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CREATED:20231017T011555Z
LAST-MODIFIED:20231017T011555Z
UID:4124-1701187200-1701192600@amamadison.org
SUMMARY:Increasing Sales with Targeted B2B Marketing Efforts
DESCRIPTION:Join us for Craft Marketing on November 28 with Prue Lotharius\, VIce President of Marketing for Rolling Suds. \nMarketing can\, and should\, directly impact sales and positively impact your organization’s bottom line. In this session\, we will cover topics such as identifying target markets\, the right channels to reach them\, creating effective marketing messages\, and measuring the success of marketing efforts. \nBy the end of the session\, attendees will have a better understanding of how to use targeted B2B marketing to increase sales and grow their business! \nRegister soon–limited in-person availability! The event begins on Tuesday\, October 24th at 4 p.m. CST with networking. \n\nAMA Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\nPrue Lotharius | Vice President of Marketing\, Rolling Suds\n\n\n\nPrue Lotharius is Vice President of Marketing for Rolling Suds\, an emerging power washing brand that began franchising in February 2023 and has experienced explosive growth with 54 locations across 13 states in 8 months. Prue has led marketing efforts at multiple Fortune 200 companies and across many sectors including healthcare\, construction\, insurance and retail. Putting creative spins on classic marketing techniques has enabled Prue to tie millions of dollars in sales directly to marketing efforts. \nLinkedIn \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/increasing-sales-with-targeted-b2b-marketing-efforts/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/10/amamad_cm_plotharius_1920x1080_post-event-youtube-thumbnail.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231024T160000
DTEND;TZID=America/Chicago:20231024T173000
DTSTAMP:20260405T084507
CREATED:20231013T161026Z
LAST-MODIFIED:20231013T162940Z
UID:4099-1698163200-1698168600@amamadison.org
SUMMARY:Feedback-Driven Growth: Harnessing Customer Insights for Marketing Success
DESCRIPTION:Join us for Craft Marketing on October 24 with Carrie Brown\, AMA Madison’s President and Marketing Manager at Beam Benefits. \nWhether you’re just starting or looking to take your customer feedback strategy to the next level\, this event will help you unlock the secrets to leveraging customer testimonials\, references and feedback in your B2B (or B2C!) marketing. \nWe’ll start with the basics of how to source feedback\, implement best practices\, and effectively organize your insights to save time and boost your reputation. \nAnd we won’t stop there. Carrie will delve into building on your feedback foundation\, collaborating with sales teams\, and bringing your company’s “reasons to believe” to life. \nAnd for the top tier testimonial marketing\, we’ll show you how to showcase customer references and testimonials in innovative campaigns\, complete with a real case study example. Plus\, we’ll reveal how to measure campaign success to ensure your efforts drive increased sales. \nRegister soon–limited in-person availability! The event begins on Tuesday\, October 24th at 4 p.m. CST with networking. \n\nAMA Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\nCarrie Brown | Marketing Manager\n\n\n\nCarrie Brown is the current 2023-24 President of the American Marketing Association Madison Chapter.  She has served in various other volunteer capacities since 2019.  Her ‘paid gig’ as a Marketing Manager for an ancillary employee benefits start-up keeps her busy daily.  Carrie is also a proud alumna of Columbia College Chicago and Roosevelt University\, as well as Professional Certified Marketer. You can find her on LinkedIn enthusiastically posting about marketing and cheering on her network in comments across the platform. \nLinkedIn \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/feedback-driven-growth/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/10/amamad_cm_cbrown_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230926T160000
DTEND;TZID=America/Chicago:20230926T173000
DTSTAMP:20260405T084507
CREATED:20230906T143533Z
LAST-MODIFIED:20230908T140314Z
UID:4040-1695744000-1695749400@amamadison.org
SUMMARY:Is A.I. Your Friend or Foe for Your Writing Project?
DESCRIPTION:What is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize\, a freelance writer\, will share ideas for maximizing the benefits of this A.I. tool. She’ll also offer warnings about its pitfalls that could get you into trouble. \nSome writers are already losing their jobs because of A.I.\, yet it will provide new opportunities for others. \nBlaize will offer suggestions for getting the most out of A.I. to create content and options for effectively collaborating with freelance writers. \nRegister soon–limited in-person availability! The event begins on Tuesday\, September 26th at 4 p.m. CST with networking. AMA Madison members are $10\, non-members are $20 which includes beer and food. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \n\n\n\n\nAbout the Speakers\n\n\n\n\n\n\n\n\n\nLeslie Blaize | CEO & Owner\, Blaize Communications \nLeslie Blaize is a certified professional services marketer. As a freelance writer\, she specializes in working with the Architecture/Engineering/Construction industry and is a case study specialist. She writes a monthly LinkedIn newsletter\, A/E/C Connect\, that focuses on case studies and storytelling. She now lives in Billings\, Montana\, but was a former Madison resident who loved to promote Craft Marketing. \nLinkedIn \nBlaize Communications Website \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/is-a-i-your-friend-or-foe-for-your-writing-project/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2023/09/Screenshot-2023-09-06-092728.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230912T163000
DTEND;TZID=America/Chicago:20230912T183000
DTSTAMP:20260405T084507
CREATED:20230817T164940Z
LAST-MODIFIED:20230817T164940Z
UID:4029-1694536200-1694543400@amamadison.org
SUMMARY:Summer Social @ Vitense Golfland
DESCRIPTION:Enjoy a fun evening of mingling and hitting golf balls with fellow Madison-area marketers! Join AMA Madison September 12th at Vitense Golfland. \nThis event is $10 for AMA Madison Members\, Guests are only $20. \nTicket includes golf suite access\, a drink ticket\, appetizers\, and fun!
URL:https://amamadison.org/event/summer-social-vitense-golfland/
LOCATION:Vitense Golfland\, 5501 Schroeder Road\, Madison\, 53711\, United States
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2023/08/Screenshot-2023-08-17-114848.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230615T090000
DTEND;TZID=America/Chicago:20230615T100000
DTSTAMP:20260405T084507
CREATED:20230530T190322Z
LAST-MODIFIED:20230530T190322Z
UID:3993-1686819600-1686823200@amamadison.org
SUMMARY:GA4: Making the Switch No One Asked for (or Seems to Like)
DESCRIPTION:The Google Analytics you’ve used for years is going away on July 1. Learn how to make sense of Google Analytics GA4. \n\n\n But what is this new\, unfamiliar tool that you’re supposed to somehow make sense of? \nAgency owner Eagan Heath will cover what’s changed\, what action you need to take\, gotchas to watch out for\, and how you can even discover insights in the new Google Analytics GA4. \nAMA Madison Members: FREE ; Guests/Non-AMA Madison Members: $5 \nJoin us for this virtual event June 15th at 9:00AM CST with Eagan Heath. \nRegister Today! \n\n\n\n\nAbout the Speaker\n\n\n\n\nEagan Heath is a digital marketing agency owner\, speaker\, and trainer. He helps clients and students grow company revenue by driving online traffic\, leads\, and sales. Since 2016\, he’s started the local digital agency Get Found Madison\, purchased and run the pet painting business Splendid Beast\, created the training course and workshop series My Digital Marketing Mastery\, and launched an e-commerce agency called Caravan Digital. These days he primarily leads his team and hosts the What’s Working in Ecommerce YouTube show and podcast.
