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DTSTART;TZID=America/Chicago:20250826T170000
DTEND;TZID=America/Chicago:20250826T190000
DTSTAMP:20260405T144115
CREATED:20250730T195848Z
LAST-MODIFIED:20250801T024852Z
UID:5037-1756227600-1756234800@amamadison.org
SUMMARY:Sip & Shine Summer Social
DESCRIPTION:As summer winds down\, we’re hosting a relaxed outdoor gathering to celebrate the community we’ve built together. \nSip & Shine Summer Social\n🗓️ Tuesday\, August 26\n⏰ 5–7 pm\n📍 Quivey’s Grove \nCome as you are—no speeches\, no stress. Just a chance to unwind\, share ideas\, and connect with your local AMA Madison chapter. \nIt’s free to attend\, just let us know you’re coming!
URL:https://amamadison.org/event/sip-shine-summer-social/
LOCATION:Quivey’s Grove\, 6261 Nesbitt Road\, Fitchburg\, WI\, 53719\, United States
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2025/07/Eventbrite-1.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250919T073000
DTEND;TZID=America/Chicago:20250919T090000
DTSTAMP:20260405T144115
CREATED:20250902T180603Z
LAST-MODIFIED:20250915T172350Z
UID:5073-1758267000-1758272400@amamadison.org
SUMMARY:The 5 Things Brands Get Wrong on Their Website
DESCRIPTION:Your website might be quietly sabotaging your brand without you realizing it. \nJoin John Huston (Creative Director\, Huston Design) and Steve Mintz (Business Development & Marketing\, Huston Design) as they uncover the five biggest mistakes brands make online. From typography disasters and self-centered storytelling to mismatched imagery and weak calls to action\, they’ll show how small slip-ups can cost you conversions\, credibility\, and customers. \nEvent Details\n\nDate: September 19\, 2025\nTime: 7:30AM-9AM\nPlace: MYArts\, Room 1D\n\nYou’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us\, insights are on them! \nREGISTER TODAY→  \n\n\n  \nPricing\n\n\n\nMember: $10 + tax\nNon-Member: $20 + tax (save $5 before September 7th!)\nStudent: FREE (for active students; register with your student email)\n\n\n\n\n  \nREGISTER TODAY→  \n  \n\n\nAbout our Speakers\n \nJohn Huston \nCreative Director\, Huston Design \nIn more than 20 years leading Huston Design\, John has never grown tired of the amazing range of challenges that come across his desk and serving up creative solutions. Some are design challenges. Others are just good old problem solving\, like how to make a library of thumbnails for more than 600 pieces of art efficiently (P.S. It took 4 minutes.) John’s known for being “disarmingly chill”\, applying design thinking and a cool head to even the toughest task. He’s come a long way since his teenage days in Spencer\, Iowa\, slinging newspapers and Happy Joe’s Pizza\, and building Formula 1 crash barriers one college summer while home from Iowa State University. This year\, in addition to designing logos\, websites and annual reports\, John’s looking forward to cooking\, woodworking and biking in the Colorado Mountains. \n  \nSteve Mintz \nBusiness Development | Marketing | Writer \nSteve is a marketing nerd driven to help brands get the most out of their marketing investment. He is a strong believer that marketing strategy should be tied to business goals. Steve is also a marketing Rosetta Stone\, able to translate and communicate seamlessly between designers\, developers\, database administrators\, executives and sales and marketing leaders. While he has done just about everything there is to do in marketing\, website and graphic design is not his thing\, which is why he works with the great team at Huston Design. When he’s not thinking about marketing\, Steve loves cooking\, curling (the sport\, not his hair)\, soccer\, traveling\, the Wisconsin Badgers\, and the beauty of Michigan’s Upper Peninsula. \n  \n  \nThank you to our sponsor(s)
URL:https://amamadison.org/event/the-5-things-brands-get-wrong-on-their-website/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Virtual,Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2025/09/Sep-2025-Brand-Websites-Steve-Mintz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251007T160000
