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X-WR-CALNAME:American Marketing Association - Madison, WI Chapter
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X-WR-CALDESC:Events for American Marketing Association - Madison, WI Chapter
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UID:5309-1778225400-1778230800@amamadison.org
SUMMARY:The AI-Powered Customer Journey
DESCRIPTION:We’re all using AI in our marketing by now. The tools\, the prompts\, the workflows. \nBut there’s a bigger shift happening\, AI is changing how our customers make decisions. How they research\, compare\, and choose who to trust. \nThat’s what this session is about. Not another “how to use ChatGPT” talk. A practical look at what’s shifting on the buyer’s side — and what it means for your strategy. \nCome for the insight\, stay for the coffee and conversation. \nRegister today! \n\n\nEvent Details\n\nDate: May 8\, 2026\nTime: 7:30AM-9AM\nPlace: MYArts\, Room 1D\n\nYou’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us\, insights are on them! \nREGISTER TODAY→  \n\n\n  \nPricing\n\nMember: $10 + tax\nNon-Member: $20 + tax (save $5 before April 29th!)\nStudent: FREE (for active students; register with your student email)\n\n\nAbout our Speaker\n \nLori J. Highby\nCEO & Founder of Keystone Click \nLori Highby is a speaker\, educator\, podcast host\, and founder of Keystone Click\, a Milwaukee-based digital marketing agency. She specializes in helping businesses navigate the evolving customer journey through AI-driven marketing strategies. Lori has taught at the University of Wisconsin–Milwaukee and works with organizations ranging from Fortune 500 companies to growing businesses\, translating complex topics like AI and buyer behavior into clear\, actionable insights. \nThank you to our sponsor(s)\nillumin (Strategic Parnter) \nSpoken Frame Media \nHuston Design \n 
URL:https://amamadison.org/event/ai-powered-customer-journey/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/04/Event-Websites.png
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DTSTART;TZID=America/Chicago:20260603T090000
DTEND;TZID=America/Chicago:20260603T100000
DTSTAMP:20260609T170834
CREATED:20260513T140022Z
LAST-MODIFIED:20260513T211849Z
UID:5363-1780477200-1780480800@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-06/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
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DTSTART;TZID=America/Chicago:20260625T160000
DTEND;TZID=America/Chicago:20260625T180000
DTSTAMP:20260609T170835
CREATED:20260522T222710Z
LAST-MODIFIED:20260522T222710Z
UID:5378-1782403200-1782410400@amamadison.org
SUMMARY:AMA Madison Summer Social at The Boneyard
DESCRIPTION:Join AMA Madison on Thursday\, June 25 for an open networking evening at The Boneyard — Madison’s first dog park biergarten. We’ve got an outdoor patio\, cold drinks\, friendly pups roaming around\, and exactly zero PowerPoint slides on the agenda. \nHere’s the deal: \n\nFree to attend — no AMA registration fee.\nFood and drinks are available at The Boneyard’s bar (pay your own way).\nBringing your dog? A $10 day pass per pup is required\, paid directly to The Boneyard. A quick electronic waiver too.\nNo dog? No problem. Come for the patio and the people.\n\nRSVP is free — please register so we have a rough headcount.
URL:https://amamadison.org/event/ama-madison-summer-social-at-the-boneyard/
LOCATION:The Boneyard\, 1018 Walsh Rd\, Madison\, WI\, 53714\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/05/Eventbrite_2026_06.png
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DTSTART;TZID=America/Chicago:20260701T090000
DTEND;TZID=America/Chicago:20260701T100000
DTSTAMP:20260609T170835
CREATED:20260513T212050Z
LAST-MODIFIED:20260513T212050Z
UID:5365-1782896400-1782900000@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-07/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260805T090000
DTEND;TZID=America/Chicago:20260805T100000
DTSTAMP:20260609T170835
CREATED:20260513T212227Z
LAST-MODIFIED:20260513T212227Z
UID:5367-1785920400-1785924000@amamadison.org
SUMMARY:Madison B2B Marketing Breakfast
DESCRIPTION:Where Madisonian B2B Marketers Gather & Grow\nThe Madison B2B Marketing Breakfast is all about connecting local marketers and creating a space where we can truly learn from one another. We meet the first Wednesday of the month. \nThe vibe is low-key and simple: \n\n9:00 AM: Come on by! Grab a coffee or order some breakfast\, then head to the corner where we’ll have some tables reserved.\nThe Chat: We’ll do quick intros and open the floor to topics you want to discuss.\nThe Backup Plan: We have a deck of conversation starters on the table just in case things get quiet (though that rarely happens with this group!).\n10:00 AM: We wrap up the official conversation so you can get on with your day\, but feel free to stick around to co-work or chat longer.\n\nThat’s it! We have an awesome group of people joining us\, and we’d love to see you there. \nRegister today at https://b2bmb.org/city/madison/ 
URL:https://amamadison.org/event/madison-b2b-marketing-breakfast-2026-08/
LOCATION:Northstreet\, 557 North St\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/02/b2b-marketing-breafkast-header_v2.png
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