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DTSTART;TZID=America/Chicago:20250617T170000
DTEND;TZID=America/Chicago:20250617T200000
DTSTAMP:20260405T090106
CREATED:20250605T225402Z
LAST-MODIFIED:20250605T225402Z
UID:5031-1750179600-1750190400@amamadison.org
SUMMARY:Hello Summer: Schmooze & Social
DESCRIPTION:Sun’s out\, marketers out! \nJoin AMA Madison for an easygoing evening of fresh air\, cold drinks\, and warmer connections at our Hello Summer: Schmooze & Social. We’re heading to Capital Brewery’s Bier Garten to kick off the summer season the Madison way—low pressure\, good vibes\, and surrounded by your favorite people. \nCome hang with fellow marketers\, meet your 2025–26 AMA Madison Board of Directors\, and toast to a summer of possibilities. Whether you’re a long-time member or just AMA-curious\, you’re welcome here! \n\nBeverages available for purchase\nGood convos and new connections? On the house\nCost to attend? Free!\n\n  \nRSVP so we know to expect you. Grab your shades and we’ll see you there! \n 
URL:https://amamadison.org/event/2025-summer-social/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:AMA Networking
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250521T120000
DTEND;TZID=America/Chicago:20250521T130000
DTSTAMP:20260405T090106
CREATED:20250410T212922Z
LAST-MODIFIED:20250501T180851Z
UID:4993-1747828800-1747832400@amamadison.org
SUMMARY:Branding in the Age of AI: Balancing Innovation with Identity
DESCRIPTION:Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison\, Milwaukee\, and Northeast Wisconsin. \nAI is transforming marketing by streamlining processes\, analyzing data at scale\, and personalizing customer experiences. While these advancements offer significant advantages\, they also raise an important question: Is branding being sidelined in favor of short-term performance marketing? \nAccording to Nielsen’s 2024 Annual Marketing Report\, there is a growing disconnect between marketing tactics and KPIs. The report highlights that while long-term brand equity and full-funnel ROI are critical for sustainable growth\, 70 percent of marketers still plan to prioritize performance marketing over brand-building initiatives. This shift risks undervaluing the role of brand identity in consumer trust\, loyalty\, and differentiation—elements that AI alone cannot manufacture. \nThis session will explore: \n\nHow AI is reshaping branding and marketing strategies\, for better or worse\nThe risks of over-prioritizing performance marketing at the expense of long-term brand value\nWhy brand consistency\, trust\, and authenticity are even more critical in an AI-driven world\nPractical strategies to align marketing tactics with KPIs that support both short-term success and long-term brand equity\n\n  \nMarketing leaders\, business strategists\, and brand builders will gain insights into how to leverage AI without losing the human creativity\, storytelling\, and emotional resonance that define strong brands. \nReserve your seat and join the conversation on how to balance AI’s efficiencies with branding that lasts.\nRegister below or sign up directly on TixTree. \n  \n\n  \nAbout AMA Wisconsin Chapters\nWisconsin’s AMA chapters are united in supporting marketing professionals statewide with resources\, connections\, and opportunities to grow at every stage of their careers. \n\nAMA Milwaukee supports marketing professionals across the Milwaukee area by offering educational programs\, networking events\, and career development to help members grow and thrive in their field.\nAMA Northeast Wisconsin connects marketers in the region through valuable learning experiences\, peer collaboration\, and resources designed to advance members’ careers and skillsets.\nAMA Madison delivers engaging programming\, professional insights\, and a welcoming community that empowers members at every stage of their marketing journey.\n\n  \nAbout Our Speakers\n \nEmilie DiFranco\nVP Marketing\, Marketri\nEmilie DiFranco is an accomplished marketing leader with over 20 years of experience across industries including financial services\, healthcare\, technology\, manufacturing\, automotive\, travel\, and commercial real estate. As Vice President of Marketing at Marketri\, she specializes in brand strategy and digital advertising\, helping businesses define marketing’s role within their operations and drive measurable success. Emilie’s background spans both agency and client sides\, giving her a comprehensive view of marketing challenges and solutions. A graduate of Ohio University’s E.W. Scripps School of Journalism with a degree in Advertising Management\, she brings a unique ability to bridge data-driven insights and creative strategies\, reflecting her passion for the intersection of art and science in marketing. \nAlex Martinez\nCEO of MartiniWorks & Founder of MetaMartini\nAlex Martinez\, better known as AlexMartini\, is a leading entrepreneur\, content creator\, and storyteller in the automotive world\, with a global audience of over 1.3 million followers. As the founder of MartiniWorks\, he has redefined the aftermarket automotive shopping experience with a focus on transparency\, Midwest hospitality\, and personalized service—driving an impressive 600% year-over-year sales growth. Through his popular YouTube series like “20 Minutes of Useless Car Information” and “Cars Explained\,” Alex combines humor\, expertise\, and cultural insight to make car culture accessible and engaging. He also leads MetaMartini\, a collaborative agency connecting major brands such as Continental Tire\, Mazda Motorsports\, and Michelin with the automotive community through authentic content and partnerships. Committed to authenticity and quality\, Alex continues to shape the future of car culture while fostering a trusted and vibrant community. \nChad Dern\nVP Marketing\, Steinhafels\nChad Dern is Vice President of Marketing at Steinhafels\, where he leads a 15-person team overseeing marketing and brand strategy for Steinhafels Furniture\, a top 50 U.S. furniture and mattress retailer with 16 locations and over $200 million in revenue. With more than 20 years of experience\, Chad’s expertise spans retail promotions\, digital media\, SEO\, data analytics\, media planning\, and in-house creative leadership. Prior to Steinhafels\, he served as Director of Brand and Advertising at Northwestern Mutual\, managing national advertising campaigns\, media strategy\, sponsorships\, and brand health initiatives. He also held brand management roles at Miller Brewing Company\, guiding strategy for Miller Lite and the economy brand portfolio\, and began his career at Leo Burnett in Chicago working on iconic brands like Kellogg’s\, Nintendo\, and Oldsmobile. Chad holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree from Northwestern University. \n  \n  \n 
URL:https://amamadison.org/event/virtual-lunch-learn-0521/
LOCATION:Online
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2025/04/may-21-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250506T160000
DTEND;TZID=America/Chicago:20250506T180000
DTSTAMP:20260405T090106
CREATED:20240621T020958Z
LAST-MODIFIED:20250410T144631Z
UID:4555-1746547200-1746554400@amamadison.org
SUMMARY:Marketing Insights from UW Carbone Cancer Center
DESCRIPTION:Marketing a cause is just as strategic as marketing a product—except now\, you’re selling impact\, emotion\, and sometimes\, hope itself. How do you craft messaging that moves people to action\, navigate sensitive topics with care\, and adapt to shifting political and funding landscapes? \nJoin Craig Robida\, External Relations Manager for the UW Carbone Cancer Center\, as he breaks down the nuances of nonprofit and cause-driven marketing. Expect real-world insights\, candid stories\, and practical tips you can use to make your next campaign a powerhouse of purpose. \nWhat You’ll Learn:\n\nAudience-Driven Messaging – How to tailor your messaging for different stakeholders and define what success looks like.\nSales Strategies for Nonprofits – Translating traditional sales tactics into engagement-boosting fundraising strategies.\nNavigating Sensitive Topics – Three essential strategies for handling tough conversations with authenticity and credibility.\nAdapting to the Political Climate – How changes in leadership impact nonprofit communications\, diversity messaging\, and funding.\nBest Practices for Cause & Fundraising Campaigns – A high-impact guide to crafting compelling appeals and building long-term donor relationships.\n\n  \nEnhance your marketing expertise as the workday winds down with AMA Madison After Hours! Register today! \nSchedule:\n\n4:00 pm – Doors Open & Networking\n4:30 pm – Program Begins\n5:30 pm – Conclusion and Continued Networking\n\nRegister:\nRegister below or register directly on TixTree! \n  \n\n  \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \n  \nAbout Our Speaker\n \nCraig Robida\nExternal Relations Manager\, UW Carbone Cancer Center \nCraig Robida has served as External Relations Manager for the University of Wisconsin Carbone Cancer Center for 25 years. He works closely with a marketing team to align branding\, development and organizational needs. Much of his position is focused on marketing toward fundraising\, educational and reputational awareness. Each professional day is different\, and he wouldn’t have it any other way!  Previously\, he was the Marketing Director for the Madison Symphony Orchestra and Public Relations Director for Agrace HospiceCare Inc. He resides in Madison with his wife\, Teri\, a book editor for American Girl\, and their daughter\, Celia.  When not working\, Craig enjoys live performances of any kind\, reading a good psychological thriller\, and adventures with the ladies in his life. \n  \n  \nThanks to our sponsor Spoken Frame Media.
