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DTSTART;TZID=America/Chicago:20220531T173000
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UID:3337-1654018200-1654023600@amamadison.org
SUMMARY:Creating Professional Videos In-House: Simplify the Process
DESCRIPTION:Learn how to streamline the in-house video process\, set up simple equipment the way the pros do\, and produce videos that provide value with Faith Dey of Live Well Video. \nFaith Dey of Live Well Video will share the simple steps to create your own pro-quality videos\, whether for your internal company communications or for serving current and potential customers at AMA Madison’s Craft Marketing presentation on May 31st. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nSometimes you want to outsource. Sometimes you don’t. There are times when you want to empower your own inner content creator\, or you’re part of a company team that wants to level-up their skillset. In this presentation\, Faith will remove the overwhelm by sharing: \n\nHow to streamline the process\nSet up simple equipment the way the pros do\nConsistently produce videos that will provide long-term value for your business\n\nAbout the Speaker\nFaith Dey is the Owner of Live Well Video and started in front of cameras for ESPN and DVD productions. She has taught filming composition and on-camera presenting tips through Madison College\, Dane Buy Local and Social Media Breakfast Madison. She strives to make production easier for businesses of all sizes\, so that they stand out online. Live Well Video is a Video Partner for digital marketing\, online course creation & YouTube channels\, providing full-service filming\, editing and instruction. \nLiveWellVideo.com \n\nLinkedin\nFacebook\nInstagram\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/creating-professional-videos-in-house/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/04/https___cdn.evbuc_.com_images_256462829_179878647750_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220426T173000
DTEND;TZID=America/Chicago:20220426T190000
DTSTAMP:20220426T145022Z
CREATED:20220309T224952Z
LAST-MODIFIED:20220426T145022Z
UID:3323-1650994200-1650999600@amamadison.org
SUMMARY:5 Ways to Create a Better User Experience: So Website Visitors Stick Around
DESCRIPTION:So you have a website\, now how do you get people to stick around? Joey Donovan Guido owner of Cuppa SEO Web Design will show you how and you will walk away with 5 ways to improve the user experience on your site. Join us on Tuesday\, April 26th. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nJoey Donovan Guido\, owner of Cuppa SEO Web Design\, and author of A Holistic Guide to Online Marketing\, will share five ways to improve the user experience on your website. Walk away with knowledge on: \n\nNavigation do’s and don’ts\nHomepage and subpage layouts\nCreation of effective calls-to-action\nHow to remove “noise” and distraction from your site\n\nAbout the Speaker\nJoey Donovan Guido is the owner of Cuppa SEO Web Design\, and author of the book\, A Holistic Guide to Online Marketing. His firm specializes in SEO\, content creation and of course web design with a strong focus on user experience and conversion. In addition to running his web design firm\, he offers consulting services and presentations based on the principles found in his book. Joey also hosts a podcast called\, Getting Under the Surface. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/five-ways-to-create-a-better-user-experience/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/03/craft-marketing-hero.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220329T173000
DTEND;TZID=America/Chicago:20220329T190000
DTSTAMP:20220225T151311Z
CREATED:20220225T150426Z
LAST-MODIFIED:20220225T151311Z
UID:3306-1648575000-1648580400@amamadison.org
SUMMARY:The Many Faces of Account-Based Marketing
DESCRIPTION:Learn the ins and outs of Account-Based Marketing with Steve Robinson\, and how to implement it at your organization with three different strategies\, on Tuesday\, March 29. \nSteve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on March 29th. \nThe event begins at 5:30 p.m. CST with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nChicago deep-dish\, Neapolitan\, and New York-style are all pizza\, but you probably don’t consider them the same thing. Account-Based Marketing (ABM) is kinda like that\, but most experts and books talk about it as if it’s a clearly defined practice. The fact is that no two companies do Account-Based Marketing the same way – and that’s OK! \nWe’ll take this opportunity to break down what ABM is and present three very different strategies for ABM that Brilliant Metrics has successfully used with our clients\, along with the keys to implementing each strategy. You’ll leave understanding if ABM is for you\, and if so\, which flavor to start with. Just don’t tell me it’s still called pizza if it’s got pineapple on it\, and we’ll be just fine. \nAbout the Speaker\nSteve Robinson is a veteran marketer and the Founder and CEO of Brilliant Metrics\, a digital marketing agency serving manufacturers and SaaS providers. In addition to his role leading and growing new relationships for Brilliant Metrics\, Steve is an instructor for University of Wisconsin Milwaukee School of Continuing Ed. where he teaches digital marketing to professionals. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/the_many_faces_of_account-based_marketing/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/https___cdn.evbuc_.com_images_228674069_179878647750_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220222T173000
