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UID:3903-1681461000-1681462800@amamadison.org
SUMMARY:Ask Me Anything with AMA Madison featuring Jen Lee Reeves
DESCRIPTION:Ask Me Anything with AMA Madison featuring Jen Lee Reeves\nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. 30 minutes of conversation.\nThere’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. \nWe know that. And we feel it\, too. \nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. Just 30 minutes of conversation\, virtually. \nJoin us for this virtual event Friday\, April 14 at 8:30 AM CST with guest Jen Lee Reeves. \nRegister Now! You don’t want to miss this unique conversation. \n  \n\n\n\nAbout the Speaker\n\n\n\n\n\nJen Lee Reeves – Executive Director | Design With Us & Owner | Just Right Strategy \nJen Lee Reeves is a former broadcast journalist and professor. She trained the entire AARP organization – from the C Suite to the volunteers – on how to use the power of social media to expand brand awareness. She also helped build internal and external communications strategies as the Director of Digital Communications at the University of Missouri. \nReeves launched a nonprofit\, Design With Us\, with her daughter\, Jordan\, collaborating with major brands to make a big impact worldwide. The two grew Design With Us (DWU) from a blog into a nonprofit. As DWU’s executive director\, Reeves has directed the organization to launch BOOST design workshops across the United States and even in Bogotá\, Colombia. The organization returns to in-person workshops in 2023 and supports a youth design consultancy. Reeves and Jordan also launched a middle-grade book through two Simon & Schuster imprints: Aladdin and Jeter Publishing. BORN JUST RIGHT was released on June 4\, 2019. \nJen launched her own strategic communications company\, Just Right Strategy\, in 2020 and works mainly with nonprofit and for-profit organizations focusing on making a positive impact. Clients include Los Angeles County\, the Center for Black Educator Development\, and several national and international refugee nonprofit organizations. \n  \nThanks to our sponsor\, The Creative Company\, for supporting this event. \n\n \n\n\nThe Creative Company\n\n\n\n\nThe Creative Company is an award-winning public relations\, marketing\, and web development firm. Our mission is to increase awareness\, change the world around us for the better and help non-profits and companies connect with core customers and clients. \nToday’s consumer asks more of each of us.
URL:https://amamadison.org/event/ask-me-anything-with-ama-madison-featuring-jen-lee-reeves/
LOCATION:Online
CATEGORIES:AMA Ask Me Anything
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/03/Screenshot-2023-03-08-151749.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230327T173000
DTEND;TZID=America/Chicago:20230327T190000
DTSTAMP:20260411T040700
CREATED:20220930T234314Z
LAST-MODIFIED:20230314T163238Z
UID:3476-1679938200-1679943600@amamadison.org
SUMMARY:Value of Professional Development in the Time of Mass Layoffs
DESCRIPTION:We’ve all heard about\, if not been impacted by\, the massive layoffs that are affecting the tech industry and many others. We’ve also all heard we should be active in professional networks and be continuous learners. But is the time\, effort and money really worth it? \nJoin us March 27th for a panel discussion on how continuing education and development can help you find your next career and / or keep the job you currently have. \nFrom this panel\, you’ll takeaway: \n\nHow to select the right continuing education option.\nLearn what recruiters really want.\nHow to successfully pivot your career.\n\n\n\n\n\nRegister soon–limited in-person availability! The event begins on Monday\, March 27th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speakers\n\n\n\n\n\nAlyssa Spiel\, MBA – Associate Manager\, Claims & Product Experience\, SC Johnson \nAlyssa is an experienced marketing and communications professional who recently started an exciting new chapter in her career. After spending about 10 years in services marketing\, she was ready to shift her focus to physical products\, with an emphasis on branding—and the goal of working for a large CPG company. It became clear that earning her MBA from the UW’s Wisconsin School of Business was a direct path toward the career she desired\, especially with the option to specialize in Brand & Product Management. Alyssa graduated with her MBA in 2022 and recently joined the marketing department at SC Johnson in Milwaukee as an Associate Manager of Brand & Product Experience. She is also a Past President of AMA Madison\, having served on the Board of Directors from 2014-2020. \nLinkedIn \n  \n\n\n\n\n\nEma Roloff – Director of North American Property and Casualty Sales\, EIS Group \nHailie Rivera is an HR Generalist at Sonic Foundry. She first joined Sonic Foundry and the HR profession almost a year and half ago as a Talent Acquisition Specialist after earning her master’s in organizational leadership from Purdue Fort Wayne. When Hailie joined\, her primary focus was sourcing\, interviewing\, and hiring across all roles at Sonic Foundry. While that is still Hailie’s primary focus in my new role\, she also has her hand in onboarding\, engagement\, recognition\, performance\, development\, and DEI. \nLinkedIn \n  \n\n\n\n  \n\n\n\n\nAce Hilliard – Academic Advisor\, University of Wisconsin-Madison \nAce Hilliard is an Advisor for Adult Career and Special Student Services in the Division of Continuing Studies at UW-Madison. As a two time UW-Madison grad and lifelong learner\, he assists returning adults in understanding what may be the best path of education for them considering their career aspirations and goals. \nLinkedIn \n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/march-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-03-14-113157.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230315T120000
DTEND;TZID=America/Chicago:20230315T130000
DTSTAMP:20260411T040700
CREATED:20230226T223931Z
LAST-MODIFIED:20230226T225026Z
UID:3880-1678881600-1678885200@amamadison.org
SUMMARY:Path to CMO: Journey to Becoming a Marketing Executive with Shane Brossard
DESCRIPTION:Whether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this role.\n\n\nA 3-part series to set you on the path to CMO.\n\n\n\n\nThe title Chief Marketing Officer has been controversial for a while\, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. \nWhether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this dynamic\, high-powered role. \n\nWhat does a Chief Marketing Officer do?\nWhat skills do you need and which tools do you have to master?\nMore importantly\, how do you become one?\n\nThis series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere. \nJoin us for this virtual event as real-life CMOs will share their journey to becoming a marketing executive\, as well as the challenges and the lessons they’ve learned along the way. \n\n\n\n\nAbout the Speaker for Part 1\n\n\n\n\n\nMarch 15th – Shane Brossard\, CMO | Travel Wisconsin (non-profit\, government)\n\n\n\n\nShane Brossard is the Chief Marketing Officer at Travel Wisconsin. Focusing on data-driven marketing approaches\, Brossard aligns his marketing team\, advertising agency partners and tourism industry stakeholders to execute strategic marketing plans. He works to elevate the Wisconsin brand by bringing together curiosity-fueled ideas and real-time data to craft meaningful stories that increase visits to Wisconsin\, driving economic impact and creating jobs across the state. He has led many award-winning campaigns and was recognized as one of the “Top 25 Most Extraordinary Minds in Sales\, Marketing\, Revenue Optimization\, and Distribution” by the Hospitality Sales and Marketing Association International in 2022. Brossard studied marketing and advertising at Northern Michigan University and the University of Wisconsin – Whitewater. \nREGISTER NOW\nPart 2 | Part 3
URL:https://amamadison.org/event/path-to-cmo-journey-to-becoming-a-marketing-executive-with-shane-brossard/
LOCATION:Online
CATEGORIES:Path to CMO
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/02/Screenshot-2023-02-26-163834.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230310T120000
DTEND;TZID=America/Chicago:20230310T123000
DTSTAMP:20260411T040700
CREATED:20230213T185739Z
LAST-MODIFIED:20230213T190225Z
UID:3870-1678449600-1678451400@amamadison.org
SUMMARY:Ask Me Anything with AMA Madison featuring Chelsey Dequaine-Jerabek
DESCRIPTION:Ask Me Anything with AMA Madison featuring Chelsey Dequaine-Jerabek\nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. 30 minutes of conversation.\nThere’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. \nWe know that. And we feel it\, too. \nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. Just 30 minutes of conversation\, virtually. \nJoin us for this virtual event Friday\, March 10 at 12PM CST with guest Chelsey Dequaine-Jerabek. \nRegister Now! You don’t want to miss this unique conversation. \n  \n\n\n\n\n\n\nAbout the Speaker\n\n\n\n\n\nChelsey Dequaine-Jerabek – Editorial Director\, Voice Media Group \nChelsey Dequaine-Jerabek became the editorial director for Voice Media Group in January 2023 based in Denver\, Colorado. She oversees all editorial aspects of VMG’s publication websites and collaborates with team leaders to devise and implement social media and SEO traffic initiatives for audience growth and content partnerships for Denver Westword\, Miami New Times\, Dallas Observer and Phoenix New Times. A Green Bay\, Wisconsin\, native\, Chelsey previously lived in Madison\, Wisconsin\, for nearly a decade where she held roles in marketing\, audience development and social media for The Capital Times\, Isthmus and designCraft Advertising. She has bylines in Isthmus\, Daily Coffee News\, Madison Magazine\, Milwaukee Magazine\, and was also the assistant editor for Cheese Market News. Chelsey has led social media talks for UW-Madison journalism students and Social Media Breakfast-Madison\, and her social media work has won a gold ADDY from the American Advertising Federation-Madison. \n  \nThanks to our sponsor\, The Creative Company\, for supporting this event. \n\n \n\n\nThe Creative Company\n\n\n\n\nThe Creative Company is an award-winning public relations\, marketing\, and web development firm. Our mission is to increase awareness\, change the world around us for the better and help non-profits and companies connect with core customers and clients. \nToday’s consumer asks more of each of us.