URL:https://amamadison.org/event/marketing-insights-carbone/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:AMA After Hours
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2024/06/Carbone_Eventbrite_2160x1080_speaker-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250401T080000
DTEND;TZID=America/Chicago:20250401T100000
DTSTAMP:20260405T090106
CREATED:20240621T020848Z
LAST-MODIFIED:20250314T134157Z
UID:4553-1743494400-1743501600@amamadison.org
SUMMARY:The Power of Difference: Creating Inclusive Marketing
DESCRIPTION:Inclusive marketing goes beyond imagery. It’s about building equitable\, resonant campaigns that reflect real people\, in their voices. \nJoin a dynamic panel featuring Lorissa Banuelos\, Aria Childers\, Ryan Haack\, and Bianca Martin as they dive into actionable strategies for meaningful inclusion in marketing and team-building. \nWhat You’ll Learn: \n\nGoing beyond visuals – Integrate diverse voices in messaging and strategy.\nBuilding inclusive teams = Authentic marketing – Representation starts behind the scenes.\nHow to challenge bias – Audit campaigns for stereotypes and exclusionary language.\nLearning to prioritize accessibility – Design for all abilities with captions\, alt text & more.\nEngaging authentically – Build trust with diverse communities.\nMeasuring impact – Track inclusivity with real data\, not just good intentions.\n\n  \nStart your morning with bold ideas and fresh coffee at AMA Madison’s Bright Beginnings. Register today! \n  \nSchedule: \n\n8:00 am – Doors Open & Networking\n8:30 am – Program Begins\n9:30 am – Conclusion and Continued Networking\n\n  \n\nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \n  \nAbout the Speakers\n \nLorissa Banuelos\nCommunity Engagement Specialist\, City of Madison’s Common Council \nLorissa R. Bañuelos is the Community Engagement Strategist for the City of Madison’s Common Council\, where she drives communication and engagement efforts with an equity-focused approach. With a background in marketing\, diversity\, and economic development\, she has held leadership roles at Urban Triage\, Employment Resource Group Inc.\, and New North\, Inc. Bañuelos is deeply involved in community leadership\, serving on several advisory boards\, including the UW-Green Bay Alumni Advisory Board and WWBIC. A proud Madison native and UW-Green Bay graduate\, she brings passion\, strategy\, and a touch of wit to her work. When she’s not fostering civic engagement\, you’ll find her walking her dogs\, discovering new restaurants\, or making questionable financial decisions at Costco. \n  \n \nAria Childers\nAssistant Manager of Diversity\, Equity\, Inclusion\, and Accessibility\, American Marketing Association \nAria Childers is the Assistant Manager of Diversity\, Equity\, Inclusion\, and Accessibility (DEIA) at the American Marketing Association\, where she helps build bridges and empower the next generation of business leaders. Passionate about creating inclusive spaces\, she works with incredible teams—both inside and outside the AMA—to celebrate members and amplify the diverse voices within the marketing community. With a keen eye for equity and a talent for collaboration\, she ensures everyone feels invited to bring their full\, authentic selves to the table. Aria thrives in the grey areas\, where meaningful conversations spark real change. When she’s not championing DEIA efforts\, you might find her pondering life’s nuances—or simply appreciating a well-crafted marketing campaign. \n  \n \nRyan Haack\nPresident and Founder\, LivingOneHanded.com & Author\, “Different is Awesome” \nRyan Haack is a speaker\, author\, and advocate dedicated to helping people embrace their uniqueness and recognize their inherent value. Born without his left forearm\, he launched Living One-Handed to share his experiences and connect with others in the limb-different community. His children’s book\, Different Is Awesome!\, encourages kids and adults alike to celebrate differences. A dynamic storyteller\, Ryan uses humor and authenticity to inspire audiences of all backgrounds. When he’s not speaking or writing\, he works as a Medicaid Program Specialist at Dean Health Plan\, continuing his mission of supporting and uplifting others. \n  \n \nBianca Martin\nHost\, City Cast Madison \nBianca is the host of the local\, award-winning weekday podcast “City Cast Madison”\, which connects Madisonians to their city and each other. She’s also a long time radio and podcast producer\, having full-time produced at a number of NPR and public radio programs including “Our Body Politic”\, “1A”\,  WBEZ’s “Reset”\, plus\, National Geographic’s nonfiction narrative podcast “Into The Depths”. She fancies soul food\, singing\, creative expression\, and grappling with society’s woes and delights. \n  \nThanks to our sponsor Spoken Frame Media.
URL:https://amamadison.org/event/creating-inclusive-marketing/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Bright Beginnings
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2024/06/PowerDifference_Eventbrite_2160x1080.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250312T130000
DTEND;TZID=America/Chicago:20250312T170000
DTSTAMP:20260405T090106
CREATED:20250226T150858Z
LAST-MODIFIED:20250226T150858Z
UID:4870-1741784400-1741798800@amamadison.org
SUMMARY:Madison B2B Lead-Generation Workshop
DESCRIPTION:More leads. Better leads. A strategy that works. \nB2B marketers are measured by results—usually the leads they generate. If you’re ready to increase lead volume and quality in 2025\, the Madison B2B Lead-Generation Workshop is your opportunity to build a bulletproof strategy in just four hours. \nHosted by Brilliant Metrics\, this hands-on workshop will walk you through a proven framework for developing a results-driven lead-generation plan. You’ll leave with a clear\, customized strategy to generate more leads and revenue while optimizing for long-term success. \nWhy Attend?\n\nLearn from Steve Robinson\, Founder & CEO of Brilliant Metrics and marketing instructor at UW-Milwaukee\nDefine your ideal audience\, content strategy\, and conversion path\nGain practical insights on sales and marketing alignment\nIdentify the highest-impact channels to reach your best leads\nTrack and optimize results with clear measurement tactics\nConnect with fellow marketers at a post-workshop happy hour at Capital Brewery\n\nExclusive Discount for AMA Madison Members\nAMA Madison members get 50% off—pay just $74.50 instead of $149 with code AMAMAD at checkout. \nWorkshop Agenda\n\nLead-Generation vs. Demand-Generation – Choosing the right approach\nDefining Goals – Setting objectives that drive real results\nMarket Segmentation – Targeting the right audience for maximum ROI\nPersona Development – Aligning content and messaging with decision-makers\nThe Buyer’s Journey – Delivering the right message at the right time\nContent Strategy – Identifying and filling content gaps\nChannel Selection – Reaching leads efficiently and effectively\nSales & Marketing Alignment – Creating a seamless workflow\nMeasurement & Metrics – Tracking performance and optimizing for success\n\nEvent Details\nDate: March 12\, 2025Time: 1:00 PM – 5:00 PM (Workshop) | Happy Hour & Networking to followLocation: Capital Brewery\, Madison\, WI \nRegister Now\nSpace is limited. Secure your spot today and take your lead-generation strategy to the next level. \n\n\n\nAbout Your Presenter\n \nSteve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics\, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.
URL:https://amamadison.org/event/madison-b2b-lead-gen-workshop/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2025/02/bmi-c-0253-2025-1-Lead-Gen-Workshop-Madison-Workshop-LinkedIn-Event-_1920x1080_-with-AMA.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250304T150000
DTEND;TZID=America/Chicago:20250304T170000
DTSTAMP:20260405T090106
CREATED:20240621T020729Z
LAST-MODIFIED:20250224T162547Z
UID:4551-1741100400-1741107600@amamadison.org
SUMMARY:Managing From the Middle: A Marketing Manager’s Guide to Success
DESCRIPTION:As a marketing manager\, you’re caught between executive demands and team realities – it’s like being the filling in a particularly challenging sandwich. Drawing from the new AMA skills research\, this interactive session provides practical frameworks and real-world strategies for effectively managing both up and down. \nYou’ll walk away with actionable templates for communicating with leadership\, tools for developing your team\, and techniques for maintaining your effectiveness (and sanity) in the middle. Come ready to participate\, share experiences\, and build your marketing management toolbox. \nWhat You’ll Learn: \n\nMaster the “Executive Elevator Pitch Framework” to transform tactical updates into strategic insights that resonate with leadership\nGet hands-on practice with the “Growth Conversation Framework” for navigating difficult development discussions with your team\nLeave with ready-to-use templates for weekly communication cadence\, team skills assessment\, and action planning that you can implement immediately\n\n  \nSchedule: \n\n3:00 pm – Doors Open\n3:15 pm – Program Begins\n4:15 pm – Networking\n\n  \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \n  \nTicket\nRegister now below or sign up directly on TixTree. \n\n  \nAbout the Speaker\n \nEdessa Polzin\, PCM®️ \nDirector of Strategic Partnership\, American Marketing Association \nWith nearly a decade of sales and marketing experience\, Edessa specializes in B2B client acquisition and developing sustainable growth strategies. A Professional Certified Marketer® in Marketing Management\, Edessa champions partner-led growth to help organizations future-proof their competitive advantage. \nAs the Director of Strategic Partnerships at the American Marketing Association\, Edessa leads the development and delivery of impactful professional development content through strategic collaborations. By cultivating relationships with thought leaders\, industry experts\, and technology innovators\, she ensures AMA’s audience gains access to practical learning experiences that fuel professional growth. \nPassionate about fostering meaningful connections\, Edessa is dedicated to empowering marketing practitioners with the knowledge and skills they need to thrive in an ever-evolving business landscape. \n  \n  \nThanks to our sponsor
URL:https://amamadison.org/event/march-event/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2024/06/ManagingMiddle_EventBrite_2160x1080.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250204T080000
DTEND;TZID=America/Chicago:20250204T100000
DTSTAMP:20260405T090106
CREATED:20240621T020638Z
LAST-MODIFIED:20250203T171402Z
UID:4549-1738656000-1738663200@amamadison.org
SUMMARY:From Functional to Fabulous: Marketing Everyday Products
