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January 2021

Level up your website SEO and Digital Marketing – Tools and Tips

January 12 @ 11:00 am - 12:00 pm
Level up your website SEO and Digital Marketing

Learn simple benchmarks, tools for assessment, and ways to get more sophisticated with digital marketing across different channels. About this Event There's over 8,000 martec solutions to choose from. But where do you start? Which free tools actually offer value? Which paid services are worthy of your limited budget? What technology do other marketers use? This is exactly what Vince Rose, Director of Digital Marketing and CRM Solutions at Earthling Interactive, will be discussing during this session of the AMA…

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March 2021

Using PPC to Fill the Top of the Funnel

March 9 @ 12:00 pm - 1:00 pm

Research and target new customers that will come back and convert. About this Event Search can only capitalize on the demand that is already out there. If you are maximizing the reach from all the keywords you want to target, but want even more search traffic, you are going to have to work on creating the demand yourself. This talk will showcase how to research and target new customers that will come back and convert. Join this AMA Signature Series…

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April 2021

Connecting the Dots in 2021: Consumer Obsessed Design and Marketing

April 13 @ 12:00 pm - 1:00 pm
April 2021 Signature Speaker

Learn how the right research will let you go beyond the "what", to the "why", and uncover unique opportunities for growth. About this Event Consumer mindset and behaviors are changing. Are you keeping pace and planning for what’s next? Learn how to tap into what’s changing in the marketplace by listening to consumers and learning from their behaviors. In this AMA Madison Signature Speaker Series event, Kelli Betsinger, Decision Point Research & Branding Consultant, will share how layering consumer research…

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