URL:https://amamadison.org/event/ask-me-anything-with-ama-madison-featuring-chelsey-dequaine-jerabek/
LOCATION:Online
CATEGORIES:AMA Ask Me Anything
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/02/Screenshot-2023-02-13-125706.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230227T173000
DTEND;TZID=America/Chicago:20230227T190000
DTSTAMP:20260411T040700
CREATED:20220930T234226Z
LAST-MODIFIED:20230128T235953Z
UID:3474-1677519000-1677524400@amamadison.org
SUMMARY:Sales and Marketing: Enemies to Lovers
DESCRIPTION:Join us to break down the complex relationship between sales and marketing and how to ultimately align strategy to drive revenue.\n\n\nBreaking down the complex relationship between sales and marketing. James and Ema will discuss misunderstandings of each other’s roles and motivations\, and how to ultimately align strategy to drive revenue. \nRegister soon–limited in-person availability! The event begins on Monday\, February 27th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speakers\n\n\n\n\n\nJames Roloff – Owner\, Roloff Consulting \nJames Roloff\, MBA is a digital sales and marketing professional. He is the Principal Consultant at Roloff Consulting. James helps businesses grow their revenue by implementing a digital sales strategy. He has over 20 years of online business experience and 9 years in sales management. \nCompany – Roloff Consulting \nLinkedIn \n  \n\n\n\n\n\nEma Roloff – Director of North American Property and Casualty Sales\, EIS Group \nEma Roloff is a widely recognized Digital Transformation and Change Management expert. Along with the team at EIS\, she helps insurers set and execute their Digital Transformation strategy. As the host of the series Leading Change\, she has conducted over 200 expert interviews in the space of Digital Transformation and Innovation. Ema has been recognized as the AI Journal Young Tech Leader of the Year\, a RISE 35 under 35 Award Winner\, and named in Lightico’s Insurance Innovators Top 100. \nCompany – EIS Group \nLinkedIn \nTik Tok \n  \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/february-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-01-28-175604.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230130T173000
DTEND;TZID=America/Chicago:20230130T193000
DTSTAMP:20260411T040700
CREATED:20220930T234121Z
LAST-MODIFIED:20230106T221127Z
UID:3472-1675099800-1675107000@amamadison.org
SUMMARY:January Craft Marketing: Ten Lessons in Marketing from the World’s Best Breweries
DESCRIPTION:Learn about top marketing executions and marketing methodologies and how you can apply them to your own brand(s)\, agency\, clients\, etc.\n\n\nGarth is a firm believer that some of the best marketing ideas and ways of thinking about your industry are found outside it. He’ll be sharing some of the most empathetic and thought-out marketing executions and marketing methodologies used by breweries\, beer distributors\, and bars like his own – and how you can apply them to your own brand(s)\, agency\, clients\, etc. \nRegister soon–limited in-person availability! The event begins on Monday\, January 30th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nGarth Beyer – Owner\, Garth’s Brew Bar \nGarth Beyer owns the award-winning craft beer bar\, Garth’s Brew Bar. He is also a senior content marketing specialist at Encompass Technologies and freelance beer writer for local and national digital and print publications. \nFacebook | LinkedIn | Twitter \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \nThanks to our sponsor\, Garth Brew Bar\, for facilitating our usage of the space. \n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/january-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/amamad_cm_gbeyer_1920x1080_fb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230106T083000
DTEND;TZID=America/Chicago:20230106T090000
DTSTAMP:20260411T040700
CREATED:20221216T194106Z
LAST-MODIFIED:20221216T194106Z
UID:3547-1672993800-1672995600@amamadison.org
SUMMARY:Ask Me Anything with AMA Madison
DESCRIPTION:Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. 30 minutes of Conversation.\nThere’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. \nWe know that. And we feel it\, too. \nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. Just 30 minutes of conversation\, virtually. \nJoin us for this virtual event Friday\, January 6 at 8:30AM CST with guest Laura Gallagher from The Creative Company. \nRegister Now! You don’t want to miss this unique conversation. \n  \n\n\nThanks to our sponsor\, The Creative Company\, for supporting this event.
