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April 2021

Connecting the Dots in 2021: Consumer Obsessed Design and Marketing

April 13 @ 12:00 pm - 1:00 pm
April 2021 Signature Speaker

Learn how the right research will let you go beyond the "what", to the "why", and uncover unique opportunities for growth. About this Event Consumer mindset and behaviors are changing. Are you keeping pace and planning for what’s next? Learn how to tap into what’s changing in the marketplace by listening to consumers and learning from their behaviors. In this AMA Madison Signature Speaker Series event, Kelli Betsinger, Decision Point Research & Branding Consultant, will share how layering consumer research…

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Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears

April 27 @ 4:00 pm - 6:00 pm

Join content expert Andy Crestodina, as we explore ways to consider your audience's needs as part of your data-driven strategy. About this Event AMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.” The virtual session begins at 4 p.m. with networking. Thanks to Winbound, our sponsor. About the Presentation Marketing is empathy. Digital marketing is about data-driven empathy. The job is to…

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May 2021

Healthcare Marketing Panel – Build Customer Trust in the Digital Age

May 6 @ 11:00 am - 12:00 pm
May healthcare marketing panel banner with speaker headshots

Learn how successful healthcare brands have repositioned themselves to become more patient-centric and competitive in the digital age. About this Event Healthcare in the US is complex and confusing … and more so because of Covid19. Consumers, or patients, place a high value on their experience when interacting with healthcare professionals and systems. Speed and ease of access, transparency, trustworthiness and reputation are among desired attributes, but they are not always apparent within the healthcare industry. Learn how successful healthcare…

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Build Your Brand & Business with Events – In-Person or Online!

May 25 @ 4:00 pm - 5:00 pm
May craft marketing event banner with Terri Lynn's headshot

Learn how any business in any industry can build their business and brand by having events – whether it is in-person or online. About this Event AMA Madison’s Craft Marketing Series continues on May 25, 2021 when Terri Lynn Yanke of Eventful Advantage presents 'Build Your Brand & Business with Events: In-Person or Online!' The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound, our sponsor.   About the Presentation Terri Lynn will share how any business in any industry can build…

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June 2021

AMA Madison 60th Anniversary Summer Social (Outdoors)

June 17 @ 5:00 pm - 7:00 pm
Summer Social June 17th at 5pm

Welcome summer and celebrate AMA Madison's 60th year at the Biergarten at Olbrich Park! Join us on Thursday, June 17 About this event Let's celebrate AMA Madison's 60th year, summer's arrival, and the Madison-area marketing community at the Biergarten at Olbrich Park!  Join us on Thursday, June 17th at 5pm for food, drinks and fun. Enjoy the view of Lake Monona and the Madison skyline with a cold drink in-hand. Lots of great food and beverages courtesy of AMA Madison.…

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