DTEND;TZID=America/Chicago:20251007T173000
DTSTAMP:20260405T144115
CREATED:20250923T141119Z
LAST-MODIFIED:20250923T141224Z
UID:5109-1759852800-1759858200@amamadison.org
SUMMARY:From Insights to Impact: How Research Fuels Stories That Build Brands
DESCRIPTION:Great brands start with insight—and come alive through story. \n\n\n\n\nJoin Jeff McCarthy (CMO of the Year\, Bank Five Nine)\, Kelli Betsinger (Decision Point)\, and Dave & Michael Neelsen (StoryFirst Media Group) as they show how research fuels storytelling to drive strategy\, inspire action\, and build lasting connections. \nEvent Details\nDate: Tuesday\, October 7\, 2025\nTime: 4:00 PM-5:30 PM\nPlace: Goodman Community Center; Evjue Room\, Ironworks Building; 149 Waubesa St. Madison\, Wisconsin 53704 \nThe most powerful stories start with insight—and the proof is in practice. Together\, Jeff\, Kelli\, Dave\, and Michael will show how research and storytelling combine to transform strategy into stories\, and stories into action. \n>> REGISTER TODAY! \nSee our cancellation policy for details. \n  \n\n\n\n\nAbout our Speakers\n \nJeff McCarthy\nSenior VP & Marketing Director\, Bank Five Nine \nJeff McCarthy\, 2023 Milwaukee Business Journal CMO of the Year and 2021 BizTimes Milwaukee Notable Marketing Executive\, brings the client perspective on turning research into action. As a brand builder and connection maker\, Jeff leads an award-winning marketing team at Bank Five Nine\, managing everything from strategic planning and advertising to PR\, social media\, charitable giving\, and events. With extensive experience in financial services\, healthcare\, and other B2B and consumer categories\, Jeff demonstrates how insights translate into strategies that build strong brands and lasting customer connections. \nKelli Betsinger\nResearch & Branding Consultant\, Decision Point \nKelli Betsinger\, Research & Branding Consultant at Decision Point\, helps organizations uncover growth and fuel business opportunities by putting research first. With experience spanning Fortune 500 CPGs (primarily food and durable goods)\, Banking and Fintech\, Healthcare\, Higher Education\, and B2B organizations—and leadership of medical research projects for UCSF\, Johns Hopkins\, and the Naval Health Research Center—Kelli blends data and creativity to help brands innovate\, solve challenges\, and turn insights into impact. \nDave Neelsen and Michael Neelsen\nCo-founders \, StoryFirst Media Group \nDave and Michael Neelsen\, co-founders of StoryFirst Media Group\, transform those insights into stories that resonate. They’ve partnered with organizations including Robert W. Baird\, UW Health\, University of Chicago\, Nordic Global Health\, the Dairy Farmers of Wisconsin\, and Jeff’s team at Bank Five Nine—showing how the art and science of storytelling can drive brand action. Their storytelling expertise extends to acclaimed documentaries like Last Day at Lambeau\, String Theory: The Richard Davis Method\, and Beyond Human Nature\, with new feature projects currently in development. \n  \nThank You to Our Sponsors\nStrategic Partner
URL:https://amamadison.org/event/2025-october-event/
LOCATION:Goodman Community Center – Iron Works\, 149 Waubesa Street\, Madison\, WI\, 53704
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2025/09/Eventbrite-3.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251203T170000
DTEND;TZID=America/Chicago:20251203T193000
DTSTAMP:20260405T144115
CREATED:20251028T172952Z
LAST-MODIFIED:20251118T023233Z
UID:5135-1764781200-1764790200@amamadison.org
SUMMARY:2025 Snowflake Soiree