DESCRIPTION:AMA Madison’s Bright Beginnings Series presents… \n“From Functional to Fabulous: Marketing Everyday Products” is your backstage pass to the magic of Madison’s top marketers with a panel that will include Lindsey Ojeda\, Jessica Wagner\, and more! These local pros have turned everything from sheet metal to energy efficiency into objects of obsession. Join us to find out how they sprinkle their marketing fairy dust on the mundane and the marvelously specific—and walk away with tips that’ll make your next campaign anything but basic. \n  \nAttendee takeaways: \n\nHow to uncover the secret sauce for making everything from food chemicals to healthcare machines irresistibly cool\nLearn how to find your audience—even when your product is so niche it practically needs its own subreddit\nSteal genius-level ideas from successful campaigns that took products from “meh” to “must-have”\n\n  \nEvent Details\nSchedule: \n\n8:00 am – Doors Open\n8:30 am – Program Begins\n\nLocation: MYArts\, 1055 E Mifflin St\, Madison\, WI 53703 \nCost: \n\n$10 for AMA Members\n$25 for non-members\n$5 for Students\n\nSponsored by Spoken Frame Media \nAMA Members: Check your emails for your member code. If you have any questions\, please contact madison@amamadison.org. \n  \nBonus: Includes continental breakfast\, coffee and juice \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \nSee our cancellation policy for details. \n  \n\nHaving trouble viewing the ticket module\, register here. \n\nAbout our Speakers\n \nLindsay Ojeda \nLindsay Ojeda is a dynamic marketing and business development professional with a proven track record of identifying and capitalizing on opportunities that drive revenue growth through innovative strategies and data-driven decisions. Currently serving as Director of Marketing and New Business Leads at Maysteel\, Lindsay excels in aligning marketing efforts with overarching business objectives and a customer-centric approach to deliver measurable results. \nWith a strong background in lead generation\, new business development\, sales enablement\, branding\, and relationship management\, Lindsay is dedicated to helping organizations thrive in competitive markets. Her expertise spans key areas such as B2B marketing\, digital transformation\, sales enablement strategy\, and market positioning\, making her a trusted advisor and thought leader. \n  \n  \n \nJessica Wagner\, MBA\, PCM \nJessica Wagner is the Associate Director of Marketing at Michaels Energy\, where she leads the development and execution of strategic marketing and communications programs that advance the organization’s mission of a clean energy future. With nearly 20 years of experience\, she specializes in designing\, optimizing\, and measuring multichannel campaigns that engage diverse audiences nationwide. A certified marketing professional\, Jessica excels in marketing communications\, events\, social networking\, and digital analytics. She has a proven track record of building business partnerships\, streamlining processes\, and implementing innovative solutions to enhance operational efficiency. A natural leader\, Jessica is skilled at building high-performing teams and aligning stakeholders to achieve complex business goals through impactful marketing initiatives. \n  \n \nMike Schuster\, FiddleSmart Marketing \nMike Schuster is a marketing strategist with over 30 years of experience helping businesses uncover patterns that lead to success. He developed his strategy-first\, customer-focused\, data-driven approach while working in niche markets. And spent much of his career creating and selling products\, plus leading turnaround strategies\, for family-owned businesses like The Franklin Mint and Nancy’s Notions. Mike is known for simplifying complex ideas. And bringing clarity to the chaos. Today\, he works primarily with entrepreneurs —especially those who left corporate jobs. Helps them take the guesswork out of how to market their business. And build a tailored marketing program and system that drives lasting success. \n  \nSponsored By
URL:https://amamadison.org/event/from-functional-to-fabulous/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Bright Beginnings
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2024/06/BB_Feb25_2160x1080.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241203T163000
DTEND;TZID=America/Chicago:20241203T200000
DTSTAMP:20260405T090106
CREATED:20240621T020454Z
LAST-MODIFIED:20241101T151555Z
UID:4547-1733243400-1733256000@amamadison.org
SUMMARY:Snowflake Soiree
DESCRIPTION:Join Us for the Snowflake Soiree: A Holiday Collaboration Event!\nGet ready to celebrate the season in style! The Snowflake Soiree is your chance to deck the halls\, make new connections\, and maybe even walk away with some loot! Whether you’re looking for new friends\, a mentor\, or your next big opportunity\, this festive gathering of Madison’s top marketing pros is the place to be. \nEvent Details:\n\nDate: Tuesday\, December 3\, 2024\nTime:\n\n4:30 PM: Doors Open\n5 PM: Networking & Games\n6 PM: Raffle Drawing\n\n\nLocation: Karben4\, 3698 Kinsman Blvd\, Madison\, WI 53704\nCost: $10 (includes event entry\, light appetizers\, a raffle ticket\, and a drink ticket)\n\nJoin the Holiday Fun\n\nHoliday Spirit:\nBring a non-perishable food item or personal care product\, and we’ll throw in extra raffle tickets. That’s right\, more chances to win some sweet prizes! \nDress Code:\nBring your festive flair—this is your time to shine! From ugly sweaters to sleek holiday threads\, we’re ready to see you impress.\nDon’t miss out on this holiday bash! Let’s get merry\, make connections\, and close out the year with some serious fun! \nHosted by Madison’s Marketing Masterminds:\n\nAmerican Marketing Association\nLinkedIn Local\nMadison Media Professionals\nPublic Relations Society of America\nSocial Media Breakfast\n\n\nRegister Today\n 
URL:https://amamadison.org/event/2024-december-social/
LOCATION:Karben 4 Brewing\, 3698 Kinsman Blvd.\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2024/06/SNOWFLAKE-1920-x-1080-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241107T120000
DTEND;TZID=America/Chicago:20241107T130000
DTSTAMP:20260405T090106
CREATED:20240621T020336Z
LAST-MODIFIED:20241017T010602Z
UID:4545-1730980800-1730984400@amamadison.org
SUMMARY:Navigating the Landscape of AI
DESCRIPTION:Join Wisconsin’s marketing community for a unique collaborative event hosted by all three of the state’s AMA chapters—Madison\, Milwaukee\, and Northeast Wisconsin. \nThis virtual panel discussion will explore the latest trends in AI and how to leverage its potential across marketing functions\, from enhancing customer experiences to driving innovative campaigns. Industry leaders will share their insights on practical applications\, emerging opportunities\, and challenges to avoid when integrating AI into marketing strategies. \nOur esteemed panelists include:\n• Spencer X Smith\, an AI consultant and experienced speaker\, who will share his journey from early tech adoption at IBM to advising some of the largest financial institutions.\n• Jo Phillip\, Director of Creative Strategy at Weidert Group\, uses AI daily to optimize workflows and elevate content strategies.\n• Michael DeNunzio\, who will focus on the transformative impact of GenAI on marketing\, offering insights on how automation and AI-driven innovation are reshaping brands and customer engagement. \nThis is a fantastic opportunity to learn from thought leaders and connect with peers across Wisconsin. Whether you’re a seasoned marketer or exploring AI for the first time\, you’ll leave with actionable insights and new connections. \nMark your calendar for November 7th and secure your spot today! \nRegister now to unlock the future of marketing. \nAbout Our Speakers\n \nSpencer X Smith\nAmpliPhi Digital\, Founder \nAfter starting his career at IBM during the Y2K days\, Spencer has always been an early adopter of new technology so he can better teach others what he’s learned. He’s given over 300 in-person speeches\, including presentations at the New York Stock Exchange\, Gillette Stadium in Boston\, and The Superdome in New Orleans. Spencer is an AI consultant for the world’s largest bond manager and has given dozens of AI-focused presentations throughout the country. He’s a graduate of the Economics of Blockchain & Digital Assets program at the University of Pennsylvania’s Wharton School of Business\, and also teaches Digital Asset Forensics for the U.S. Department of Justice. \nJo Phillip\nWeidert Group\, Director of Creative Strategy \nJo Phillip is Director of Creative Strategy at Weidert Group\, where she leads a team of experienced B2B content managers who create distinctive\, differentiated content strategies and tactical executions for industrial clients. Jo has worked as a writer and editor for more than two decades\, and today she integrates AI into virtually every workflow\, every day\, to speed time to value for clients\, and to improve content quality and performance. \nMichael DeNunzio\nPVAI Consulting Group\, Managing Director \nMichael DeNunzio is a multifaceted executive with extensive experience leading innovative ventures across professional services\, B2B technology platforms\, and consumer product brands. With a career that spans from building a digital division for FCB in 1994 to founding and selling Four Points Digital\, Michael has navigated both Web1 and Web3 landscapes. A strategic advisor\, board member\, and speaker on AI\, the metaverse\, and Web3\, he has helped guide companies like Tooso through critical growth phases\, including acquisition. Michael’s leadership excels at bridging creative\, technical\, and strategic functions to drive business success across industries. \n 
URL:https://amamadison.org/event/navigating-ai-landscape/
LOCATION:Online
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241001T163000
DTEND;TZID=America/Chicago:20241001T183000
DTSTAMP:20260405T090106
CREATED:20240621T020228Z
LAST-MODIFIED:20240915T175916Z
UID:4541-1727800200-1727807400@amamadison.org
SUMMARY:The Podcast Playbook: Growing Your Listener Base
DESCRIPTION:Clocking out? How about leveling up your marketing game while you unwind? Welcome to the AMA After Hours event series!\n \nThis isn’t just another end-of-day awkward networking event; it’s where marketing comes alive. AMA After Hours will feature advanced marketing techniques\, riveting case studies\, and lively discussions\, all served up with a side of camaraderie. Prepare to mingle with fun and friendly colleagues who are just as passionate about marketing as you are. Leave each session brimming with inspiration and armed to tackle your marketing challenges head-on. Let’s make AMA After Hours the best part of your day!\n \nWe’ll kick off this event with a case study deep dive by Wesley Morgan\, producer of Screw It\, Let’s Do This. Then we’ll welcome a stellar panel of podcasting pros to share their journeys\, dishing out tips\, tricks\, and secrets to their podcasting success. Whether you’re a podcasting newbie or a seasoned creator\, you’ll walk away with invaluable insights.\n \nPodcasting Panel:\n\nBennie Johnson\, Marketing And\nMeaghan Ziemba\, Mavens of Manufacturing\nBianca Martin\, City Cast Madison\n\nJoin us for an evening of enlightenment\, entertainment\, and endless networking opportunities. See you at AMA After Hours – where the magic happens after 5 PM! 🌟\n \nFun Facts on Podcasting:\n\nTop Dogs in Decision-Making: Most podcast listeners hold key decision-making roles at their companies.\nBrand Boosters: Podcasts can skyrocket brand awareness by a whopping 89%.\nMarketing Marvels: Podcasts are a secret weapon for marketers\, helping brands reach new audiences and establish thought leadership.\nLoyal Listeners: B2B podcast fans are a dedicated bunch\, tuning in weekly and staying hooked on relevant\, valuable content.\n\n(Source:CoHost Podcasting)\n \n\n\nEvent Details\nDate: Tuesday\, October 1\, 2024\n \nTime:\n\n4:30 pm Registration\n5:00 pm Program Begins\n6:00 pm Networking\n6:30 pm End\n\n\n \nLocation: 100State\, 17 S Fairchild St FL 7\, Madison\, WI 53703 Cost: $10 for AMA Members\, $25 for non-members\nAMA Members: Check your emails for your member code. If you have any questions\, please contact madison@amamadison.org.\n \nConveniently located in downtown Madison. Plan your route at Madison Metro Transit.\n \nSee our cancellation policy for details.\n \n\n \n\n\n \nSponsored by Spoken Frame Media\, 100State  \n \nAbout the Speakers\n\n \n\nWesley Morgan\nWes founded Spoken Frame Media in 2017 to prioritize his passion for video. His focus on story-driven content spans across his business and his “Screw It\, Let’s Do This” podcast that began in 2023. In collaboration with Shelby Olstad (Miggy’s Bakes) and Therese Merkel (Tricky Foods)\, this podcast will motivate\, inspire\, and get you to say “screw it\, I’m doing it”. Hear them discuss the moments in life we choose to go after it\, despite the many factors that hold most people back.