeed when expectations are high\, and budgets are low. \n\n\n\n\n\n\n\n\n\nRegister Now \nThanks to Winbound\, our sponsor. \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nTony Veroeven\, CAE – AMPED Association Management\, Director of Sales & Marketing \nTony Veroeven\, CAE is the Director of Sales and Marketing at AMPED Association Management. Since 2015 he’s specialized in marketing\, strategic partnerships\, membership and client relations\, fundraising\, development\, and engagement. \nIn 2014\, after a 20-year sales career\, he joined the American Marketing Association Madison Chapter. He built upon his sales skills and delved into a modern and traditional marketing mix\, including print\, social\, paid and earned media\, SEO traffic\, and content marketing. Joining AMA helped him immensely in this career transition. \nTony served on the board of AMA Madison from 2014-2022. He was the chapter’s President in the 2020-21 Program Year. \nEarly in his career at AMPED\, he oversaw the successful deployment and management of an association’s online buyer’s guide and community. Under his guidance and leadership\, the site’s sales increased by 141%\, and its traffic nearly quadrupled in three years. Tony has developed and hosted four podcasts and produced another as part of that and other client work. A recent podcast about a niche engineering market reached 12\,000 downloads in just six months. \nHe was recognized as the Wisconsin Society of Association Executives’ “2019 WSAE Visionary Award” winner for outstanding leadership and achievement in association management. \nIn 2022\, he earned the highest credential in association management: the “CAE” or Certified Association Executive. \nTony currently serves as an Associate Director of the National Air Filtration Association and Executive Director of the Wisconsin Tavern League Foundation. \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/ URL:https://amamadison.org/event/5-tips-for-nonprofit-marketing-success/ LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/08/Screenshot-2022-08-05-121811.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220725T173000 DTEND;TZID=America/Chicago:20220725T193000 DTSTAMP:20260405T144012 CREATED:20220701T185334Z LAST-MODIFIED:20220707T150124Z UID:3379-1658770200-1658777400@amamadison.org SUMMARY:Conversational AI & the Age of Chatbots DESCRIPTION:Learn about use cases and case studies of how Chatbots not only benefit user experience but also create a revenue stream. \n\n\nAbout this event\n\n\n\nThe future is now. Chatbots are a major player in the digital world\, with many people using them daily to interact and get things done on their time. They are going to be a standard of doing business in the digital world. \nLindsay Ojeda will be joining Craft Marketing to share use cases and case studies of how Chatbots not only benefit user experience but also create a revenue stream. \nThe event begins on Monday\, July 25th at 5:30 p.m. CST with networking. \nRegister Now \nThanks to Winbound\, our sponsor. \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nLindsay Ojeda – Maysteel Industries\, Director of Marketing \nLindsay Ojeda is the Director of Marketing at Maysteel Industries. Maysteel is a leading sheet metal fabricator that specializes in fabricating custom metal enclosures\, kiosks\, cabinets and server racks for a defined set of diverse industries. \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/ URL:https://amamadison.org/event/conversational-ai-the-age-of-chatbots/ LOCATION:WI CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/07/Screenshot-2022-07-01-135004.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220628T173000 DTEND;TZID=America/Chicago:20220628T190000 DTSTAMP:20260405T144012 CREATED:20220412T225951Z LAST-MODIFIED:20220412T225951Z UID:3353-1656437400-1656442800@amamadison.org SUMMARY:Recruiting Marketing "Redux" DESCRIPTION:Learn how you can support your company’s recruitment efforts and overall brand in the current state of recruitment marketing.\n\n\n\nMartha Carrigan\, CEO of Big Shoes Network (BSN)\, will explain how recent events have impacted the current state and future of Recruitment Marketing\, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft Marketing presentation on June 28. \nThe event begins at 5:30 p.m. CST with networking. \nWe require all attendees to show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nThree years ago\, the WI unemployment rate was 3.0% when Martha Carrigan presented on Recruitment Marketing in the Craft Marketing Series. Today\, the WI unemployment rate is once again hovering around 3.0%. Things haven’t changed much. \nWait\, really? \nThe upheaval of the last three years have created a frustrating recruiting landscape. Is it time to “let go or be dragged?” or is “What’s old is new again?” Martha will look at how the recent past events have impacted current and future Recruitment Marketing. You will leave with a handful of ideas to support both recruiting and your company brand. (At least until the next pandemic.) \nAbout the Speaker\nMartha Carrigan – Big Shoes Network (BSN); CEO \nMartha Carrigan is the CEO of Big Shoes Network (BSN) a niche job-board and resource site for digital advertising\, graphic & web design\, marketing\, and PR in Illinois\, Minnesota and Wisconsin. She is responsible for strategic marketing\, business development\, and finance. She helps find and connect great creative talent with opportunities in Midwest companies as well as coaches individuals on their career pursuits. As a requested presenter at universities and professional groups\, she speaks on the creative industry employment and career-related topics. \nMartha serves on nonprofit boards\, as a board advisor and mentor including: Madison College\, The Commons\, USO Wisconsin Marketing\, UW-Whitewater Digital Marketing program\, and WCTC. \nBigShoesNetwork.com \n\n\n\nLinkedin\nFacebook\nTwitter\n\n\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! URL:https://amamadison.org/event/recruiting-marketing-redux/ LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/04/https___cdn.evbuc_.com_images_261742689_179878647750_1_original.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220531T173000 DTEND;TZID=America/Chicago:20220531T190000 DTSTAMP:20260405T144012 CREATED:20220405T141536Z LAST-MODIFIED:20220405T141536Z UID:3337-1654018200-1654023600@amamadison.org SUMMARY:Creating Professional Videos In-House: Simplify the Process DESCRIPTION:Learn how to streamline the in-house video process\, set up simple equipment the way the pros do\, and produce videos that provide value with Faith Dey of Live Well Video. \nFaith Dey of Live Well Video will share the simple steps to create your own pro-quality videos\, whether for your internal company communications or for serving current and potential customers at AMA Madison’s Craft Marketing presentation on May 31st. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nSometimes you want to outsource. Sometimes you don’t. There are times when you want to empower your own inner content creator\, or you’re part of a company team that wants to level-up their skillset. In this presentation\, Faith will remove the overwhelm by sharing: \n\nHow to streamline the process\nSet up simple equipment the way the pros do\nConsistently produce videos that will provide long-term value for your business\n\nAbout the Speaker\nFaith Dey is the Owner of Live Well Video and started in front of cameras for ESPN and DVD productions. She has taught filming composition and on-camera presenting tips through Madison College\, Dane Buy Local and Social Media Breakfast Madison. She strives to make production easier for businesses of all sizes\, so that they stand out online. Live Well Video is a Video Partner for digital marketing\, online course creation & YouTube channels\, providing full-service filming\, editing and instruction. \nLiveWellVideo.com \n\nLinkedin\nFacebook\nInstagram\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! URL:https://amamadison.org/event/creating-professional-videos-in-house/ LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/04/https___cdn.evbuc_.com_images_256462829_179878647750_1_original.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220426T173000 DTEND;TZID=America/Chicago:20220426T190000 DTSTAMP:20260405T144012 CREATED:20220309T224952Z LAST-MODIFIED:20220426T145022Z UID:3323-1650994200-1650999600@amamadison.org SUMMARY:5 Ways to Create a Better User Experience: So Website Visitors Stick Around DESCRIPTION:So you have a website\, now how do you get people to stick around? Joey Donovan Guido owner of Cuppa SEO Web Design will show you how and you will walk away with 5 ways to improve the user experience on your site. Join us on Tuesday\, April 26th. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nJoey Donovan Guido\, owner of Cuppa SEO Web Design\, and author of A Holistic Guide to Online Marketing\, will share five ways to improve the user experience on your website. Walk away with knowledge on: \n\nNavigation do’s and don’ts\nHomepage and subpage layouts\nCreation of effective calls-to-action\nHow to remove “noise” and distraction from your site\n\nAbout the Speaker\nJoey Donovan Guido is the owner of Cuppa SEO Web Design\, and author of the book\, A Holistic Guide to Online Marketing. His firm specializes in SEO\, content creation and of course web design with a strong focus on user experience and conversion. In addition to running his web design firm\, he offers consulting services and presentations based on the principles found in his book. Joey also hosts a podcast called\, Getting Under the Surface. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! URL:https://amamadison.org/event/five-ways-to-create-a-better-user-experience/ LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/03/craft-marketing-hero.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220329T173000 DTEND;TZID=America/Chicago:20220329T190000 DTSTAMP:20260405T144012 CREATED:20220225T150426Z LAST-MODIFIED:20220225T151311Z UID:3306-1648575000-1648580400@amamadison.org SUMMARY:The Many Faces of Account-Based Marketing DESCRIPTION:Learn the ins and outs of Account-Based Marketing with Steve Robinson\, and how to implement it at your organization with three different strategies\, on Tuesday\, March 29. \nSteve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on March 29th. \nThe event begins at 5:30 p.m. CST with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nChicago deep-dish\, Neapolitan\, and New York-style are all pizza\, but you probably don’t consider them the same thing. Account-Based Marketing (ABM) is kinda like that\, but most experts and books talk about it as if it’s a clearly defined practice. The fact is that no two companies do Account-Based Marketing the same way – and that’s OK! \nWe’ll take this opportunity to break down what ABM is and present three very different strategies for ABM that Brilliant Metrics has successfully used with our clients\, along with the keys to implementing each strategy. You’ll leave understanding if ABM is for you\, and if so\, which flavor to start with. Just don’t tell me it’s still called pizza if it’s got pineapple on it\, and we’ll be just fine. \nAbout the Speaker\nSteve Robinson is a veteran marketer and the Founder and CEO of Brilliant Metrics\, a digital marketing agency serving manufacturers and SaaS providers. In addition to his role leading and growing new relationships for Brilliant Metrics\, Steve is an instructor for University of Wisconsin Milwaukee School of Continuing Ed. where he teaches digital marketing to professionals. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! URL:https://amamadison.org/event/the_many_faces_of_account-based_marketing/ LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/https___cdn.evbuc_.com_images_228674069_179878647750_1_original.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220308T120000 DTEND;TZID=America/Chicago:20220308T130000 DTSTAMP:20260405T144012 CREATED:20220214T151816Z LAST-MODIFIED:20220214T152750Z UID:3287-1646740800-1646744400@amamadison.org SUMMARY:Online Reviews: 5 Star State of Mind DESCRIPTION:Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one\, so it’s important.\nAbout this event\n5 stars or 1 star\, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one\, so it’s important to get it right. Learn how to manage your reputation and engage with users on Yelp and other review platforms. \nYou will learn: \n\nBest ways to respond to reviews—good and bad\nReal examples and advice from businesses that are excellent at responding to reviews\nHow to leverage reviews in your marketing\nResponding to reviews to drive new and repeat business across all platforms\n\nJoin us March 8\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nEmily Washcovick- Small Business Expert\, Yelp \nEmily Washcovick – Small Business Expert\, Yelp \nAs Yelp’s Small Business Expert\, Emily is responsible for building a thriving network of local business owners\, operators and marketers through education and networking events (now\, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement\, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements\, she’s able to share insights that business owners of all kinds can leverage for the future of their business. She is also the host of a new podcast from Yelp and Entrepreneur Media – Behind the Review. Each episode features conversations with a business owner\, and a reviewer\, about the story and lessons behind their interactions. \n \nAbout AMA Madison\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today. URL:https://amamadison.org/event/5-star-state-of-mind/ LOCATION:Online CATEGORIES:Signature Luncheon Series ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/5-star-state-of-mind-banner.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220222T173000 DTEND;TZID=America/Chicago:20220222T190000 DTSTAMP:20260405T144012 CREATED:20220205T024933Z LAST-MODIFIED:20220221T151558Z UID:3268-1645551000-1645556400@amamadison.org SUMMARY:Revamping the Marketing Plan: Leaner\, Meaner and More Effective DESCRIPTION:Greg Mischio of Winbound will offer a more dynamic\, inclusive approach to marketing planning at AMA Madison’s Craft Marketing presentation on February 22nd. \nThe session begins at 5:30 p.m. central with networking. (This session is planned to be in-person\, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nHow many marketing plans have you written that never get followed and are seldom revisited? It doesn’t have to be that way. With the right approach\, you can create a dynamic plan that will serve as your guiding light for years to come. You’ll learn: \n\nHow to get buy-in from all parts of your organization\nWhy your content pipeline should be structured like a book\nHow a goals-oriented approach can unite sales and marketing\n\nWe’ll also provide you with our marketing plan template and a step-by-step guide for the process. \nAbout the Speaker\nGreg Mischio is the Owner and Founder of Winbound\, a digital marketing agency. Winbound helps manufacturing and industrial clients use content to create a “digital twin” of their sales team and reach prospects using SEO\, social media\, and paid online ads. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads. \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location. URL:https://amamadison.org/event/revamping-the-marketing-plan-leaner-meaner-and-more-effective/ LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/amamad_cm_gmischio_2160x1080_eb.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220208T120000 DTEND;TZID=America/Chicago:20220208T130000 DTSTAMP:20260405T144012 CREATED:20220117T233906Z LAST-MODIFIED:20220117T233906Z UID:3243-1644321600-1644325200@amamadison.org SUMMARY:Video Done Right: How To Deliver Videos that Connect with Your Audience DESCRIPTION:Learn from an emmy-winner how to deliver videos that connect with your audience.\nAbout this event\nVideo is one of the best types of content you can produce today. The problem is many corporate videos miss the mark\, and in many cases are never even viewed. Emmy-winner Tony Gnau will use customer case studies to provide helpful ideas for your own marketing videos. He will show you how to sell the higher-ups on why video is important\, how to create videos that tap emotions\, and how-to promote those videos. \nYou will learn: \n\nVideo content isn’t about facts and figures\, it’s about emotion\nThe three core videos you need to get started (about us\, testimonials\, product/service videos)\nLayer videos throughout your marketing funnel and website\, a single “Videos” page isn’t good enough\n\nJoin us February 8\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nTony Gnau – Founder & Chief Storytelling Officer at T60 Productions \nTony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. \nHe has created videos for the likes of United Airlines\, Walgreen’s\, US Bank\, Goose Island Beer Company\, as well as NBA legend Dwyane Wade. \nTony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World. \nFinally\, Tony is a former USC Trojan football player\, Star Wars geek\, and a devoted husband and father. \n \nAbout AMA Madison\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today. URL:https://amamadison.org/event/video-done-right-how-to-deliver-videos-that-connect-with-your-audience/ LOCATION:Online CATEGORIES:Signature Luncheon Series ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/01/tony-gnau-sss-20220208.