DESCRIPTION:❄️ Join Us for the 2nd Annual Snowflake Soirée: A Holiday Collaboration Event! ❄️\n\n\n\n\n\nTis the season to mingle and jingle! The Snowflake Soirée is back—and it’s your chance to make merry with Madison’s marketing and communication pros. Whether you’re looking to grow your network\, spark a collaboration or just have fun\, this festive evening is the perfect way to wrap up the year. Cash bar available for beverages. \nEvent Details:\n● Date: Wednesday\, December 3\, 2025\n● Time: 5-7:30 PM\n● Location: The Sylvee\, 2nd Floor\, 25 S Livingston St\, Madison\, WI 53703\n● Cost: $15 + Eventbrite Fee (includes event entry\, light appetizers\, and a raffle ticket) \nHoliday Spirit: Bring a non-perishable food item for Second Harvest\, and we’ll throw in extra raffle tickets. \nEvening Schedule:\n● 5:00 PM – Doors Open\n● 5–6:00 PM – Light Appetizers & Mingling\, Games\n● 6:00 PM – Raffle Drawing \n\n\n\n\n\n\n\nREGISTER TODAY >> \n\nHosted by Madison’s Marketing Masterminds:\n● American Marketing Association – Madison\n● LinkedIn Local Madison\n● Madison Media Professionals\n● Madison Area Business Consultants\n● Public Relations Society of America\n● Social Media Breakfast \n\n\n\n  \nThank you to our sponsors:\npc/nametag\nSuttle Straus\nThe Mouse House\nLife Echo Media\nLittle Big Promotions
URL:https://amamadison.org/event/2025-snowflake-soiree/
LOCATION:Sylvee\, 25 South Livingston Street\, Madison\, 53703\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2025/10/Snowflake-Soire╠ue-Eventbrite-2.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260129T120000
DTEND;TZID=America/Chicago:20260129T130000
DTSTAMP:20260405T144115
CREATED:20260107T023902Z
LAST-MODIFIED:20260107T023902Z
UID:5172-1769688000-1769691600@amamadison.org
SUMMARY:The New Playbook for Sports Partnerships
DESCRIPTION:Join Patrick Campion\, EVP and Partner at Fame Sport\, for a session that breaks down what next-level sports partnerships really look like. \nLogos in stadiums are not a strategy. They are wallpaper. And fans stopped noticing wallpaper a long time ago. \nIf you want to understand what real sports engagement looks like\, you need to hear from someone who has actually done it at scale. \nThat someone is Patrick Campion\, EVP and Partner at Fame Sport\, and one of the sharpest minds in the industry when it comes to turning sports partnerships into something fans actually care about. \nPatrick has built meaningful brand moments across REI\, Caribou Coffee\, SuperValu\, Sleep Number\, and NFL partnerships that did more than generate impressions. They generated impact. His work goes far beyond visibility and focuses on creating experiences that connect with fans in authentic\, memorable ways. \nOn January 29\, Patrick will break down the difference between being visible and being valuable in the sports world. \nIf your current partnership strategy could be summarized as logo placement plus a prayer\, this session is for you. And if you want to do more with sports marketing but are not sure how to get there\, this session will help you rethink what is possible. \nThis virtual session is presented jointly by the AMA Milwaukee\, AMA Madison\, and AMA Northeast Wisconsin chapters. \nPricingAMA members attend free.Non-members: $10. \nREGISTER TODAY
URL:https://amamadison.org/event/the-new-playbook-for-sports-partnerships/
LOCATION:Online
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/01/january-2026-collab-eventbrite.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260204T090000
DTEND;TZID=America/Chicago:20260204T100000
DTSTAMP:20260405T144115
CREATED:20260128T010122Z
LAST-MODIFIED:20260128T010122Z
UID:5184-1770195600-1770199200@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month at Barrique’s in Fitchburg\, just a few minutes off the beltline. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-02/
LOCATION:Barriques – Fitchburg\, 5957 McKee Rd\, Fitchburg\, WI\, 53719
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/01/b2b-marketing-breafkast-header.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260304T090000
DTEND;TZID=America/Chicago:20260304T100000
DTSTAMP:20260405T144115
CREATED:20260128T150025Z
LAST-MODIFIED:20260218T035420Z
UID:5189-1772614800-1772618400@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-03/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260306T073000
DTEND;TZID=America/Chicago:20260306T090000
DTSTAMP:20260405T144115
CREATED:20260212T005739Z
LAST-MODIFIED:20260311T001239Z
UID:5209-1772782200-1772787600@amamadison.org
