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UID:3287-1646740800-1646744400@amamadison.org
SUMMARY:Online Reviews: 5 Star State of Mind
DESCRIPTION:Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one\, so it’s important.\nAbout this event\n5 stars or 1 star\, all reviews are an opportunity to market your business. Do you have a strategy for managing online reviews? 93% of customers read reviews of local businesses before picking one\, so it’s important to get it right. Learn how to manage your reputation and engage with users on Yelp and other review platforms. \nYou will learn: \n\nBest ways to respond to reviews—good and bad\nReal examples and advice from businesses that are excellent at responding to reviews\nHow to leverage reviews in your marketing\nResponding to reviews to drive new and repeat business across all platforms\n\nJoin us March 8\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nEmily Washcovick- Small Business Expert\, Yelp \nEmily Washcovick – Small Business Expert\, Yelp \nAs Yelp’s Small Business Expert\, Emily is responsible for building a thriving network of local business owners\, operators and marketers through education and networking events (now\, exclusively virtual). She hosts events and webinars to provide business owners with resources that help them succeed and grow in the world of online reviews. Emily’s expertise lies in customer engagement\, reputation management and all things digital marketing. Her knowledge encompasses countless industries and through thought leadership and speaking engagements\, she’s able to share insights that business owners of all kinds can leverage for the future of their business. She is also the host of a new podcast from Yelp and Entrepreneur Media – Behind the Review. Each episode features conversations with a business owner\, and a reviewer\, about the story and lessons behind their interactions. \n \nAbout AMA Madison\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today.
URL:https://amamadison.org/event/5-star-state-of-mind/
LOCATION:Online
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/5-star-state-of-mind-banner.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220208T120000
DTEND;TZID=America/Chicago:20220208T130000
DTSTAMP:20220117T233906Z
CREATED:20220117T233906Z
LAST-MODIFIED:20220117T233906Z
UID:3243-1644321600-1644325200@amamadison.org
SUMMARY:Video Done Right: How To Deliver Videos that Connect with Your Audience
DESCRIPTION:Learn from an emmy-winner how to deliver videos that connect with your audience.\nAbout this event\nVideo is one of the best types of content you can produce today. The problem is many corporate videos miss the mark\, and in many cases are never even viewed. Emmy-winner Tony Gnau will use customer case studies to provide helpful ideas for your own marketing videos. He will show you how to sell the higher-ups on why video is important\, how to create videos that tap emotions\, and how-to promote those videos. \nYou will learn: \n\nVideo content isn’t about facts and figures\, it’s about emotion\nThe three core videos you need to get started (about us\, testimonials\, product/service videos)\nLayer videos throughout your marketing funnel and website\, a single “Videos” page isn’t good enough\n\nJoin us February 8\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nTony Gnau – Founder & Chief Storytelling Officer at T60 Productions \nTony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. \nHe has created videos for the likes of United Airlines\, Walgreen’s\, US Bank\, Goose Island Beer Company\, as well as NBA legend Dwyane Wade. \nTony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World. \nFinally\, Tony is a former USC Trojan football player\, Star Wars geek\, and a devoted husband and father. \n \nAbout AMA Madison\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today.
URL:https://amamadison.org/event/video-done-right-how-to-deliver-videos-that-connect-with-your-audience/
LOCATION:Online
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/01/tony-gnau-sss-20220208.jpeg
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DTSTART;TZID=America/Chicago:20220111T110000
DTEND;TZID=America/Chicago:20220111T120000
DTSTAMP:20211207T004508Z
CREATED:20211207T003928Z
LAST-MODIFIED:20211207T004508Z
UID:3194-1641898800-1641902400@amamadison.org
SUMMARY:You Are Not Your Job
DESCRIPTION:Re-discover the important role your personal values contribute to career decisions and how to plan your ‘career future’. \nAbout this event\nMassive unemployment due to COVID-19 and now The Great Resignation! What IS going on in today’s labor market? While economists and politicians view this situation as dire\, Dr. Sarah J Stebbins believes workers are pausing to self-reflect on the meaning of work itself. In this presentation\, “You Are Not Your Work” you will re-discover the important role your personal values contribute to career decisions. You will also be introduced to a strategy that will help you plan your ‘career future’. \nYou will learn: \n\nSelf-reflection is a critical career development strategy and tool\nPersonal values provide the foundation for any career/job decision\nWe have more control over our careers than we think we do\n\nJoin us January 11\, 2022 at Noon to participate in this virtual event. \nAbout the Speaker\nDr. Sarah J Stebbins – Senior Organizational Change Management Consultant and Executive Coach \nWith over 25 years experience developing/delivering curriculum for workshops\, seminars and university classes\, Dr. Stebbins has developed an enthusiastic following for her training programs and organizational consulting work. \n \nPowered by Eventbrite\n\nAbout AMA Madison\n\n\nAMA Madison is one of the oldest professional Chapters of the international American Marketing Association. \nServing marketers in SW Wisconsin\, our aim is clear – Moving Marketing Forward. From our annual conference\, to our Marketer Mixers\, to our monthly educational programs\, we’re here to support your career\, your company\, and the entire marketing profession. Join us today.