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220125T160000 DTEND;TZID=America/Chicago:20220125T170000 DTSTAMP:20260405T144012 CREATED:20211227T023000Z LAST-MODIFIED:20220107T200015Z UID:3225-1643126400-1643130000@amamadison.org SUMMARY:Using Video to Become LinkedIn Famous DESCRIPTION:AMA Madison’s Craft Marketing Series continues on January 25th when Ema Roloff from Naviant presents “Using Video to Become LinkedIn Famous” \nAbout this event\nIt’s the Remix: How to Win Friends and Influence People on LinkedIn . Ema Roloff\, of Naviant\, will explain how you can create a social media brand built on authority and trust that allows you to win over your audience and beyond. \nThe event will be from at 4:00 p.m – 5:00 p.m. The event will be held over Zoom(previously it was to be held at Capital Brewing\, but is now virtual). Thanks to our sponsor\, Winbound\, for supporting this event. \nThe event is free for members of AMA Madison\, and non-members. \n\nAbout the Presentation\nOne of the most influential sales and marketing books of our time is Dale Carnegie’s “How to Win Friends and Influence People”. His “Six ways to make people like you” still ring true\, but in a post-pandemic world\, we have to adapt his approach to include social. \nTo be successful in the world of TikTok\, Podcasts\, and LinkedIn\, companies need to bring forward a social strategy that builds authority and trust. In this session\, Ema will share how to build a social brand that allows you to win friends\, influence people\, and have a little fun while you’re at it! \n\n\nAbout the Speaker\nEma is the Director of Enterprise Solutions at Naviant. She is passionate about helping organizations navigate Digital Transformation\, and over the last two years\, has focused on using social media as an outlet to educate prospects and clients on areas of emerging technology. She is the host of Naviant’s Digital Transformation Talks series on YouTube and the Co-Host of the Third Thursday where the other experts from the Intelligent Automation and Digital Transformation space come together and share their ideas. \nYou can follow Ema here: \n\nLinkedIn \nTikTok \nYouTube for the Digital Transformation Talks Series\n\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location. URL:https://amamadison.org/event/using-video-to-become-linkedin-famous/ LOCATION:Online CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/12/craft-marketing-ema-rolof-jan2022.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20220111T110000 DTEND;TZID=America/Chicago:20220111T120000 DTSTAMP:20260405T144012 CREATED:20211207T003928Z LAST-MODIFIED:20211207T004508Z UID:3194-1641898800-1641902400@amamadison.org SUMMARY:You Are Not Your Job DESCRIPTION:Re-discover the important role your personal values contribute to career decisions and how to plan your ‘career future’. \nAbout this event\nMassive unemployment due to COVID-19 and now The Great Resignation! What IS going on in today’s labor market? While economists and politicians view this situation as dire\, Dr. Sarah J Stebbins believes workers are pausing to self-reflect on the meaning of work itself. In this presentation\, “You Are Not Your Work” you will re-discover the important role your personal values contribute to career decisions. You will also be introduced to a strategy that will help you plan your ‘career future’. \nYou will learn: \n\nSelf-reflection is a critical career development strategy and tool\nPersonal values provide the foundation for any career/job decision\nWe have more control over our careers than we think we do\n\nJoin us January 11\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nDr. Sarah J Stebbins – Senior Organizational Change Management Consultant and Executive Coach \nWith over 25 years experience developing/delivering curriculum for workshops\, seminars and university classes\, Dr. Stebbins has developed an enthusiastic following for her training programs and organizational consulting work. \n \nPowered by Eventbrite\n\nAbout AMA Madison\n\n\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today. URL:https://amamadison.org/event/you-are-not-your-job/ LOCATION:Online CATEGORIES:Signature Luncheon Series ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/12/ss-you-are-not-your-job.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211214T160000 DTEND;TZID=America/Chicago:20211214T170000 DTSTAMP:20260405T144012 CREATED:20211207T005146Z LAST-MODIFIED:20211207T005614Z UID:3201-1639497600-1639501200@amamadison.org SUMMARY:Crystal Ball Craft Marketing: What's Coming in 2022 DESCRIPTION:Join a panel of marketing experts as we discuss what 2022 will bring for the marketing world. \nAbout this event\nLearn about marketing yet to come in 2022 with presenters of Craft Marketing past. \nOur experts will cover: \n\nEmerging Technologies\nWebsites/SEO\nB2B\nSocial Media\nPaid Media\ne-Commerce\nNon-Profit\n\nThe Panelists:\n\nNick Myers – Emerging Technologies\nJames Roloff – Websites/SEO\nLindsay Ojeda – B2B\nJosh Klemons – Social Media\nJake Bawolek – Paid Media\nEagan Heath – e-Commerce\nRowan Childs – Non-profit\n\n \nPowered by Eventbrite\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location. URL:https://amamadison.org/event/crystal-ball-craft-marketing-whats-coming-in-2022/ LOCATION:Online CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/11/amamad_cm_crystal-ball_1920x1080_fb.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211130T173000 DTEND;TZID=America/Chicago:20211130T190000 DTSTAMP:20260405T144012 CREATED:20210929T221742Z LAST-MODIFIED:20210929T222351Z UID:3048-1638293400-1638298800@amamadison.org SUMMARY:The 3 Buckets of Marketing KPIs - Identify These Before Your Next Strategic Planning DESCRIPTION:AMA Madison’s Craft Marketing Series continues on November 30th when Spencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs.” \nAbout this event\nSpencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs – Identify These Before Your Next Strategic Planning Meeting.” Learn how a KPI framework can help you to achieve your business goals. \nRegister soon–only 40 spots are available! \nAbout the Presentation\nKey Performance Indicators (KPIs) are a core component of measuring your business objectives. In this presentation\, Spencer X Smith will show you how to devise a KPI framework to use for reaching your business goals. \nAbout the Speaker\nSpencer X Smith is the founder of social media marketing company AmpliPhi\, and an instructor at the University of Wisconsin and Rutgers University. He’s been called a “Social Media Expert” by Forbes\, and Spencer has spoken at over 250 events since 2015\, including presentations at the New York Stock Exchange\, The Superdome in New Orleans\, and Gillette Stadium in Boston. His book “ROTOMA: The ROI of Social Media Top of Mind” was featured in Forbes and is an Amazon Bestseller. \n \nPowered by Eventbrite\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location. URL:https://amamadison.org/event/3-buckets-marketing-kpis/ LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/craft-marketing-spencer-x-smith.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20211026T173000 DTEND;TZID=America/Chicago:20211026T190000 DTSTAMP:20260405T144012 CREATED:20210928T135301Z LAST-MODIFIED:20211012T154451Z UID:3027-1635269400-1635274800@amamadison.org SUMMARY:How Trade Publications Can Improve Your Business DESCRIPTION:AMA Madison’s Craft Marketing Series returns to in-person at Vintage Brewing on October 26\, with a marketing presentation from David Mantey.\n\n\n\n\n\nAbout this event\n\n\nDavid Mantey of Industrial Media presents “How Trade Publications Can Improve Your Business”. David will explain how trade publications can improve your business and how to successfully partner with trade publications for best results. \nThe event will be held at Vintage Brewing West. The event is free for members of AMA Madison\, and $15 for non-members. Admission includes one drink ticket and hors d’oeuvres. \nRegister soon–only 40 spots are available! \nAbout the Presentation\nTrade publications are an often an overlooked\, but high impact avenue to expose your business to a highly engaged and carefully curated audience of industry professionals. Regardless of your market\, your potential clients rely on trade publications\, websites\, and newsletters to help them do their jobs. \nThis presentation will discuss how to partner with trade publications and provide examples on the types of content that will be most successful. \n\n\nAbout the Speaker\nDavid Mantey is the editorial director of digital media at Industrial Media\, which owns Industrial Equipment News (IEN)\, Manufacturing.net and a portfolio of brands that serve the manufacturing\, design engineering and distribution markets. He is also the editor-in-chief of Cannabis Equipment News (CEN)\, the co-host of the Today in Manufacturing podcast and a host of IEN Now\, a daily web series. \n\n \nPowered by Eventbrite\n\n\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location. URL:https://amamadison.org/event/how-trade-publications-can-improve-your-business/ LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/craft-brewing-2021-10-26.