\nma\nMaeghan Ziemba\nMeaghan is an industrial tech writer\, brand storyteller\, and marketer for industrial manufacturers. Meaghan hosts a live video broadcast series called “Mavens of Manufacturing.” The series focuses on women in the sector and aims to attract younger generations to join manufacturing or engineering career pathways to help close the skills and gender gaps. Meaghan is a proud mother of three. She enjoys cooking\, CrossFit\, and a great cup of coffee or a glass of whiskey.\n \nBennie F. Johnson\nBennie is the Chief Executive Officer of the AMA\, and host of AMA’s podcast\, Marketing / And. Bennie thrives on the connections between marketing\, technology\, education and innovation. With experience in strategic and consumer marketing\, brand management and innovation management\, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands\, businesses and organizations with a special focus on venture launch and brand relaunch business environments.\n \nBianca Martin\nBianca is the host of the local\, award-winning weekday podcast “City Cast Madison”\, which connects Madisonians to their city and each other. She’s also a long time radio and podcast producer\, having full-time produced at a number of NPR and public radio programs including “Our Body Politic”\, “1A”\,  WBEZ’s “Reset”\, plus\, National Geographic‘s nonfiction narrative podcast “Into The Depths”. She fancies soul food\, singing\, creative expression\, and grappling with society’s woes and delights.\n\n  \n\n\nThank you to our sponsor(s)\n\n\n       
URL:https://amamadison.org/event/october-event/
LOCATION:100State\, 17 S Fairchild St\,\, Madison\, WI\, 53702\, United States
CATEGORIES:AMA After Hours
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240910T080000
DTEND;TZID=America/Chicago:20240910T100000
DTSTAMP:20260405T090106
CREATED:20240621T015933Z
LAST-MODIFIED:20240814T123831Z
UID:4538-1725955200-1725962400@amamadison.org
SUMMARY:Bright Beginnings: The Branding of Everything
DESCRIPTION:Begin your day with inspiration and insight at our first AMA Bright Beginnings series! Designed for marketers eager to jump start their mornings with fresh ideas and actionable strategies\, this series serves up thought-provoking trends\, best practices\, and networking. \nWe’re kicking off the season with a renowned speaker from one of the most recognizable brands in the area\, the University of Wisconsin. UW-Madison Assistant Professor\, Todd Newman\, will explore the role of brands and branding in society and share all the secrets to building and maintaining a successful brand. \nMake your mornings matter. Register now and secure your spot! \nEvent Details\nDate: Tuesday\, September 10 \nSchedule: \n\n8 am – Registration\n8:30 am – Program Begins\n10 am – End\n\nLocation: MYArts\, 1055 E Mifflin St\, Madison\, WI 53703 \nCost: \n\n$10 for AMA Members\n$25 for non-members\n$5 for Students\n\nAMA Members: Check your emails for your member code. If you have any questions\, please contact madison@amamadison.org. \nBonus: Includes continental breakfast\, coffee and juice \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \nSee our cancellation policy for details. \n \nSponsored by Spoken Frame Media\, MYArts and Badger Talks.     \n\n\n \nAbout the Speaker\n\n\n\n\n\n\n\n\n\n\nTodd Newman\n \nTodd P. Newman is an assistant professor in the Department of Life Sciences Communication at University of Wisconsin-Madison and an affiliate of the Robert F. and Jean E. Holtz Center for Science & Technology Studies and the Nelson Institute for Environmental Studies. His teaching responsibilities include courses in strategic communication and marketing. Newman has published a number of research articles on these topics in outlets such as Public Understanding of Science\, Science Communication\, International Journal of Science Education–Part B\, Journal of Political Marketing\, as well as media outlets including The Conversation and Fast Company. He has served as an expert panelist for the National Academies of Sciences and as a co-author for commissioned reports to the American Association for the Advancement of Science. He received his Ph.D. in Communication at American University\, and previously served as a postdoctoral research associate at the University of Connecticut and the Alan Alda Center for Communicating Science at Stony Brook University.\n \nYou can follow him on Twitter or LinkedIn.\n\n\n \nThank you to our sponsor(s)\n\n\n\n\n\n\n \n \n\n\n\n\n\n\n\n\n\n\n\n \n \nAbout the Venue\nMYArts is a dedicated and purpose-built youth arts center in Madison\, WI for young people to inspire and be inspired\, discover the arts\, make connections\, and explore their creativity.\n\n 
URL:https://amamadison.org/event/september-event/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Bright Beginnings
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240814T163000
DTEND;TZID=America/Chicago:20240814T183000
DTSTAMP:20260405T090106
CREATED:20240621T015538Z
LAST-MODIFIED:20240814T123953Z
UID:4535-1723653000-1723660200@amamadison.org
SUMMARY:Summer Social and Season Launch Party
DESCRIPTION:Join us as we kick off our 2024-2025 events with a summer social that’s set to be the toast of the season! Rub elbows with Madison’s finest marketing minds (and those aspiring to be!) in a relaxed\, fun atmosphere.\n \nIncludes snacks and 1 drink ticket.  Registration required.\n \nPaddie’s Patties food truck will also be onsite with items to purchase.\n \nConveniently located at the Kinsman at N Stoughton stop on the L line. Or plan your route at https://www.cityofmadison.com/metro/routes-schedules\n\nDate & Time: Wednesday\, August 14\, 4:30PM -6:30pm\nLocation: Karben4\, 3698 Kinsman Blvd\, Madison\, WI 53704\n\nRegister Now to Secure Your Spot   Agenda:\n\n4:30 pm – Networking\n5:00 pm – Brewery Tour\n5:30 pm – Event Unveiling & Raffle Drawing\n6:30 pm – Event Concludes (Feel free to linger on the patio or at the bar!)\n\n\n \nPricing:\n\nFree for AMA Members (check your email inbox for your complimentary code!)\n$5 for non-members\n\n\n\n  \nDon’t miss the chance to see our upcoming event schedule\, meet our speakers\, and mingle with Madison’s marketing community. \nRegister Now\n\n \nSee our cancellation policy for details.\n\n\n\n \nThank you to our sponsor(s)\n\n\n\n\n\n\n\n\n\n \n\n\n\n \nAbout the Venue\n\n\n\nLocated on Madison’s East side\, Karben4 makes high quality beers with the best ingredients they can find. From hoppy beers to malty ones and the spectrum in between\, we have something for every palate.
URL:https://amamadison.org/event/2024-summer-social/
LOCATION:Karben 4 Brewing\, 3698 Kinsman Blvd.\, Madison\, WI\, 53704\, United States
CATEGORIES:AMA Networking
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240515T083000
DTEND;TZID=America/Chicago:20240515T113000
DTSTAMP:20260405T090106
CREATED:20240305T181236Z
LAST-MODIFIED:20240326T162946Z
UID:4364-1715761800-1715772600@amamadison.org
SUMMARY:Strategic Marketing Mastery: Elevating Agency Collaboration & Project Management
DESCRIPTION:In today’s rapidly evolving business landscape\, mastering strategic marketing and navigating agency partnerships are critical for small to mid-sized organizations aiming for sustained growth and market success. The Strategic Marketing Mastery Workshop offers an exploration of key strategies and best practices tailored to empower attendees with actionable insights and practical tools. \nDive into the art of crafting winning marketing strategies\, master the nuances of collaborative agency partnerships\, and streamline project management for optimal results. With expert-led sessions\, insightful panel discussions\, and actionable takeaways\, this event promises to equip you with the tools and strategies needed to elevate your marketing efforts to new heights.  \n\nGain insights into crafting effective marketing strategies tailored to your organization’s goals and target audience.\nLearn best practices for collaborating with agencies\, including communication strategies\, goal alignment\, and expectation management.\nAcquire practical tips and tricks for efficiently managing marketing projects\, from inception to execution.\n\nLimited seats available. Register early to secure your spot. \n  \nDate & Time: May 15\, 2024; 8:30 am – 11:00 am \nLocation: MYArts\, 1055 E Mifflin St\, Madison\, WI 53703 \n  \nAgenda: \n\n8:30 am: Registration Opens & Coffee/Networking\n9:00 am – 9:15 am: Welcome Address\n 9:15 am – 10:00 am: “Crafting a Winning Marketing Strategy” by McKenna Erickson\, Account Service Manager\, S/B Strategic Marketing\n10:00 am – 10:05 am: Short Break\n10:05 am – 10:35 am: Breakout Workshop Sessions:\n\n“Maximizing Agency Partnerships” by Lisa Caras\, MBA\, Director of Marketing\, Jones Dairy Farm\n“Efficient Project Management Techniques” by McKenna Erickson\, Account Service Manager\, S/B Strategic Marketing\n\n\n10:35 am – 10:55 am: “Effective Partnerships: Navigating Strategy and Delivery” (Panel Discussion Moderated by Carrie Brown)\n10:55 am – 11:00 am: Closing Remarks\n\n  \nPricing: \n\nEarly Bird (ends April 22nd):\n\nAMA/AAF Members: $20\nNon-Members: $35\nStudents: $10\n\n\nRegular Pricing:\n\nAMA/AAF Members: $35\nNon-Members: $50\nStudents: $25\n\n\n\n  \nSee our cancellation policy for details. \nDon’t miss this opportunity to unlock the secrets of strategic marketing success and revolutionize your approach to agency partnerships and project management.  \nThank you to our sponsor(s) Spoken Frame Media \n  \nAbout the Speakers \n \nMcKenna Erickson | S/B Strategic Marketing \nLinkedIn \nMcKenna Erickson is the Account Service Manager at S/B Strategic Marketing\, with a career exclusively rooted in agency environments. Her expertise lies in translating client objectives into actionable strategies that drive impactful results. With a knack for building strong client relationships and shaping strategic direction\, she’s worked across diverse sectors\, from nonprofits to national CPG brands to global food ingredient companies. Outside of work\, you can likely find her attempting a wide variety of random hobbies to appease her ADHD\, jumping down true crime related rabbit holes\, or just staring at her dog with her husband. \n  \n \nLisa Caras\, MBA | Jones Dairy Farm \nLinkedIn \nWith experience in corporate finance at Intel and consulting at IBM\, combined with an MBA from NYU Stern School of Business and a BA from Miami University (OH)\, I bring a holistic approach to marketing as the director at Jones Dairy Farm\, a family owned premium meat company. Passionate about strategic initiatives and bringing new products to market\, I drive brand awareness and revenue growth through innovative campaigns and strong partnerships\, ensuring sound financial management for business success. Outside of work\, I enjoy spending time with my family\, getting outside\, and a good cold brew. \n  \n\n\nThank you to our sponsor(s)\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Venue\n \n\n\n\n\nMYArts is a dedicated and purpose-built youth arts center in Madison\, WI for young people to inspire and be inspired\, discover the arts\, make connections\, and explore their creativity. \nEntrance: The building entrance is at the corner of Ingersoll and Mifflin. \nParking: Street parking is often available; watch for times blocked off for street cleaning. There is a paid parking ramp adjacent to MYArts with an entrance from Ingersoll Street. The rate is $2/hour. Please do not use the Lapham School lot.