URL:https://amamadison.org/event/ga4-making-the-switch-no-one-asked-for-or-seems-to-like/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/05/amamad__virtual_eheath_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230522T173000
DTEND;TZID=America/Chicago:20230522T193000
DTSTAMP:20260405T084507
CREATED:20220930T234513Z
LAST-MODIFIED:20230401T232553Z
UID:3480-1684776600-1684783800@amamadison.org
SUMMARY:Uh Oh\, Marketers: Now It’s Your Turn to Sell!
DESCRIPTION:Marketing is now tasked with improving declining sales. Join AMA Madison for a talk about creating content to generate sales & trust.\nMarketing has always felt like it gets the short end of the stick when compared to sales. Well\, guess what\, marketing? Management is now looking to you to help improve declining sales. Are you up for the task? In this presentation\, we’ll show you how to: \n\nBuild a marketing strategy around generating sales\nCreate content that inspires a need for change\nProduce marketing that creates trust in your sales team and company\n\nRegister soon–limited in-person availability! The event begins on Monday\, May 22nd at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/uh-oh-marketers-now-its-your-turn-to-sell/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-04-01-182459.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230517T120000
DTEND;TZID=America/Chicago:20230517T130000
DTSTAMP:20260405T084507
CREATED:20230226T224323Z
LAST-MODIFIED:20230226T225013Z
UID:3885-1684324800-1684328400@amamadison.org
SUMMARY:Path to CMO: Journey to Becoming a Marketing Executive with Milissa Rick
DESCRIPTION:Whether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this role.\n\n\nA 3-part series to set you on the path to CMO.\n\n\n\n\nThe title Chief Marketing Officer has been controversial for a while\, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. \nWhether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this dynamic\, high-powered role. \n\nWhat does a Chief Marketing Officer do?\nWhat skills do you need and which tools do you have to master?\nMore importantly\, how do you become one?\n\nThis series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere. \nJoin us for this virtual event as real-life CMOs will share their journey to becoming a marketing executive\, as well as the challenges and the lessons they’ve learned along the way. \n\n\n\n\nAbout the Speaker for Part 3\n\n\n\nMay 17th – Milissa Rick\, CMO | Regal Ware (B2C)\n\n\n\n\nMilissa Rick is executive vice president and chief marketing officer of Regal Ware\, Inc.\, a privately held\, Wisconsin-based company that produces premium cookware and coffee preparation products under a portfolio of brands including Saladmaster\, American Kitchen\, ESPRO and Lifetime. Milissa is responsible for growing the portfolio of business through innovation\, brand and strategic marketing\, consumer experience\, and newly established ecommerce channels. Under her leadership the brands are gaining a deeper understanding of consumers and competitors to project future growth and expansion. \nShe spent several years in the agency world advising Fortune 500 brands in the areas of social media marketing and market research. Early in her career Milissa worked in higher education at the University of Wisconsin System as both a lecturer and director of a research program focused on innovation and entrepreneurship for businesses around the world. \nMilissa holds a MBA and BA in marketing from the University of Wisconsin-Whitewater and a Digital Marketing Certificate from Cornell University. \n\n\n\n\n\n\nREGISTER NOW\nPart 1 | Part 2
URL:https://amamadison.org/event/path-to-cmo-journey-to-becoming-a-marketing-executive-with-milissa-rick/
LOCATION:Online
CATEGORIES:Path to CMO
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/02/Screenshot-2023-02-26-163834.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230505T083000
DTEND;TZID=America/Chicago:20230505T090000
DTSTAMP:20260405T084507
CREATED:20230308T212704Z
LAST-MODIFIED:20230308T212704Z
UID:3906-1683275400-1683277200@amamadison.org
SUMMARY:Ask Me Anything with AMA Madison featuring Arthur Uratani
DESCRIPTION:Ask Me Anything with AMA Madison featuring Arthur Uratani\nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. 30 minutes of conversation.\nThere’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. \nWe know that. And we feel it\, too. \nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. Just 30 minutes of conversation\, virtually. \nJoin us for this virtual event Friday\, May 5 at 8:30 AM CST with guest Arthur Uratani. \nRegister Now! You don’t want to miss this unique conversation. \n  \n\n\n\nAbout the Speaker\n\n\n\n\nArthur Uratani – Marketing Director | Bookoff McAndrews \nArthur Uratani is a Marketing Director at Bookoff McAndrews in Washington\, DC. Arthur has almost 15 years of experience in marketing and wide-ranging experience across branding\, communications\, design\, coaching\, presentations\, relationship building\, and digital and social media. He currently sits on the board of AMADC as District Current Chair and the Legal Marketing Association (LMA) Mid-Atlantic Region as President-Elect. \nIn addition to his day job\, Arthur teaches yoga and workout classes. Arthur dreams of opening up a chain of yoga studio/gyms in airports and making adult Capture the Flag leagues a thing. \n  \nThanks to our sponsor\, The Creative Company\, for supporting this event. \n\n \n\n\nThe Creative Company\n\n\n\n\nThe Creative Company is an award-winning public relations\, marketing\, and web development firm. Our mission is to increase awareness\, change the world around us for the better and help non-profits and companies connect with core customers and clients. \nToday’s consumer asks more of each of us.