URL:https://amamadison.org/event/you-are-not-your-job/
LOCATION:Online
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/12/ss-you-are-not-your-job.jpg
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DTSTART;TZID=America/Chicago:20210413T120000
DTEND;TZID=America/Chicago:20210413T130000
DTSTAMP:20210311T190902Z
CREATED:20210311T190902Z
LAST-MODIFIED:20210311T190902Z
UID:2641-1618315200-1618318800@amamadison.org
SUMMARY:Connecting the Dots in 2021: Consumer Obsessed Design and Marketing
DESCRIPTION:Learn how the right research will let you go beyond the “what”\, to the “why”\, and uncover unique opportunities for growth.\n\n\n\n\n\nAbout this Event\n\n\nConsumer mindset and behaviors are changing. Are you keeping pace and planning for what’s next? \nLearn how to tap into what’s changing in the marketplace by listening to consumers and learning from their behaviors. \nIn this AMA Madison Signature Speaker Series event\, Kelli Betsinger\, Decision Point Research & Branding Consultant\, will share how layering consumer research with fundamental approaches to behavioral design will let you develop a more insightful marketing strategy. \nAttendees will learn: \n\nKey questions companies are considering in today’s marketplace\nHow consumer and behavioral research can get at the real life\, and at times\, illogical actions and motivations of consumers\nHow to get beyond the data to the “why’ and “”so what”” for marketing strategy”\n\nDoing the right research will let you go beyond the “what” and to the “why” to identify unique opportunities for growth\, especially in these uncertain times. \n\n\nAbout the Speaker\nKelli Betsinger – Decision Point Research & Branding Consultant \nStarting on the frontlines of ad agency work in research\, writing and account management\, Kelli transitioned to medical research and now\, for the past 6 years has combined her passion for marketing and research in her current role. \nDecision Point is known for innovative\, custom research\, focused on growth and client success. As a part of the Decision Point team\, Kelli has spearhead quantitative and qualitative research that spans B2B\, B2C and membership organizations across many industries including top consumer products goods\, financial and healthcare organizations. \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/connecting-the-dots-in-2021-consumer-obsessed-design-and-marketing/
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/03/April-SSS-AMA-2021.jpeg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210309T120000
DTEND;TZID=America/Chicago:20210309T130000
DTSTAMP:20210218T201234Z
CREATED:20210218T201145Z
LAST-MODIFIED:20210218T201234Z
UID:2610-1615291200-1615294800@amamadison.org
SUMMARY:Using PPC to Fill the Top of the Funnel
DESCRIPTION:Research and target new customers that will come back and convert.\n\n\n\n\n\nAbout this Event\n\n\nSearch can only capitalize on the demand that is already out there. If you are maximizing the reach from all the keywords you want to target\, but want even more search traffic\, you are going to have to work on creating the demand yourself. \nThis talk will showcase how to research and target new customers that will come back and convert. \nJoin this AMA Signature Series Speaker event to learn how to build awareness campaigns in YouTube\, Facebook\, LinkedIn\, and Quora. \n\n\nAbout the Speaker\nMartinez is the Director of Client Strategy for Clix Marketing\, and one half of the Paid Media Pros YouTube channel. While he is hands-on in all aspects of PPC\, his true passions lie in display\, remarketing\, audiences\, and YouTube. \nHe is a regular contributor to Search Engine Land\, Marketing Land\, and WordStream. He has also written for Social Media Examiner\, PPC Hero\, SEMrush\, Unbounce\, Leadpages\, Optmyzr\, and AdStage. He has hosted webinars for SEMrush\, Unbounce\, Quora and Microsoft Ads. \nHe regularly speaks at conferences such as SMX (Advanced\, Munich\, East\, West)\, HeroConf\, Pubcon (Pro\, Florida\, Austin)\, SMXL\, SEMPO\, and more. Finally\, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2020. \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/using-ppc-to-fill-the-top-of-the-funnel/
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/02/March2021-PPC-SSS-Banner.jpeg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210112T110000
DTEND;TZID=America/Chicago:20210112T120000
DTSTAMP:20201222T154556Z
CREATED:20201222T154349Z
LAST-MODIFIED:20201222T154556Z
UID:2547-1610449200-1610452800@amamadison.org
SUMMARY:Level up your website SEO and Digital Marketing - Tools and Tips
DESCRIPTION:Learn simple benchmarks\, tools for assessment\, and ways to get more sophisticated with digital marketing across different channels.\n\n\n\n\n\nAbout this Event\n\n\nThere’s over 8\,000 martec solutions to choose from. But where do you start? \n\nWhich free tools actually offer value?\nWhich paid services are worthy of your limited budget?\nWhat technology do other marketers use?\n\nThis is exactly what Vince Rose\, Director of Digital Marketing and CRM Solutions at Earthling Interactive\, will be discussing during this session of the AMA Madison Signature Speaker Series. \nJoin us January 12 at 12:00pm CST to participate in this virtual event. \nDuring the session\, Rose will walk through where to start and where you can go with your SEO\, digital marketing & CRM (Customer Relationship Management) system\, using free and paid tools. \nAttend to learn: \n\nDigital Marketing tools and how to best use them\n Free and paid tools to improve your SEO\nWays to use a CRM to curate more relevant content for customers of your site\n\nRegister today and get a handle on the necessary tools to improve SEO\, CRM and other digital marketing systems. \n  \n\n\nAbout the Speaker\n\n\nVince Rose is the Director of Digital Marketing and CRM Solutions at Earthling Interactive where he leads the Digital Marketing and CRM Solutions group who provide development and management of SEO\, HubSpot\, Sharpspring\, Salesforce and Pardot for clients like Trimble\, Filene\, and the Concourse Hotel. Prior to Earthling Interactive\, he was the Technical Team Manager at the Division of Information Technology at UW-Madison implementing the technical pieces of their marketing campaigns and eCommerce for 10 years. Over the past 25 years he has always been involved with the technical pieces of marketing communications for clients like Trimble\, Filene\, Spectrum Brands\, American Girl\, New Balance\, Land Rover North America\, and many higher education customers. \n\n\n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/2547/
CATEGORIES:Signature Luncheon Series
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/12/AMA-Jan-Event-2021.jpeg
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