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210930T120000 DTEND;TZID=America/Chicago:20210930T183000 DTSTAMP:20260405T144012 CREATED:20210815T161211Z LAST-MODIFIED:20210815T161408Z UID:2793-1633003200-1633026600@amamadison.org SUMMARY:AMA Madison 2021 Annual Conference: Power of Community DESCRIPTION:Leverage your brand community to drive your sales & marketing strategies. Learn from 8 nationally renowned & informative marketing leaders.\n\n\n\n\n\nAbout this event\n\n\nAs marketers we understand the power of community. The brands that survived the Great Recession did so because\, over time they invested in building a community of fans and advocates who trusted their mission and promise. Over time these brands connected and interacted with their loyal customers\, communicated with them in a genuine way\, stood by them during the hard times\, and became a part of them. And these brands were rewarded with positive word-of-mouth\, loyalty/referral\, and growth. In fact\, the BrandZ Top 100 Most Valuable Global Brands Ranking showed companies with strong brands recovered quicker and subsequently grew faster than the S&P 500. \nSurviving Covid in 2021/2022 will be no different. To be successful requires marketers to understand their audience and build a community around that audience. Brands must connect with that community in an authentic way. \nDoing so increases satisfaction and loyalty\, creates raving fans\, and drives referral which ultimately reduces advertising investment and costly new customer acquisition campaigns/incentives. Raving fans will want to buy more and might pay more for what you have to offer. They may even buy other products and services tied to your brand. And they will be less likely to leave and need to be replaced. \nA more committed community around your brand will share socially and be your best ambassadors. They will create content that resonates with those they influence on a greater scale than anything your brand can create. That is the power of community for your brand. \nJoin us live on Thursday\, September 30 at noon for our half-day-long virtual conference! Our thoughtfully designed master classes\, breakout sessions\, and networking opportunities will provide the strategies and inspiration you need to use your brand community to grow revenue\, retention\, satisfaction and loyalty. \nCost:\n$30 AMA Members | $70 Non-members \n\n\n\n\n \nPowered by Eventbrite\n\nConference Agenda:\n12:00 PM – 12:10 PM: Opening Remarks \n12:10 PM – 12:40 PM: Opening Keynote – Amazing Founders Building Community For Their Brands\, by Allison Summers\, Founder Disruptive CEO Nation Podcast\, Author Connect To Influence\, Author Building Your Brand: Make Business Happen in a Global Economy \n12:40 PM – 1:25 PM: Master Class 1 – 5 Martech trends you need to know today to get ahead in the next decade\, by Scott Brinker\, VP Platform Ecosystem at Hubspot and founder of the Chief Martech blog. \n1:40 PM – 2:25 PM: Master Class 2 – Panera Bread’s Recipe for Personalization 2.0\, by George Hanson\, SVP Digital Marketing at Panera Bread. \n2:40 PM – 3:20 PM: Breakouts \n\n1-A: Leading in a Social World\, by Aaron Templer\, Founder & Marketer at Three Over Four.\n1-B: Rethinking Your Marketing Strategy\, by Sarah Hurley\, Founder & President at Weber Marketing\n\n3:25 PM – 4:05 PM: Breakouts \n\n2-A: The Agile Brand: Creating authentic relationships between companies and their customers\, Scott Kihlstrom\, Principle of The Agile World.\n2-B: Community Mythology\, Geno Church\, Director of Community Strategy and Design at We Must Be Bold.\n\n4:10 PM – 4:50 PM: Closing Keynote – Life Powered By Connection\, by Ginger Johnson\, Chief Connecting Officer at Ginger Johnson LLC. \n4:50 PM – 5:00 PM: Closing Remarks \n5:00 PM – 6:15 PM: Optional Virtual Networking \n\n\n  \nOpening Keynote: Business\, Brand\, Marketing Magic and Communities\nGreat things are happening in business today. The collision of innovation\, technology and omnichannel marketing strategies are helping organizations construct more deeply connected\, brand-loyal communities than ever before. But the good news is authentic brands are not limited by only high-cost solutions because relevant customer experiences and converations can break through in the simplest of ways when done right. \nOver the last three years\, Allison K. Summers has been collecting remarkable business lessons through the Disruptive CEO Nation Podcast and she has recently featured these stories in her new book Building Your Brand: Make Business Happen in a Global Economy. So sit back and get ready to be introduced to brands and company CEO’s who you may not heard of but who are making a difference in the world today. \n\n\nMaster Class 1: 5 Martech trends you need to know today to get ahead in the next decade\nAs challenging as the past eighteen months have been for marketers\, we learned that people and organizations can adapt quickly when we must. Many companies implemented new ways of engaging with their customers through digital channels and new ways of operating internally with a remote workforce in a matter of weeks last spring. Previously\, such significant changes would have been estimated to take years. The impact to marketers and the communities they serve was huge! \nLast year taught us how disruption can come at us quickly\, and not just from the usual suspects like start-ups or adjacent competitors. Disruption can happen instantaneously. The global pandemic shut down critical elements of marketing and sales\, such as retail channels and in-person events\, in a matter of days. While we hopefully won’t repeat 2020’s challenges anytime soon\, we can expect more and different kinds of disruptions ahead. \nIt can feel overwhelming to marketing professionals who must keep up with emerging martech trends. In this presentation\, Scott Brinker will cover five major marketing technology trends poised to shape marketing strategy and operations at agencies and brands over the next 10 years. Instead of predicting the course of individual technologies — such as 5G or virtual reality interfaces — we’ll delve into second-order effects on marketing strategy and operations derived from them. Each of these trends is already emerging in practice today. But we believe each of them will grow exponentially in the years ahead. Collectively\, they will reshape marketing disciplines in profound and wondrous ways\, with huge impacts on the communities we serve. \n\nYou will learn:\n\n\nFive key marketing technology trends that will shape marketing strategy and operations at agencies and brands.\nLearn how the incredibly diverse spectrum of “no code” tools make any marketer a “maker””\nUnderstand how platform patterns are shaping marketing technology software\nPrepare for the shift from “big data” to “big ops\n\n  \n\n\nMaster Class 2: Panera Bread’s Recipe for Personalization 2.0\nDigital transformation has consumed the quick service and fast casual restaurant business in recent years\, both in response to Covid-19 and consumer prefernce for on-demand services. The most advanced brands on the digital maturity continuum are not only gaining new revenue sources but also loyalty through personalization and the strength of their brand promise. \n\nYou will learn:\n\n\nThe building blocks for Personalization 2.0\nHow Panera Bread transformed its customer journey to achieve personalization for all\n\n  \n\n\nBreakout 1-A: Leading in a Social World\nLike never before our communities are physically distanced but socially connected: a new human reality that the pandemic has only amplified. We’re hard-wired to connect with one another\, but have built distances into our professional and social lives that test that wiring like never before. \nLeading in a Social World is an unexpected look at social media through the lens of leadership. Social capital—measurable\, manageable value that’s accessed and shared through social networks—has become an undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you\, socially connected systems reject marketing. They are communities for nurturing\, not audiences for conversions. Leading In A Social World encourages anyone who’s using the social web as a way to influence and move people that they need to ditch their social media marketing and build social capital—a leadership skill— instead. \nJames O’Toole\, a Leadership Excellence Magazine Top 100 Thought Leader and author of The Enlightened Capitalists said this of Leading in a Social World: “This important—and timely—book demonstrates the potential of social media to become a powerful vehicle for creating social capital. It offers original and useful advice for the next generation of leaders in all fields whose platforms will increasingly be digital in the years to come.” \n\nYou will learn:\n\n\nShed biases: When it comes to building committed communities around your brand\, social media marketing data shows suspect results at best\, brand-damaging results at worst.