URL:https://amamadison.org/event/ask-me-anything-with-ama-madison-featuring-arthur-uratani/
LOCATION:Online
CATEGORIES:AMA Ask Me Anything
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/03/Screenshot-2023-03-08-152316.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230424T173000
DTEND;TZID=America/Chicago:20230424T193000
DTSTAMP:20260405T084507
CREATED:20220930T234406Z
LAST-MODIFIED:20230401T231516Z
UID:3478-1682357400-1682364600@amamadison.org
SUMMARY:How to Prepare for a Crisis
DESCRIPTION:Learn how to prepare a crisis communications plan\, including the roles of the marketing and creative departments.\nA crisis big or small can happen at any time and can result in damage to reputation\, disruption of operations and loss of revenue. Brian Lee\, APR\, president of Revelation PR\, Advertising & Social Media\, will explain how to prepare a crisis communications plan\, including the roles of the marketing and creative departments. He’ll also give examples of how brands responded to various crises\, what they did well and what they could have done better. \nRegister soon–limited in-person availability! The event begins on Monday\, April 24th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/how-to-prepare-for-a-crisis/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-04-01-181438.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230419T120000
DTEND;TZID=America/Chicago:20230419T130000
DTSTAMP:20260405T084507
CREATED:20230226T224111Z
LAST-MODIFIED:20230226T224828Z
UID:3883-1681905600-1681909200@amamadison.org
SUMMARY:Path to CMO: Journey to Becoming a Marketing Executive with Donald Polite
DESCRIPTION:Whether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this role.\n\n\nA 3-part series to set you on the path to CMO.\n\n\n\n\nThe title Chief Marketing Officer has been controversial for a while\, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. \nWhether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this dynamic\, high-powered role. \n\nWhat does a Chief Marketing Officer do?\nWhat skills do you need and which tools do you have to master?\nMore importantly\, how do you become one?\n\nThis series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere. \nJoin us for this virtual event as real-life CMOs will share their journey to becoming a marketing executive\, as well as the challenges and the lessons they’ve learned along the way. \n\n\n\n\nAbout the Speaker for Part 2\n\n\n\nApril 19th – Don Polite\, CMO | Skygen (B2B)\n\n\n\n\nIn his role as Chief Marketing Officer\, Don Polite leads the marketing organization in continuing to position the company as an industry leader in driving results and innovation in health benefits technologies and solutions. \nDon joined SKYGEN in July 2019 as Vice President Customer Success. Prior to SKYGEN\, Don served as Vice President\, Brand and Corporate Marketing for Johnson Controls. Prior to Johnson Controls\, Don served as the Executive Director\, Partner Brands Marketing for Warner Bros. Don also had positions of increasing responsibility with NBC Universal\, Abbot Laboratories\, & Disney. Don received his undergraduate degree at Northwestern University in 1990 and also has a MBA in Marketing from Kellogg Graduate School of Management at Northwestern University in 1996. Don also serves on the Board of Directors with Silver Spring Neighborhood Center which serves Milwaukee’s northwest community. \n\n\n\n\n\n\nREGISTER NOW\nPart 1 | Part 3
URL:https://amamadison.org/event/path-to-cmo-journey-to-becoming-a-marketing-executive-with-donald-polite/
LOCATION:Online
CATEGORIES:Path to CMO
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/02/Screenshot-2023-02-26-163834.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230414T083000
DTEND;TZID=America/Chicago:20230414T090000
DTSTAMP:20260405T084507
CREATED:20230308T212222Z
LAST-MODIFIED:20230308T212812Z
UID:3903-1681461000-1681462800@amamadison.org
SUMMARY:Ask Me Anything with AMA Madison featuring Jen Lee Reeves
DESCRIPTION:Ask Me Anything with AMA Madison featuring Jen Lee Reeves\nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. 30 minutes of conversation.\nThere’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. \nWe know that. And we feel it\, too. \nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. Just 30 minutes of conversation\, virtually. \nJoin us for this virtual event Friday\, April 14 at 8:30 AM CST with guest Jen Lee Reeves. \nRegister Now! You don’t want to miss this unique conversation. \n  \n\n\n\nAbout the Speaker\n\n\n\n\n\nJen Lee Reeves – Executive Director | Design With Us & Owner | Just Right Strategy \nJen Lee Reeves is a former broadcast journalist and professor. She trained the entire AARP organization – from the C Suite to the volunteers – on how to use the power of social media to expand brand awareness. She also helped build internal and external communications strategies as the Director of Digital Communications at the University of Missouri. \nReeves launched a nonprofit\, Design With Us\, with her daughter\, Jordan\, collaborating with major brands to make a big impact worldwide. The two grew Design With Us (DWU) from a blog into a nonprofit. As DWU’s executive director\, Reeves has directed the organization to launch BOOST design workshops across the United States and even in Bogotá\, Colombia. The organization returns to in-person workshops in 2023 and supports a youth design consultancy. Reeves and Jordan also launched a middle-grade book through two Simon & Schuster imprints: Aladdin and Jeter Publishing. BORN JUST RIGHT was released on June 4\, 2019. \nJen launched her own strategic communications company\, Just Right Strategy\, in 2020 and works mainly with nonprofit and for-profit organizations focusing on making a positive impact. Clients include Los Angeles County\, the Center for Black Educator Development\, and several national and international refugee nonprofit organizations. \n  \nThanks to our sponsor\, The Creative Company\, for supporting this event. \n\n \n\n\nThe Creative Company\n\n\n\n\nThe Creative Company is an award-winning public relations\, marketing\, and web development firm. Our mission is to increase awareness\, change the world around us for the better and help non-profits and companies connect with core customers and clients. \nToday’s consumer asks more of each of us.