SUMMARY:Navigating the Psychology of Marketing
DESCRIPTION:Is your marketing influencing thoughtfully or creating unintended pressure? Learn how 5 core principles shape real-world tactics. \nUnderstanding where influence ends and ethical risk begins \nMarketing runs on psychology. Social proof. Scarcity. Reciprocity. Authority. Loss aversion. You’re already using them (yes\, you). \nThe tricky part is knowing how you’re using them. \nIn this session\, Mike Schuster of FiddleSmart Marketing will break down five core psychological principles and look at real marketing tactics across a clear spectrum\, from helpful influence to increased pressure and ethical risk. \nGet clarity in the gray zones where most marketing lives. \nYou’ll leave with a better understanding of how these principles work\, four questions to ask yourself before deploying a tactic\, and more confidence in holding your line when goals and timelines start shouting. \nThoughtful\, practical\, and breakfast-hour friendly. \nRegister today! \n\n\nEvent Details\n\nDate: March 6\, 2026\nTime: 7:30AM-9AM\nPlace: MYArts\, Room 1D\n\nYou’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us\, insights are on them! \nREGISTER TODAY→  \n\n\n  \nPricing\n\nMember: $10 + tax\nNon-Member: $20 + tax (save $5 before February 22nd!)\nStudent: FREE (for active students; register with your student email)\n\n\nAbout our Speaker\n \nMike Schuster \nFounder & Chief Strategist\, FiddleSmart Marketing \nMike Schuster is a marketing strategist with over 30 years of experience helping businesses uncover patterns that lead to success. He developed his strategy-first\, customer-focused\, data-driven approach while working in niche markets. And spent much of his career creating and selling products\, plus leading turnaround strategies\, for family-owned businesses like The Franklin Mint and Nancy’s Notions. Mike is known for simplifying complex ideas. And bringing clarity to the chaos. Today\, he works primarily with entrepreneurs —especially those who left corporate jobs. Helps them take the guesswork out of how to market their business. And build a tailored marketing program and system that drives lasting success. \nThank you to our sponsor(s)\nillumin (Strategic Parnter) \nSpoken Frame Media \nHuston Design \n 
URL:https://amamadison.org/event/navigating-the-psychology-of-marketing/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/event-header-2026-03.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260401T090000
DTEND;TZID=America/Chicago:20260401T100000
DTSTAMP:20260405T144116
CREATED:20260128T154608Z
LAST-MODIFIED:20260218T035450Z
UID:5192-1775034000-1775037600@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-04/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260421T180000
DTEND;TZID=America/Chicago:20260421T200000
DTSTAMP:20260405T144116
CREATED:20260218T034712Z
LAST-MODIFIED:20260402T215628Z
UID:5232-1776794400-1776801600@amamadison.org
SUMMARY:65th Anniversary Celebration
DESCRIPTION:Sixty-five years of connecting Madison’s marketing community is something worth gathering for. \nJoin AMA Madison on April 21 at Olbrich Gardens as we celebrate this milestone together. Expect relaxed networking\, light snacks\, and thoughtful conversation with fellow marketers. \nCurrent AMA Members are free to attend. Guests are $15. Whether you’ve been part of AMA Madison for years or are just getting connected\, we’d love to see you there. \nRegister today → \n  \nSponsored by:
URL:https://amamadison.org/event/65th-anniversary-celebration/
LOCATION:Olbrich\, 3330 Atwood Ave\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/65th-2026-eventbrite-blue.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260506T090000
DTEND;TZID=America/Chicago:20260506T100000
DTSTAMP:20260405T144116
CREATED:20260128T162153Z
LAST-MODIFIED:20260218T035443Z
UID:5194-1778058000-1778061600@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-05/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
END:VEVENT
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