URL:https://amamadison.org/event/may-workshop/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240430T160000
DTEND;TZID=America/Chicago:20240430T190000
DTSTAMP:20260405T090106
CREATED:20231025T211100Z
LAST-MODIFIED:20240402T134501Z
UID:4149-1714492800-1714503600@amamadison.org
SUMMARY:Craft Marketing
DESCRIPTION:Attracting Talent\, Empowering Growth: Marketing Greater Madison’s Future \nWith low unemployment\, high workforce participation and accelerated population growth\, Greater Madison is having a moment – perhaps THE moment. Yet with these tailwinds come challenges\, most notably in meeting the demand for skilled workers. Erik will discuss the business community’s role in marketing our region to the next generation of talent\, as well as the work already underway toward accomplishing that goal. \nJoin us for an unforgettable evening as Erik from the Chamber of Commerce discusses Greater Madison’s pivotal moment and the strategies for attracting the next generation of talent. \nThis event also marks the bittersweet farewell to our beloved Craft Marketing series\, with special thanks to Greg Mischio from Winbound for his unwavering support. Whether you’re here for Erik’s insights at 4:30 PM or joining us at 5:30 PM for a celebration of Craft Marketing’s legacy\, your presence will make this final chapter truly memorable. \nLet’s honor the impact of Craft Marketing\, express gratitude to Greg Mischio\, and toast to the bright future ahead! \nThe event begins on Tuesday\, April 30th at 4 p.m. CST with networking. \n\nRegistration Opens: 4:00 PM\nPresentation: 4:30 PM\nNetworking: 5:30PM – 7PM (Celebrate the last Craft Marketing!)\n\nRegister soon–limited in-person availability! \n\nAMA Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nThanks to our sponsors Winbound\, Spoken Frame Media\, & Kramer Madison. \n  \n\n\nAbout the Speaker\n\n\n\n\n\n\n\n\n\n\n\nErik Greenfield | Greater Madison Chamber of Commerce \nLinkedIn \nErik brings to the table nearly 20 years of diverse experience in communications. As the Communications Manager for the Greater Madison Chamber of Commerce\, Erik has spent the past eight years shaping impactful messaging and fostering connections within the Greater Madison community. He previously served in government roles as Deputy Communications Director for the Wisconsin State Assembly Democratic Caucus and Assistant Press Secretary for Governor Jim Doyle. \nErik began his career as a News and Sports Reporter and Anchor for radio stations in Madison and Sturgeon Bay\, covering stories that resonated with audiences across multiple platforms. He holds a Bachelor of Arts degree in Radio TV Film from the University of Wisconsin Oshkosh\, solidifying his expertise in effective storytelling and media relations. Drawing from this rich background\, Erik brings invaluable insights into communication strategies and community engagement. \n  \n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsors Winbound\, Spoken Frame Media\, & Kramer Madison. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/craft-marketing/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240409T160000
DTEND;TZID=America/Chicago:20240409T173000
DTSTAMP:20260405T090106
CREATED:20240305T171825Z
LAST-MODIFIED:20240318T144002Z
UID:4357-1712678400-1712683800@amamadison.org
SUMMARY:Navigating the Social Surge presented by MNI
DESCRIPTION:A comprehensive playbook for understanding Social Media and how to utilize it effectively. \n\n\nA comprehensive playbook for understanding Social Media and how to utilize it effectively. Madison marketers are invited to be inspired and empowered to take their social media strategies and performance outcomes to the next level through data\, insights\, and storytelling! \nAt this event\, we’ll teach you how to: \n\nNavigate the complex (and ever-evolving) social media landscape — highlighting key strategies to help you achieve optimal performance\nLeverage the power of rich data and insights to improve campaign strategies\nHarness storytelling to understand your audience better\, optimize your content\, and drive meaningful engagement across one or multiple social platforms\nUtilize the latest trends and best practices to set your brand or agency apart\n\nRegister soon–limited in-person availability! \nThe event begins on Tuesday\, April 9th at 4 p.m. CST with networking. The presentation will start at 4:30 p.m. CST and networking will resume at 5:30 p.m. to 7 p.m. CST. \n\nAMA/AAF/AD2/MMP Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nThanks to our sponsors MNI Targeted Media & Spoken Frame Media. \n\n\n\n\nAbout MNI\n\n\n\n\nMNI is a national leader in the ad tech space\, working with nearly 1\,200 brands and agencies every year – including hundreds of partners based right here in Wisconsin. Simply put\, we specialize in crafting and executing omnichannel media solutions that move the needle! Our premium approach marries data\, research\, planning\, buying\, execution\, and full scale reporting to give our partners the strategic tools they need to drive results. \n\n\n\n\nAbout MNI Social\n\n\n\n\nEmpowered by our team and technology\, MNI’s cross-platform social media expertise gives partners the ideal leverage they need to to reach target audiences at scale with precision. Our team sits at the helm of social media’s ever-broadening and expansive influence and arms partners with the strategic know-how to garner successful outcomes. \n\n\n\n\nAbout the Speakers\n\n\n\n\nAron Caruso\, Executive Director of Client Services & Strategic Partnerships \nJodie Minton Skoropad\, Sr. Account Executive\, Wisconsin
URL:https://amamadison.org/event/2024-04-aaf-ama/
LOCATION:Old Sugar Distillery\, 931 East Main Street #8\, Madison\, WI\, 53703\, United States
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2024/03/amamad_april-collab_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240326T160000
DTEND;TZID=America/Chicago:20240326T173000
DTSTAMP:20260405T090106
CREATED:20231025T211020Z
LAST-MODIFIED:20240304T190625Z
UID:4147-1711468800-1711474200@amamadison.org
SUMMARY:Making Waves: Creating Lake Ridge Bank’s New Brand
DESCRIPTION:Rebranding can be complicated. Hear from Lake Ridge Bank’s President on their journey of combining two brands into a single new identity. \nHow do you combine two long-term\, established brands and create something entirely new? Paul Hoffmann\, president of Lake Ridge Bank will discuss how his team was able to combine two area banks\, State Bank of Cross Plains and Monona Bank\, last year to create an entirely new bank\, Lake Ridge Bank. Paul will walk you though the steps the banks went through to create and roll out a completely new brand for the bank\, including selecting a new name\, as well as creating a new corporate logo\, color scheme and brand package in less than a year. He will also share some of the unexpected “lessons learned” in the rebranding process that may help those beginning a rebranding project. \nRegister soon–limited in-person availability! \nThe event begins on Tuesday\, March 26th at 4 p.m. CST with networking. \n\nAMA Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nMany thanks to our Craft Marketing sponsors: Kramer\, Winbound\, and Spoken Frame Media! \nAbout the Speaker\n \nPaul Hoffmann | Lake Ridge Bank\, President \nPaul Hoffmann served as the President and CEO of Monona Bank since June 2007\, and he now assumes the role of President for Lake Ridge Bank as well as a Director for both Lake Ridge Bancorp\, Inc. and the bank. Paul has more than 35 years experience in the banking industry\, including time spent working at M&I Bank and Park Bank in Madison\, as well as for the Federal Reserve Bank in Minneapolis. Paul graduated from St. Mary’s University in Winona\, Minnesota with a Bachelor of Arts degree with majors in Business Administration-Management and Humanities. He also completed the Graduate School of Banking Program at the University of Wisconsin Madison. Paul is active in the community and currently serves on the board of Rotary Club of Madison and Maple Bluff Country Club. He previously was Chairman of Goodwill Industries of South Central Wisconsin\, Chairman of Community Bankers of Wisconsin and on the board of Monona Chamber of Commerce. \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsors\n \n \n \n  \n  \nAbout the Venue\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around! \n 
URL:https://amamadison.org/event/craft-marketing-2024-03/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/10/amamad_cm_phoffmann_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240227T160000
DTEND;TZID=America/Chicago:20240227T173000
DTSTAMP:20260405T090106
CREATED:20231025T210923Z
LAST-MODIFIED:20240216T143653Z
UID:4145-1709049600-1709055000@amamadison.org
SUMMARY:Story Stacking: Build your brand story throughout the customer journey
DESCRIPTION:Story Stacking is a target driven approach to planning in an ever-evolving marketing landscape. Being a target driven landscape\, one singular campaign is no longer as impactful. So instead\, we stack our brand story all along the consumer journey. Not only are there many different platforms to meet audiences\, but consumers are more in control of the type of content they see. Brands need to create meaningful content to stack brand story organically. \nRegister soon–limited in-person availability! \nThe event begins on Tuesday\, February 27th at 4 p.m. CST with networking. \n\nAMA Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \nAbout the Speaker\n \nDave Florin | Hiebing\, CEO \nHaving stepped into his role as president shortly after arriving at Hiebing in 2001\, Dave Florin has been integral in shaping Hiebing’s ability to serve as an effective marketing partner and building our centers of excellence. Under his leadership\, Hiebing has nearly doubled in size\, opened a second office in Austin\, TX\, and been recognized as Small Agency of the Year\, Midwest Region by Ad Age as well as one of the Best Places to Work by Ad Age\, the Wisconsin State Journal and Madison Magazine. Never one to rest on his laurels\, Dave continues to be the source of our optimistic culture while scaling the business to ensure we are always serving the needs of our clients. \nAs a passionate advocate for target insight-driven strategy\, Dave is actively involved in the manner in which Hiebing develops marketing plans that marry human truths and brand authenticity. The son of a former Goodyear marketer\, Dave grew up in the world of marketing and has been a guest speaker at various industry events including the National Retail Federation\, the Retail Advertising and Marketing Association\, the International Institute for Research and the Investment Council Institute and happily adding AMA to his list of speaking engagements. \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\n\n  \nAbout the Venue\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/craft-marketing-2024-02/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2024/02/amamad_cm_dflorin_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240130T160000
DTEND;TZID=America/Chicago:20240130T173000
DTSTAMP:20260405T090106
CREATED:20231025T210801Z
LAST-MODIFIED:20240123T014826Z
UID:4143-1706630400-1706635800@amamadison.org
SUMMARY:Lead Magnets\, Marketing Funnels\, and Email Automation - Why They Matter