URL:https://amamadison.org/event/ask-me-anything-with-ama-madison-featuring-jen-lee-reeves/
LOCATION:Online
CATEGORIES:AMA Ask Me Anything
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/03/Screenshot-2023-03-08-151749.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230327T173000
DTEND;TZID=America/Chicago:20230327T190000
DTSTAMP:20260405T084507
CREATED:20220930T234314Z
LAST-MODIFIED:20230314T163238Z
UID:3476-1679938200-1679943600@amamadison.org
SUMMARY:Value of Professional Development in the Time of Mass Layoffs
DESCRIPTION:We’ve all heard about\, if not been impacted by\, the massive layoffs that are affecting the tech industry and many others. We’ve also all heard we should be active in professional networks and be continuous learners. But is the time\, effort and money really worth it? \nJoin us March 27th for a panel discussion on how continuing education and development can help you find your next career and / or keep the job you currently have. \nFrom this panel\, you’ll takeaway: \n\nHow to select the right continuing education option.\nLearn what recruiters really want.\nHow to successfully pivot your career.\n\n\n\n\n\nRegister soon–limited in-person availability! The event begins on Monday\, March 27th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speakers\n\n\n\n\n\nAlyssa Spiel\, MBA – Associate Manager\, Claims & Product Experience\, SC Johnson \nAlyssa is an experienced marketing and communications professional who recently started an exciting new chapter in her career. After spending about 10 years in services marketing\, she was ready to shift her focus to physical products\, with an emphasis on branding—and the goal of working for a large CPG company. It became clear that earning her MBA from the UW’s Wisconsin School of Business was a direct path toward the career she desired\, especially with the option to specialize in Brand & Product Management. Alyssa graduated with her MBA in 2022 and recently joined the marketing department at SC Johnson in Milwaukee as an Associate Manager of Brand & Product Experience. She is also a Past President of AMA Madison\, having served on the Board of Directors from 2014-2020. \nLinkedIn \n  \n\n\n\n\n\nEma Roloff – Director of North American Property and Casualty Sales\, EIS Group \nHailie Rivera is an HR Generalist at Sonic Foundry. She first joined Sonic Foundry and the HR profession almost a year and half ago as a Talent Acquisition Specialist after earning her master’s in organizational leadership from Purdue Fort Wayne. When Hailie joined\, her primary focus was sourcing\, interviewing\, and hiring across all roles at Sonic Foundry. While that is still Hailie’s primary focus in my new role\, she also has her hand in onboarding\, engagement\, recognition\, performance\, development\, and DEI. \nLinkedIn \n  \n\n\n\n  \n\n\n\n\nAce Hilliard – Academic Advisor\, University of Wisconsin-Madison \nAce Hilliard is an Advisor for Adult Career and Special Student Services in the Division of Continuing Studies at UW-Madison. As a two time UW-Madison grad and lifelong learner\, he assists returning adults in understanding what may be the best path of education for them considering their career aspirations and goals. \nLinkedIn \n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/march-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-03-14-113157.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230315T120000
DTEND;TZID=America/Chicago:20230315T130000
DTSTAMP:20260405T084507
CREATED:20230226T223931Z
LAST-MODIFIED:20230226T225026Z
UID:3880-1678881600-1678885200@amamadison.org
SUMMARY:Path to CMO: Journey to Becoming a Marketing Executive with Shane Brossard
DESCRIPTION:Whether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this role.\n\n\nA 3-part series to set you on the path to CMO.\n\n\n\n\nThe title Chief Marketing Officer has been controversial for a while\, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. \nWhether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this dynamic\, high-powered role. \n\nWhat does a Chief Marketing Officer do?\nWhat skills do you need and which tools do you have to master?\nMore importantly\, how do you become one?\n\nThis series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere. \nJoin us for this virtual event as real-life CMOs will share their journey to becoming a marketing executive\, as well as the challenges and the lessons they’ve learned along the way. \n\n\n\n\nAbout the Speaker for Part 1\n\n\n\n\n\nMarch 15th – Shane Brossard\, CMO | Travel Wisconsin (non-profit\, government)\n\n\n\n\nShane Brossard is the Chief Marketing Officer at Travel Wisconsin. Focusing on data-driven marketing approaches\, Brossard aligns his marketing team\, advertising agency partners and tourism industry stakeholders to execute strategic marketing plans. He works to elevate the Wisconsin brand by bringing together curiosity-fueled ideas and real-time data to craft meaningful stories that increase visits to Wisconsin\, driving economic impact and creating jobs across the state. He has led many award-winning campaigns and was recognized as one of the “Top 25 Most Extraordinary Minds in Sales\, Marketing\, Revenue Optimization\, and Distribution” by the Hospitality Sales and Marketing Association International in 2022. Brossard studied marketing and advertising at Northern Michigan University and the University of Wisconsin – Whitewater. \nREGISTER NOW\nPart 2 | Part 3
URL:https://amamadison.org/event/path-to-cmo-journey-to-becoming-a-marketing-executive-with-shane-brossard/
LOCATION:Online
CATEGORIES:Path to CMO
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/02/Screenshot-2023-02-26-163834.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230310T120000
DTEND;TZID=America/Chicago:20230310T123000
DTSTAMP:20260405T084507
CREATED:20230213T185739Z
LAST-MODIFIED:20230213T190225Z
UID:3870-1678449600-1678451400@amamadison.org
SUMMARY:Ask Me Anything with AMA Madison featuring Chelsey Dequaine-Jerabek
DESCRIPTION:Ask Me Anything with AMA Madison featuring Chelsey Dequaine-Jerabek\nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. 30 minutes of conversation.\nThere’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. \nWe know that. And we feel it\, too. \nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. Just 30 minutes of conversation\, virtually. \nJoin us for this virtual event Friday\, March 10 at 12PM CST with guest Chelsey Dequaine-Jerabek. \nRegister Now! You don’t want to miss this unique conversation. \n  \n\n\n\n\n\n\nAbout the Speaker\n\n\n\n\n\nChelsey Dequaine-Jerabek – Editorial Director\, Voice Media Group \nChelsey Dequaine-Jerabek became the editorial director for Voice Media Group in January 2023 based in Denver\, Colorado. She oversees all editorial aspects of VMG’s publication websites and collaborates with team leaders to devise and implement social media and SEO traffic initiatives for audience growth and content partnerships for Denver Westword\, Miami New Times\, Dallas Observer and Phoenix New Times. A Green Bay\, Wisconsin\, native\, Chelsey previously lived in Madison\, Wisconsin\, for nearly a decade where she held roles in marketing\, audience development and social media for The Capital Times\, Isthmus and designCraft Advertising. She has bylines in Isthmus\, Daily Coffee News\, Madison Magazine\, Milwaukee Magazine\, and was also the assistant editor for Cheese Market News. Chelsey has led social media talks for UW-Madison journalism students and Social Media Breakfast-Madison\, and her social media work has won a gold ADDY from the American Advertising Federation-Madison. \n  \nThanks to our sponsor\, The Creative Company\, for supporting this event. \n\n \n\n\nThe Creative Company\n\n\n\n\nThe Creative Company is an award-winning public relations\, marketing\, and web development firm. Our mission is to increase awareness\, change the world around us for the better and help non-profits and companies connect with core customers and clients. \nToday’s consumer asks more of each of us.