DTEND;TZID=America/Chicago:20220222T190000
DTSTAMP:20220221T151558Z
CREATED:20220205T024933Z
LAST-MODIFIED:20220221T151558Z
UID:3268-1645551000-1645556400@amamadison.org
SUMMARY:Revamping the Marketing Plan: Leaner\, Meaner and More Effective
DESCRIPTION:Greg Mischio of Winbound will offer a more dynamic\, inclusive approach to marketing planning at AMA Madison’s Craft Marketing presentation on February 22nd. \nThe session begins at 5:30 p.m. central with networking. (This session is planned to be in-person\, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nHow many marketing plans have you written that never get followed and are seldom revisited? It doesn’t have to be that way. With the right approach\, you can create a dynamic plan that will serve as your guiding light for years to come. You’ll learn: \n\nHow to get buy-in from all parts of your organization\nWhy your content pipeline should be structured like a book\nHow a goals-oriented approach can unite sales and marketing\n\nWe’ll also provide you with our marketing plan template and a step-by-step guide for the process. \nAbout the Speaker\nGreg Mischio is the Owner and Founder of Winbound\, a digital marketing agency. Winbound helps manufacturing and industrial clients use content to create a “digital twin” of their sales team and reach prospects using SEO\, social media\, and paid online ads. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads. \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/revamping-the-marketing-plan-leaner-meaner-and-more-effective/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/amamad_cm_gmischio_2160x1080_eb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220125T160000
DTEND;TZID=America/Chicago:20220125T170000
DTSTAMP:20220107T200015Z
CREATED:20211227T023000Z
LAST-MODIFIED:20220107T200015Z
UID:3225-1643126400-1643130000@amamadison.org
SUMMARY:Using Video to Become LinkedIn Famous
DESCRIPTION:AMA Madison’s Craft Marketing Series continues on January 25th when Ema Roloff from Naviant presents “Using Video to Become LinkedIn Famous” \nAbout this event\nIt’s the Remix: How to Win Friends and Influence People on LinkedIn . Ema Roloff\, of Naviant\, will explain how you can create a social media brand built on authority and trust that allows you to win over your audience and beyond. \nThe event will be from at 4:00 p.m – 5:00 p.m. The event will be held over Zoom(previously it was to be held at Capital Brewing\, but is now virtual). Thanks to our sponsor\, Winbound\, for supporting this event. \nThe event is free for members of AMA Madison\, and non-members. \n\nAbout the Presentation\nOne of the most influential sales and marketing books of our time is Dale Carnegie’s “How to Win Friends and Influence People”. His “Six ways to make people like you” still ring true\, but in a post-pandemic world\, we have to adapt his approach to include social. \nTo be successful in the world of TikTok\, Podcasts\, and LinkedIn\, companies need to bring forward a social strategy that builds authority and trust. In this session\, Ema will share how to build a social brand that allows you to win friends\, influence people\, and have a little fun while you’re at it! \n\n\nAbout the Speaker\nEma is the Director of Enterprise Solutions at Naviant. She is passionate about helping organizations navigate Digital Transformation\, and over the last two years\, has focused on using social media as an outlet to educate prospects and clients on areas of emerging technology. She is the host of Naviant’s Digital Transformation Talks series on YouTube and the Co-Host of the Third Thursday where the other experts from the Intelligent Automation and Digital Transformation space come together and share their ideas. \nYou can follow Ema here: \n\nLinkedIn \nTikTok \nYouTube for the Digital Transformation Talks Series\n\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/using-video-to-become-linkedin-famous/
LOCATION:Online
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/12/craft-marketing-ema-rolof-jan2022.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211214T160000
DTEND;TZID=America/Chicago:20211214T170000
DTSTAMP:20211207T005614Z
CREATED:20211207T005146Z
LAST-MODIFIED:20211207T005614Z
UID:3201-1639497600-1639501200@amamadison.org
SUMMARY:Crystal Ball Craft Marketing: What's Coming in 2022
DESCRIPTION:Join a panel of marketing experts as we discuss what 2022 will bring for the marketing world. \nAbout this event\nLearn about marketing yet to come in 2022 with presenters of Craft Marketing past. \nOur experts will cover: \n\nEmerging Technologies\nWebsites/SEO\nB2B\nSocial Media\nPaid Media\ne-Commerce\nNon-Profit\n\nThe Panelists:\n\nNick Myers – Emerging Technologies\nJames Roloff – Websites/SEO\nLindsay Ojeda – B2B\nJosh Klemons – Social Media\nJake Bawolek – Paid Media\nEagan Heath – e-Commerce\nRowan Childs – Non-profit\n\n \nPowered by Eventbrite\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/crystal-ball-craft-marketing-whats-coming-in-2022/
LOCATION:Online
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/11/amamad_cm_crystal-ball_1920x1080_fb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211130T173000
DTEND;TZID=America/Chicago:20211130T190000
DTSTAMP:20210929T222351Z
CREATED:20210929T221742Z
LAST-MODIFIED:20210929T222351Z