DESCRIPTION:There are people who are ready to buy from your company today\, there are people who are going to buy what you sell from someone soon\, and there are people who don’t even know they’ll be buying from a company like yours weeks and months from now. \nYour sales team is focused on the sales conversations they can have right now\, but it’s your job as a marketer to build the pipeline of sales for tomorrow and beyond. Luckily\, there’s a proven way to attract and educate tomorrow’s leads and sales prospects today. \nThis presentation from experienced digital marketing agency owner Eagan Heath will teach you the how and why of lead magnets\, marketing funnels\, and email automation. \nBy the end\, you’ll know: \n\nWhy your company needs more and better lead magnets\nHow to create them\nWhat they should be\nHow to build them\n\nRegister soon–limited in-person availability! The event begins on Tuesday\, January 30th at 4 p.m. CST with networking. \n\nAMA Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \n  \n\n\nAbout the Speaker\n\n\n\n\n\n\n\n\n\nEagan Heath | Get Found Madison\, Owner & Caravan Digital\, Owner \nEagan Heath is a digital marketing agency owner\, speaker\, and trainer. He helps clients and students grow company revenue by driving online traffic\, leads\, and sales. \nSince 2016\, he’s: \n\nstarted the local digital marketing agency Get Found Madison\npurchased\, run\, and sold the pet painting business Splendid Beast\ncreated the training course and workshop series My Digital Marketing Mastery\nlaunched an ecommerce agency called Caravan Digital.\nmerged his team and company with Asymmetric Marketing (in January 2024!)\n\nThese days he primarily leads his team and hosts the What’s Working in Ecommerce YouTube show and podcast. \n\n  \n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/craft-marketing-2024-01/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/10/amamad_cm_eheath_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240116T090000
DTEND;TZID=America/Chicago:20240116T103000
DTSTAMP:20260405T090106
CREATED:20231025T211319Z
LAST-MODIFIED:20231128T185145Z
UID:4151-1705395600-1705401000@amamadison.org
SUMMARY:AMA-Madison New Year’s Marketing Workshop
DESCRIPTION:Join us for a virtual New Year’s marketing workshop on January 16 with three industry experts. \n\nEvent Schedule\n\n9:00 – AMA Welcome; Carrie Brown\n9:05 – 9:25 – Identity Aligned Branding by Laura Hulleman\n9:25 – 10:25 – Breakout Sessions\n\nOption 1: Integrating Design Justice into Content & Marketing Narratives by Karen Baker\nOption 2: The Power & Potential of Performance AI for Marketing & Customer Connect by Peter Prodromou\n\n\n10:25 – Closing\n\nAbout the Sessions\nIdentity Aligned Branding by Laura Hulleman \nOne of the basic needs of all people is to feel seen\, to feel heard. So ask yourself\, “How does my marketing allow clients to feel seen and feel heard? How do I know who my ideal clients are?” Most marketing programs want you to GUESS who your ideal clients are. That will not work! \nStop guessing and use the Endotype Formula to not only determine WHO your clients are\, but HOW they think\, WHY they buy\, and WHAT to write in your marketing. \nBreakout Option 1: Integrating Design Justice into Content & Marketing Narratives by Karen Baker \nKnowing how to harness the power of content has changed. Content planners must use tools that drive attendance\, define\, and engage high-value target audiences to extend the experience and build brand recognition beyond the camera. Today curating content and engaging with followers/influencers/users of marginalized and underrepresented communities with unbiased message and creative with the goal to empower these communities\, is more than just social good. \nCompanies who want to ensure their content and marketing initiatives are inclusive can take inspiration from a movement in the design community\, known as “design justice.” Created in 2015\, Design justice is not a theory\, it is a practice to create more equitable products and services to market to an audience typically marginalized. Companies have an opportunity to avoid the biases that can be baked into brands marketing products and services. \nIn this presentation we will: \n\nRe-evaluate the cultural landscape of your organization to answer the question\, are we addressing how to develop content that shapes a new narrative?\nIdentify the principles that most impact our current client business and new businesses to shape inclusivity and integration into the narrative.\nThe opportunity here lies in asking\, How might we…? and How should we…? instead of content that is driven with assumptions and biases.\n\nBreakout Option 2: The Power & Potential of Performance AI for Marketing & Customer Connect by Peter Prodromou \nThere’s a lot of chatter out there about the power of generative AI. Products from ChatGPT\, Google\, Baidu and more promise to transform how we access information and fulfill major research\, product discovery\, and customer innovation initiatives\, among other things. Some communications and marketing companies are responding with home-grown solutions. Others are piloting ChatGPT to see about its ability to write and research as well as – and in effect\, to replace – staff. \nThis presentation will describe a perspective for organizations to ponder: that this early- stage stuff\, while cool\, is a bit of a parlor trick. The real current power of AI is in its ability to source massive amounts of data and automate collection and rationalization through things like natural language and machine logic. Smart users then augment it with human intelligence (HI) for actionable insights and superior campaign planning. \nThe new marketing formula is AI + HI = Actionable Business\, Marketing and Customer Engagement Insights. The true power of the possibilities of AI lies in providing an honest\, reality-based approach to leveraging AI for business outcomes. In this presentation you will hear a vision of how to combine an AI platform with augmented human intelligence\, to transform results for your organization. \nRegister soon–This is an event you don’t want to miss! The virtual event begins on Tuesday\, January 16th at 9 a.m. CST with networking. \n\nAMA Madison members: $35\nNon-members: $55\nEarly bird discount: $10 off before December 15\n\nPresentations will be recorded and available on-demand after the event. \nSee our cancellation policy for details. \n  \n\n\n\n\nAbout the Speakers\n\n\n\n\n\n\n\n\n\nLaura Hulleman | Endotype Branding\, Creator \nLaura Hulleman is the creator of Endotype Branding\, the branding system based on the Endotype Formula. Her superpower is helping business owners understand that being themselves as they are designed is more than enough. \nLaura spent years researching and recognizing the patterns that created the Endotype Formula\, the most comprehensive and advanced personality assessment available at this time. Right now she assists branding and marketing professionals to become recognized as experts in their field\, by harnessing the power of the Endotype Formula. \nShe and her two boys live in a tree house in Merrimac\, Wisconsin where they enjoy cozy fires in the winter and camping\, fishing and kayaking all summer long. \n  \n\n\n\n\n\n\n\n\n\nKaren R. Baker | Boathouse Group DC Office\, Founder & President \nKaren R. Baker (she/her) is an accomplished executive\, honing 25+ years of experience inspiring marketing innovation and advancing the redesign of corporate organizational programs\, projects\, and performance-related initiatives in the public\, private\, and academic sectors. Karen has worked in multiple industries\, including media (publishing and broadcast)\, arts and entertainment\, higher education\, spirits\, nonprofits\, technology\, DEI\, and community and economic development. She has been a mission-driven strategist\, trusted consultant\, and zealous advocate for change in pursuing organizational growth and development. \nAfter serving 27 years as 7Concepts\, Inc.\, CEO\, Karen established Boathouse Group’s DC office in late 2021 as its founder and president. Within the first four months\, Karen began work with the American Diabetes Association as a client\, providing research\, strategy branding\, creative\, social media\, and digital acquisition. The outcome was increased program enrollment of at-risk\, marginalized\, and underinsured communities with prediabetes and type 2 diabetes. \nAfter completing her bachelor’s degree at Howard University\, Karen pursued multiple master’s degrees from George Washington University and Savannah College of Art and Design. In a recent move\, Karen has chosen to work towards a Doctorate in Design from North Carolina State University—further affiliating herself with highly visible industry organizations and associations\, including the Design Justice Network\, American Institute of Graphic Arts\, CHIEF\, and the African American Intellectual History Society. Karen\, an influential thought leader and former professor for 16 years\, has carved out a niche for herself in the marketing-centric development and consulting space\, earning the title of subject matter expert (SME) while notably contributing to the design\, implementation\, and execution of short- and long-term strategies for growth. \nKaren is an award-winning innovator who has spent more than two decades working with decision-makers at an array of companies\, such as Pernod Ricard\, Black Entertainment Television\, National Park Service Capital Region\, Minority Business Development Agency\, and the  DC Commission on the Arts and Humanities\, to name a few. Karen has been featured in Harvard Business Review\, AdAge\, Campaign US\, Axios\, Technical.ly\, and American Urban Radio Network on equity and inclusion in tech innovation (Web 3 and the Metaverse) and the future of work. \n  \n\n\n\n\n\n\n\n\n\nPeter Prodromou | Boathouse Group\, Founder/President of Strategic Communications Practice and West Coast Lead \nPeter Prodromou is a seasoned marketing and communications practitioner\, C-suite executive and strategist with expertise in technology\, healthcare/life sciences\, CPG\, consumer technology\, and real estate. Currently he is Founder/President of the Strategic Communications Practice and West Coast Lead for Boathouse Group\, an integrated marketing and communications agency with offices in Boston\, Menlo Park\, CA and Washington\, DC.  In these roles Peter leads growth strategy\, client acquisition\, PR and executive level communications for clients in a range of categories. \nPeter is a visionary who recognized the early influence of social and digital and helped found and build integrated marketing and PR agencies focused on understanding how these platforms would fundamentally shift engagement and outcomes.  His approaches have been used in corporate and product marketing and communications\, public policy\, presidential campaigns and regional economic development programs across five continents.  As part of this\, he led concepting and development of an early-stage AI platform focused on language-driven analysis of influence and engagement. \nPrior to joining Boathouse\, Peter was CEO and president of Boston Digital\, a global digital marketing and interactive experience development company. Before that\, he was CEO and president of Racepoint Global\, an international marketing services company. He created Racepoint by merging two companies – Racepoint Group (a PR and PA consultancy) and Digital Influence Group (a media marketing and creative services company) – to create a content-driven marketing strategy and services leader. He is an experienced international business executive\, having augmented Racepoint’s US presence with growth and presence in China and the UK\, and the formation of a strategic partner network that included market research and analytics. \nA graduate of Boston University\, Peter lectures at Boston University\, University of New Hampshire\, Emerson College and the Hult International School of Business on the transformative trends redefining marketing and communications. He is a frequent speaker at strategic marketing and digital marketing events. Peter has addressed the PRCA\, Silicon Dragon\, Provoke\, and several governing associations on the escalating role of marketing strategy in driving ethics in the business sector. In his spare time\, he has been working on the manuscript for a book on the social responsibility of technology companies in helping to reinvigorate a balanced and competitive US economy.
