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DTSTART;TZID=America/Chicago:20240814T163000
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UID:4535-1723653000-1723660200@amamadison.org
SUMMARY:Summer Social and Season Launch Party
DESCRIPTION:Join us as we kick off our 2024-2025 events with a summer social that’s set to be the toast of the season! Rub elbows with Madison’s finest marketing minds (and those aspiring to be!) in a relaxed\, fun atmosphere.\n \nIncludes snacks and 1 drink ticket.  Registration required.\n \nPaddie’s Patties food truck will also be onsite with items to purchase.\n \nConveniently located at the Kinsman at N Stoughton stop on the L line. Or plan your route at https://www.cityofmadison.com/metro/routes-schedules\n\nDate & Time: Wednesday\, August 14\, 4:30PM -6:30pm\nLocation: Karben4\, 3698 Kinsman Blvd\, Madison\, WI 53704\n\nRegister Now to Secure Your Spot   Agenda:\n\n4:30 pm – Networking\n5:00 pm – Brewery Tour\n5:30 pm – Event Unveiling & Raffle Drawing\n6:30 pm – Event Concludes (Feel free to linger on the patio or at the bar!)\n\n\n \nPricing:\n\nFree for AMA Members (check your email inbox for your complimentary code!)\n$5 for non-members\n\n\n\n  \nDon’t miss the chance to see our upcoming event schedule\, meet our speakers\, and mingle with Madison’s marketing community. \nRegister Now\n\n \nSee our cancellation policy for details.\n\n\n\n \nThank you to our sponsor(s)\n\n\n\n\n\n\n\n\n\n \n\n\n\n \nAbout the Venue\n\n\n\nLocated on Madison’s East side\, Karben4 makes high quality beers with the best ingredients they can find. From hoppy beers to malty ones and the spectrum in between\, we have something for every palate.
URL:https://amamadison.org/event/2024-summer-social/
LOCATION:Karben 4 Brewing\, 3698 Kinsman Blvd.\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
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DTSTART;TZID=America/Chicago:20240910T080000
DTEND;TZID=America/Chicago:20240910T100000
DTSTAMP:20260508T215700
CREATED:20240621T015933Z
LAST-MODIFIED:20240814T123831Z
UID:4538-1725955200-1725962400@amamadison.org
SUMMARY:Bright Beginnings: The Branding of Everything
DESCRIPTION:Begin your day with inspiration and insight at our first AMA Bright Beginnings series! Designed for marketers eager to jump start their mornings with fresh ideas and actionable strategies\, this series serves up thought-provoking trends\, best practices\, and networking. \nWe’re kicking off the season with a renowned speaker from one of the most recognizable brands in the area\, the University of Wisconsin. UW-Madison Assistant Professor\, Todd Newman\, will explore the role of brands and branding in society and share all the secrets to building and maintaining a successful brand. \nMake your mornings matter. Register now and secure your spot! \nEvent Details\nDate: Tuesday\, September 10 \nSchedule: \n\n8 am – Registration\n8:30 am – Program Begins\n10 am – End\n\nLocation: MYArts\, 1055 E Mifflin St\, Madison\, WI 53703 \nCost: \n\n$10 for AMA Members\n$25 for non-members\n$5 for Students\n\nAMA Members: Check your emails for your member code. If you have any questions\, please contact madison@amamadison.org. \nBonus: Includes continental breakfast\, coffee and juice \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \nSee our cancellation policy for details. \n \nSponsored by Spoken Frame Media\, MYArts and Badger Talks.     \n\n\n \nAbout the Speaker\n\n\n\n\n\n\n\n\n\n\nTodd Newman\n \nTodd P. Newman is an assistant professor in the Department of Life Sciences Communication at University of Wisconsin-Madison and an affiliate of the Robert F. and Jean E. Holtz Center for Science & Technology Studies and the Nelson Institute for Environmental Studies. His teaching responsibilities include courses in strategic communication and marketing. Newman has published a number of research articles on these topics in outlets such as Public Understanding of Science\, Science Communication\, International Journal of Science Education–Part B\, Journal of Political Marketing\, as well as media outlets including The Conversation and Fast Company. He has served as an expert panelist for the National Academies of Sciences and as a co-author for commissioned reports to the American Association for the Advancement of Science. He received his Ph.D. in Communication at American University\, and previously served as a postdoctoral research associate at the University of Connecticut and the Alan Alda Center for Communicating Science at Stony Brook University.\n \nYou can follow him on Twitter or LinkedIn.\n\n\n \nThank you to our sponsor(s)\n\n\n\n\n\n\n \n \n\n\n\n\n\n\n\n\n\n\n\n \n \nAbout the Venue\nMYArts is a dedicated and purpose-built youth arts center in Madison\, WI for young people to inspire and be inspired\, discover the arts\, make connections\, and explore their creativity.\n\n 
URL:https://amamadison.org/event/september-event/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Bright Beginnings
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241001T163000
DTEND;TZID=America/Chicago:20241001T183000
DTSTAMP:20260508T215700
CREATED:20240621T020228Z
LAST-MODIFIED:20240915T175916Z
UID:4541-1727800200-1727807400@amamadison.org
SUMMARY:The Podcast Playbook: Growing Your Listener Base
DESCRIPTION:Clocking out? How about leveling up your marketing game while you unwind? Welcome to the AMA After Hours event series!\n \nThis isn’t just another end-of-day awkward networking event; it’s where marketing comes alive. AMA After Hours will feature advanced marketing techniques\, riveting case studies\, and lively discussions\, all served up with a side of camaraderie. Prepare to mingle with fun and friendly colleagues who are just as passionate about marketing as you are. Leave each session brimming with inspiration and armed to tackle your marketing challenges head-on. Let’s make AMA After Hours the best part of your day!\n \nWe’ll kick off this event with a case study deep dive by Wesley Morgan\, producer of Screw It\, Let’s Do This. Then we’ll welcome a stellar panel of podcasting pros to share their journeys\, dishing out tips\, tricks\, and secrets to their podcasting success. Whether you’re a podcasting newbie or a seasoned creator\, you’ll walk away with invaluable insights.\n \nPodcasting Panel:\n\nBennie Johnson\, Marketing And\nMeaghan Ziemba\, Mavens of Manufacturing\nBianca Martin\, City Cast Madison\n\nJoin us for an evening of enlightenment\, entertainment\, and endless networking opportunities. See you at AMA After Hours – where the magic happens after 5 PM! 🌟\n \nFun Facts on Podcasting:\n\nTop Dogs in Decision-Making: Most podcast listeners hold key decision-making roles at their companies.\nBrand Boosters: Podcasts can skyrocket brand awareness by a whopping 89%.\nMarketing Marvels: Podcasts are a secret weapon for marketers\, helping brands reach new audiences and establish thought leadership.\nLoyal Listeners: B2B podcast fans are a dedicated bunch\, tuning in weekly and staying hooked on relevant\, valuable content.\n\n(Source:CoHost Podcasting)\n \n\n\nEvent Details\nDate: Tuesday\, October 1\, 2024\n \nTime:\n\n4:30 pm Registration\n5:00 pm Program Begins\n6:00 pm Networking\n6:30 pm End\n\n\n \nLocation: 100State\, 17 S Fairchild St FL 7\, Madison\, WI 53703 Cost: $10 for AMA Members\, $25 for non-members\nAMA Members: Check your emails for your member code. If you have any questions\, please contact madison@amamadison.org.