URL:https://amamadison.org/event/ask-me-anything-with-ama-madison-featuring-chelsey-dequaine-jerabek/
LOCATION:Online
CATEGORIES:AMA Ask Me Anything
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/02/Screenshot-2023-02-13-125706.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230227T173000
DTEND;TZID=America/Chicago:20230227T190000
DTSTAMP:20260405T084507
CREATED:20220930T234226Z
LAST-MODIFIED:20230128T235953Z
UID:3474-1677519000-1677524400@amamadison.org
SUMMARY:Sales and Marketing: Enemies to Lovers
DESCRIPTION:Join us to break down the complex relationship between sales and marketing and how to ultimately align strategy to drive revenue.\n\n\nBreaking down the complex relationship between sales and marketing. James and Ema will discuss misunderstandings of each other’s roles and motivations\, and how to ultimately align strategy to drive revenue. \nRegister soon–limited in-person availability! The event begins on Monday\, February 27th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speakers\n\n\n\n\n\nJames Roloff – Owner\, Roloff Consulting \nJames Roloff\, MBA is a digital sales and marketing professional. He is the Principal Consultant at Roloff Consulting. James helps businesses grow their revenue by implementing a digital sales strategy. He has over 20 years of online business experience and 9 years in sales management. \nCompany – Roloff Consulting \nLinkedIn \n  \n\n\n\n\n\nEma Roloff – Director of North American Property and Casualty Sales\, EIS Group \nEma Roloff is a widely recognized Digital Transformation and Change Management expert. Along with the team at EIS\, she helps insurers set and execute their Digital Transformation strategy. As the host of the series Leading Change\, she has conducted over 200 expert interviews in the space of Digital Transformation and Innovation. Ema has been recognized as the AI Journal Young Tech Leader of the Year\, a RISE 35 under 35 Award Winner\, and named in Lightico’s Insurance Innovators Top 100. \nCompany – EIS Group \nLinkedIn \nTik Tok \n  \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/february-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-01-28-175604.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230130T173000
DTEND;TZID=America/Chicago:20230130T193000
DTSTAMP:20260405T084507
CREATED:20220930T234121Z
LAST-MODIFIED:20230106T221127Z
UID:3472-1675099800-1675107000@amamadison.org
SUMMARY:January Craft Marketing: Ten Lessons in Marketing from the World’s Best Breweries
DESCRIPTION:Learn about top marketing executions and marketing methodologies and how you can apply them to your own brand(s)\, agency\, clients\, etc.\n\n\nGarth is a firm believer that some of the best marketing ideas and ways of thinking about your industry are found outside it. He’ll be sharing some of the most empathetic and thought-out marketing executions and marketing methodologies used by breweries\, beer distributors\, and bars like his own – and how you can apply them to your own brand(s)\, agency\, clients\, etc. \nRegister soon–limited in-person availability! The event begins on Monday\, January 30th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nGarth Beyer – Owner\, Garth’s Brew Bar \nGarth Beyer owns the award-winning craft beer bar\, Garth’s Brew Bar. He is also a senior content marketing specialist at Encompass Technologies and freelance beer writer for local and national digital and print publications. \nFacebook | LinkedIn | Twitter \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \nThanks to our sponsor\, Garth Brew Bar\, for facilitating our usage of the space. \n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/january-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/amamad_cm_gbeyer_1920x1080_fb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230106T083000
DTEND;TZID=America/Chicago:20230106T090000
DTSTAMP:20260405T084507
CREATED:20221216T194106Z
LAST-MODIFIED:20221216T194106Z
UID:3547-1672993800-1672995600@amamadison.org
SUMMARY:Ask Me Anything with AMA Madison
DESCRIPTION:Ask Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. 30 minutes of Conversation.\nThere’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. \nWe know that. And we feel it\, too. \nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. Just 30 minutes of conversation\, virtually. \nJoin us for this virtual event Friday\, January 6 at 8:30AM CST with guest Laura Gallagher from The Creative Company. \nRegister Now! You don’t want to miss this unique conversation. \n  \n\n\nThanks to our sponsor\, The Creative Company\, for supporting this event.
URL:https://amamadison.org/event/ask-me-anything-with-ama-madison/
LOCATION:virual
CATEGORIES:AMA Ask Me Anything
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/12/Screenshot-2022-12-16-133651.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221212T170000
DTEND;TZID=America/Chicago:20221212T190000
DTSTAMP:20260405T084507
CREATED:20220930T234018Z
LAST-MODIFIED:20221121T223740Z
UID:3470-1670864400-1670871600@amamadison.org
SUMMARY:Ugly Sweater Craft Marketing Mixer
DESCRIPTION:Join the AMA Madison board for a little holiday cheer & craft beer for this holiday Craft Marketing edition.\n\n\nBe one of the first to arrive in your best ugly\, holiday sweater and win a gift card! (as supplies last) \nTicket includes a drink ticket\, appetizers\, & holiday fun! \nSpace is limited so dress to impress in your holiday best and register today! \nRegister Now! \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/december-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/amamad_cm_ugly_sweaters_1920x1080_fb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221128T173000
DTEND;TZID=America/Chicago:20221128T193000
DTSTAMP:20260405T084507
CREATED:20220930T233854Z
LAST-MODIFIED:20221102T204814Z
UID:3467-1669656600-1669663800@amamadison.org
SUMMARY:Driving Digital Change for a Community Brand
DESCRIPTION:Learn how market research can drive digital transformation and creative advertising changes to your messaging strategy.\nOver the past 4 years\, Madison College has transformed its digital presence to combat higher education enrollment trends. As students face a number of education choices including remaining in the workforce\, Madison College was forced to better understand student behavior and overhaul our marketing strategy to support students in their educational journey. COVID also contributed to a new way of thinking about higher education and forced institutions to “get real” with product offerings and student support. In this presentation\, Kristin Uttech\, Chief Marketing Officer and Marketing Faculty at Madison College\, will highlight Madison College’s digital transformation and modernization as it strives to position itself as more than just a “technical” college in the communities it serves. You will leave with a clear idea of: \n\nHow market research can drive digital transformation and creative advertising changes\nHow to develop a strategy\nHow to get others to support and help build your strategy further\n\nRegister–limited in-person availability! The event begins on Monday\, November 28th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \n\n\nAbout the Speaker\n\n\n\n\n\nKristin Uttech – Chief Marketing Officer/Marketing Faculty\, Madison College \nKristin Uttech serves as Chief Marketing Officer and Marketing Faculty for Madison College. She brings over 25 years of strategic marketing experience to the college. Her expertise includes analyzing complex market conditions\, capturing new market segments\, developing strategic marketing plans\, and driving multi- level communications programs to support business growth. She led the development of Madison College’s digital and social media marketing associate degree programs as well as several professional certifications in marketing. In addition\, she is keynote speaker in several areas of marketing including social media\, leadership\, and innovation. She has won multiple awards including American Marketing Association’s Marketer of the Year (WI)\, Innovation in Teaching Award\, and several American Advertising Federation regional Addy Awards and regional NCMPR awards. She holds a BA in Advertising from University of Wisconsin – Eau Claire and a MA from Marquette University. She has also completed a mini-MBA in Mobile Marketing from Rutgers University and a Digital Marketing Certificate from Harvard University. \nLinkedIn | Madison College Website \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/driving-digital-change-november-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-11-02-154227.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221024T173000
