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March 2021

Using PPC to Fill the Top of the Funnel

March 9, 2021 @ 12:00 pm - 1:00 pm

Research and target new customers that will come back and convert. About this Event Search can only capitalize on the demand that is already out there. If you are maximizing the reach from all the keywords you want to target, but want even more search traffic, you are going to have to work on creating the demand yourself. This talk will showcase how to research and target new customers that will come back and convert. Join this AMA Signature Series…

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Google Analytics Simplified: Quickly Find the Strategic Answers You Need

March 30, 2021 @ 4:00 pm - 5:00 pm

Google Analytics can be complex. Learn how to navigate this powerful free tool to understand your website and gain actionable insights. About this Event AMA Madison’s Craft Marketing Series continues on March 30th when Kyle Akerman of Akerman Analytics will simplify Google Analytics and explain how to find the information attendees need. The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound, our sponsor. About the Presentation Google Analytics is a powerful free tool that tracks how people find your website, what pages…

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April 2021

Connecting the Dots in 2021: Consumer Obsessed Design and Marketing

April 13, 2021 @ 12:00 pm - 1:00 pm
April 2021 Signature Speaker

Learn how the right research will let you go beyond the "what", to the "why", and uncover unique opportunities for growth. About this Event Consumer mindset and behaviors are changing. Are you keeping pace and planning for what’s next? Learn how to tap into what’s changing in the marketplace by listening to consumers and learning from their behaviors. In this AMA Madison Signature Speaker Series event, Kelli Betsinger, Decision Point Research & Branding Consultant, will share how layering consumer research…

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Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears

April 27, 2021 @ 4:00 pm - 6:00 pm

Join content expert Andy Crestodina, as we explore ways to consider your audience's needs as part of your data-driven strategy. About this Event AMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.” The virtual session begins at 4 p.m. with networking. Thanks to Winbound, our sponsor. About the Presentation Marketing is empathy. Digital marketing is about data-driven empathy. The job is to…

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May 2021

Healthcare Marketing Panel – Build Customer Trust in the Digital Age

May 6, 2021 @ 11:00 am - 12:00 pm
May healthcare marketing panel banner with speaker headshots

Learn how successful healthcare brands have repositioned themselves to become more patient-centric and competitive in the digital age. About this Event Healthcare in the US is complex and confusing … and more so because of Covid19. Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access, transparency, trustworthiness and reputation are among desired attributes, but they are not always apparent within the healthcare industry. Learn how successful healthcare…

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