\n \nConveniently located in downtown Madison. Plan your route at Madison Metro Transit.\n \nSee our cancellation policy for details.\n \n\n \n\n\n \nSponsored by Spoken Frame Media\, 100State  \n \nAbout the Speakers\n\n \n\nWesley Morgan\nWes founded Spoken Frame Media in 2017 to prioritize his passion for video. His focus on story-driven content spans across his business and his “Screw It\, Let’s Do This” podcast that began in 2023. In collaboration with Shelby Olstad (Miggy’s Bakes) and Therese Merkel (Tricky Foods)\, this podcast will motivate\, inspire\, and get you to say “screw it\, I’m doing it”. Hear them discuss the moments in life we choose to go after it\, despite the many factors that hold most people back.\nma\nMaeghan Ziemba\nMeaghan is an industrial tech writer\, brand storyteller\, and marketer for industrial manufacturers. Meaghan hosts a live video broadcast series called “Mavens of Manufacturing.” The series focuses on women in the sector and aims to attract younger generations to join manufacturing or engineering career pathways to help close the skills and gender gaps. Meaghan is a proud mother of three. She enjoys cooking\, CrossFit\, and a great cup of coffee or a glass of whiskey.\n \nBennie F. Johnson\nBennie is the Chief Executive Officer of the AMA\, and host of AMA’s podcast\, Marketing / And. Bennie thrives on the connections between marketing\, technology\, education and innovation. With experience in strategic and consumer marketing\, brand management and innovation management\, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands\, businesses and organizations with a special focus on venture launch and brand relaunch business environments.\n \nBianca Martin\nBianca is the host of the local\, award-winning weekday podcast “City Cast Madison”\, which connects Madisonians to their city and each other. She’s also a long time radio and podcast producer\, having full-time produced at a number of NPR and public radio programs including “Our Body Politic”\, “1A”\,  WBEZ’s “Reset”\, plus\, National Geographic‘s nonfiction narrative podcast “Into The Depths”. She fancies soul food\, singing\, creative expression\, and grappling with society’s woes and delights.\n\n  \n\n\nThank you to our sponsor(s)\n\n\n       
URL:https://amamadison.org/event/october-event/
LOCATION:100State\, 17 S Fairchild St\,\, Madison\, WI\, 53702\, United States
CATEGORIES:AMA After Hours
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241107T120000
DTEND;TZID=America/Chicago:20241107T130000
DTSTAMP:20260508T215700
CREATED:20240621T020336Z
LAST-MODIFIED:20241017T010602Z
UID:4545-1730980800-1730984400@amamadison.org
SUMMARY:Navigating the Landscape of AI
DESCRIPTION:Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison\, Milwaukee\, and Northeast Wisconsin. \nThis virtual panel discussion will explore the latest trends in AI and how to leverage its potential across marketing functions\, from enhancing customer experiences to driving innovative campaigns. Industry leaders will share their insights on practical applications\, emerging opportunities\, and challenges to avoid when integrating AI into marketing strategies. \nOur esteemed panelists include:\n• Spencer X Smith\, an AI consultant and experienced speaker\, who will share his journey from early tech adoption at IBM to advising some of the largest financial institutions.\n• Jo Phillip\, Director of Creative Strategy at Weidert Group\, uses AI daily to optimize workflows and elevate content strategies.\n• Michael DeNunzio\, who will focus on the transformative impact of GenAI on marketing\, offering insights on how automation and AI-driven innovation are reshaping brands and customer engagement. \nThis is a fantastic opportunity to learn from thought leaders and connect with peers across Wisconsin. Whether you’re a seasoned marketer or exploring AI for the first time\, you’ll leave with actionable insights and new connections. \nMark your calendar for November 7th and secure your spot today! \nRegister now to unlock the future of marketing. \nAbout Our Speakers\n \nSpencer X Smith\nAmpliPhi Digital\, Founder \nAfter starting his career at IBM during the Y2K days\, Spencer has always been an early adopter of new technology so he can better teach others what he’s learned. He’s given over 300 in-person speeches\, including presentations at the New York Stock Exchange\, Gillette Stadium in Boston\, and The Superdome in New Orleans. Spencer is an AI consultant for the world’s largest bond manager and has given dozens of AI-focused presentations throughout the country. He’s a graduate of the Economics of Blockchain & Digital Assets program at the University of Pennsylvania’s Wharton School of Business\, and also teaches Digital Asset Forensics for the U.S. Department of Justice. \nJo Phillip\nWeidert Group\, Director of Creative Strategy \nJo Phillip is Director of Creative Strategy at Weidert Group\, where she leads a team of experienced B2B content managers who create distinctive\, differentiated content strategies and tactical executions for industrial clients. Jo has worked as a writer and editor for more than two decades\, and today she integrates AI into virtually every workflow\, every day\, to speed time to value for clients\, and to improve content quality and performance. \nMichael DeNunzio\nPVAI Consulting Group\, Managing Director \nMichael DeNunzio is a multifaceted executive with extensive experience leading innovative ventures across professional services\, B2B technology platforms\, and consumer product brands. With a career that spans from building a digital division for FCB in 1994 to founding and selling Four Points Digital\, Michael has navigated both Web1 and Web3 landscapes. A strategic advisor\, board member\, and speaker on AI\, the metaverse\, and Web3\, he has helped guide companies like Tooso through critical growth phases\, including acquisition. Michael’s leadership excels at bridging creative\, technical\, and strategic functions to drive business success across industries. \n 
URL:https://amamadison.org/event/navigating-ai-landscape/
LOCATION:Online
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241203T163000
DTEND;TZID=America/Chicago:20241203T200000
DTSTAMP:20260508T215700
CREATED:20240621T020454Z
LAST-MODIFIED:20241101T151555Z
UID:4547-1733243400-1733256000@amamadison.org
SUMMARY:Snowflake Soiree
DESCRIPTION:Join Us for the Snowflake Soiree: A Holiday Collaboration Event!\nGet ready to celebrate the season in style! The Snowflake Soiree is your chance to deck the halls\, make new connections\, and maybe even walk away with some loot! Whether you’re looking for new friends\, a mentor\, or your next big opportunity\, this festive gathering of Madison’s top marketing pros is the place to be. \nEvent Details:\n\nDate: Tuesday\, December 3\, 2024\nTime:\n\n4:30 PM: Doors Open\n5 PM: Networking & Games\n6 PM: Raffle Drawing\n\n\nLocation: Karben4\, 3698 Kinsman Blvd\, Madison\, WI 53704\nCost: $10 (includes event entry\, light appetizers\, a raffle ticket\, and a drink ticket)\n\nJoin the Holiday Fun\n\nHoliday Spirit:\nBring a non-perishable food item or personal care product\, and we’ll throw in extra raffle tickets. That’s right\, more chances to win some sweet prizes! \nDress Code:\nBring your festive flair—this is your time to shine! From ugly sweaters to sleek holiday threads\, we’re ready to see you impress.\nDon’t miss out on this holiday bash! Let’s get merry\, make connections\, and close out the year with some serious fun! \nHosted by Madison’s Marketing Masterminds:\n\nAmerican Marketing Association\nLinkedIn Local\nMadison Media Professionals\nPublic Relations Society of America\nSocial Media Breakfast\n\n\nRegister Today\n 