DTEND;TZID=America/Chicago:20221024T193000
DTSTAMP:20260405T084507
CREATED:20220929T215204Z
LAST-MODIFIED:20220929T215204Z
UID:3458-1666632600-1666639800@amamadison.org
SUMMARY:How to Be an Employer Women Want to Work For
DESCRIPTION:In this presentation\, Meaghan Ziemba will provide you with a checklist on how to be an employer women want to work for.\n\nAbout this event\n\n\n\n\n\n\n\n\nCurrently\, women represent around 30% of the overall manufacturing sector. A significant percentage of women graduating high school and college\, or seeking new professional challenges\, don’t typically have manufacturing top of mind. There seem to be some common misconceptions about the sector that deter women away from the opportunities available\, including: \n\nLower pay;\nDirty\, dingy\, dark\, dull\, work environments;\nWork-life imbalances;\nLittle to no promotion opportunities;\nNon-fulfilling work that lacks challenging or interesting assignments; and\nFrequent instances of sexual harassment and/or gender bias.\n\nIn this presentation\, Meaghan Ziemba will provide you with a checklist on how to be an employer women want to work for. \nRegister soon–limited in-person availability! The event begins on Monday\, October 24th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nMeaghan Ziemba \nMeaghan Ziemba is a technical writer\, brand storyteller\, and marketer for industrial manufacturers with a B.A. and M.A. from the University of Wisconsin-Milwaukee. She has been writing for manufacturing since 2008 and hosts a live video broadcast series called Mavens of Manufacturing. The series focuses on women in the sector and its mission is to attract younger generations to join manufacturing or engineering career pathways to help close the skills and gender gaps. Meaghan is a proud wife of a law enforcement officer and mother of three. She enjoys cooking\, CrossFit\, and a great cup of coffee or glass of whiskey. \nZ-Ink Solutions https://z-inksolutions.com/\nMavens of Manufacturing https://mavensofmanufacturing.com/\nLinkedIn Personal: https://www.linkedin.com/in/meaghan-ziemba/\nLinkedIn Mavens: https://www.linkedin.com/company/mavens-of-manufacturing/\nTwitter Mavens: https://twitter.com/MavensofMfg\nTwitter Personal: https://twitter.com/MZiemba1215\nTikTok: https://www.tiktok.com/@mavensofmanufacturing\nInstagram: https://www.instagram.com/meaghanthemaven/\nFacebook: https://www.facebook.com/MavensofManufacturing \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/how-to-be-an-employer-women-want-to-work-for/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-29-164652.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220926T173000
DTEND;TZID=America/Chicago:20220926T193000
DTSTAMP:20260405T084507
CREATED:20220909T220542Z
LAST-MODIFIED:20220909T221127Z
UID:3439-1664213400-1664220600@amamadison.org
SUMMARY:Inclusive Marketing to Create a Sense of Belonging
DESCRIPTION:“Marketing has the power to make a difference.” Learn how to create a sense of belonging for EVERYONE!\n\n\n\n\n\nAbout this event\n\n\n\nDEI\, BIPOC\, AANHPI\, LGBTQ+ and PLWD are all acronyms marketers should be familiar with and strive to include in marketing. Please don’t worry if you don’t know what they all mean\, that’s what this session will explain. \nWe will explore the world of inclusion through our Six Senses and don’t worry if you have a fragrance sensitivity. \nBring your questions and your stories to discover how bringing YOUR full self to work is a part of creating a safe space. We will discover groups you belong to and dive into the AMA’s DEI Pledge: “We believe marketing has the power to make a difference. \nAs innovators\, strategizers\, ambassadors and storytellers\, we shape narratives that communicate value\, create meaning\, and establish societal norms.” Let’s create a sense of belonging for EVERYONE! \nRegister soon–limited in-person availability! The event begins on Monday\, September 26th at 5:30 p.m. CST with networking. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6 p.m. CST. AMA Madison Members are free\, non-members are only $5. \nMany thanks to our Craft Marketing Sponsors\, Winbound\, for coordinating this exciting event\, Garth’s Brew Bar for hosting\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nLisa Koenecke \nLisa has given a TEDx Talk\, authored Be an Inclusion Ally: ABCs of LGBTQ+\, and earned her Diversity & Inclusion Certification from Cornell University. She has presented in all 50 states and internationally. Her passion is saving lives\, one ALLY at a time. She is President-Elect of the National Speakers Association Wisconsin Chapter and serves on other national committees and task forces. \nInclusion Ally\, LLC \n\nhttps://www.lisakoenecke.com/\nhttps://www.linkedin.com/in/lisakoenecke/\nhttps://twitter.com/Lisafromwisco\n\n  \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/inclusive-marketing-to-create-a-sense-of-belonging/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-09-170211.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220914T170000
DTEND;TZID=America/Chicago:20220914T190000
DTSTAMP:20260405T084507
CREATED:20220905T005123Z
LAST-MODIFIED:20220905T005123Z
UID:3426-1663174800-1663182000@amamadison.org
SUMMARY:An Axe-Throwing & Networking Kind of Evening
DESCRIPTION:Is there a marketing or corporate trope\, cliché or buzzword that grinds your gears? Let us know and we’ll make sure it gets axed. \n\n\nAbout this event\n\n\n\nEnjoy a fun evening of mingling and axe throwing with fellow Madison-area marketers! Join AMA Madison September 14th at Flannel Jax. \nIs there a marketing or corporate trope\, cliche or buzzword that grinds your gears? Let us know and we’ll make sure it gets axed. \nThis event is FREE for AMA Madison Members\, Guests are only $15. \nTicket includes axe throwing\, a drink ticket\, snacks and fun! \nRegister Now
URL:https://amamadison.org/event/an-axe-throwing-networking-kind-of-evening/
LOCATION:FlannelJax’s Madison  6704 Watts Road  Madison\, WI 53719\, 6704 Watts Road\, Madison\, WI\, 53719\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-04-194439.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220829T173000
DTEND;TZID=America/Chicago:20220829T193000
DTSTAMP:20260405T084507
CREATED:20220805T172526Z
LAST-MODIFIED:20220805T172526Z
UID:3413-1661794200-1661801400@amamadison.org
SUMMARY:5 Tips for Nonprofit Marketing Success: Stretch Your Limited Resources