URL:https://amamadison.org/event/ask-me-anything-with-ama-madison/
LOCATION:virual
CATEGORIES:AMA Ask Me Anything
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/12/Screenshot-2022-12-16-133651.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221212T170000
DTEND;TZID=America/Chicago:20221212T190000
DTSTAMP:20260411T040700
CREATED:20220930T234018Z
LAST-MODIFIED:20221121T223740Z
UID:3470-1670864400-1670871600@amamadison.org
SUMMARY:Ugly Sweater Craft Marketing Mixer
DESCRIPTION:Join the AMA Madison board for a little holiday cheer & craft beer for this holiday Craft Marketing edition.\n\n\nBe one of the first to arrive in your best ugly\, holiday sweater and win a gift card! (as supplies last) \nTicket includes a drink ticket\, appetizers\, & holiday fun! \nSpace is limited so dress to impress in your holiday best and register today! \nRegister Now! \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/december-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/amamad_cm_ugly_sweaters_1920x1080_fb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221128T173000
DTEND;TZID=America/Chicago:20221128T193000
DTSTAMP:20260411T040700
CREATED:20220930T233854Z
LAST-MODIFIED:20221102T204814Z
UID:3467-1669656600-1669663800@amamadison.org
SUMMARY:Driving Digital Change for a Community Brand
DESCRIPTION:Learn how market research can drive digital transformation and creative advertising changes to your messaging strategy.\nOver the past 4 years\, Madison College has transformed its digital presence to combat higher education enrollment trends. As students face a number of education choices including remaining in the workforce\, Madison College was forced to better understand student behavior and overhaul our marketing strategy to support students in their educational journey. COVID also contributed to a new way of thinking about higher education and forced institutions to “get real” with product offerings and student support. In this presentation\, Kristin Uttech\, Chief Marketing Officer and Marketing Faculty at Madison College\, will highlight Madison College’s digital transformation and modernization as it strives to position itself as more than just a “technical” college in the communities it serves. You will leave with a clear idea of: \n\nHow market research can drive digital transformation and creative advertising changes\nHow to develop a strategy\nHow to get others to support and help build your strategy further\n\nRegister–limited in-person availability! The event begins on Monday\, November 28th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \n\n\nAbout the Speaker\n\n\n\n\n\nKristin Uttech – Chief Marketing Officer/Marketing Faculty\, Madison College \nKristin Uttech serves as Chief Marketing Officer and Marketing Faculty for Madison College. She brings over 25 years of strategic marketing experience to the college. Her expertise includes analyzing complex market conditions\, capturing new market segments\, developing strategic marketing plans\, and driving multi- level communications programs to support business growth. She led the development of Madison College’s digital and social media marketing associate degree programs as well as several professional certifications in marketing. In addition\, she is keynote speaker in several areas of marketing including social media\, leadership\, and innovation. She has won multiple awards including American Marketing Association’s Marketer of the Year (WI)\, Innovation in Teaching Award\, and several American Advertising Federation regional Addy Awards and regional NCMPR awards. She holds a BA in Advertising from University of Wisconsin – Eau Claire and a MA from Marquette University. She has also completed a mini-MBA in Mobile Marketing from Rutgers University and a Digital Marketing Certificate from Harvard University. \nLinkedIn | Madison College Website \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/driving-digital-change-november-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-11-02-154227.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221024T173000
DTEND;TZID=America/Chicago:20221024T193000
DTSTAMP:20260411T040700
CREATED:20220929T215204Z
LAST-MODIFIED:20220929T215204Z
UID:3458-1666632600-1666639800@amamadison.org
SUMMARY:How to Be an Employer Women Want to Work For
DESCRIPTION:In this presentation\, Meaghan Ziemba will provide you with a checklist on how to be an employer women want to work for.\n\nAbout this event\n\n\n\n\n\n\n\n\nCurrently\, women represent around 30% of the overall manufacturing sector. A significant percentage of women graduating high school and college\, or seeking new professional challenges\, don’t typically have manufacturing top of mind. There seem to be some common misconceptions about the sector that deter women away from the opportunities available\, including: \n\nLower pay;\nDirty\, dingy\, dark\, dull\, work environments;\nWork-life imbalances;\nLittle to no promotion opportunities;\nNon-fulfilling work that lacks challenging or interesting assignments; and\nFrequent instances of sexual harassment and/or gender bias.\n\nIn this presentation\, Meaghan Ziemba will provide you with a checklist on how to be an employer women want to work for. \nRegister soon–limited in-person availability! The event begins on Monday\, October 24th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nMeaghan Ziemba \nMeaghan Ziemba is a technical writer\, brand storyteller\, and marketer for industrial manufacturers with a B.A. and M.A. from the University of Wisconsin-Milwaukee. She has been writing for manufacturing since 2008 and hosts a live video broadcast series called Mavens of Manufacturing. The series focuses on women in the sector and its mission is to attract younger generations to join manufacturing or engineering career pathways to help close the skills and gender gaps. Meaghan is a proud wife of a law enforcement officer and mother of three. She enjoys cooking\, CrossFit\, and a great cup of coffee or glass of whiskey. \nZ-Ink Solutions https://z-inksolutions.com/\nMavens of Manufacturing https://mavensofmanufacturing.com/\nLinkedIn Personal: https://www.linkedin.com/in/meaghan-ziemba/\nLinkedIn Mavens: https://www.linkedin.com/company/mavens-of-manufacturing/\nTwitter Mavens: https://twitter.com/MavensofMfg\nTwitter Personal: https://twitter.com/MZiemba1215\nTikTok: https://www.tiktok.com/@mavensofmanufacturing\nInstagram: https://www.instagram.com/meaghanthemaven/\nFacebook: https://www.facebook.com/MavensofManufacturing \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/how-to-be-an-employer-women-want-to-work-for/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-29-164652.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220926T173000
DTEND;TZID=America/Chicago:20220926T193000
DTSTAMP:20260411T040700
CREATED:20220909T220542Z
LAST-MODIFIED:20220909T221127Z
UID:3439-1664213400-1664220600@amamadison.org
SUMMARY:Inclusive Marketing to Create a Sense of Belonging
DESCRIPTION:“Marketing has the power to make a difference.” Learn how to create a sense of belonging for EVERYONE!\n\n\n\n\n\nAbout this event\n\n\n\nDEI\, BIPOC\, AANHPI\, LGBTQ+ and PLWD are all acronyms marketers should be familiar with and strive to include in marketing. Please don’t worry if you don’t know what they all mean\, that’s what this session will explain. \nWe will explore the world of inclusion through our Six Senses and don’t worry if you have a fragrance sensitivity. \nBring your questions and your stories to discover how bringing YOUR full self to work is a part of creating a safe space. We will discover groups you belong to and dive into the AMA’s DEI Pledge: “We believe marketing has the power to make a difference. \nAs innovators\, strategizers\, ambassadors and storytellers\, we shape narratives that communicate value\, create meaning\, and establish societal norms.” Let’s create a sense of belonging for EVERYONE! \nRegister soon–limited in-person availability! The event begins on Monday\, September 26th at 5:30 p.m. CST with networking. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6 p.m. CST. AMA Madison Members are free\, non-members are only $5. \nMany thanks to our Craft Marketing Sponsors\, Winbound\, for coordinating this exciting event\, Garth’s Brew Bar for hosting\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nLisa Koenecke \nLisa has given a TEDx Talk\, authored Be an Inclusion Ally: ABCs of LGBTQ+\, and earned her Diversity & Inclusion Certification from Cornell University. She has presented in all 50 states and internationally. Her passion is saving lives\, one ALLY at a time. She is President-Elect of the National Speakers Association Wisconsin Chapter and serves on other national committees and task forces. \nInclusion Ally\, LLC \n\nhttps://www.lisakoenecke.com/\nhttps://www.linkedin.com/in/lisakoenecke/\nhttps://twitter.com/Lisafromwisco\n\n  \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/inclusive-marketing-to-create-a-sense-of-belonging/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-09-170211.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220914T170000
DTEND;TZID=America/Chicago:20220914T190000
DTSTAMP:20260411T040700
CREATED:20220905T005123Z
LAST-MODIFIED:20220905T005123Z
UID:3426-1663174800-1663182000@amamadison.org
SUMMARY:An Axe-Throwing & Networking Kind of Evening
DESCRIPTION:Is there a marketing or corporate trope\, cliché or buzzword that grinds your gears? Let us know and we’ll make sure it gets axed. \n\n\nAbout this event\n\n\n\nEnjoy a fun evening of mingling and axe throwing with fellow Madison-area marketers! Join AMA Madison September 14th at Flannel Jax. \nIs there a marketing or corporate trope\, cliche or buzzword that grinds your gears? Let us know and we’ll make sure it gets axed. \nThis event is FREE for AMA Madison Members\, Guests are only $15. \nTicket includes axe throwing\, a drink ticket\, snacks and fun! \nRegister Now