URL:https://amamadison.org/event/2024-december-social/
LOCATION:Karben 4 Brewing\, 3698 Kinsman Blvd.\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2024/06/SNOWFLAKE-1920-x-1080-px.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250204T080000
DTEND;TZID=America/Chicago:20250204T100000
DTSTAMP:20260508T215700
CREATED:20240621T020638Z
LAST-MODIFIED:20250203T171402Z
UID:4549-1738656000-1738663200@amamadison.org
SUMMARY:From Functional to Fabulous: Marketing Everyday Products
DESCRIPTION:AMA Madison’s Bright Beginnings Series presents… \n“From Functional to Fabulous: Marketing Everyday Products” is your backstage pass to the magic of Madison’s top marketers with a panel that will include Lindsey Ojeda\, Jessica Wagner\, and more! These local pros have turned everything from sheet metal to energy efficiency into objects of obsession. Join us to find out how they sprinkle their marketing fairy dust on the mundane and the marvelously specific—and walk away with tips that’ll make your next campaign anything but basic. \n  \nAttendee takeaways: \n\nHow to uncover the secret sauce for making everything from food chemicals to healthcare machines irresistibly cool\nLearn how to find your audience—even when your product is so niche it practically needs its own subreddit\nSteal genius-level ideas from successful campaigns that took products from “meh” to “must-have”\n\n  \nEvent Details\nSchedule: \n\n8:00 am – Doors Open\n8:30 am – Program Begins\n\nLocation: MYArts\, 1055 E Mifflin St\, Madison\, WI 53703 \nCost: \n\n$10 for AMA Members\n$25 for non-members\n$5 for Students\n\nSponsored by Spoken Frame Media \nAMA Members: Check your emails for your member code. If you have any questions\, please contact madison@amamadison.org. \n  \nBonus: Includes continental breakfast\, coffee and juice \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \nSee our cancellation policy for details. \n  \n\nHaving trouble viewing the ticket module\, register here. \n\nAbout our Speakers\n \nLindsay Ojeda \nLindsay Ojeda is a dynamic marketing and business development professional with a proven track record of identifying and capitalizing on opportunities that drive revenue growth through innovative strategies and data-driven decisions. Currently serving as Director of Marketing and New Business Leads at Maysteel\, Lindsay excels in aligning marketing efforts with overarching business objectives and a customer-centric approach to deliver measurable results. \nWith a strong background in lead generation\, new business development\, sales enablement\, branding\, and relationship management\, Lindsay is dedicated to helping organizations thrive in competitive markets. Her expertise spans key areas such as B2B marketing\, digital transformation\, sales enablement strategy\, and market positioning\, making her a trusted advisor and thought leader. \n  \n  \n \nJessica Wagner\, MBA\, PCM \nJessica Wagner is the Associate Director of Marketing at Michaels Energy\, where she leads the development and execution of strategic marketing and communications programs that advance the organization’s mission of a clean energy future. With nearly 20 years of experience\, she specializes in designing\, optimizing\, and measuring multichannel campaigns that engage diverse audiences nationwide. A certified marketing professional\, Jessica excels in marketing communications\, events\, social networking\, and digital analytics. She has a proven track record of building business partnerships\, streamlining processes\, and implementing innovative solutions to enhance operational efficiency. A natural leader\, Jessica is skilled at building high-performing teams and aligning stakeholders to achieve complex business goals through impactful marketing initiatives. \n  \n \nMike Schuster\, FiddleSmart Marketing \nMike Schuster is a marketing strategist with over 30 years of experience helping businesses uncover patterns that lead to success. He developed his strategy-first\, customer-focused\, data-driven approach while working in niche markets. And spent much of his career creating and selling products\, plus leading turnaround strategies\, for family-owned businesses like The Franklin Mint and Nancy’s Notions. Mike is known for simplifying complex ideas. And bringing clarity to the chaos. Today\, he works primarily with entrepreneurs —especially those who left corporate jobs. Helps them take the guesswork out of how to market their business. And build a tailored marketing program and system that drives lasting success. \n  \nSponsored By
URL:https://amamadison.org/event/from-functional-to-fabulous/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Bright Beginnings
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250304T150000
DTEND;TZID=America/Chicago:20250304T170000
DTSTAMP:20260508T215700
CREATED:20240621T020729Z
LAST-MODIFIED:20250224T162547Z
UID:4551-1741100400-1741107600@amamadison.org
SUMMARY:Managing From the Middle: A Marketing Manager’s Guide to Success
DESCRIPTION:As a marketing manager\, you’re caught between executive demands and team realities – it’s like being the filling in a particularly challenging sandwich. Drawing from the new AMA skills research\, this interactive session provides practical frameworks and real-world strategies for effectively managing both up and down. \nYou’ll walk away with actionable templates for communicating with leadership\, tools for developing your team\, and techniques for maintaining your effectiveness (and sanity) in the middle. Come ready to participate\, share experiences\, and build your marketing management toolbox. \nWhat You’ll Learn: \n\nMaster the “Executive Elevator Pitch Framework” to transform tactical updates into strategic insights that resonate with leadership\nGet hands-on practice with the “Growth Conversation Framework” for navigating difficult development discussions with your team\nLeave with ready-to-use templates for weekly communication cadence\, team skills assessment\, and action planning that you can implement immediately\n\n  \nSchedule: \n\n3:00 pm – Doors Open\n3:15 pm – Program Begins\n4:15 pm – Networking\n\n  \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \n  \nTicket\nRegister now below or sign up directly on TixTree. \n\n  \nAbout the Speaker\n \nEdessa Polzin\, PCM®️ \nDirector of Strategic Partnership\, American Marketing Association \nWith nearly a decade of sales and marketing experience\, Edessa specializes in B2B client acquisition and developing sustainable growth strategies. A Professional Certified Marketer® in Marketing Management\, Edessa champions partner-led growth to help organizations future-proof their competitive advantage. \nAs the Director of Strategic Partnerships at the American Marketing Association\, Edessa leads the development and delivery of impactful professional development content through strategic collaborations. By cultivating relationships with thought leaders\, industry experts\, and technology innovators\, she ensures AMA’s audience gains access to practical learning experiences that fuel professional growth. \nPassionate about fostering meaningful connections\, Edessa is dedicated to empowering marketing practitioners with the knowledge and skills they need to thrive in an ever-evolving business landscape. \n  \n  \nThanks to our sponsor