DESCRIPTION:Your nonprofit’s marketing department may be small\, learn five tips that help teams succeed when expectations are high\, and budgets are low. \n\n\nAbout this event\n\n\n\nAMA Madison’s Craft Marketing Series continues on August 29th when Tony Veroeven of AMPED Association Management presents “Five Tips for Nonprofit Marketing Success: How to Stretch Your Limited Resources.” \nThe event will be held at Garth’s Brew Bar. The event is free for members of AMA Madison\, and $15 for non-members. Student rates available! Admission includes food and one drink ticket. \nRegister soon–only 40 spots are available! The event begins on Monday\, August 29th at 5:30 p.m. CST with networking. \nMany thanks to our Craft Marketing Sponsors\, Winbound\, for coordinating this exciting event\, and Garth’s Brew Bar for hosting! \nAbout the Presentation\nWhen you work for a small association\, you spin a lot of plates. You may be the event planner\, the administrator\, the membership coordinator AND the marketer. A marketing team? Forget about it. Resources and budgets are thin — even not existent! Your nonprofit’s marketing department may be small\, but you need to think big when it comes to marketing! \nResourcefulness and guerilla marketing are the name of the game and bring the most bang for the buck. Association and nonprofit marketing are rewarding\, especially when you sell out that event\, grow membership or exceed fundraising goals. \nAre you spinning plates? Put them down (carefully) and join Tony to learn five tips that help him and his team succeed when expectations are high\, and budgets are low. \n\n\n\n\n\n\n\n\n\nRegister Now \nThanks to Winbound\, our sponsor. \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nTony Veroeven\, CAE – AMPED Association Management\, Director of Sales & Marketing \nTony Veroeven\, CAE is the Director of Sales and Marketing at AMPED Association Management. Since 2015 he’s specialized in marketing\, strategic partnerships\, membership and client relations\, fundraising\, development\, and engagement. \nIn 2014\, after a 20-year sales career\, he joined the American Marketing Association Madison Chapter. He built upon his sales skills and delved into a modern and traditional marketing mix\, including print\, social\, paid and earned media\, SEO traffic\, and content marketing. Joining AMA helped him immensely in this career transition. \nTony served on the board of AMA Madison from 2014-2022. He was the chapter’s President in the 2020-21 Program Year. \nEarly in his career at AMPED\, he oversaw the successful deployment and management of an association’s online buyer’s guide and community. Under his guidance and leadership\, the site’s sales increased by 141%\, and its traffic nearly quadrupled in three years. Tony has developed and hosted four podcasts and produced another as part of that and other client work. A recent podcast about a niche engineering market reached 12\,000 downloads in just six months. \nHe was recognized as the Wisconsin Society of Association Executives’ “2019 WSAE Visionary Award” winner for outstanding leadership and achievement in association management. \nIn 2022\, he earned the highest credential in association management: the “CAE” or Certified Association Executive. \nTony currently serves as an Associate Director of the National Air Filtration Association and Executive Director of the Wisconsin Tavern League Foundation. \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/5-tips-for-nonprofit-marketing-success/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/08/Screenshot-2022-08-05-121811.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220725T173000
DTEND;TZID=America/Chicago:20220725T193000
DTSTAMP:20260405T084507
CREATED:20220701T185334Z
LAST-MODIFIED:20220707T150124Z
UID:3379-1658770200-1658777400@amamadison.org
SUMMARY:Conversational AI & the Age of Chatbots
DESCRIPTION:Learn about use cases and case studies of how Chatbots not only benefit user experience but also create a revenue stream. \n\n\nAbout this event\n\n\n\nThe future is now. Chatbots are a major player in the digital world\, with many people using them daily to interact and get things done on their time. They are going to be a standard of doing business in the digital world. \nLindsay Ojeda will be joining Craft Marketing to share use cases and case studies of how Chatbots not only benefit user experience but also create a revenue stream. \nThe event begins on Monday\, July 25th at 5:30 p.m. CST with networking. \nRegister Now \nThanks to Winbound\, our sponsor. \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nLindsay Ojeda – Maysteel Industries\, Director of Marketing \nLindsay Ojeda is the Director of Marketing at Maysteel Industries. Maysteel is a leading sheet metal fabricator that specializes in fabricating custom metal enclosures\, kiosks\, cabinets and server racks for a defined set of diverse industries. \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/conversational-ai-the-age-of-chatbots/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/07/Screenshot-2022-07-01-135004.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220628T173000
DTEND;TZID=America/Chicago:20220628T190000
DTSTAMP:20260405T084507
CREATED:20220412T225951Z
LAST-MODIFIED:20220412T225951Z
UID:3353-1656437400-1656442800@amamadison.org
SUMMARY:Recruiting Marketing "Redux"
DESCRIPTION:Learn how you can support your company’s recruitment efforts and overall brand in the current state of recruitment marketing.\n\n\n\nMartha Carrigan\, CEO of Big Shoes Network (BSN)\, will explain how recent events have impacted the current state and future of Recruitment Marketing\, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft Marketing presentation on June 28. \nThe event begins at 5:30 p.m. CST with networking. \nWe require all attendees to show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nThree years ago\, the WI unemployment rate was 3.0% when Martha Carrigan presented on Recruitment Marketing in the Craft Marketing Series. Today\, the WI unemployment rate is once again hovering around 3.0%. Things haven’t changed much. \nWait\, really? \nThe upheaval of the last three years have created a frustrating recruiting landscape. Is it time to “let go or be dragged?” or is “What’s old is new again?” Martha will look at how the recent past events have impacted current and future Recruitment Marketing. You will leave with a handful of ideas to support both recruiting and your company brand. (At least until the next pandemic.) \nAbout the Speaker\nMartha Carrigan – Big Shoes Network (BSN); CEO \nMartha Carrigan is the CEO of Big Shoes Network (BSN) a niche job-board and resource site for digital advertising\, graphic & web design\, marketing\, and PR in Illinois\, Minnesota and Wisconsin. She is responsible for strategic marketing\, business development\, and finance. She helps find and connect great creative talent with opportunities in Midwest companies as well as coaches individuals on their career pursuits. As a requested presenter at universities and professional groups\, she speaks on the creative industry employment and career-related topics. \nMartha serves on nonprofit boards\, as a board advisor and mentor including: Madison College\, The Commons\, USO Wisconsin Marketing\, UW-Whitewater Digital Marketing program\, and WCTC. \nBigShoesNetwork.com \n\n\n\nLinkedin\nFacebook\nTwitter\n\n\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/recruiting-marketing-redux/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/04/https___cdn.evbuc_.com_images_261742689_179878647750_1_original.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220531T173000
DTEND;TZID=America/Chicago:20220531T190000
DTSTAMP:20260405T084507
CREATED:20220405T141536Z
LAST-MODIFIED:20220405T141536Z
UID:3337-1654018200-1654023600@amamadison.org
SUMMARY:Creating Professional Videos In-House: Simplify the Process
DESCRIPTION:Learn how to streamline the in-house video process\, set up simple equipment the way the pros do\, and produce videos that provide value with Faith Dey of Live Well Video. \nFaith Dey of Live Well Video will share the simple steps to create your own pro-quality videos\, whether for your internal company communications or for serving current and potential customers at AMA Madison’s Craft Marketing presentation on May 31st. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nSometimes you want to outsource. Sometimes you don’t. There are times when you want to empower your own inner content creator\, or you’re part of a company team that wants to level-up their skillset. In this presentation\, Faith will remove the overwhelm by sharing: \n\nHow to streamline the process\nSet up simple equipment the way the pros do\nConsistently produce videos that will provide long-term value for your business\n\nAbout the Speaker\nFaith Dey is the Owner of Live Well Video and started in front of cameras for ESPN and DVD productions. She has taught filming composition and on-camera presenting tips through Madison College\, Dane Buy Local and Social Media Breakfast Madison. She strives to make production easier for businesses of all sizes\, so that they stand out online. Live Well Video is a Video Partner for digital marketing\, online course creation & YouTube channels\, providing full-service filming\, editing and instruction. \nLiveWellVideo.com \n\nLinkedin\nFacebook\nInstagram\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/creating-professional-videos-in-house/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/04/https___cdn.evbuc_.com_images_256462829_179878647750_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220426T173000