\nLearn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).\nElevate your approach: Learn how to use leadership acumen to build communities who give back to you\, your brand\, and your cause.\n\n  \n\n\nBreakout 1-B: Low Cost Ideas For Marketing in Your Community\nAre the premium marketing strategies — radio\, TV\, digital campaigns — causing heartache and headache? Then stop. Utilize the assets you have available in your community to your advantage. In this collaborative session we’ll explore ways you can market your brand with less traditional\, and less expensive\, strategies that are producing results for marketers in Madison\, and everywhere. \n\nYou will learn:\n\n\nLearn how business goals are they key starting point to defining your marketing strategy\, mapping out a plan\, and evaluating effectiveness.\nLearn about non-traditional (less expensive) ways to showcase your brand.\nLearn how you can collaborate with others to grow your brand.\n\n\n\nBreakout 2-A: The Agile Brand: Creating authentic relationships between companies and their customers\nBrands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with your customers. While this means giving up some control over your brand\, it rewards you with loyal long-term customers and builds a community that solves their key challenges. \nBased on Greg Kihlström’s book\, The Agile Brand\, this presentation follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want\, and gives practical examples of what you can do to create a more modern\, agile brand while staying true to your core values. \n\nYou will learn:\n\n\nWhat to do (and what not to do) when adapting to a changing consumer landscape\nHow to balance the need for a brand to stay true to its mission and values while adapting and remaining nimble to changing trends and consumer behaviors\n\n\n\nBreakout 2-B: Community Mythology\nWe’re at a crossroads of new beginnings. We need connectedness\, we need community\, now more than ever. There is a lot riding on us as we try to future proof our marketing communications efforts and dollars during these dynamic times. You don’t have to tackle this alone. \nGeno Church will dig into brand community building and how community can power word of mouth. \n\nYou will learn:\nHow to create your own “human grid” through human connection\, advocacy\, and the science of word of mouth.\n\n\n\n  \nClosing Keynote: Life. Powered by Community\nYou and your team will do their best work when they feel connected. Name any outcome you want in marketing\, business and life. And I’ll show you have that outcomes is powered by Connection. Come learn the incredible fuel that is Human Connection\, taught by by Chief Connecting Officer\, Dinner Party host and business owner\, Ginger Johnson. \n\nYou will learn: Clarity\, boost of energy that builds and buoys confidence\, a clean windshield with which to see the future. It’s not ‘new normal’ or ‘back to business’ – it’s Current Reality every day. They’ll gain truly useful insights\, have fun learning & experience the power of connection\, led by Ginger. URL:https://amamadison.org/event/2021-annual-conference-event-page/ LOCATION:WI ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/08/amamad_Annual-Conference_2160x1080_eb.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210929T170000 DTEND;TZID=America/Chicago:20210929T180000 DTSTAMP:20260405T144012 CREATED:20210924T131830Z LAST-MODIFIED:20210924T132220Z UID:3011-1632934800-1632938400@amamadison.org SUMMARY:Reconnecting with the Madison Marketing Community DESCRIPTION: URL:https://amamadison.org/event/reconnecting-with-the-madison-marketing-community/ LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/https___cdn.evbuc_.com_images_148370499_179878647750_1_original.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210831T160000 DTEND;TZID=America/Chicago:20210831T170000 DTSTAMP:20260405T144012 CREATED:20210730T175409Z LAST-MODIFIED:20210730T175714Z UID:2734-1630425600-1630429200@amamadison.org SUMMARY:Three Must-Have Strategies for Ecommerce (Social\, Search\, Email) DESCRIPTION:Want to grow online sales? See real-world examples of how marketers increase revenue using paid social media\, search & email automation.\n\n\n\n\n\nAbout this event\n\n\nAMA Madison’s Craft Marketing Series continues on August 31\, 2021 when Eagan Heath of Caravan Digital and Get Found Madison presents “Three Must-Have Strategies for Ecommerce (Social\, Search\, Email).” \nThe virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor\, for their support! \n\n\nAbout the Presentation\n\n\nAlready set up your online store and ready to sell more products through ecommerce? For the best results\, you need to take full advantage of the digital marketing triad: paid social media\, search\, and email automation. Join us to learn from real\, eye-popping client case studies from digital marketing agency owner Eagan Heath (Caravan Digital & Get Found Madison). You’ll leave with strategies and tactics you can implement immediately to grow your ecommerce sales. \n\n\nAbout the Speaker\n\n\nEagan Heath is the founder and owner of digital marketing agencies Get Found Madison and Caravan Digital. He and his team specialize in proving ROI for their clients through SEO\, Google Ads\, Facebook Ads\, Instagram Ads\, and email marketing. You can take his trainings in webinars and e-courses as well as in-person talks and seminars. \n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite URL:https://amamadison.org/event/three-must-have-strategies-for-ecommerce-social-search-email/ LOCATION:WI CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/07/Eagan-AMA.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210629T040000 DTEND;TZID=America/Chicago:20210629T170000 DTSTAMP:20260405T144012 CREATED:20210526T164955Z LAST-MODIFIED:20210526T164955Z UID:2700-1624939200-1624986000@amamadison.org SUMMARY:Marketing Automation - Streamline Your Lead Gen Activities DESCRIPTION:Learn helpful tools that can automate your marketing process to increase content output and productivity.\n\n\n\n\n\nAbout this event\n\n\nAMA Madison’s Craft Marketing Series continues on June 29th\, 2021 when Lori Highby of Keystone Click presents ‘Marketing Automation – Make your Life Simpler and Streamline Your Lead Gen Activities‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nCreating content takes time\, and that’s why scheduling and automating the process can be of great value to your productivity and the overall campaign. In this presentation\, Lori will share: \n\nKey strategies for automating your marketing processes\nHelpful tools that will help you get started\n\nWhy automation\, you may ask? In addition to bolstering your marketing efforts\, it makes your life easier! We will walk through a handful of the tools that will make your life simpler. \n\n\nAbout the Speaker\n\nLori Highby\, Keystone Click\, is a podcast host\, speaker\, educator\, hockey player\, and founder of Keystone Click\, a strategic digital marketing agency. As a lifelong learner\, Lori is passionate about empowering and educating others which translates to the ability to take her vast knowledge across industries from working with Fortune 500 companies to micro-business owners. She brings strategic moves that her clients are able to understand and synthesize in a way that is meaningful and impactful. Her competitive drive and energy allow for the ability to move things forward\, which allows for more progress and results to occur quickly and efficiently. \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\ndiv style=”width: 100%; text-align: left;”> \n \nPowered by Eventbrite URL:https://amamadison.org/event/marketing-automation-streamline-your-lead-gen-activities/ LOCATION:WI CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/05/June-craft-marketing-automation.