URL:https://amamadison.org/event/march-event/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250312T130000
DTEND;TZID=America/Chicago:20250312T170000
DTSTAMP:20260508T215700
CREATED:20250226T150858Z
LAST-MODIFIED:20250226T150858Z
UID:4870-1741784400-1741798800@amamadison.org
SUMMARY:Madison B2B Lead-Generation Workshop
DESCRIPTION:More leads. Better leads. A strategy that works. \nB2B marketers are measured by results—usually the leads they generate. If you’re ready to increase lead volume and quality in 2025\, the Madison B2B Lead-Generation Workshop is your opportunity to build a bulletproof strategy in just four hours. \nHosted by Brilliant Metrics\, this hands-on workshop will walk you through a proven framework for developing a results-driven lead-generation plan. You’ll leave with a clear\, customized strategy to generate more leads and revenue while optimizing for long-term success. \nWhy Attend?\n\nLearn from Steve Robinson\, Founder & CEO of Brilliant Metrics and marketing instructor at UW-Milwaukee\nDefine your ideal audience\, content strategy\, and conversion path\nGain practical insights on sales and marketing alignment\nIdentify the highest-impact channels to reach your best leads\nTrack and optimize results with clear measurement tactics\nConnect with fellow marketers at a post-workshop happy hour at Capital Brewery\n\nExclusive Discount for AMA Madison Members\nAMA Madison members get 50% off—pay just $74.50 instead of $149 with code AMAMAD at checkout. \nWorkshop Agenda\n\nLead-Generation vs. Demand-Generation – Choosing the right approach\nDefining Goals – Setting objectives that drive real results\nMarket Segmentation – Targeting the right audience for maximum ROI\nPersona Development – Aligning content and messaging with decision-makers\nThe Buyer’s Journey – Delivering the right message at the right time\nContent Strategy – Identifying and filling content gaps\nChannel Selection – Reaching leads efficiently and effectively\nSales & Marketing Alignment – Creating a seamless workflow\nMeasurement & Metrics – Tracking performance and optimizing for success\n\nEvent Details\nDate: March 12\, 2025Time: 1:00 PM – 5:00 PM (Workshop) | Happy Hour & Networking to followLocation: Capital Brewery\, Madison\, WI \nRegister Now\nSpace is limited. Secure your spot today and take your lead-generation strategy to the next level. \n\n\n\nAbout Your Presenter\n \nSteve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics\, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.
URL:https://amamadison.org/event/madison-b2b-lead-gen-workshop/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2025/02/bmi-c-0253-2025-1-Lead-Gen-Workshop-Madison-Workshop-LinkedIn-Event-_1920x1080_-with-AMA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250401T080000
DTEND;TZID=America/Chicago:20250401T100000
DTSTAMP:20260508T215700
CREATED:20240621T020848Z
LAST-MODIFIED:20250314T134157Z
UID:4553-1743494400-1743501600@amamadison.org
SUMMARY:The Power of Difference: Creating Inclusive Marketing
DESCRIPTION:Inclusive marketing goes beyond imagery. It’s about building equitable\, resonant campaigns that reflect real people\, in their voices. \nJoin a dynamic panel featuring Lorissa Banuelos\, Aria Childers\, Ryan Haack\, and Bianca Martin as they dive into actionable strategies for meaningful inclusion in marketing and team-building. \nWhat You’ll Learn: \n\nGoing beyond visuals – Integrate diverse voices in messaging and strategy.\nBuilding inclusive teams = Authentic marketing – Representation starts behind the scenes.\nHow to challenge bias – Audit campaigns for stereotypes and exclusionary language.\nLearning to prioritize accessibility – Design for all abilities with captions\, alt text & more.\nEngaging authentically – Build trust with diverse communities.\nMeasuring impact – Track inclusivity with real data\, not just good intentions.\n\n  \nStart your morning with bold ideas and fresh coffee at AMA Madison’s Bright Beginnings. Register today! \n  \nSchedule: \n\n8:00 am – Doors Open & Networking\n8:30 am – Program Begins\n9:30 am – Conclusion and Continued Networking\n\n  \n\nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \n  \nAbout the Speakers\n \nLorissa Banuelos\nCommunity Engagement Specialist\, City of Madison’s Common Council \nLorissa R. Bañuelos is the Community Engagement Strategist for the City of Madison’s Common Council\, where she drives communication and engagement efforts with an equity-focused approach. With a background in marketing\, diversity\, and economic development\, she has held leadership roles at Urban Triage\, Employment Resource Group Inc.\, and New North\, Inc. Bañuelos is deeply involved in community leadership\, serving on several advisory boards\, including the UW-Green Bay Alumni Advisory Board and WWBIC. A proud Madison native and UW-Green Bay graduate\, she brings passion\, strategy\, and a touch of wit to her work. When she’s not fostering civic engagement\, you’ll find her walking her dogs\, discovering new restaurants\, or making questionable financial decisions at Costco. \n  \n \nAria Childers\nAssistant Manager of Diversity\, Equity\, Inclusion\, and Accessibility\, American Marketing Association \nAria Childers is the Assistant Manager of Diversity\, Equity\, Inclusion\, and Accessibility (DEIA) at the American Marketing Association\, where she helps build bridges and empower the next generation of business leaders. Passionate about creating inclusive spaces\, she works with incredible teams—both inside and outside the AMA—to celebrate members and amplify the diverse voices within the marketing community. With a keen eye for equity and a talent for collaboration\, she ensures everyone feels invited to bring their full\, authentic selves to the table. Aria thrives in the grey areas\, where meaningful conversations spark real change. When she’s not championing DEIA efforts\, you might find her pondering life’s nuances—or simply appreciating a well-crafted marketing campaign. \n  \n \nRyan Haack\nPresident and Founder\, LivingOneHanded.com & Author\, “Different is Awesome” \nRyan Haack is a speaker\, author\, and advocate dedicated to helping people embrace their uniqueness and recognize their inherent value. Born without his left forearm\, he launched Living One-Handed to share his experiences and connect with others in the limb-different community. His children’s book\, Different Is Awesome!\, encourages kids and adults alike to celebrate differences. A dynamic storyteller\, Ryan uses humor and authenticity to inspire audiences of all backgrounds. When he’s not speaking or writing\, he works as a Medicaid Program Specialist at Dean Health Plan\, continuing his mission of supporting and uplifting others. \n  \n \nBianca Martin\nHost\, City Cast Madison \nBianca is the host of the local\, award-winning weekday podcast “City Cast Madison”\, which connects Madisonians to their city and each other. She’s also a long time radio and podcast producer\, having full-time produced at a number of NPR and public radio programs including “Our Body Politic”\, “1A”\,  WBEZ’s “Reset”\, plus\, National Geographic’s nonfiction narrative podcast “Into The Depths”. She fancies soul food\, singing\, creative expression\, and grappling with society’s woes and delights. \n  \nThanks to our sponsor Spoken Frame Media.
