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DTSTART;TZID=America/Chicago:20260204T090000
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DTSTAMP:20260422T043405
CREATED:20260128T010122Z
LAST-MODIFIED:20260128T010122Z
UID:5184-1770195600-1770199200@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month at Barrique’s in Fitchburg\, just a few minutes off the beltline. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-02/
LOCATION:Barriques – Fitchburg\, 5957 McKee Rd\, Fitchburg\, WI\, 53719
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/01/b2b-marketing-breafkast-header.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260304T090000
DTEND;TZID=America/Chicago:20260304T100000
DTSTAMP:20260422T043405
CREATED:20260128T150025Z
LAST-MODIFIED:20260218T035420Z
UID:5189-1772614800-1772618400@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-03/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260306T073000
DTEND;TZID=America/Chicago:20260306T090000
DTSTAMP:20260422T043405
CREATED:20260212T005739Z
LAST-MODIFIED:20260311T001239Z
UID:5209-1772782200-1772787600@amamadison.org
SUMMARY:Navigating the Psychology of Marketing
DESCRIPTION:Is your marketing influencing thoughtfully or creating unintended pressure? Learn how 5 core principles shape real-world tactics. \nUnderstanding where influence ends and ethical risk begins \nMarketing runs on psychology. Social proof. Scarcity. Reciprocity. Authority. Loss aversion. You’re already using them (yes\, you). \nThe tricky part is knowing how you’re using them. \nIn this session\, Mike Schuster of FiddleSmart Marketing will break down five core psychological principles and look at real marketing tactics across a clear spectrum\, from helpful influence to increased pressure and ethical risk. \nGet clarity in the gray zones where most marketing lives. \nYou’ll leave with a better understanding of how these principles work\, four questions to ask yourself before deploying a tactic\, and more confidence in holding your line when goals and timelines start shouting. \nThoughtful\, practical\, and breakfast-hour friendly. \nRegister today! \n\n\nEvent Details\n\nDate: March 6\, 2026\nTime: 7:30AM-9AM\nPlace: MYArts\, Room 1D\n\nYou’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us\, insights are on them! \nREGISTER TODAY→  \n\n\n  \nPricing\n\nMember: $10 + tax\nNon-Member: $20 + tax (save $5 before February 22nd!)\nStudent: FREE (for active students; register with your student email)\n\n\nAbout our Speaker\n \nMike Schuster \nFounder & Chief Strategist\, FiddleSmart Marketing \nMike Schuster is a marketing strategist with over 30 years of experience helping businesses uncover patterns that lead to success. He developed his strategy-first\, customer-focused\, data-driven approach while working in niche markets. And spent much of his career creating and selling products\, plus leading turnaround strategies\, for family-owned businesses like The Franklin Mint and Nancy’s Notions. Mike is known for simplifying complex ideas. And bringing clarity to the chaos. Today\, he works primarily with entrepreneurs —especially those who left corporate jobs. Helps them take the guesswork out of how to market their business. And build a tailored marketing program and system that drives lasting success. \nThank you to our sponsor(s)\nillumin (Strategic Parnter) \nSpoken Frame Media \nHuston Design \n 
URL:https://amamadison.org/event/navigating-the-psychology-of-marketing/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/event-header-2026-03.png
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DTSTART;TZID=America/Chicago:20260401T090000
DTEND;TZID=America/Chicago:20260401T100000
DTSTAMP:20260422T043405
CREATED:20260128T154608Z
LAST-MODIFIED:20260218T035450Z
UID:5192-1775034000-1775037600@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-04/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260421T180000
DTEND;TZID=America/Chicago:20260421T200000
DTSTAMP:20260422T043405
CREATED:20260218T034712Z
LAST-MODIFIED:20260402T215628Z
UID:5232-1776794400-1776801600@amamadison.org
SUMMARY:65th Anniversary Celebration
DESCRIPTION:Sixty-five years of connecting Madison’s marketing community is something worth gathering for. \nJoin AMA Madison on April 21 at Olbrich Gardens as we celebrate this milestone together. Expect relaxed networking\, light snacks\, and thoughtful conversation with fellow marketers. \nCurrent AMA Members are free to attend. Guests are $15. Whether you’ve been part of AMA Madison for years or are just getting connected\, we’d love to see you there. \nRegister today → \n  \nSponsored by:
URL:https://amamadison.org/event/65th-anniversary-celebration/
LOCATION:Olbrich\, 3330 Atwood Ave\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/65th-2026-eventbrite-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260506T090000
DTEND;TZID=America/Chicago:20260506T100000
DTSTAMP:20260422T043405
CREATED:20260128T162153Z
LAST-MODIFIED:20260218T035443Z
UID:5194-1778058000-1778061600@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-05/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260508T073000
DTEND;TZID=America/Chicago:20260508T090000
DTSTAMP:20260422T043405
CREATED:20260409T130716Z
LAST-MODIFIED:20260410T000728Z
UID:5309-1778225400-1778230800@amamadison.org
SUMMARY:The AI-Powered Customer Journey
DESCRIPTION:We’re all using AI in our marketing by now. The tools\, the prompts\, the workflows. \nBut there’s a bigger shift happening\, AI is changing how our customers make decisions. How they research\, compare\, and choose who to trust. \nThat’s what this session is about. Not another “how to use ChatGPT” talk. A practical look at what’s shifting on the buyer’s side — and what it means for your strategy. \nCome for the insight\, stay for the coffee and conversation. \nRegister today! \n\n\nEvent Details\n\nDate: May 8\, 2026\nTime: 7:30AM-9AM\nPlace: MYArts\, Room 1D\n\nYou’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us\, insights are on them! \nREGISTER TODAY→  \n\n\n  \nPricing\n\nMember: $10 + tax\nNon-Member: $20 + tax (save $5 before April 25th!)\nStudent: FREE (for active students; register with your student email)\n\n\nAbout our Speaker\n \nLori J. Highby \nCEO & Founder of Keystone Click \nLori Highby is a speaker\, educator\, podcast host\, and founder of Keystone Click\, a Milwaukee-based digital marketing agency. She specializes in helping businesses navigate the evolving customer journey through AI-driven marketing strategies. Lori has taught at the University of Wisconsin–Milwaukee and works with organizations ranging from Fortune 500 companies to growing businesses\, translating complex topics like AI and buyer behavior into clear\, actionable insights. \nThank you to our sponsor(s)\nillumin (Strategic Parnter) \nSpoken Frame Media \nHuston Design \n 
URL:https://amamadison.org/event/ai-powered-customer-journey/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/04/Event-Websites.png
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