BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//American Marketing Association - Madison, WI Chapter - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:American Marketing Association - Madison, WI Chapter
X-ORIGINAL-URL:https://amamadison.org
X-WR-CALDESC:Events for American Marketing Association - Madison, WI Chapter
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260129T120000
DTEND;TZID=America/Chicago:20260129T130000
DTSTAMP:20260524T234721
CREATED:20260107T023902Z
LAST-MODIFIED:20260107T023902Z
UID:5172-1769688000-1769691600@amamadison.org
SUMMARY:The New Playbook for Sports Partnerships
DESCRIPTION:Join Patrick Campion\, EVP and Partner at Fame Sport\, for a session that breaks down what next-level sports partnerships really look like. \nLogos in stadiums are not a strategy. They are wallpaper. And fans stopped noticing wallpaper a long time ago. \nIf you want to understand what real sports engagement looks like\, you need to hear from someone who has actually done it at scale. \nThat someone is Patrick Campion\, EVP and Partner at Fame Sport\, and one of the sharpest minds in the industry when it comes to turning sports partnerships into something fans actually care about. \nPatrick has built meaningful brand moments across REI\, Caribou Coffee\, SuperValu\, Sleep Number\, and NFL partnerships that did more than generate impressions. They generated impact. His work goes far beyond visibility and focuses on creating experiences that connect with fans in authentic\, memorable ways. \nOn January 29\, Patrick will break down the difference between being visible and being valuable in the sports world. \nIf your current partnership strategy could be summarized as logo placement plus a prayer\, this session is for you. And if you want to do more with sports marketing but are not sure how to get there\, this session will help you rethink what is possible. \nThis virtual session is presented jointly by the AMA Milwaukee\, AMA Madison\, and AMA Northeast Wisconsin chapters. \nPricingAMA members attend free.Non-members: $10. \nREGISTER TODAY
URL:https://amamadison.org/event/the-new-playbook-for-sports-partnerships/
LOCATION:Online
CATEGORIES:Virtual
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2026/01/january-2026-collab-eventbrite.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250919T073000
DTEND;TZID=America/Chicago:20250919T090000
DTSTAMP:20260524T234721
CREATED:20250902T180603Z
LAST-MODIFIED:20250915T172350Z
UID:5073-1758267000-1758272400@amamadison.org
SUMMARY:The 5 Things Brands Get Wrong on Their Website
DESCRIPTION:Your website might be quietly sabotaging your brand without you realizing it. \nJoin John Huston (Creative Director\, Huston Design) and Steve Mintz (Business Development & Marketing\, Huston Design) as they uncover the five biggest mistakes brands make online. From typography disasters and self-centered storytelling to mismatched imagery and weak calls to action\, they’ll show how small slip-ups can cost you conversions\, credibility\, and customers. \nEvent Details\n\nDate: September 19\, 2025\nTime: 7:30AM-9AM\nPlace: MYArts\, Room 1D\n\nYou’ll leave with practical steps to transform your website from digital deadweight into a brand-building powerhouse. Coffee is on us\, insights are on them! \nREGISTER TODAY→  \n\n\n  \nPricing\n\n\n\nMember: $10 + tax\nNon-Member: $20 + tax (save $5 before September 7th!)\nStudent: FREE (for active students; register with your student email)\n\n\n\n\n  \nREGISTER TODAY→  \n  \n\n\nAbout our Speakers\n \nJohn Huston \nCreative Director\, Huston Design \nIn more than 20 years leading Huston Design\, John has never grown tired of the amazing range of challenges that come across his desk and serving up creative solutions. Some are design challenges. Others are just good old problem solving\, like how to make a library of thumbnails for more than 600 pieces of art efficiently (P.S. It took 4 minutes.) John’s known for being “disarmingly chill”\, applying design thinking and a cool head to even the toughest task. He’s come a long way since his teenage days in Spencer\, Iowa\, slinging newspapers and Happy Joe’s Pizza\, and building Formula 1 crash barriers one college summer while home from Iowa State University. This year\, in addition to designing logos\, websites and annual reports\, John’s looking forward to cooking\, woodworking and biking in the Colorado Mountains. \n  \nSteve Mintz \nBusiness Development | Marketing | Writer \nSteve is a marketing nerd driven to help brands get the most out of their marketing investment. He is a strong believer that marketing strategy should be tied to business goals. Steve is also a marketing Rosetta Stone\, able to translate and communicate seamlessly between designers\, developers\, database administrators\, executives and sales and marketing leaders. While he has done just about everything there is to do in marketing\, website and graphic design is not his thing\, which is why he works with the great team at Huston Design. When he’s not thinking about marketing\, Steve loves cooking\, curling (the sport\, not his hair)\, soccer\, traveling\, the Wisconsin Badgers\, and the beauty of Michigan’s Upper Peninsula. \n  \n  \nThank you to our sponsor(s)
URL:https://amamadison.org/event/the-5-things-brands-get-wrong-on-their-website/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Virtual,Workshop
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2025/09/Sep-2025-Brand-Websites-Steve-Mintz.png
END:VEVENT
END:VCALENDAR