URL:https://amamadison.org/event/creating-inclusive-marketing/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Bright Beginnings
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2024/06/PowerDifference_Eventbrite_2160x1080.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250506T160000
DTEND;TZID=America/Chicago:20250506T180000
DTSTAMP:20260508T215700
CREATED:20240621T020958Z
LAST-MODIFIED:20250410T144631Z
UID:4555-1746547200-1746554400@amamadison.org
SUMMARY:Marketing Insights from UW Carbone Cancer Center
DESCRIPTION:Marketing a cause is just as strategic as marketing a product—except now\, you’re selling impact\, emotion\, and sometimes\, hope itself. How do you craft messaging that moves people to action\, navigate sensitive topics with care\, and adapt to shifting political and funding landscapes? \nJoin Craig Robida\, External Relations Manager for the UW Carbone Cancer Center\, as he breaks down the nuances of nonprofit and cause-driven marketing. Expect real-world insights\, candid stories\, and practical tips you can use to make your next campaign a powerhouse of purpose. \nWhat You’ll Learn:\n\nAudience-Driven Messaging – How to tailor your messaging for different stakeholders and define what success looks like.\nSales Strategies for Nonprofits – Translating traditional sales tactics into engagement-boosting fundraising strategies.\nNavigating Sensitive Topics – Three essential strategies for handling tough conversations with authenticity and credibility.\nAdapting to the Political Climate – How changes in leadership impact nonprofit communications\, diversity messaging\, and funding.\nBest Practices for Cause & Fundraising Campaigns – A high-impact guide to crafting compelling appeals and building long-term donor relationships.\n\n  \nEnhance your marketing expertise as the workday winds down with AMA Madison After Hours! Register today! \nSchedule:\n\n4:00 pm – Doors Open & Networking\n4:30 pm – Program Begins\n5:30 pm – Conclusion and Continued Networking\n\nRegister:\nRegister below or register directly on TixTree! \n  \n\n  \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \n  \nAbout Our Speaker\n \nCraig Robida\nExternal Relations Manager\, UW Carbone Cancer Center \nCraig Robida has served as External Relations Manager for the University of Wisconsin Carbone Cancer Center for 25 years. He works closely with a marketing team to align branding\, development and organizational needs. Much of his position is focused on marketing toward fundraising\, educational and reputational awareness. Each professional day is different\, and he wouldn’t have it any other way!  Previously\, he was the Marketing Director for the Madison Symphony Orchestra and Public Relations Director for Agrace HospiceCare Inc. He resides in Madison with his wife\, Teri\, a book editor for American Girl\, and their daughter\, Celia.  When not working\, Craig enjoys live performances of any kind\, reading a good psychological thriller\, and adventures with the ladies in his life. \n  \n  \nThanks to our sponsor Spoken Frame Media.
URL:https://amamadison.org/event/marketing-insights-carbone/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:AMA After Hours
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2024/06/Carbone_Eventbrite_2160x1080_speaker-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250521T120000
DTEND;TZID=America/Chicago:20250521T130000
DTSTAMP:20260508T215700
CREATED:20250410T212922Z
LAST-MODIFIED:20250501T180851Z
UID:4993-1747828800-1747832400@amamadison.org
SUMMARY:Branding in the Age of AI: Balancing Innovation with Identity
DESCRIPTION:Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison\, Milwaukee\, and Northeast Wisconsin. \nAI is transforming marketing by streamlining processes\, analyzing data at scale\, and personalizing customer experiences. While these advancements offer significant advantages\, they also raise an important question: Is branding being sidelined in favor of short-term performance marketing? \nAccording to Nielsen’s 2024 Annual Marketing Report\, there is a growing disconnect between marketing tactics and KPIs. The report highlights that while long-term brand equity and full-funnel ROI are critical for sustainable growth\, 70 percent of marketers still plan to prioritize performance marketing over brand-building initiatives. This shift risks undervaluing the role of brand identity in consumer trust\, loyalty\, and differentiation—elements that AI alone cannot manufacture. \nThis session will explore: \n\nHow AI is reshaping branding and marketing strategies\, for better or worse\nThe risks of over-prioritizing performance marketing at the expense of long-term brand value\nWhy brand consistency\, trust\, and authenticity are even more critical in an AI-driven world\nPractical strategies to align marketing tactics with KPIs that support both short-term success and long-term brand equity\n\n  \nMarketing leaders\, business strategists\, and brand builders will gain insights into how to leverage AI without losing the human creativity\, storytelling\, and emotional resonance that define strong brands. \nReserve your seat and join the conversation on how to balance AI’s efficiencies with branding that lasts.\nRegister below or sign up directly on TixTree. \n  \n\n  \nAbout AMA Wisconsin Chapters\nWisconsin’s AMA chapters are united in supporting marketing professionals statewide with resources\, connections\, and opportunities to grow at every stage of their careers. \n\nAMA Milwaukee supports marketing professionals across the Milwaukee area by offering educational programs\, networking events\, and career development to help members grow and thrive in their field.\nAMA Northeast Wisconsin connects marketers in the region through valuable learning experiences\, peer collaboration\, and resources designed to advance members’ careers and skillsets.\nAMA Madison delivers engaging programming\, professional insights\, and a welcoming community that empowers members at every stage of their marketing journey.