URL:https://amamadison.org/event/an-axe-throwing-networking-kind-of-evening/
LOCATION:FlannelJax’s Madison  6704 Watts Road  Madison\, WI 53719\, 6704 Watts Road\, Madison\, WI\, 53719\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-04-194439.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220829T173000
DTEND;TZID=America/Chicago:20220829T193000
DTSTAMP:20260411T040700
CREATED:20220805T172526Z
LAST-MODIFIED:20220805T172526Z
UID:3413-1661794200-1661801400@amamadison.org
SUMMARY:5 Tips for Nonprofit Marketing Success: Stretch Your Limited Resources
DESCRIPTION:Your nonprofit’s marketing department may be small\, learn five tips that help teams succeed when expectations are high\, and budgets are low. \n\n\nAbout this event\n\n\n\nAMA Madison’s Craft Marketing Series continues on August 29th when Tony Veroeven of AMPED Association Management presents “Five Tips for Nonprofit Marketing Success: How to Stretch Your Limited Resources.” \nThe event will be held at Garth’s Brew Bar. The event is free for members of AMA Madison\, and $15 for non-members. Student rates available! Admission includes food and one drink ticket. \nRegister soon–only 40 spots are available! The event begins on Monday\, August 29th at 5:30 p.m. CST with networking. \nMany thanks to our Craft Marketing Sponsors\, Winbound\, for coordinating this exciting event\, and Garth’s Brew Bar for hosting! \nAbout the Presentation\nWhen you work for a small association\, you spin a lot of plates. You may be the event planner\, the administrator\, the membership coordinator AND the marketer. A marketing team? Forget about it. Resources and budgets are thin — even not existent! Your nonprofit’s marketing department may be small\, but you need to think big when it comes to marketing! \nResourcefulness and guerilla marketing are the name of the game and bring the most bang for the buck. Association and nonprofit marketing are rewarding\, especially when you sell out that event\, grow membership or exceed fundraising goals. \nAre you spinning plates? Put them down (carefully) and join Tony to learn five tips that help him and his team succeed when expectations are high\, and budgets are low. \n\n\n\n\n\n\n\n\n\nRegister Now \nThanks to Winbound\, our sponsor. \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nTony Veroeven\, CAE – AMPED Association Management\, Director of Sales & Marketing \nTony Veroeven\, CAE is the Director of Sales and Marketing at AMPED Association Management. Since 2015 he’s specialized in marketing\, strategic partnerships\, membership and client relations\, fundraising\, development\, and engagement. \nIn 2014\, after a 20-year sales career\, he joined the American Marketing Association Madison Chapter. He built upon his sales skills and delved into a modern and traditional marketing mix\, including print\, social\, paid and earned media\, SEO traffic\, and content marketing. Joining AMA helped him immensely in this career transition. \nTony served on the board of AMA Madison from 2014-2022. He was the chapter’s President in the 2020-21 Program Year. \nEarly in his career at AMPED\, he oversaw the successful deployment and management of an association’s online buyer’s guide and community. Under his guidance and leadership\, the site’s sales increased by 141%\, and its traffic nearly quadrupled in three years. Tony has developed and hosted four podcasts and produced another as part of that and other client work. A recent podcast about a niche engineering market reached 12\,000 downloads in just six months. \nHe was recognized as the Wisconsin Society of Association Executives’ “2019 WSAE Visionary Award” winner for outstanding leadership and achievement in association management. \nIn 2022\, he earned the highest credential in association management: the “CAE” or Certified Association Executive. \nTony currently serves as an Associate Director of the National Air Filtration Association and Executive Director of the Wisconsin Tavern League Foundation. \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/5-tips-for-nonprofit-marketing-success/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/08/Screenshot-2022-08-05-121811.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220725T173000
DTEND;TZID=America/Chicago:20220725T193000
DTSTAMP:20260411T040700
CREATED:20220701T185334Z
LAST-MODIFIED:20220707T150124Z
UID:3379-1658770200-1658777400@amamadison.org
SUMMARY:Conversational AI & the Age of Chatbots
DESCRIPTION:Learn about use cases and case studies of how Chatbots not only benefit user experience but also create a revenue stream. \n\n\nAbout this event\n\n\n\nThe future is now. Chatbots are a major player in the digital world\, with many people using them daily to interact and get things done on their time. They are going to be a standard of doing business in the digital world. \nLindsay Ojeda will be joining Craft Marketing to share use cases and case studies of how Chatbots not only benefit user experience but also create a revenue stream. \nThe event begins on Monday\, July 25th at 5:30 p.m. CST with networking. \nRegister Now \nThanks to Winbound\, our sponsor. \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nLindsay Ojeda – Maysteel Industries\, Director of Marketing \nLindsay Ojeda is the Director of Marketing at Maysteel Industries. Maysteel is a leading sheet metal fabricator that specializes in fabricating custom metal enclosures\, kiosks\, cabinets and server racks for a defined set of diverse industries. \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/conversational-ai-the-age-of-chatbots/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/07/Screenshot-2022-07-01-135004.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220628T173000
DTEND;TZID=America/Chicago:20220628T190000
DTSTAMP:20260411T040700
CREATED:20220412T225951Z
LAST-MODIFIED:20220412T225951Z
UID:3353-1656437400-1656442800@amamadison.org
SUMMARY:Recruiting Marketing "Redux"
DESCRIPTION:Learn how you can support your company’s recruitment efforts and overall brand in the current state of recruitment marketing.\n\n\n\nMartha Carrigan\, CEO of Big Shoes Network (BSN)\, will explain how recent events have impacted the current state and future of Recruitment Marketing\, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft Marketing presentation on June 28. \nThe event begins at 5:30 p.m. CST with networking. \nWe require all attendees to show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nThree years ago\, the WI unemployment rate was 3.0% when Martha Carrigan presented on Recruitment Marketing in the Craft Marketing Series. Today\, the WI unemployment rate is once again hovering around 3.0%. Things haven’t changed much. \nWait\, really? \nThe upheaval of the last three years have created a frustrating recruiting landscape. Is it time to “let go or be dragged?” or is “What’s old is new again?” Martha will look at how the recent past events have impacted current and future Recruitment Marketing. You will leave with a handful of ideas to support both recruiting and your company brand. (At least until the next pandemic.) \nAbout the Speaker\nMartha Carrigan – Big Shoes Network (BSN); CEO \nMartha Carrigan is the CEO of Big Shoes Network (BSN) a niche job-board and resource site for digital advertising\, graphic & web design\, marketing\, and PR in Illinois\, Minnesota and Wisconsin. She is responsible for strategic marketing\, business development\, and finance. She helps find and connect great creative talent with opportunities in Midwest companies as well as coaches individuals on their career pursuits. As a requested presenter at universities and professional groups\, she speaks on the creative industry employment and career-related topics. \nMartha serves on nonprofit boards\, as a board advisor and mentor including: Madison College\, The Commons\, USO Wisconsin Marketing\, UW-Whitewater Digital Marketing program\, and WCTC. \nBigShoesNetwork.com \n\n\n\nLinkedin\nFacebook\nTwitter\n\n\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/recruiting-marketing-redux/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/04/https___cdn.evbuc_.com_images_261742689_179878647750_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220531T173000
DTEND;TZID=America/Chicago:20220531T190000
DTSTAMP:20260411T040700
CREATED:20220405T141536Z
LAST-MODIFIED:20220405T141536Z
UID:3337-1654018200-1654023600@amamadison.org
SUMMARY:Creating Professional Videos In-House: Simplify the Process
DESCRIPTION:Learn how to streamline the in-house video process\, set up simple equipment the way the pros do\, and produce videos that provide value with Faith Dey of Live Well Video. \nFaith Dey of Live Well Video will share the simple steps to create your own pro-quality videos\, whether for your internal company communications or for serving current and potential customers at AMA Madison’s Craft Marketing presentation on May 31st. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nSometimes you want to outsource. Sometimes you don’t. There are times when you want to empower your own inner content creator\, or you’re part of a company team that wants to level-up their skillset. In this presentation\, Faith will remove the overwhelm by sharing: \n\nHow to streamline the process\nSet up simple equipment the way the pros do\nConsistently produce videos that will provide long-term value for your business\n\nAbout the Speaker\nFaith Dey is the Owner of Live Well Video and started in front of cameras for ESPN and DVD productions. She has taught filming composition and on-camera presenting tips through Madison College\, Dane Buy Local and Social Media Breakfast Madison. She strives to make production easier for businesses of all sizes\, so that they stand out online. Live Well Video is a Video Partner for digital marketing\, online course creation & YouTube channels\, providing full-service filming\, editing and instruction. \nLiveWellVideo.com \n\nLinkedin\nFacebook\nInstagram\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/creating-professional-videos-in-house/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/04/https___cdn.evbuc_.com_images_256462829_179878647750_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220426T173000