URL:https://amamadison.org/event/workshop-virtual/
LOCATION:Online
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/10/amamad__virtual_NYsMktingWrkshop_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231212T163000
DTEND;TZID=America/Chicago:20231212T183000
DTSTAMP:20260405T090106
CREATED:20231017T014019Z
LAST-MODIFIED:20231130T151326Z
UID:4135-1702398600-1702405800@amamadison.org
SUMMARY:Holiday Party
DESCRIPTION:Join the AMA Madison board at Delta Beer Lab for a little holiday cheer for this holiday Craft Marketing edition. Wear your best ugly\, holiday sweater! \nTicket includes a drink ticket\, appetizers\, & holiday fun! \n\nAMA Madison Member: $10\nGuest: $20\nStudent: $5\n\nSpace is limited so dress to impress in your holiday best or worst and register today! \nRegister Today \n  \nSee our cancellation policy for details. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \n \n \n  \n\n\nAbout the Venue\n\n\n\n\nDelta Beer Lab (Madison\, WI) serves as a community destination and brewery. Beer has brought people together for hundreds of years\, and their Social Laboratory / Taproom is welcoming to all. They strive to expand community through quality\, local craft beer without barriers to gender\, race\, or sexual orientation.
URL:https://amamadison.org/event/holiday-party-2023/
LOCATION:Delta Beer Lab\, 167 East Badger Road\, Madson\, 53713\, United States
CATEGORIES:AMA Networking,Craft Marketing
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231128T160000
DTEND;TZID=America/Chicago:20231128T173000
DTSTAMP:20260405T090106
CREATED:20231017T011555Z
LAST-MODIFIED:20231017T011555Z
UID:4124-1701187200-1701192600@amamadison.org
SUMMARY:Increasing Sales with Targeted B2B Marketing Efforts
DESCRIPTION:Join us for Craft Marketing on November 28 with Prue Lotharius\, VIce President of Marketing for Rolling Suds. \nMarketing can\, and should\, directly impact sales and positively impact your organization’s bottom line. In this session\, we will cover topics such as identifying target markets\, the right channels to reach them\, creating effective marketing messages\, and measuring the success of marketing efforts. \nBy the end of the session\, attendees will have a better understanding of how to use targeted B2B marketing to increase sales and grow their business! \nRegister soon–limited in-person availability! The event begins on Tuesday\, October 24th at 4 p.m. CST with networking. \n\nAMA Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\nPrue Lotharius | Vice President of Marketing\, Rolling Suds\n\n\n\nPrue Lotharius is Vice President of Marketing for Rolling Suds\, an emerging power washing brand that began franchising in February 2023 and has experienced explosive growth with 54 locations across 13 states in 8 months. Prue has led marketing efforts at multiple Fortune 200 companies and across many sectors including healthcare\, construction\, insurance and retail. Putting creative spins on classic marketing techniques has enabled Prue to tie millions of dollars in sales directly to marketing efforts. \nLinkedIn \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/increasing-sales-with-targeted-b2b-marketing-efforts/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/10/amamad_cm_plotharius_1920x1080_post-event-youtube-thumbnail.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20231024T160000
DTEND;TZID=America/Chicago:20231024T173000
DTSTAMP:20260405T090106
CREATED:20231013T161026Z
LAST-MODIFIED:20231013T162940Z
UID:4099-1698163200-1698168600@amamadison.org
SUMMARY:Feedback-Driven Growth: Harnessing Customer Insights for Marketing Success
DESCRIPTION:Join us for Craft Marketing on October 24 with Carrie Brown\, AMA Madison’s President and Marketing Manager at Beam Benefits. \nWhether you’re just starting or looking to take your customer feedback strategy to the next level\, this event will help you unlock the secrets to leveraging customer testimonials\, references and feedback in your B2B (or B2C!) marketing. \nWe’ll start with the basics of how to source feedback\, implement best practices\, and effectively organize your insights to save time and boost your reputation. \nAnd we won’t stop there. Carrie will delve into building on your feedback foundation\, collaborating with sales teams\, and bringing your company’s “reasons to believe” to life. \nAnd for the top tier testimonial marketing\, we’ll show you how to showcase customer references and testimonials in innovative campaigns\, complete with a real case study example. Plus\, we’ll reveal how to measure campaign success to ensure your efforts drive increased sales. \nRegister soon–limited in-person availability! The event begins on Tuesday\, October 24th at 4 p.m. CST with networking. \n\nAMA Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\nCarrie Brown | Marketing Manager\n\n\n\nCarrie Brown is the current 2023-24 President of the American Marketing Association Madison Chapter.  She has served in various other volunteer capacities since 2019.  Her ‘paid gig’ as a Marketing Manager for an ancillary employee benefits start-up keeps her busy daily.  Carrie is also a proud alumna of Columbia College Chicago and Roosevelt University\, as well as Professional Certified Marketer. You can find her on LinkedIn enthusiastically posting about marketing and cheering on her network in comments across the platform. \nLinkedIn \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/feedback-driven-growth/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/10/amamad_cm_cbrown_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230926T160000
DTEND;TZID=America/Chicago:20230926T173000
DTSTAMP:20260405T090106
CREATED:20230906T143533Z
LAST-MODIFIED:20230908T140314Z
UID:4040-1695744000-1695749400@amamadison.org
SUMMARY:Is A.I. Your Friend or Foe for Your Writing Project?
DESCRIPTION:What is ChatGPT going to mean for the development of your marketing materials? Leslie Blaize\, a freelance writer\, will share ideas for maximizing the benefits of this A.I. tool. She’ll also offer warnings about its pitfalls that could get you into trouble. \nSome writers are already losing their jobs because of A.I.\, yet it will provide new opportunities for others. \nBlaize will offer suggestions for getting the most out of A.I. to create content and options for effectively collaborating with freelance writers. \nRegister soon–limited in-person availability! The event begins on Tuesday\, September 26th at 4 p.m. CST with networking. AMA Madison members are $10\, non-members are $20 which includes beer and food. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \n\n\n\n\nAbout the Speakers\n\n\n\n\n\n\n\n\n\nLeslie Blaize | CEO & Owner\, Blaize Communications \nLeslie Blaize is a certified professional services marketer. As a freelance writer\, she specializes in working with the Architecture/Engineering/Construction industry and is a case study specialist. She writes a monthly LinkedIn newsletter\, A/E/C Connect\, that focuses on case studies and storytelling. She now lives in Billings\, Montana\, but was a former Madison resident who loved to promote Craft Marketing. \nLinkedIn \nBlaize Communications Website \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/is-a-i-your-friend-or-foe-for-your-writing-project/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2023/09/Screenshot-2023-09-06-092728.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230912T163000
DTEND;TZID=America/Chicago:20230912T183000
DTSTAMP:20260405T090106
CREATED:20230817T164940Z
LAST-MODIFIED:20230817T164940Z
UID:4029-1694536200-1694543400@amamadison.org
SUMMARY:Summer Social @ Vitense Golfland
DESCRIPTION:Enjoy a fun evening of mingling and hitting golf balls with fellow Madison-area marketers! Join AMA Madison September 12th at Vitense Golfland. \nThis event is $10 for AMA Madison Members\, Guests are only $20. \nTicket includes golf suite access\, a drink ticket\, appetizers\, and fun!