\n\n  \nAbout Our Speakers\n \nEmilie DiFranco\nVP Marketing\, Marketri\nEmilie DiFranco is an accomplished marketing leader with over 20 years of experience across industries including financial services\, healthcare\, technology\, manufacturing\, automotive\, travel\, and commercial real estate. As Vice President of Marketing at Marketri\, she specializes in brand strategy and digital advertising\, helping businesses define marketing’s role within their operations and drive measurable success. Emilie’s background spans both agency and client sides\, giving her a comprehensive view of marketing challenges and solutions. A graduate of Ohio University’s E.W. Scripps School of Journalism with a degree in Advertising Management\, she brings a unique ability to bridge data-driven insights and creative strategies\, reflecting her passion for the intersection of art and science in marketing. \nAlex Martinez\nCEO of MartiniWorks & Founder of MetaMartini\nAlex Martinez\, better known as AlexMartini\, is a leading entrepreneur\, content creator\, and storyteller in the automotive world\, with a global audience of over 1.3 million followers. As the founder of MartiniWorks\, he has redefined the aftermarket automotive shopping experience with a focus on transparency\, Midwest hospitality\, and personalized service—driving an impressive 600% year-over-year sales growth. Through his popular YouTube series like “20 Minutes of Useless Car Information” and “Cars Explained\,” Alex combines humor\, expertise\, and cultural insight to make car culture accessible and engaging. He also leads MetaMartini\, a collaborative agency connecting major brands such as Continental Tire\, Mazda Motorsports\, and Michelin with the automotive community through authentic content and partnerships. Committed to authenticity and quality\, Alex continues to shape the future of car culture while fostering a trusted and vibrant community. \nChad Dern\nVP Marketing\, Steinhafels\nChad Dern is Vice President of Marketing at Steinhafels\, where he leads a 15-person team overseeing marketing and brand strategy for Steinhafels Furniture\, a top 50 U.S. furniture and mattress retailer with 16 locations and over $200 million in revenue. With more than 20 years of experience\, Chad’s expertise spans retail promotions\, digital media\, SEO\, data analytics\, media planning\, and in-house creative leadership. Prior to Steinhafels\, he served as Director of Brand and Advertising at Northwestern Mutual\, managing national advertising campaigns\, media strategy\, sponsorships\, and brand health initiatives. He also held brand management roles at Miller Brewing Company\, guiding strategy for Miller Lite and the economy brand portfolio\, and began his career at Leo Burnett in Chicago working on iconic brands like Kellogg’s\, Nintendo\, and Oldsmobile. Chad holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree from Northwestern University. \n  \n  \n 
URL:https://amamadison.org/event/virtual-lunch-learn-0521/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2025/04/may-21-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250617T170000
DTEND;TZID=America/Chicago:20250617T200000
DTSTAMP:20260508T215700
CREATED:20250605T225402Z
LAST-MODIFIED:20250605T225402Z
UID:5031-1750179600-1750190400@amamadison.org
SUMMARY:Hello Summer: Schmooze & Social
DESCRIPTION:Sun’s out\, marketers out! \nJoin AMA Madison for an easygoing evening of fresh air\, cold drinks\, and warmer connections at our Hello Summer: Schmooze & Social. We’re heading to Capital Brewery’s Bier Garten to kick off the summer season the Madison way—low pressure\, good vibes\, and surrounded by your favorite people. \nCome hang with fellow marketers\, meet your 2025–26 AMA Madison Board of Directors\, and toast to a summer of possibilities. Whether you’re a long-time member or just AMA-curious\, you’re welcome here! \n\nBeverages available for purchase\nGood convos and new connections? On the house\nCost to attend? Free!\n\n  \nRSVP so we know to expect you. Grab your shades and we’ll see you there! \n 
URL:https://amamadison.org/event/2025-summer-social/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2025/06/HelloSummer_Lake_2160x1080.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250826T170000
DTEND;TZID=America/Chicago:20250826T190000
DTSTAMP:20260508T215700
CREATED:20250730T195848Z
LAST-MODIFIED:20250801T024852Z
UID:5037-1756227600-1756234800@amamadison.org
SUMMARY:Sip & Shine Summer Social
DESCRIPTION:As summer winds down\, we’re hosting a relaxed outdoor gathering to celebrate the community we’ve built together. \nSip & Shine Summer Social\n🗓️ Tuesday\, August 26\n⏰ 5–7 pm\n📍 Quivey’s Grove \nCome as you are—no speeches\, no stress. Just a chance to unwind\, share ideas\, and connect with your local AMA Madison chapter. \nIt’s free to attend\, just let us know you’re coming!
URL:https://amamadison.org/event/sip-shine-summer-social/
LOCATION:Quivey’s Grove\, 6261 Nesbitt Road\, Fitchburg\, WI\, 53719\, United States
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2025/07/Eventbrite-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250919T073000
DTEND;TZID=America/Chicago:20250919T090000
DTSTAMP:20260508T215700
CREATED:20250902T180603Z
LAST-MODIFIED:20250915T172350Z
UID:5073-1758267000-1758272400@amamadison.org
SUMMARY:The 5 Things Brands Get Wrong on Their Website
DESCRIPTION:Your website might be quietly sabotaging your brand without you realizing it. \nJoin John Huston (Creative Director\, Huston Design) and Steve Mintz (Business Development & Marketing\, Huston Design) as they uncover the five biggest mistakes brands make online. From typography disasters and self-centered storytelling to mismatched imagery and weak calls to action\, they’ll show how small slip-ups can cost you conversions\, credibility\, and customers. \nEvent Details\n\nDate: September 19\, 2025\nTime: 7:30AM-9AM\nPlace: MYArts\, Room 1D\n\nYou’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us\, insights are on them! \nREGISTER TODAY→  \n\n\n  \nPricing\n\n\n\nMember: $10 + tax\nNon-Member: $20 + tax (save $5 before September 7th!)\nStudent: FREE (for active students; register with your student email)\n\n\n\n\n  \nREGISTER TODAY→  \n  \n\n\nAbout our Speakers\n \nJohn Huston \nCreative Director\, Huston Design \nIn more than 20 years leading Huston Design\, John has never grown tired of the amazing range of challenges that come across his desk and serving up creative solutions. Some are design challenges. Others are just good old problem solving\, like how to make a library of thumbnails for more than 600 pieces of art efficiently (P.S. It took 4 minutes.) John’s known for being “disarmingly chill”\, applying design thinking and a cool head to even the toughest task. He’s come a long way since his teenage days in Spencer\, Iowa\, slinging newspapers and Happy Joe’s Pizza\, and building Formula 1 crash barriers one college summer while home from Iowa State University. This year\, in addition to designing logos\, websites and annual reports\, John’s looking forward to cooking\, woodworking and biking in the Colorado Mountains. \n  \nSteve Mintz \nBusiness Development | Marketing | Writer \nSteve is a marketing nerd driven to help brands get the most out of their marketing investment. He is a strong believer that marketing strategy should be tied to business goals. Steve is also a marketing Rosetta Stone\, able to translate and communicate seamlessly between designers\, developers\, database administrators\, executives and sales and marketing leaders. While he has done just about everything there is to do in marketing\, website and graphic design is not his thing\, which is why he works with the great team at Huston Design. When he’s not thinking about marketing\, Steve loves cooking\, curling (the sport\, not his hair)\, soccer\, traveling\, the Wisconsin Badgers\, and the beauty of Michigan’s Upper Peninsula. \n  \n  \nThank you to our sponsor(s)