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210617T170000 DTEND;TZID=America/Chicago:20210617T190000 DTSTAMP:20260405T144012 CREATED:20210601T205910Z LAST-MODIFIED:20210601T205910Z UID:2707-1623949200-1623956400@amamadison.org SUMMARY:AMA Madison 60th Anniversary Summer Social (Outdoors) DESCRIPTION:Welcome summer and celebrate AMA Madison’s 60th year at the Biergarten at Olbrich Park! Join us on Thursday\, June 17\n\n\n\n\n\nAbout this event\n\n\nLet’s celebrate AMA Madison’s 60th year\, summer’s arrival\, and the Madison-area marketing community at the Biergarten at Olbrich Park!  Join us on Thursday\, June 17th at 5pm for food\, drinks and fun. \nEnjoy the view of Lake Monona and the Madison skyline with a cold drink in-hand. Lots of great food and beverages courtesy of AMA Madison. Bring your favorite yard games for some friendly competition\, or a blanket for a picnic set-up. \nThis causal event is a great way to mix and mingle with friends\, old and new. Come network and get your summer started the right way! \n\n\n\n\n \nPowered by Eventbrite URL:https://amamadison.org/event/ama-madison-60th-anniversary-summer-social-outdoors/ LOCATION:WI ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/06/Summer-Social-2021-June-AMA-Madison.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210525T160000 DTEND;TZID=America/Chicago:20210525T170000 DTSTAMP:20260405T144012 CREATED:20210428T141151Z LAST-MODIFIED:20210428T141151Z UID:2675-1621958400-1621962000@amamadison.org SUMMARY:Build Your Brand & Business with Events - In-Person or Online! DESCRIPTION:Learn how any business in any industry can build their business and brand by having events – whether it is in-person or online.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on May 25\, 2021 when Terri Lynn Yanke of Eventful Advantage presents ‘Build Your Brand & Business with Events: In-Person or Online!‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nTerri Lynn will share how any business in any industry can build their business and brand by having events – whether it is in-person or online\, whether it is B2B or B2C\, no matter how big the business – from entrepreneur to small business to large company. She believes strongly that events should be part of everyone’s marketing strategy. \nIn this presentation\, you will learn the power of events\, including: \n\nWhy events are one of the quickest ways to scale your business\nKnow more about the different types of business events and what they can do for you\nHow to strategically build your event to achieve your purpose and goals\nEvent best practices so you too can have a successful event with impact\n\nThere is a magic of creating experiences for your event attendees and you will know why that is crucial to an event\, the event results and important for the future. \n\nAbout the Speaker\n\n\n\nTerri Lynn Yanke is the Founder & CEO of Eventful Advantage. Known as the Biz Event Wizard + Experience Visionary\, her focus is to help her clients get the results they want from events with the right attendee experiences\, whether the event is in-person\, virtual or hybrid. She draws upon her MBA in Marketing and 20 years of executive corporate experience. \nBorn and raised in the Madison area\, she has lived away since graduating from the WI School of Business and only returned “home” in 2019. In addition\, she brought eWomenNetwork to Madison where she is Managing Director. Other hats she wears includes being a Speaker and soon to be Author. She has one daughter\, Lindsey\, who lives and works in DC and her fur baby\, Odie. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite URL:https://amamadison.org/event/build-your-brand-business-with-events-in-person-or-online/ LOCATION:WI CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/04/May-Craft-Marketing-AMA-Event.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210506T110000 DTEND;TZID=America/Chicago:20210506T120000 DTSTAMP:20260405T144012 CREATED:20210428T141719Z LAST-MODIFIED:20210428T141719Z UID:2679-1620298800-1620302400@amamadison.org SUMMARY:Healthcare Marketing Panel - Build Customer Trust in the Digital Age DESCRIPTION:Learn how successful healthcare brands have repositioned themselves to become more patient-centric and competitive in the digital age.\n\n\n\n\n\nAbout this Event\n\n\nHealthcare in the US is complex and confusing … and more so because of Covid19. \nConsumers\, or patients\, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access\, transparency\, trustworthiness and reputation are among desired attributes\, but they are not always apparent within the healthcare industry. \nLearn how successful healthcare brands have repositioned themselves to become more patient-centric and competitive. \nPlease join AMA Boston\, Houston\, Madison\, New Jersey\, and New York chapters\, as Mari Considine\, CMO/CDO of Acenda Health\, moderates a panel of healthcare industry professionals from a healthcare system (Deven Nongbri)\, a healthcare agency (Erica Martinez)\, an academic consultant (James Gardner)\, and healthcare services (Stephen Cassell). \nThis webinar is open to all marketers\, including those in all aspects of the healthcare system\, those who service healthcare clients\, and those who are thinking about entering this highly challenging and rewarding sector. \nJoin us May 6 at 11 am CST to participate in this virtual event. \n\n\n \nPowered by Eventbrite\n\n\nAbout the Panel\nMari Considine – Moderator\, CDO/CMO – Acenda Health \nMari Considine leads all aspects of Acenda Integrated Health’s strategic marketing and communications efforts providing vision and leadership for digital and print communications\, key messaging\, storytelling\, internal communications and brand experience. She is also responsible for Acenda’s philanthropy strategy and fosters relationships with stakeholders to advance the organization’s mission. Mari is passionate about team collaboration\, the creative process and executing strategy from start to successful finish\, which has led to prominent awards for brand marketing and communications. \nMari serves on the George Washington University School of Business Digital Marketing Advisory Board and participates in several CMO roundtables and executive groups including ForbesWomen Forum and the PRSA Health Academy. She is also an active member of the American Marketing Association\, Public Relations Society of America and the Association of National Advertisers. Mari is an adjunct professor at St. Francis College where she teaches graduate-level marketing and management courses and is currently pursuing her Doctorate in Business Administration from Johnson & Wales University. \nDeven Nongbri – Panelist\, AVP Marketing – HCA Healthcare \nDeven Nongbri serves as the AVP for marketing at HCA Healthcare’s Gulf Coast Division in Houston\, and helps steward a relatively new healthcare brand across 16 hospitals across the Gulf Coast of Texas. As a learning health system\, HCA Healthcare analyzes the data from over 35 million patient encounters a year to ensure our patients are receiving the latest and most impactful care possible. Prior to joining the HCA Healthcare team\, Deven led the regional digital practice at Edelman\, the largest PR agency in the world\, and managed healthcare\, energy and retail clients in Houston and across the country. \nBefore landing in Houston\, Deven supported global communications at companies like Johnson & Johnson\, Sara Lee and AT&T. As an active participant across social media platforms\, Deven was an early advocate of\, and helped pioneer digital\, mobile and e-commerce solutions with the NBA\, Dell\, Lipton\, M.D. Anderson and Shell among many other organizations. \nDeven graduated from Trinity University in San Antonio\, TX with a bachelor’s degree\, and from Northwestern University with a master’s. He lives in Houston with his wife and two children. \nErica Martinez – Panelist\, SVP/Brand – BGB Group \nErica Martinez is an SVP of Brand Strategy at BGB Group in New York City. She has over 20 years of integrated marketing and advertising experience\, nearly half of which has been in the health and wellness space. She has developed multichannel programs targeting a wide range of health care professionals and patients across many different therapeutic areas. Today\, she helps healthcare brands position themselves for success\, with a focus on understanding the changing dynamic between patients and providers and the ways in which different audiences perceive their relationships with the healthcare system and their access to