DTEND;TZID=America/Chicago:20220426T190000
DTSTAMP:20260411T040700
CREATED:20220309T224952Z
LAST-MODIFIED:20220426T145022Z
UID:3323-1650994200-1650999600@amamadison.org
SUMMARY:5 Ways to Create a Better User Experience: So Website Visitors Stick Around
DESCRIPTION:So you have a website\, now how do you get people to stick around? Joey Donovan Guido owner of Cuppa SEO Web Design will show you how and you will walk away with 5 ways to improve the user experience on your site. Join us on Tuesday\, April 26th. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nJoey Donovan Guido\, owner of Cuppa SEO Web Design\, and author of A Holistic Guide to Online Marketing\, will share five ways to improve the user experience on your website. Walk away with knowledge on: \n\nNavigation do’s and don’ts\nHomepage and subpage layouts\nCreation of effective calls-to-action\nHow to remove “noise” and distraction from your site\n\nAbout the Speaker\nJoey Donovan Guido is the owner of Cuppa SEO Web Design\, and author of the book\, A Holistic Guide to Online Marketing. His firm specializes in SEO\, content creation and of course web design with a strong focus on user experience and conversion. In addition to running his web design firm\, he offers consulting services and presentations based on the principles found in his book. Joey also hosts a podcast called\, Getting Under the Surface. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/five-ways-to-create-a-better-user-experience/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/03/craft-marketing-hero.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220329T173000
DTEND;TZID=America/Chicago:20220329T190000
DTSTAMP:20260411T040700
CREATED:20220225T150426Z
LAST-MODIFIED:20220225T151311Z
UID:3306-1648575000-1648580400@amamadison.org
SUMMARY:The Many Faces of Account-Based Marketing
DESCRIPTION:Learn the ins and outs of Account-Based Marketing with Steve Robinson\, and how to implement it at your organization with three different strategies\, on Tuesday\, March 29. \nSteve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on March 29th. \nThe event begins at 5:30 p.m. CST with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nChicago deep-dish\, Neapolitan\, and New York-style are all pizza\, but you probably don’t consider them the same thing. Account-Based Marketing (ABM) is kinda like that\, but most experts and books talk about it as if it’s a clearly defined practice. The fact is that no two companies do Account-Based Marketing the same way – and that’s OK! \nWe’ll take this opportunity to break down what ABM is and present three very different strategies for ABM that Brilliant Metrics has successfully used with our clients\, along with the keys to implementing each strategy. You’ll leave understanding if ABM is for you\, and if so\, which flavor to start with. Just don’t tell me it’s still called pizza if it’s got pineapple on it\, and we’ll be just fine. \nAbout the Speaker\nSteve Robinson is a veteran marketer and the Founder and CEO of Brilliant Metrics\, a digital marketing agency serving manufacturers and SaaS providers. In addition to his role leading and growing new relationships for Brilliant Metrics\, Steve is an instructor for University of Wisconsin Milwaukee School of Continuing Ed. where he teaches digital marketing to professionals. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/the_many_faces_of_account-based_marketing/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/https___cdn.evbuc_.com_images_228674069_179878647750_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220308T120000
DTEND;TZID=America/Chicago:20220308T130000
DTSTAMP:20260411T040700
CREATED:20220214T151816Z
LAST-MODIFIED:20220214T152750Z
UID:3287-1646740800-1646744400@amamadison.org
SUMMARY:Online Reviews: 5 Star State of Mind
DESCRIPTION:Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one\, so it’s important.\nAbout this event\n5 stars or 1 star\, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one\, so it’s important to get it right. Learn how to manage your reputation and engage with users on Yelp and other review platforms. \nYou will learn: \n\nBest ways to respond to reviews—good and bad\nReal examples and advice from businesses that are excellent at responding to reviews\nHow to leverage reviews in your marketing\nResponding to reviews to drive new and repeat business across all platforms\n\nJoin us March 8\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nEmily Washcovick- Small Business Expert\, Yelp \nEmily Washcovick – Small Business Expert\, Yelp \nAs Yelp’s Small Business Expert\, Emily is responsible for building a thriving network of local business owners\, operators and marketers through education and networking events (now\, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement\, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements\, she’s able to share insights that business owners of all kinds can leverage for the future of their business. She is also the host of a new podcast from Yelp and Entrepreneur Media – Behind the Review. Each episode features conversations with a business owner\, and a reviewer\, about the story and lessons behind their interactions. \n \nAbout AMA Madison\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today.
URL:https://amamadison.org/event/5-star-state-of-mind/
LOCATION:Online
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/5-star-state-of-mind-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220222T173000
DTEND;TZID=America/Chicago:20220222T190000
DTSTAMP:20260411T040700
CREATED:20220205T024933Z
LAST-MODIFIED:20220221T151558Z
UID:3268-1645551000-1645556400@amamadison.org
SUMMARY:Revamping the Marketing Plan: Leaner\, Meaner and More Effective
DESCRIPTION:Greg Mischio of Winbound will offer a more dynamic\, inclusive approach to marketing planning at AMA Madison’s Craft Marketing presentation on February 22nd. \nThe session begins at 5:30 p.m. central with networking. (This session is planned to be in-person\, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nHow many marketing plans have you written that never get followed and are seldom revisited? It doesn’t have to be that way. With the right approach\, you can create a dynamic plan that will serve as your guiding light for years to come. You’ll learn: \n\nHow to get buy-in from all parts of your organization\nWhy your content pipeline should be structured like a book\nHow a goals-oriented approach can unite sales and marketing\n\nWe’ll also provide you with our marketing plan template and a step-by-step guide for the process. \nAbout the Speaker\nGreg Mischio is the Owner and Founder of Winbound\, a digital marketing agency. Winbound helps manufacturing and industrial clients use content to create a “digital twin” of their sales team and reach prospects using SEO\, social media\, and paid online ads. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads. \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/revamping-the-marketing-plan-leaner-meaner-and-more-effective/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/amamad_cm_gmischio_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220208T120000
DTEND;TZID=America/Chicago:20220208T130000
DTSTAMP:20260411T040700
CREATED:20220117T233906Z
LAST-MODIFIED:20220117T233906Z
UID:3243-1644321600-1644325200@amamadison.org
SUMMARY:Video Done Right: How To Deliver Videos that Connect with Your Audience
DESCRIPTION:Learn from an emmy-winner how to deliver videos that connect with your audience.\nAbout this event\nVideo is one of the best types of content you can produce today. The problem is many corporate videos miss the mark\, and in many cases are never even viewed. Emmy-winner Tony Gnau will use customer case studies to provide helpful ideas for your own marketing videos. He will show you how to sell the higher-ups on why video is important\, how to create videos that tap emotions\, and how-to promote those videos. \nYou will learn: \n\nVideo content isn’t about facts and figures\, it’s about emotion\nThe three core videos you need to get started (about us\, testimonials\, product/service videos)\nLayer videos throughout your marketing funnel and website\, a single “Videos” page isn’t good enough\n\nJoin us February 8\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nTony Gnau – Founder & Chief Storytelling Officer at T60 Productions \nTony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. \nHe has created videos for the likes of United Airlines\, Walgreen’s\, US Bank\, Goose Island Beer Company\, as well as NBA legend Dwyane Wade. \nTony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World. \nFinally\, Tony is a former USC Trojan football player\, Star Wars geek\, and a devoted husband and father. \n \nAbout AMA Madison\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today.