URL:https://amamadison.org/event/the-5-things-brands-get-wrong-on-their-website/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Virtual,Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2025/09/Sep-2025-Brand-Websites-Steve-Mintz.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251007T160000
DTEND;TZID=America/Chicago:20251007T173000
DTSTAMP:20260508T215700
CREATED:20250923T141119Z
LAST-MODIFIED:20250923T141224Z
UID:5109-1759852800-1759858200@amamadison.org
SUMMARY:From Insights to Impact: How Research Fuels Stories That Build Brands
DESCRIPTION:Great brands start with insight—and come alive through story. \n\n\n\n\nJoin Jeff McCarthy (CMO of the Year\, Bank Five Nine)\, Kelli Betsinger (Decision Point)\, and Dave & Michael Neelsen (StoryFirst Media Group) as they show how research fuels storytelling to drive strategy\, inspire action\, and build lasting connections. \nEvent Details\nDate: Tuesday\, October 7\, 2025\nTime: 4:00 PM-5:30 PM\nPlace: Goodman Community Center; Evjue Room\, Ironworks Building; 149 Waubesa St. Madison\, Wisconsin 53704 \nThe most powerful stories start with insight—and the proof is in practice. Together\, Jeff\, Kelli\, Dave\, and Michael will show how research and storytelling combine to transform strategy into stories\, and stories into action. \n>> REGISTER TODAY! \nSee our cancellation policy for details. \n  \n\n\n\n\nAbout our Speakers\n \nJeff McCarthy\nSenior VP & Marketing Director\, Bank Five Nine \nJeff McCarthy\, 2023 Milwaukee Business Journal CMO of the Year and 2021 BizTimes Milwaukee Notable Marketing Executive\, brings the client perspective on turning research into action. As a brand builder and connection maker\, Jeff leads an award-winning marketing team at Bank Five Nine\, managing everything from strategic planning and advertising to PR\, social media\, charitable giving\, and events. With extensive experience in financial services\, healthcare\, and other B2B and consumer categories\, Jeff demonstrates how insights translate into strategies that build strong brands and lasting customer connections. \nKelli Betsinger\nResearch & Branding Consultant\, Decision Point \nKelli Betsinger\, Research & Branding Consultant at Decision Point\, helps organizations uncover growth and fuel business opportunities by putting research first. With experience spanning Fortune 500 CPGs (primarily food and durable goods)\, Banking and Fintech\, Healthcare\, Higher Education\, and B2B organizations—and leadership of medical research projects for UCSF\, Johns Hopkins\, and the Naval Health Research Center—Kelli blends data and creativity to help brands innovate\, solve challenges\, and turn insights into impact. \nDave Neelsen and Michael Neelsen\nCo-founders \, StoryFirst Media Group \nDave and Michael Neelsen\, co-founders of StoryFirst Media Group\, transform those insights into stories that resonate. They’ve partnered with organizations including Robert W. Baird\, UW Health\, University of Chicago\, Nordic Global Health\, the Dairy Farmers of Wisconsin\, and Jeff’s team at Bank Five Nine—showing how the art and science of storytelling can drive brand action. Their storytelling expertise extends to acclaimed documentaries like Last Day at Lambeau\, String Theory: The Richard Davis Method\, and Beyond Human Nature\, with new feature projects currently in development. \n  \nThank You to Our Sponsors\nStrategic Partner
URL:https://amamadison.org/event/2025-october-event/
LOCATION:Goodman Community Center – Iron Works\, 149 Waubesa Street\, Madison\, WI\, 53704
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2025/09/Eventbrite-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251203T170000
DTEND;TZID=America/Chicago:20251203T193000
DTSTAMP:20260508T215700
CREATED:20251028T172952Z
LAST-MODIFIED:20251118T023233Z
UID:5135-1764781200-1764790200@amamadison.org
SUMMARY:2025 Snowflake Soiree
DESCRIPTION:❄️ Join Us for the 2nd Annual Snowflake Soirée: A Holiday Collaboration Event! ❄️\n\n\n\n\n\nTis the season to mingle and jingle! The Snowflake Soirée is back—and it’s your chance to make merry with Madison’s marketing and communication pros. Whether you’re looking to grow your network\, spark a collaboration or just have fun\, this festive evening is the perfect way to wrap up the year. Cash bar available for beverages. \nEvent Details:\n● Date: Wednesday\, December 3\, 2025\n● Time: 5-7:30 PM\n● Location: The Sylvee\, 2nd Floor\, 25 S Livingston St\, Madison\, WI 53703\n● Cost: $15 + Eventbrite Fee (includes event entry\, light appetizers\, and a raffle ticket) \nHoliday Spirit: Bring a non-perishable food item for Second Harvest\, and we’ll throw in extra raffle tickets. \nEvening Schedule:\n● 5:00 PM – Doors Open\n● 5–6:00 PM – Light Appetizers & Mingling\, Games\n● 6:00 PM – Raffle Drawing \n\n\n\n\n\n\n\nREGISTER TODAY >> \n\nHosted by Madison’s Marketing Masterminds:\n● American Marketing Association – Madison\n● LinkedIn Local Madison\n● Madison Media Professionals\n● Madison Area Business Consultants\n● Public Relations Society of America\n● Social Media Breakfast \n\n\n\n  \nThank you to our sponsors:\npc/nametag\nSuttle Straus\nThe Mouse House\nLife Echo Media\nLittle Big Promotions
URL:https://amamadison.org/event/2025-snowflake-soiree/
LOCATION:Sylvee\, 25 South Livingston Street\, Madison\, 53703\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2025/10/Snowflake-Soire╠ue-Eventbrite-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260129T120000
DTEND;TZID=America/Chicago:20260129T130000
DTSTAMP:20260508T215700
CREATED:20260107T023902Z
LAST-MODIFIED:20260107T023902Z
UID:5172-1769688000-1769691600@amamadison.org
SUMMARY:The New Playbook for Sports Partnerships
DESCRIPTION:Join Patrick Campion\, EVP and Partner at Fame Sport\, for a session that breaks down what next-level sports partnerships really look like. \nLogos in stadiums are not a strategy. They are wallpaper. And fans stopped noticing wallpaper a long time ago. \nIf you want to understand what real sports engagement looks like\, you need to hear from someone who has actually done it at scale. \nThat someone is Patrick Campion\, EVP and Partner at Fame Sport\, and one of the sharpest minds in the industry when it comes to turning sports partnerships into something fans actually care about. \nPatrick has built meaningful brand moments across REI\, Caribou Coffee\, SuperValu\, Sleep Number\, and NFL partnerships that did more than generate impressions. They generated impact. His work goes far beyond visibility and focuses on creating experiences that connect with fans in authentic\, memorable ways. \nOn January 29\, Patrick will break down the difference between being visible and being valuable in the sports world. \nIf your current partnership strategy could be summarized as logo placement plus a prayer\, this session is for you. And if you want to do more with sports marketing but are not sure how to get there\, this session will help you rethink what is possible. \nThis virtual session is presented jointly by the AMA Milwaukee\, AMA Madison\, and AMA Northeast Wisconsin chapters. \nPricingAMA members attend free.Non-members: $10. \nREGISTER TODAY