DTEND;TZID=America/Chicago:20220426T190000
DTSTAMP:20260405T084507
CREATED:20220309T224952Z
LAST-MODIFIED:20220426T145022Z
UID:3323-1650994200-1650999600@amamadison.org
SUMMARY:5 Ways to Create a Better User Experience: So Website Visitors Stick Around
DESCRIPTION:So you have a website\, now how do you get people to stick around? Joey Donovan Guido owner of Cuppa SEO Web Design will show you how and you will walk away with 5 ways to improve the user experience on your site. Join us on Tuesday\, April 26th. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nJoey Donovan Guido\, owner of Cuppa SEO Web Design\, and author of A Holistic Guide to Online Marketing\, will share five ways to improve the user experience on your website. Walk away with knowledge on: \n\nNavigation do’s and don’ts\nHomepage and subpage layouts\nCreation of effective calls-to-action\nHow to remove “noise” and distraction from your site\n\nAbout the Speaker\nJoey Donovan Guido is the owner of Cuppa SEO Web Design\, and author of the book\, A Holistic Guide to Online Marketing. His firm specializes in SEO\, content creation and of course web design with a strong focus on user experience and conversion. In addition to running his web design firm\, he offers consulting services and presentations based on the principles found in his book. Joey also hosts a podcast called\, Getting Under the Surface. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/five-ways-to-create-a-better-user-experience/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/03/craft-marketing-hero.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220329T173000
DTEND;TZID=America/Chicago:20220329T190000
DTSTAMP:20260405T084507
CREATED:20220225T150426Z
LAST-MODIFIED:20220225T151311Z
UID:3306-1648575000-1648580400@amamadison.org
SUMMARY:The Many Faces of Account-Based Marketing
DESCRIPTION:Learn the ins and outs of Account-Based Marketing with Steve Robinson\, and how to implement it at your organization with three different strategies\, on Tuesday\, March 29. \nSteve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on March 29th. \nThe event begins at 5:30 p.m. CST with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nChicago deep-dish\, Neapolitan\, and New York-style are all pizza\, but you probably don’t consider them the same thing. Account-Based Marketing (ABM) is kinda like that\, but most experts and books talk about it as if it’s a clearly defined practice. The fact is that no two companies do Account-Based Marketing the same way – and that’s OK! \nWe’ll take this opportunity to break down what ABM is and present three very different strategies for ABM that Brilliant Metrics has successfully used with our clients\, along with the keys to implementing each strategy. You’ll leave understanding if ABM is for you\, and if so\, which flavor to start with. Just don’t tell me it’s still called pizza if it’s got pineapple on it\, and we’ll be just fine. \nAbout the Speaker\nSteve Robinson is a veteran marketer and the Founder and CEO of Brilliant Metrics\, a digital marketing agency serving manufacturers and SaaS providers. In addition to his role leading and growing new relationships for Brilliant Metrics\, Steve is an instructor for University of Wisconsin Milwaukee School of Continuing Ed. where he teaches digital marketing to professionals. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/the_many_faces_of_account-based_marketing/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/https___cdn.evbuc_.com_images_228674069_179878647750_1_original.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220308T120000
DTEND;TZID=America/Chicago:20220308T130000
DTSTAMP:20260405T084507
CREATED:20220214T151816Z
LAST-MODIFIED:20220214T152750Z
UID:3287-1646740800-1646744400@amamadison.org
SUMMARY:Online Reviews: 5 Star State of Mind
DESCRIPTION:Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one\, so it’s important.\nAbout this event\n5 stars or 1 star\, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one\, so it’s important to get it right. Learn how to manage your reputation and engage with users on Yelp and other review platforms. \nYou will learn: \n\nBest ways to respond to reviews—good and bad\nReal examples and advice from businesses that are excellent at responding to reviews\nHow to leverage reviews in your marketing\nResponding to reviews to drive new and repeat business across all platforms\n\nJoin us March 8\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nEmily Washcovick- Small Business Expert\, Yelp \nEmily Washcovick – Small Business Expert\, Yelp \nAs Yelp’s Small Business Expert\, Emily is responsible for building a thriving network of local business owners\, operators and marketers through education and networking events (now\, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement\, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements\, she’s able to share insights that business owners of all kinds can leverage for the future of their business. She is also the host of a new podcast from Yelp and Entrepreneur Media – Behind the Review. Each episode features conversations with a business owner\, and a reviewer\, about the story and lessons behind their interactions. \n \nAbout AMA Madison\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today.
URL:https://amamadison.org/event/5-star-state-of-mind/
LOCATION:Online
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/5-star-state-of-mind-banner.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220222T173000
DTEND;TZID=America/Chicago:20220222T190000
DTSTAMP:20260405T084507
CREATED:20220205T024933Z
LAST-MODIFIED:20220221T151558Z
UID:3268-1645551000-1645556400@amamadison.org
SUMMARY:Revamping the Marketing Plan: Leaner\, Meaner and More Effective
DESCRIPTION:Greg Mischio of Winbound will offer a more dynamic\, inclusive approach to marketing planning at AMA Madison’s Craft Marketing presentation on February 22nd. \nThe session begins at 5:30 p.m. central with networking. (This session is planned to be in-person\, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nHow many marketing plans have you written that never get followed and are seldom revisited? It doesn’t have to be that way. With the right approach\, you can create a dynamic plan that will serve as your guiding light for years to come. You’ll learn: \n\nHow to get buy-in from all parts of your organization\nWhy your content pipeline should be structured like a book\nHow a goals-oriented approach can unite sales and marketing\n\nWe’ll also provide you with our marketing plan template and a step-by-step guide for the process. \nAbout the Speaker\nGreg Mischio is the Owner and Founder of Winbound\, a digital marketing agency. Winbound helps manufacturing and industrial clients use content to create a “digital twin” of their sales team and reach prospects using SEO\, social media\, and paid online ads. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads. \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/revamping-the-marketing-plan-leaner-meaner-and-more-effective/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/amamad_cm_gmischio_2160x1080_eb.jpg
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