URL:https://amamadison.org/event/video-done-right-how-to-deliver-videos-that-connect-with-your-audience/
LOCATION:Online
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/01/tony-gnau-sss-20220208.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220125T160000
DTEND;TZID=America/Chicago:20220125T170000
DTSTAMP:20260411T040700
CREATED:20211227T023000Z
LAST-MODIFIED:20220107T200015Z
UID:3225-1643126400-1643130000@amamadison.org
SUMMARY:Using Video to Become LinkedIn Famous
DESCRIPTION:AMA Madison’s Craft Marketing Series continues on January 25th when Ema Roloff from Naviant presents “Using Video to Become LinkedIn Famous” \nAbout this event\nIt’s the Remix: How to Win Friends and Influence People on LinkedIn . Ema Roloff\, of Naviant\, will explain how you can create a social media brand built on authority and trust that allows you to win over your audience and beyond. \nThe event will be from at 4:00 p.m – 5:00 p.m. The event will be held over Zoom(previously it was to be held at Capital Brewing\, but is now virtual). Thanks to our sponsor\, Winbound\, for supporting this event. \nThe event is free for members of AMA Madison\, and non-members. \n\nAbout the Presentation\nOne of the most influential sales and marketing books of our time is Dale Carnegie’s “How to Win Friends and Influence People”. His “Six ways to make people like you” still ring true\, but in a post-pandemic world\, we have to adapt his approach to include social. \nTo be successful in the world of TikTok\, Podcasts\, and LinkedIn\, companies need to bring forward a social strategy that builds authority and trust. In this session\, Ema will share how to build a social brand that allows you to win friends\, influence people\, and have a little fun while you’re at it! \n\n\nAbout the Speaker\nEma is the Director of Enterprise Solutions at Naviant. She is passionate about helping organizations navigate Digital Transformation\, and over the last two years\, has focused on using social media as an outlet to educate prospects and clients on areas of emerging technology. She is the host of Naviant’s Digital Transformation Talks series on YouTube and the Co-Host of the Third Thursday where the other experts from the Intelligent Automation and Digital Transformation space come together and share their ideas. \nYou can follow Ema here: \n\nLinkedIn \nTikTok \nYouTube for the Digital Transformation Talks Series\n\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/using-video-to-become-linkedin-famous/
LOCATION:Online
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/12/craft-marketing-ema-rolof-jan2022.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220111T110000
DTEND;TZID=America/Chicago:20220111T120000
DTSTAMP:20260411T040700
CREATED:20211207T003928Z
LAST-MODIFIED:20211207T004508Z
UID:3194-1641898800-1641902400@amamadison.org
SUMMARY:You Are Not Your Job
DESCRIPTION:Re-discover the important role your personal values contribute to career decisions and how to plan your ‘career future’. \nAbout this event\nMassive unemployment due to COVID-19 and now The Great Resignation! What IS going on in today’s labor market? While economists and politicians view this situation as dire\, Dr. Sarah J Stebbins believes workers are pausing to self-reflect on the meaning of work itself. In this presentation\, “You Are Not Your Work” you will re-discover the important role your personal values contribute to career decisions. You will also be introduced to a strategy that will help you plan your ‘career future’. \nYou will learn: \n\nSelf-reflection is a critical career development strategy and tool\nPersonal values provide the foundation for any career/job decision\nWe have more control over our careers than we think we do\n\nJoin us January 11\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nDr. Sarah J Stebbins – Senior Organizational Change Management Consultant and Executive Coach \nWith over 25 years experience developing/delivering curriculum for workshops\, seminars and university classes\, Dr. Stebbins has developed an enthusiastic following for her training programs and organizational consulting work. \n \nPowered by Eventbrite\n\nAbout AMA Madison\n\n\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today.
URL:https://amamadison.org/event/you-are-not-your-job/
LOCATION:Online
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/12/ss-you-are-not-your-job.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211214T160000
DTEND;TZID=America/Chicago:20211214T170000
DTSTAMP:20260411T040700
CREATED:20211207T005146Z
LAST-MODIFIED:20211207T005614Z
UID:3201-1639497600-1639501200@amamadison.org
SUMMARY:Crystal Ball Craft Marketing: What's Coming in 2022
DESCRIPTION:Join a panel of marketing experts as we discuss what 2022 will bring for the marketing world. \nAbout this event\nLearn about marketing yet to come in 2022 with presenters of Craft Marketing past. \nOur experts will cover: \n\nEmerging Technologies\nWebsites/SEO\nB2B\nSocial Media\nPaid Media\ne-Commerce\nNon-Profit\n\nThe Panelists:\n\nNick Myers – Emerging Technologies\nJames Roloff – Websites/SEO\nLindsay Ojeda – B2B\nJosh Klemons – Social Media\nJake Bawolek – Paid Media\nEagan Heath – e-Commerce\nRowan Childs – Non-profit\n\n \nPowered by Eventbrite\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/crystal-ball-craft-marketing-whats-coming-in-2022/
LOCATION:Online
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/11/amamad_cm_crystal-ball_1920x1080_fb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211130T173000
DTEND;TZID=America/Chicago:20211130T190000
DTSTAMP:20260411T040700
CREATED:20210929T221742Z
LAST-MODIFIED:20210929T222351Z
UID:3048-1638293400-1638298800@amamadison.org
SUMMARY:The 3 Buckets of Marketing KPIs - Identify These Before Your Next Strategic Planning
DESCRIPTION:AMA Madison’s Craft Marketing Series continues on November 30th when Spencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs.” \nAbout this event\nSpencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs – Identify These Before Your Next Strategic Planning Meeting.” Learn how a KPI framework can help you to achieve your business goals. \nRegister soon–only 40 spots are available! \nAbout the Presentation\nKey Performance Indicators (KPIs) are a core component of measuring your business objectives. In this presentation\, Spencer X Smith will show you how to devise a KPI framework to use for reaching your business goals. \nAbout the Speaker\nSpencer X Smith is the founder of social media marketing company AmpliPhi\, and an instructor at the University of Wisconsin and Rutgers University. He’s been called a “Social Media Expert” by Forbes\, and Spencer has spoken at over 250 events since 2015\, including presentations at the New York Stock Exchange\, The Superdome in New Orleans\, and Gillette Stadium in Boston. His book “ROTOMA: The ROI of Social Media Top of Mind” was featured in Forbes and is an Amazon Bestseller. \n \nPowered by Eventbrite\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/3-buckets-marketing-kpis/
LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/craft-marketing-spencer-x-smith.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211026T173000
DTEND;TZID=America/Chicago:20211026T190000
DTSTAMP:20260411T040700
CREATED:20210928T135301Z
LAST-MODIFIED:20211012T154451Z
UID:3027-1635269400-1635274800@amamadison.org
SUMMARY:How Trade Publications Can Improve Your Business
DESCRIPTION:AMA Madison’s Craft Marketing Series returns to in-person at Vintage Brewing on October 26\, with a marketing presentation from David Mantey.\n\n\n\n\n\nAbout this event\n\n\nDavid Mantey of Industrial Media presents “How Trade Publications Can Improve Your Business”. David will explain how trade publications can improve your business and how to successfully partner with trade publications for best results. \nThe event will be held at Vintage Brewing West. The event is free for members of AMA Madison\, and $15 for non-members. Admission includes one drink ticket and hors d’oeuvres. \nRegister soon–only 40 spots are available! \nAbout the Presentation\nTrade publications are an often an overlooked\, but high impact avenue to expose your business to a highly engaged and carefully curated audience of industry professionals. Regardless of your market\, your potential clients rely on trade publications\, websites\, and newsletters to help them do their jobs. \nThis presentation will discuss how to partner with trade publications and provide examples on the types of content that will be most successful. \n\n\nAbout the Speaker\nDavid Mantey is the editorial director of digital media at Industrial Media\, which owns Industrial Equipment News (IEN)\, Manufacturing.net and a portfolio of brands that serve the manufacturing\, design engineering and distribution markets. He is also the editor-in-chief of Cannabis Equipment News (CEN)\, the co-host of the Today in Manufacturing podcast and a host of IEN Now\, a daily web series. \n\n \nPowered by Eventbrite\n\n\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/how-trade-publications-can-improve-your-business/
LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/craft-brewing-2021-10-26.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210930T120000
DTEND;TZID=America/Chicago:20210930T183000
DTSTAMP:20260411T040700
CREATED:20210815T161211Z
LAST-MODIFIED:20210815T161408Z
UID:2793-1633003200-1633026600@amamadison.org
SUMMARY:AMA Madison 2021 Annual Conference: Power of Community
DESCRIPTION:Leverage your brand community to drive your sales & marketing strategies. Learn from 8 nationally renowned & informative marketing leaders.\n\n\n\n\n\nAbout this event\n\n\nAs marketers we understand the power of community. The brands that survived the Great Recession did so because\, over time they invested in building a community of fans and advocates who trusted their mission and promise. Over time these brands connected and interacted with their loyal customers\, communicated with them in a genuine way\, stood by them during the hard times\, and became a part of them. And these brands were rewarded with positive word-of-mouth\, loyalty/referral\, and growth. In fact\, the BrandZ Top 100 Most Valuable Global Brands Ranking showed companies with strong brands recovered quicker and subsequently grew faster than the S&P 500. \nSurviving Covid in 2021/2022 will be no different. To be successful requires marketers to understand their audience and build a community around that audience. Brands must connect with that community in an authentic way. \nDoing so increases satisfaction and loyalty\, creates raving fans\, and drives referral which ultimately reduces advertising investment and costly new customer acquisition campaigns/incentives. Raving fans will want to buy more and might pay more for what you have to offer. They may even buy other products and services tied to your brand. And they will be less likely to leave and need to be replaced. \nA more committed community around your brand will share socially and be your best ambassadors. They will create content that resonates with those they influence on a greater scale than anything your brand can create. That is the power of community for your brand. \nJoin us live on Thursday\, September 30 at noon for our half-day-long virtual conference! Our thoughtfully designed master classes\, breakout sessions\, and networking opportunities will provide the strategies and inspiration you need to use your brand community to grow revenue\, retention\, satisfaction and loyalty. \nCost:\n$30 AMA Members | $70 Non-members \n\n\n\n\n \nPowered by Eventbrite\n\nConference Agenda:\n12:00 PM – 12:10 PM: Opening Remarks \n12:10 PM – 12:40 PM: Opening Keynote – Amazing Founders Building Community For Their Brands\, by Allison Summers\, Founder Disruptive CEO Nation Podcast\, Author Connect To Influence\, Author Building Your Brand: Make Business Happen in a Global Economy \n12:40 PM – 1:25 PM: Master Class 1 – 5 Martech trends you need to know today to get ahead in the next decade\, by Scott Brinker\, VP Platform Ecosystem at Hubspot and founder of the Chief Martech blog. \n1:40 PM – 2:25 PM: Master Class 2 – Panera Bread’s Recipe for Personalization 2.0\, by George Hanson\, SVP Digital Marketing at Panera Bread. \n2:40 PM – 3:20 PM: Breakouts \n\n1-A: Leading in a Social World\, by Aaron Templer\, Founder & Marketer at Three Over Four.\n1-B: Rethinking Your Marketing Strategy\, by Sarah Hurley\, Founder & President at Weber Marketing\n\n3:25 PM – 4:05 PM: Breakouts \n\n2-A: The Agile Brand: Creating authentic relationships between companies and their customers\, Scott Kihlstrom\, Principle of The Agile World.\n2-B: Community Mythology\, Geno Church\, Director of Community Strategy and Design at We Must Be Bold.\n\n4:10 PM – 4:50 PM: Closing Keynote – Life Powered By Connection\, by Ginger Johnson\, Chief Connecting Officer at Ginger Johnson LLC. \n4:50 PM – 5:00 PM: Closing Remarks \n5:00 PM – 6:15 PM: Optional Virtual Networking \n\n\n  \nOpening Keynote: Business\, Brand\, Marketing Magic and Communities\nGreat things are happening in business today. The collision of innovation\, technology and omnichannel marketing strategies are helping organizations construct more deeply connected\, brand-loyal communities than ever before. But the good news is authentic brands are not limited by only high-cost solutions because relevant customer experiences and converations can break through in the simplest of ways when done right. \nOver the last three years\, Allison K. Summers has been collecting remarkable business lessons through the Disruptive CEO Nation Podcast and she has recently featured these stories in her new book Building Your Brand: Make Business Happen in a Global Economy. So sit back and get ready to be introduced to brands and company CEO’s who you may not heard of but who are making a difference in the world today. \n\n\nMaster Class 1: 5 Martech trends you need to know today to get ahead in the next decade\nAs challenging as the past eighteen months have been for marketers\, we learned that people and organizations can adapt quickly when we must. Many companies implemented new ways of engaging with their customers through digital channels and new ways of operating internally with a remote workforce in a matter of weeks last spring. Previously\, such significant changes would have been estimated to take years. The impact to marketers and the communities they serve was huge! \nLast year taught us how disruption can come at us quickly\, and not just from the usual suspects like start-ups or adjacent competitors. Disruption can happen instantaneously. The global pandemic shut down critical elements of marketing and sales\, such as retail channels and in-person events\, in a matter of days. While we hopefully won’t repeat 2020’s challenges anytime soon\, we can expect more and different kinds of disruptions ahead. \nIt can feel overwhelming to marketing professionals who must keep up with emerging martech trends. In this presentation\, Scott Brinker will cover five major marketing technology trends poised to shape marketing strategy and operations at agencies and brands over the next 10 years. Instead of predicting the course of individual technologies — such as 5G or virtual reality interfaces — we’ll delve into second-order effects on marketing strategy and operations derived from them. Each of these trends is already emerging in practice today. But we believe each of them will grow exponentially in the years ahead. Collectively\, they will reshape marketing disciplines in profound and wondrous ways\, with huge impacts on the communities we serve. \n\nYou will learn:\n\n\nFive key marketing technology trends that will shape marketing strategy and operations at agencies and brands.\nLearn how the incredibly diverse spectrum of “no code” tools make any marketer a “maker””\nUnderstand how platform patterns are shaping marketing technology software\nPrepare for the shift from “big data” to “big ops\n\n  \n\n\nMaster Class 2: Panera Bread’s Recipe for Personalization 2.0\nDigital transformation has consumed the quick service and fast casual restaurant business in recent years\, both in response to Covid-19 and consumer prefernce for on-demand services. The most advanced brands on the digital maturity continuum are not only gaining new revenue sources but also loyalty through personalization and the strength of their brand promise. \n\nYou will learn:\n\n\nThe building blocks for Personalization 2.0\nHow Panera Bread transformed its customer journey to achieve personalization for all\n\n  \n\n\nBreakout 1-A: Leading in a Social World\nLike never before our communities are physically distanced but socially connected: a new human reality that the pandemic has only amplified. We’re hard-wired to connect with one another\, but have built distances into our professional and social lives that test that wiring like never before. \nLeading in a Social World is an unexpected look at social media through the lens of leadership. Social capital—measurable\, manageable value that’s accessed and shared through social networks—has become an undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you\, socially connected systems reject marketing. They are communities for nurturing\, not audiences for conversions. Leading In A Social World encourages anyone who’s using the social web as a way to influence and move people that they need to ditch their social media marketing and build social capital—a leadership skill— instead. \nJames O’Toole\, a Leadership Excellence Magazine Top 100 Thought Leader and author of The Enlightened Capitalists said this of Leading in a Social World: “This important—and timely—book demonstrates the potential of social media to become a powerful vehicle for creating social capital. It offers original and useful advice for the next generation of leaders in all fields whose platforms will increasingly be digital in the years to come.” \n\nYou will learn:\n\n\nShed biases: When it comes to building committed communities around your brand\, social media marketing data shows suspect results at best\, brand-damaging results at worst.