URL:https://amamadison.org/event/the-new-playbook-for-sports-partnerships/
LOCATION:Online
CATEGORIES:Virtual
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260204T090000
DTEND;TZID=America/Chicago:20260204T100000
DTSTAMP:20260508T215700
CREATED:20260128T010122Z
LAST-MODIFIED:20260128T010122Z
UID:5184-1770195600-1770199200@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month at Barrique’s in Fitchburg\, just a few minutes off the beltline. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-02/
LOCATION:Barriques – Fitchburg\, 5957 McKee Rd\, Fitchburg\, WI\, 53719
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/01/b2b-marketing-breafkast-header.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260304T090000
DTEND;TZID=America/Chicago:20260304T100000
DTSTAMP:20260508T215700
CREATED:20260128T150025Z
LAST-MODIFIED:20260218T035420Z
UID:5189-1772614800-1772618400@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-03/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260306T073000
DTEND;TZID=America/Chicago:20260306T090000
DTSTAMP:20260508T215700
CREATED:20260212T005739Z
LAST-MODIFIED:20260311T001239Z
UID:5209-1772782200-1772787600@amamadison.org
SUMMARY:Navigating the Psychology of Marketing
DESCRIPTION:Is your marketing influencing thoughtfully or creating unintended pressure? Learn how 5 core principles shape real-world tactics. \nUnderstanding where influence ends and ethical risk begins \nMarketing runs on psychology. Social proof. Scarcity. Reciprocity. Authority. Loss aversion. You’re already using them (yes\, you). \nThe tricky part is knowing how you’re using them. \nIn this session\, Mike Schuster of FiddleSmart Marketing will break down five core psychological principles and look at real marketing tactics across a clear spectrum\, from helpful influence to increased pressure and ethical risk. \nGet clarity in the gray zones where most marketing lives. \nYou’ll leave with a better understanding of how these principles work\, four questions to ask yourself before deploying a tactic\, and more confidence in holding your line when goals and timelines start shouting. \nThoughtful\, practical\, and breakfast-hour friendly. \nRegister today! \n\n\nEvent Details\n\nDate: March 6\, 2026\nTime: 7:30AM-9AM\nPlace: MYArts\, Room 1D\n\nYou’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us\, insights are on them! \nREGISTER TODAY→  \n\n\n  \nPricing\n\nMember: $10 + tax\nNon-Member: $20 + tax (save $5 before February 22nd!)\nStudent: FREE (for active students; register with your student email)\n\n\nAbout our Speaker\n \nMike Schuster \nFounder & Chief Strategist\, FiddleSmart Marketing \nMike Schuster is a marketing strategist with over 30 years of experience helping businesses uncover patterns that lead to success. He developed his strategy-first\, customer-focused\, data-driven approach while working in niche markets. And spent much of his career creating and selling products\, plus leading turnaround strategies\, for family-owned businesses like The Franklin Mint and Nancy’s Notions. Mike is known for simplifying complex ideas. And bringing clarity to the chaos. Today\, he works primarily with entrepreneurs —especially those who left corporate jobs. Helps them take the guesswork out of how to market their business. And build a tailored marketing program and system that drives lasting success. \nThank you to our sponsor(s)\nillumin (Strategic Parnter) \nSpoken Frame Media \nHuston Design \n 
URL:https://amamadison.org/event/navigating-the-psychology-of-marketing/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/event-header-2026-03.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260401T090000
DTEND;TZID=America/Chicago:20260401T100000
DTSTAMP:20260508T215700
CREATED:20260128T154608Z
LAST-MODIFIED:20260218T035450Z
UID:5192-1775034000-1775037600@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-04/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260421T180000
DTEND;TZID=America/Chicago:20260421T200000
DTSTAMP:20260508T215700
CREATED:20260218T034712Z
LAST-MODIFIED:20260402T215628Z
UID:5232-1776794400-1776801600@amamadison.org
SUMMARY:65th Anniversary Celebration
DESCRIPTION:Sixty-five years of connecting Madison’s marketing community is something worth gathering for. \nJoin AMA Madison on April 21 at Olbrich Gardens as we celebrate this milestone together. Expect relaxed networking\, light snacks\, and thoughtful conversation with fellow marketers. \nCurrent AMA Members are free to attend. Guests are $15. Whether you’ve been part of AMA Madison for years or are just getting connected\, we’d love to see you there. \nRegister today → \n  \nSponsored by:
URL:https://amamadison.org/event/65th-anniversary-celebration/
LOCATION:Olbrich\, 3330 Atwood Ave\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/65th-2026-eventbrite-blue.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260506T090000
DTEND;TZID=America/Chicago:20260506T100000
DTSTAMP:20260508T215700
CREATED:20260128T162153Z
LAST-MODIFIED:20260218T035443Z
UID:5194-1778058000-1778061600@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-05/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260508T073000
DTEND;TZID=America/Chicago:20260508T090000
DTSTAMP:20260508T215700
CREATED:20260409T130716Z
LAST-MODIFIED:20260424T020508Z
UID:5309-1778225400-1778230800@amamadison.org
SUMMARY:The AI-Powered Customer Journey
DESCRIPTION:We’re all using AI in our marketing by now. The tools\, the prompts\, the workflows. \nBut there’s a bigger shift happening\, AI is changing how our customers make decisions. How they research\, compare\, and choose who to trust. \nThat’s what this session is about. Not another “how to use ChatGPT” talk. A practical look at what’s shifting on the buyer’s side — and what it means for your strategy. \nCome for the insight\, stay for the coffee and conversation. \nRegister today! \n\n\nEvent Details\n\nDate: May 8\, 2026\nTime: 7:30AM-9AM\nPlace: MYArts\, Room 1D\n\nYou’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us\, insights are on them! \nREGISTER TODAY→  \n\n\n  \nPricing\n\nMember: $10 + tax\nNon-Member: $20 + tax (save $5 before April 29th!)\nStudent: FREE (for active students; register with your student email)\n\n\nAbout our Speaker\n \nLori J. Highby\nCEO & Founder of Keystone Click \nLori Highby is a speaker\, educator\, podcast host\, and founder of Keystone Click\, a Milwaukee-based digital marketing agency. She specializes in helping businesses navigate the evolving customer journey through AI-driven marketing strategies. Lori has taught at the University of Wisconsin–Milwaukee and works with organizations ranging from Fortune 500 companies to growing businesses\, translating complex topics like AI and buyer behavior into clear\, actionable insights. \nThank you to our sponsor(s)\nillumin (Strategic Parnter) \nSpoken Frame Media \nHuston Design \n 
URL:https://amamadison.org/event/ai-powered-customer-journey/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/04/Event-Websites.png
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