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SUMMARY:Madison B2B Lead-Generation Workshop
DESCRIPTION:More leads. Better leads. A strategy that works. \nB2B marketers are measured by results—usually the leads they generate. If you’re ready to increase lead volume and quality in 2025\, the Madison B2B Lead-Generation Workshop is your opportunity to build a bulletproof strategy in just four hours. \nHosted by Brilliant Metrics\, this hands-on workshop will walk you through a proven framework for developing a results-driven lead-generation plan. You’ll leave with a clear\, customized strategy to generate more leads and revenue while optimizing for long-term success. \nWhy Attend?\n\nLearn from Steve Robinson\, Founder & CEO of Brilliant Metrics and marketing instructor at UW-Milwaukee\nDefine your ideal audience\, content strategy\, and conversion path\nGain practical insights on sales and marketing alignment\nIdentify the highest-impact channels to reach your best leads\nTrack and optimize results with clear measurement tactics\nConnect with fellow marketers at a post-workshop happy hour at Capital Brewery\n\nExclusive Discount for AMA Madison Members\nAMA Madison members get 50% off—pay just $74.50 instead of $149 with code AMAMAD at checkout. \nWorkshop Agenda\n\nLead-Generation vs. Demand-Generation – Choosing the right approach\nDefining Goals – Setting objectives that drive real results\nMarket Segmentation – Targeting the right audience for maximum ROI\nPersona Development – Aligning content and messaging with decision-makers\nThe Buyer’s Journey – Delivering the right message at the right time\nContent Strategy – Identifying and filling content gaps\nChannel Selection – Reaching leads efficiently and effectively\nSales & Marketing Alignment – Creating a seamless workflow\nMeasurement & Metrics – Tracking performance and optimizing for success\n\nEvent Details\nDate: March 12\, 2025Time: 1:00 PM – 5:00 PM (Workshop) | Happy Hour & Networking to followLocation: Capital Brewery\, Madison\, WI \nRegister Now\nSpace is limited. Secure your spot today and take your lead-generation strategy to the next level. \n\n\n\nAbout Your Presenter\n \nSteve Robinson is the Founder and CEO of Brilliant Metrics. In addition to leading the team at Brilliant Metrics\, he is an instructor on various aspects of digital marketing with the UW-Milwaukee School of Continuing Education.
URL:https://amamadison.org/event/madison-b2b-lead-gen-workshop/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Workshop
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