\nLearn a better way: Learn why some brands are successfully motivating others within social networks (and how they’re doing it).\nElevate your approach: Learn how to use leadership acumen to build communities who give back to you\, your brand\, and your cause.\n\n  \n\n\nBreakout 1-B: Low Cost Ideas For Marketing in Your Community\nAre the premium marketing strategies — radio\, TV\, digital campaigns — causing heartache and headache? Then stop. Utilize the assets you have available in your community to your advantage. In this collaborative session we’ll explore ways you can market your brand with less traditional\, and less expensive\, strategies that are producing results for marketers in Madison\, and everywhere. \n\nYou will learn:\n\n\nLearn how business goals are they key starting point to defining your marketing strategy\, mapping out a plan\, and evaluating effectiveness.\nLearn about non-traditional (less expensive) ways to showcase your brand.\nLearn how you can collaborate with others to grow your brand.\n\n\n\nBreakout 2-A: The Agile Brand: Creating authentic relationships between companies and their customers\nBrands have evolved over several centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile brand means taking part in a relationship with your customers. While this means giving up some control over your brand\, it rewards you with loyal long-term customers and builds a community that solves their key challenges. \nBased on Greg Kihlström’s book\, The Agile Brand\, this presentation follows the evolution of branding from its beginnings to the authentic relationship with brands that modern consumers want\, and gives practical examples of what you can do to create a more modern\, agile brand while staying true to your core values. \n\nYou will learn:\n\n\nWhat to do (and what not to do) when adapting to a changing consumer landscape\nHow to balance the need for a brand to stay true to its mission and values while adapting and remaining nimble to changing trends and consumer behaviors\n\n\n\nBreakout 2-B: Community Mythology\nWe’re at a crossroads of new beginnings. We need connectedness\, we need community\, now more than ever. There is a lot riding on us as we try to future proof our marketing communications efforts and dollars during these dynamic times. You don’t have to tackle this alone. \nGeno Church will dig into brand community building and how community can power word of mouth. \n\nYou will learn:\nHow to create your own “human grid” through human connection\, advocacy\, and the science of word of mouth.\n\n\n\n  \nClosing Keynote: Life. Powered by Community\nYou and your team will do their best work when they feel connected. Name any outcome you want in marketing\, business and life. And I’ll show you have that outcomes is powered by Connection. Come learn the incredible fuel that is Human Connection\, taught by by Chief Connecting Officer\, Dinner Party host and business owner\, Ginger Johnson. \n\nYou will learn: Clarity\, boost of energy that builds and buoys confidence\, a clean windshield with which to see the future. It’s not ‘new normal’ or ‘back to business’ – it’s Current Reality every day. They’ll gain truly useful insights\, have fun learning & experience the power of connection\, led by Ginger.
URL:https://amamadison.org/event/2021-annual-conference-event-page/
LOCATION:WI
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/08/amamad_Annual-Conference_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210929T170000
DTEND;TZID=America/Chicago:20210929T180000
DTSTAMP:20260411T040700
CREATED:20210924T131830Z
LAST-MODIFIED:20210924T132220Z
UID:3011-1632934800-1632938400@amamadison.org
SUMMARY:Reconnecting with the Madison Marketing Community
DESCRIPTION:
URL:https://amamadison.org/event/reconnecting-with-the-madison-marketing-community/
LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/https___cdn.evbuc_.com_images_148370499_179878647750_1_original.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210831T160000
DTEND;TZID=America/Chicago:20210831T170000
DTSTAMP:20260411T040700
CREATED:20210730T175409Z
LAST-MODIFIED:20210730T175714Z
UID:2734-1630425600-1630429200@amamadison.org
SUMMARY:Three Must-Have Strategies for Ecommerce (Social\, Search\, Email)
DESCRIPTION:Want to grow online sales? See real-world examples of how marketers increase revenue using paid social media\, search & email automation.\n\n\n\n\n\nAbout this event\n\n\nAMA Madison’s Craft Marketing Series continues on August 31\, 2021 when Eagan Heath of Caravan Digital and Get Found Madison presents “Three Must-Have Strategies for Ecommerce (Social\, Search\, Email).” \nThe virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor\, for their support! \n\n\nAbout the Presentation\n\n\nAlready set up your online store and ready to sell more products through ecommerce? For the best results\, you need to take full advantage of the digital marketing triad: paid social media\, search\, and email automation. Join us to learn from real\, eye-popping client case studies from digital marketing agency owner Eagan Heath (Caravan Digital & Get Found Madison). You’ll leave with strategies and tactics you can implement immediately to grow your ecommerce sales. \n\n\nAbout the Speaker\n\n\nEagan Heath is the founder and owner of digital marketing agencies Get Found Madison and Caravan Digital. He and his team specialize in proving ROI for their clients through SEO\, Google Ads\, Facebook Ads\, Instagram Ads\, and email marketing. You can take his trainings in webinars and e-courses as well as in-person talks and seminars. \n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/three-must-have-strategies-for-ecommerce-social-search-email/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/07/Eagan-AMA.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210629T040000
DTEND;TZID=America/Chicago:20210629T170000
DTSTAMP:20260411T040700
CREATED:20210526T164955Z
LAST-MODIFIED:20210526T164955Z
UID:2700-1624939200-1624986000@amamadison.org
SUMMARY:Marketing Automation - Streamline Your Lead Gen Activities
DESCRIPTION:Learn helpful tools that can automate your marketing process to increase content output and productivity.\n\n\n\n\n\nAbout this event\n\n\nAMA Madison’s Craft Marketing Series continues on June 29th\, 2021 when Lori Highby of Keystone Click presents ‘Marketing Automation – Make your Life Simpler and Streamline Your Lead Gen Activities‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nCreating content takes time\, and that’s why scheduling and automating the process can be of great value to your productivity and the overall campaign. In this presentation\, Lori will share: \n\nKey strategies for automating your marketing processes\nHelpful tools that will help you get started\n\nWhy automation\, you may ask? In addition to bolstering your marketing efforts\, it makes your life easier! We will walk through a handful of the tools that will make your life simpler. \n\n\nAbout the Speaker\n\nLori Highby\, Keystone Click\, is a podcast host\, speaker\, educator\, hockey player\, and founder of Keystone Click\, a strategic digital marketing agency. As a lifelong learner\, Lori is passionate about empowering and educating others which translates to the ability to take her vast knowledge across industries from working with Fortune 500 companies to micro-business owners. She brings strategic moves that her clients are able to understand and synthesize in a way that is meaningful and impactful. Her competitive drive and energy allow for the ability to move things forward\, which allows for more progress and results to occur quickly and efficiently. \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\ndiv style=”width: 100%; text-align: left;”> \n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-automation-streamline-your-lead-gen-activities/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/05/June-craft-marketing-automation.jpeg
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