information. Erica is a born and bred New Yorker\, and (still!) lives in the city with her husband and two sons. When she’s not working on strategy\, you can find her foraging for mushrooms and vintage posters. \nJames Gardner – Panelist\, Adjunct Professor – Northeastern University \nJames is a sales and marketing professional with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting\, James has held roles with fast-moving tech startups\, established Fortune 1000 leaders\, and forward-leaning digital marketing agencies. \nJames is currently a retail health consultant\, serving health systems\, physician groups\, and dental practices. He’s known as an authority on Walmart\, Amazon\, CVS\, Walgreens\, and other primary care disruptors. \nBefore that\, James led marketing for ReVital Cancer Rehabilitation\, an oncology start-up affiliated with Select Medica\, and at MedTouch\, a Boston-based digital marketing agency\, James led the team’s national client development efforts with hospitals\, health systems\, and health plans. \nJames is on faculty with Northeastern University\, teaching a weekly graduate-level digital media course\, and is a contributing editor for MedTech Boston. James has also been published and quoted in multiple publications\, most notably CNBC\, MedCity News\, CIO.com\, and eHealthcare Strategy & Trends and is a veteran speaker at high-profile conferences\, including HCIC\, HMPS\, and HITMC. \nStephen Cassell\, CMO Board Advisor – Birchtree\, LLC & Former SVP Marketing & Chief Brand Officer – Cigna \nStephen has spearheaded transformative\, global growth for some of the world’s most recognizable brands\, including Cigna\, J.P. Morgan Chase\, American Express\, and HSBC. He is known for driving long-term value across the enterprise by seizing market opportunity\, and enhancing performance and operational excellence. He is tri-lingual and tri-cultural\, and has built a strong track record across international markets. An industry-thought leader\, Stephen has received multiple Cannes Lion\, Shorty\, Webby\, Gold Pencil and Effie awards for growth-oriented business and marketing innovations. \nAs the former Senior Vice President Marketing\, Chief Brand Officer at Fortune 13 Cigna\, Stephen helped transform the company into a position of market dominance\, driving growth\, sustainable customer loyalty\, and strong operating performance throughout acquisitions and the creation of a holistic\, disruptive business model built for strategic white space. \nStephen earned a BA degree from Bates College in Maine and an MBA degree from Wake Forest University in North Carolina\, and graduated from the International Business Program at Oxford University. He is based in Connecticut where he lives with his husband and son\, is active in multiple community organizations\, and is an advocate for LGBTQ youth and a more inclusive workplace. URL:https://amamadison.org/event/healthcare-marketing-panel-build-customer-trust-in-the-digital-age/ LOCATION:WI ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/04/Healthcare-May-AMA-Panel.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210427T160000 DTEND;TZID=America/Chicago:20210427T180000 DTSTAMP:20260405T144012 CREATED:20210406T183759Z LAST-MODIFIED:20210406T183952Z UID:2656-1619539200-1619546400@amamadison.org SUMMARY:Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears DESCRIPTION:Join content expert Andy Crestodina\, as we explore ways to consider your audience’s needs as part of your data-driven strategy.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.” \nThe virtual session begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \nAbout the Presentation \nMarketing is empathy. Digital marketing is about data-driven empathy. The job is to use clues\, reports and tests to find what our audience needs and serve it to them quickly. But the problem is that there’s just too much data out there. So the trick is to use the right data to find the best insights fast. \nWhen people think of your brand\, what do they want to know? \nWhich of your pages is least satisfying? Why? \nWhat information needs are you ignoring? \nThe trick is to listen to your audience through your reports\, then take the actions that make your visitors happier …because you care. That’s what empathy is all about. \n\nAbout the Speaker\n\n\n\n\n\nAndy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media\, an award-winning 40-person digital agency in Chicago. Over the past 20 years\, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite URL:https://amamadison.org/event/data-driven-empathy-7-hidden-sources-of-your-visitors-hopes-and-fears/ LOCATION:WI CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/04/AMA-April-Andy-2021.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210413T120000 DTEND;TZID=America/Chicago:20210413T130000 DTSTAMP:20260405T144012 CREATED:20210311T190902Z LAST-MODIFIED:20210311T190902Z UID:2641-1618315200-1618318800@amamadison.org SUMMARY:Connecting the Dots in 2021: Consumer Obsessed Design and Marketing DESCRIPTION:Learn how the right research will let you go beyond the “what”\, to the “why”\, and uncover unique opportunities for growth.\n\n\n\n\n\nAbout this Event\n\n\nConsumer mindset and behaviors are changing. Are you keeping pace and planning for what’s next? \nLearn how to tap into what’s changing in the marketplace by listening to consumers and learning from their behaviors. \nIn this AMA Madison Signature Speaker Series event\, Kelli Betsinger\, Decision Point Research & Branding Consultant\, will share how layering consumer research with fundamental approaches to behavioral design will let you develop a more insightful marketing strategy. \nAttendees will learn: \n\nKey questions companies are considering in today’s marketplace\nHow consumer and behavioral research can get at the real life\, and at times\, illogical actions and motivations of consumers\nHow to get beyond the data to the “why’ and “”so what”” for marketing strategy”\n\nDoing the right research will let you go beyond the “what” and to the “why” to identify unique opportunities for growth\, especially in these uncertain times. \n\n\nAbout the Speaker\nKelli Betsinger – Decision Point Research & Branding Consultant \nStarting on the frontlines of ad agency work in research\, writing and account management\, Kelli transitioned to medical research and now\, for the past 6 years has combined her passion for marketing and research in her current role. \nDecision Point is known for innovative\, custom research\, focused on growth and client success. As a part of the Decision Point team\, Kelli has spearhead quantitative and qualitative research that spans B2B\, B2C and membership organizations across many industries including top consumer products goods\, financial and healthcare organizations. \n\n\n \nPowered by Eventbrite URL:https://amamadison.org/event/connecting-the-dots-in-2021-consumer-obsessed-design-and-marketing/ LOCATION:WI CATEGORIES:Signature Luncheon Series ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/03/April-SSS-AMA-2021.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210330T160000 DTEND;TZID=America/Chicago:20210330T170000 DTSTAMP:20260405T144012 CREATED:20210308T164247Z LAST-MODIFIED:20210308T164632Z UID:2630-1617120000-1617123600@amamadison.org SUMMARY:Google Analytics Simplified: Quickly Find the Strategic Answers You Need DESCRIPTION:Google Analytics can be complex. Learn how to navigate this powerful free tool to understand your website and gain actionable insights.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on March 30th when Kyle Akerman of Akerman Analytics will simplify Google Analytics and explain how to find the information attendees need. \nThe virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nGoogle Analytics is a powerful free tool that tracks how people find your website\, what pages they view\, and what actions they take on your site. But Google Analytics is also REALLY complex. \nIn this presentation\, you will learn the following fundamentals to help you get more out of Google Analytics in less time: \n\nHow to set up Google Analytics on your website\nWhat types of data Google Analytics collects and how it is collected\nWhat to do BEFORE you open your Google Analytics\nHow data is organized within Google Analytics reports\nThe top reports to get you started\nBusiness questions that can be answered using Google Analytics\n\n\nAbout the Speaker\n\n\n\nKyle Akerman is a Google Analytics Consultant in Chicago who loves helping marketers find data insights that lead to smarter business decisions. \nKyle’s goal is to help businesses do better measurement marketing. \nFor fun\, Kyle DJs for Chicago community radio station CHIRP Radio (CHIRPradio.org) and WCXP-LP 107.1 FM). Kyle also loves improv and stand-up comedy. \nFor bite-sized Google Analytics tips\, you can sign up for Kyle’s weekly Analytics Email Newsletter. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n  \n\n\n \nPowered by Eventbrite URL:https://amamadison.org/event/google-analytics-simplified-quickly-find-the-strategic-answers-you-need/ LOCATION:WI CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/03/CraftMarketing-Banner-March-2021.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210309T120000 DTEND;TZID=America/Chicago:20210309T130000 DTSTAMP:20260405T144012 CREATED:20210218T201145Z LAST-MODIFIED:20210218T201234Z UID:2610-1615291200-1615294800@amamadison.org SUMMARY:Using PPC to Fill the Top of the Funnel DESCRIPTION:Research and target new customers that will come back and convert.\n\n\n\n\n\nAbout this Event\n\n\nSearch can only capitalize on the demand that is already out there. If you are maximizing the reach from all the keywords you want to target\, but want even more search traffic\, you are going to have to work on creating the demand yourself. \nThis talk will showcase how to research and target new customers that will come back and convert. \nJoin this AMA Signature Series Speaker event to learn how to build awareness campaigns in YouTube\, Facebook\, LinkedIn\, and Quora. \n\n\nAbout the Speaker\nMartinez is the Director of Client Strategy for Clix Marketing\, and one half of the Paid Media Pros YouTube channel. While he is hands-on in all aspects of PPC\, his true passions lie in display\, remarketing\, audiences\, and YouTube. \nHe is a regular contributor to Search Engine Land\, Marketing Land\, and WordStream. He has also written for Social Media Examiner\, PPC Hero\, SEMrush\, Unbounce\, Leadpages\, Optmyzr\, and AdStage. He has hosted webinars for SEMrush\, Unbounce\, Quora and Microsoft Ads. \nHe regularly speaks at conferences such as SMX (Advanced\, Munich\, East\, West)\, HeroConf\, Pubcon (Pro\, Florida\, Austin)\, SMXL\, SEMPO\, and more. Finally\, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2020. \n\n \nPowered by Eventbrite URL:https://amamadison.org/event/using-ppc-to-fill-the-top-of-the-funnel/ LOCATION:WI CATEGORIES:Signature Luncheon Series ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/02/March2021-PPC-SSS-Banner.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210223T160000 DTEND;TZID=America/Chicago:20210223T170000 DTSTAMP:20260405T144012 CREATED:20210205T210910Z LAST-MODIFIED:20210205T210928Z UID:2586-1614096000-1614099600@amamadison.org SUMMARY:Using Content to Create a Digital Twin of your Sales Team DESCRIPTION:About this Event \n\n\n\n\nImprove Your B2B Marketing by Creating a “Digital Twin” of your Sales Team \nGreg Mischio\, Winbound\, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. \nManufacturing firms create a “digital twin” of a machine or process to improve performance and quality. Greg’s presentation will demonstrate how marketers can use this approach to broaden their reach and improve sales. It will include insights on: \n\nIntegrating your sales team into your content marketing approach\nCreating the most effective piece of content for each stage of the customer journey\nUsing content to create “referral” sources\, much like your sales team does\n\n  \n\n\nAbout the Speaker\nGreg Mischio is the Owner and Founder of Winbound\, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach\, creating content that’s mapped to the customer journey and marketing for distribution via search\, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple-digit increases in traffic and leads. \n\n \nPowered by Eventbrite URL:https://amamadison.org/event/using-content-to-create-a-digital-twin-of-your-sales-team/ LOCATION:WI CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/02/Greg-CM-Feb-2021.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210209T083000 DTEND;TZID=America/Chicago:20210209T093000 DTSTAMP:20260405T144012 CREATED:20210120T154335Z LAST-MODIFIED:20210125T193902Z UID:2574-1612859400-1612863000@amamadison.org SUMMARY:Email Tips You Need To Know To Get Ahead In 2021 DESCRIPTION:Learn easy tips to follow to make your email marketing campaigns hit home and get you ahead of your competition in 2021.\n\n\n\n\n\nAbout this Event\n\n\nBy 2023 there will be an expected 4.3 billion global email users – about half the world’s population. Additionally\, 2020 saw major increases in the amount of emails sent each day\, especially given the massive growth in remote work. \nWith so much change and market upheaval across industries\, how do you know if your email marketing strategies are driving success? Join Jay for 60 minutes that will have a huge impact on your EMAIL MARKETING ROI in 2021. Find out what has changed for B2B and B2C marketers and how you can leverage those changes to your advantage\, today. \nAttendees will learn: \n\nThe exact time and day to send emails for maximum impact\, including a deep dive into my “best days to email” calendar.\n\n\nKnow and understand the power of subject lines and how they increase open rates.\n\n\nUse personalization\, emojis and interactive design to capture specific demographic audiences and drive huge performance.\n\n\nMake A/B split testing more successful.\n\nThis is exactly what Jay Schwedelson\, President and CEO of Worldata\, will be discussing during this session of the AMA Madison Signature Speaker Series. \nJoin us February 9 at 8:30am CST to participate in this virtual event. \n\n\nAbout the Speaker\nJay Schwedelson is the President and CEO of Worldata\, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. He also founded SubjectLine.com\, the #1 free subject line rating tool. SubjectLine.com is ranked in the top 1% of all websites worldwide\, according to Alexa rankings\, and Jay uses his knowledge in this space to guide marketers across industries in how to implement impactful email marketing that matters. \nA seasoned speaker and presenter\, Schwedelson’s recent virtual session on critical email marketing techniques at INBOUND 2020 drew in over 3\,000 attendees and received a session rating of 4.9 out of 5. \n\n \nPowered by Eventbrite URL:https://amamadison.org/event/email-tips-you-need-to-know-to-get-ahead-in-2021/ LOCATION:WI ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/01/SSS-AMA-Feb2021.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20210126T160000 DTEND;TZID=America/Chicago:20210126T170000 DTSTAMP:20260405T144012 CREATED:20201222T154000Z LAST-MODIFIED:20210105T151555Z UID:2545-1611676800-1611680400@amamadison.org SUMMARY:Learn How to Thrive - and Survive - as a One (Wo)Man Marketing Department DESCRIPTION:Being a one-person marketing department can be challenging. Learn helpful\, real-life strategies on how to thrive as a one person team.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on January 26\, 2021 when Edessa Polzin of Web Courseworks presents ‘Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide.‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nIf you are a one-person marketing department\, chances are you feel like you are being pulled in many directions. All day. Every day. There are seven million things to juggle\, eight hundred deadlines to beat\, and two dozen campaigns to plan\, track\, and measure. And yet\, the rest of the company thinks you have everything under control. Your coworkers and the executive team only see the fruits of your marketing labor. They’re probably not aware of the tedious and multifaceted process of planting\, watering\, fertilizing\, weeding\, and pruning the tree that created said fruit. \nAs a marketer in the software-as-a-service (SaaS) industry\, Edessa Polzin will share helpful\, real-life strategies. She wants attendees to not only survive\, but THRIVE in a one (wo)man marketing department. So gather ’round the Snapchat children\, bring your branded pens and notepads\, and let’s get SaaSy! \n\n\nAbout the Speaker\n\nEdessa is an experienced sales & marketing manager at Web Courseworks. She specializes in pre-sales tech engineering. She helps the sales team navigate complex proposals and convert technical information and rational analysis into completed sales. She collaborates with the sales and marketing team to achieve the company’s goals\, while having a few laughs in the process. \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite URL:https://amamadison.org/event/learn-how-to-thrive-and-survive-as-a-one-woman-marketing-department/ LOCATION:WI CATEGORIES:Craft Marketing ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/12/CraftMarketing-Jan-2021.jpeg END:VEVENT END:VCALENDAR