URL:https://amamadison.org/event/summer-social-vitense-golfland/
LOCATION:Vitense Golfland\, 5501 Schroeder Road\, Madison\, 53711\, United States
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2023/08/Screenshot-2023-08-17-114848.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230615T090000
DTEND;TZID=America/Chicago:20230615T100000
DTSTAMP:20260405T090106
CREATED:20230530T190322Z
LAST-MODIFIED:20230530T190322Z
UID:3993-1686819600-1686823200@amamadison.org
SUMMARY:GA4: Making the Switch No One Asked for (or Seems to Like)
DESCRIPTION:The Google Analytics you’ve used for years is going away on July 1. Learn how to make sense of Google Analytics GA4. \n\n\n But what is this new\, unfamiliar tool that you’re supposed to somehow make sense of? \nAgency owner Eagan Heath will cover what’s changed\, what action you need to take\, gotchas to watch out for\, and how you can even discover insights in the new Google Analytics GA4. \nAMA Madison Members: FREE ; Guests/Non-AMA Madison Members: $5 \nJoin us for this virtual event June 15th at 9:00AM CST with Eagan Heath. \nRegister Today! \n\n\n\n\nAbout the Speaker\n\n\n\n\nEagan Heath is a digital marketing agency owner\, speaker\, and trainer. He helps clients and students grow company revenue by driving online traffic\, leads\, and sales. Since 2016\, he’s started the local digital agency Get Found Madison\, purchased and run the pet painting business Splendid Beast\, created the training course and workshop series My Digital Marketing Mastery\, and launched an e-commerce agency called Caravan Digital. These days he primarily leads his team and hosts the What’s Working in Ecommerce YouTube show and podcast.
URL:https://amamadison.org/event/ga4-making-the-switch-no-one-asked-for-or-seems-to-like/
LOCATION:Online
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/05/amamad__virtual_eheath_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230522T173000
DTEND;TZID=America/Chicago:20230522T193000
DTSTAMP:20260405T090106
CREATED:20220930T234513Z
LAST-MODIFIED:20230401T232553Z
UID:3480-1684776600-1684783800@amamadison.org
SUMMARY:Uh Oh\, Marketers: Now It’s Your Turn to Sell!
DESCRIPTION:Marketing is now tasked with improving declining sales. Join AMA Madison for a talk about creating content to generate sales & trust.\nMarketing has always felt like it gets the short end of the stick when compared to sales. Well\, guess what\, marketing? Management is now looking to you to help improve declining sales. Are you up for the task? In this presentation\, we’ll show you how to: \n\nBuild a marketing strategy around generating sales\nCreate content that inspires a need for change\nProduce marketing that creates trust in your sales team and company\n\nRegister soon–limited in-person availability! The event begins on Monday\, May 22nd at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/uh-oh-marketers-now-its-your-turn-to-sell/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-04-01-182459.png
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DTSTART;TZID=America/Chicago:20230517T120000
DTEND;TZID=America/Chicago:20230517T130000
DTSTAMP:20260405T090106
CREATED:20230226T224323Z
LAST-MODIFIED:20230226T225013Z
UID:3885-1684324800-1684328400@amamadison.org
SUMMARY:Path to CMO: Journey to Becoming a Marketing Executive with Milissa Rick
DESCRIPTION:Whether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this role.\n\n\nA 3-part series to set you on the path to CMO.\n\n\n\n\nThe title Chief Marketing Officer has been controversial for a while\, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. \nWhether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this dynamic\, high-powered role. \n\nWhat does a Chief Marketing Officer do?\nWhat skills do you need and which tools do you have to master?\nMore importantly\, how do you become one?\n\nThis series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere. \nJoin us for this virtual event as real-life CMOs will share their journey to becoming a marketing executive\, as well as the challenges and the lessons they’ve learned along the way. \n\n\n\n\nAbout the Speaker for Part 3\n\n\n\nMay 17th – Milissa Rick\, CMO | Regal Ware (B2C)\n\n\n\n\nMilissa Rick is executive vice president and chief marketing officer of Regal Ware\, Inc.\, a privately held\, Wisconsin-based company that produces premium cookware and coffee preparation products under a portfolio of brands including Saladmaster\, American Kitchen\, ESPRO and Lifetime. Milissa is responsible for growing the portfolio of business through innovation\, brand and strategic marketing\, consumer experience\, and newly established ecommerce channels. Under her leadership the brands are gaining a deeper understanding of consumers and competitors to project future growth and expansion. \nShe spent several years in the agency world advising Fortune 500 brands in the areas of social media marketing and market research. Early in her career Milissa worked in higher education at the University of Wisconsin System as both a lecturer and director of a research program focused on innovation and entrepreneurship for businesses around the world. \nMilissa holds a MBA and BA in marketing from the University of Wisconsin-Whitewater and a Digital Marketing Certificate from Cornell University. \n\n\n\n\n\n\nREGISTER NOW\nPart 1 | Part 2
URL:https://amamadison.org/event/path-to-cmo-journey-to-becoming-a-marketing-executive-with-milissa-rick/
LOCATION:Online
CATEGORIES:Path to CMO
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/02/Screenshot-2023-02-26-163834.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230505T083000
DTEND;TZID=America/Chicago:20230505T090000
DTSTAMP:20260405T090106
CREATED:20230308T212704Z
LAST-MODIFIED:20230308T212704Z
UID:3906-1683275400-1683277200@amamadison.org
SUMMARY:Ask Me Anything with AMA Madison featuring Arthur Uratani
DESCRIPTION:Ask Me Anything with AMA Madison featuring Arthur Uratani\nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. 30 minutes of conversation.\nThere’s always that one thing you want to know how to do. That one thing you want to know if it’s worth it. That one thing you just don’t know who to ask. \nWe know that. And we feel it\, too. \nAsk Me Anything with AMA Madison featuring AMA leaders and special industry guests. No agenda\, no PowerPoint. Just 30 minutes of conversation\, virtually. \nJoin us for this virtual event Friday\, May 5 at 8:30 AM CST with guest Arthur Uratani. \nRegister Now! You don’t want to miss this unique conversation. \n  \n\n\n\nAbout the Speaker\n\n\n\n\nArthur Uratani – Marketing Director | Bookoff McAndrews \nArthur Uratani is a Marketing Director at Bookoff McAndrews in Washington\, DC. Arthur has almost 15 years of experience in marketing and wide-ranging experience across branding\, communications\, design\, coaching\, presentations\, relationship building\, and digital and social media. He currently sits on the board of AMADC as District Current Chair and the Legal Marketing Association (LMA) Mid-Atlantic Region as President-Elect. \nIn addition to his day job\, Arthur teaches yoga and workout classes. Arthur dreams of opening up a chain of yoga studio/gyms in airports and making adult Capture the Flag leagues a thing. \n  \nThanks to our sponsor\, The Creative Company\, for supporting this event. \n\n \n\n\nThe Creative Company\n\n\n\n\nThe Creative Company is an award-winning public relations\, marketing\, and web development firm. Our mission is to increase awareness\, change the world around us for the better and help non-profits and companies connect with core customers and clients. \nToday’s consumer asks more of each of us.
URL:https://amamadison.org/event/ask-me-anything-with-ama-madison-featuring-arthur-uratani/
LOCATION:Online
CATEGORIES:AMA Ask Me Anything
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/03/Screenshot-2023-03-08-152316.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230424T173000
DTEND;TZID=America/Chicago:20230424T193000
DTSTAMP:20260405T090106
CREATED:20220930T234406Z
LAST-MODIFIED:20230401T231516Z
UID:3478-1682357400-1682364600@amamadison.org
SUMMARY:How to Prepare for a Crisis
DESCRIPTION:Learn how to prepare a crisis communications plan\, including the roles of the marketing and creative departments.\nA crisis big or small can happen at any time and can result in damage to reputation\, disruption of operations and loss of revenue. Brian Lee\, APR\, president of Revelation PR\, Advertising & Social Media\, will explain how to prepare a crisis communications plan\, including the roles of the marketing and creative departments. He’ll also give examples of how brands responded to various crises\, what they did well and what they could have done better. \nRegister soon–limited in-person availability! The event begins on Monday\, April 24th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/how-to-prepare-for-a-crisis/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-04-01-181438.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230419T120000
DTEND;TZID=America/Chicago:20230419T130000
DTSTAMP:20260405T090106
CREATED:20230226T224111Z
LAST-MODIFIED:20230226T224828Z
UID:3883-1681905600-1681909200@amamadison.org
SUMMARY:Path to CMO: Journey to Becoming a Marketing Executive with Donald Polite
DESCRIPTION:Whether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this role.\n\n\nA 3-part series to set you on the path to CMO.\n\n\n\n\nThe title Chief Marketing Officer has been controversial for a while\, with its popularity waning and waxing through the decades. But having a CMO can result in improved organizational performance. \nWhether you are simply curious about the role of CMO or aspire to become one yourself\, this series will help prepare you for this dynamic\, high-powered role. \n\nWhat does a Chief Marketing Officer do?\nWhat skills do you need and which tools do you have to master?\nMore importantly\, how do you become one?\n\nThis series is for marketing practitioners and marketing-adjacent professionals looking to break into the corporate executive stratosphere. \nJoin us for this virtual event as real-life CMOs will share their journey to becoming a marketing executive\, as well as the challenges and the lessons they’ve learned along the way. \n\n\n\n\nAbout the Speaker for Part 2\n\n\n\nApril 19th – Don Polite\, CMO | Skygen (B2B)\n\n\n\n\nIn his role as Chief Marketing Officer\, Don Polite leads the marketing organization in continuing to position the company as an industry leader in driving results and innovation in health benefits technologies and solutions. \nDon joined SKYGEN in July 2019 as Vice President Customer Success. Prior to SKYGEN\, Don served as Vice President\, Brand and Corporate Marketing for Johnson Controls. Prior to Johnson Controls\, Don served as the Executive Director\, Partner Brands Marketing for Warner Bros. Don also had positions of increasing responsibility with NBC Universal\, Abbot Laboratories\, & Disney. Don received his undergraduate degree at Northwestern University in 1990 and also has a MBA in Marketing from Kellogg Graduate School of Management at Northwestern University in 1996. Don also serves on the Board of Directors with Silver Spring Neighborhood Center which serves Milwaukee’s northwest community. \n\n\n\n\n\n\nREGISTER NOW\nPart 1 | Part 3
URL:https://amamadison.org/event/path-to-cmo-journey-to-becoming-a-marketing-executive-with-donald-polite/
LOCATION:Online
CATEGORIES:Path to CMO
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/02/Screenshot-2023-02-26-163834.jpg
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