UID:3048-1638293400-1638298800@amamadison.org
SUMMARY:The 3 Buckets of Marketing KPIs - Identify These Before Your Next Strategic Planning
DESCRIPTION:AMA Madison’s Craft Marketing Series continues on November 30th when Spencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs.” \nAbout this event\nSpencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs – Identify These Before Your Next Strategic Planning Meeting.” Learn how a KPI framework can help you to achieve your business goals. \nRegister soon–only 40 spots are available! \nAbout the Presentation\nKey Performance Indicators (KPIs) are a core component of measuring your business objectives. In this presentation\, Spencer X Smith will show you how to devise a KPI framework to use for reaching your business goals. \nAbout the Speaker\nSpencer X Smith is the founder of social media marketing company AmpliPhi\, and an instructor at the University of Wisconsin and Rutgers University. He’s been called a “Social Media Expert” by Forbes\, and Spencer has spoken at over 250 events since 2015\, including presentations at the New York Stock Exchange\, The Superdome in New Orleans\, and Gillette Stadium in Boston. His book “ROTOMA: The ROI of Social Media Top of Mind” was featured in Forbes and is an Amazon Bestseller. \n \nPowered by Eventbrite\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/3-buckets-marketing-kpis/
LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/craft-marketing-spencer-x-smith.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211026T173000
DTEND;TZID=America/Chicago:20211026T190000
DTSTAMP:20211012T154451Z
CREATED:20210928T135301Z
LAST-MODIFIED:20211012T154451Z
UID:3027-1635269400-1635274800@amamadison.org
SUMMARY:How Trade Publications Can Improve Your Business
DESCRIPTION:AMA Madison’s Craft Marketing Series returns to in-person at Vintage Brewing on October 26\, with a marketing presentation from David Mantey.\n\n\n\n\n\nAbout this event\n\n\nDavid Mantey of Industrial Media presents “How Trade Publications Can Improve Your Business”. David will explain how trade publications can improve your business and how to successfully partner with trade publications for best results. \nThe event will be held at Vintage Brewing West. The event is free for members of AMA Madison\, and $15 for non-members. Admission includes one drink ticket and hors d’oeuvres. \nRegister soon–only 40 spots are available! \nAbout the Presentation\nTrade publications are an often an overlooked\, but high impact avenue to expose your business to a highly engaged and carefully curated audience of industry professionals. Regardless of your market\, your potential clients rely on trade publications\, websites\, and newsletters to help them do their jobs. \nThis presentation will discuss how to partner with trade publications and provide examples on the types of content that will be most successful. \n\n\nAbout the Speaker\nDavid Mantey is the editorial director of digital media at Industrial Media\, which owns Industrial Equipment News (IEN)\, Manufacturing.net and a portfolio of brands that serve the manufacturing\, design engineering and distribution markets. He is also the editor-in-chief of Cannabis Equipment News (CEN)\, the co-host of the Today in Manufacturing podcast and a host of IEN Now\, a daily web series. \n\n \nPowered by Eventbrite\n\n\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/how-trade-publications-can-improve-your-business/
LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/craft-brewing-2021-10-26.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210831T160000
DTEND;TZID=America/Chicago:20210831T170000
DTSTAMP:20210730T175714Z
CREATED:20210730T175409Z
LAST-MODIFIED:20210730T175714Z
UID:2734-1630425600-1630429200@amamadison.org
SUMMARY:Three Must-Have Strategies for Ecommerce (Social\, Search\, Email)
DESCRIPTION:Want to grow online sales? See real-world examples of how marketers increase revenue using paid social media\, search & email automation.\n\n\n\n\n\nAbout this event\n\n\nAMA Madison’s Craft Marketing Series continues on August 31\, 2021 when Eagan Heath of Caravan Digital and Get Found Madison presents “Three Must-Have Strategies for Ecommerce (Social\, Search\, Email).” \nThe virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor\, for their support! \n\n\nAbout the Presentation\n\n\nAlready set up your online store and ready to sell more products through ecommerce? For the best results\, you need to take full advantage of the digital marketing triad: paid social media\, search\, and email automation. Join us to learn from real\, eye-popping client case studies from digital marketing agency owner Eagan Heath (Caravan Digital & Get Found Madison). You’ll leave with strategies and tactics you can implement immediately to grow your ecommerce sales. \n\n\nAbout the Speaker\n\n\nEagan Heath is the founder and owner of digital marketing agencies Get Found Madison and Caravan Digital. He and his team specialize in proving ROI for their clients through SEO\, Google Ads\, Facebook Ads\, Instagram Ads\, and email marketing. You can take his trainings in webinars and e-courses as well as in-person talks and seminars. \n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/three-must-have-strategies-for-ecommerce-social-search-email/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/07/Eagan-AMA.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210629T040000
DTEND;TZID=America/Chicago:20210629T170000
DTSTAMP:20210526T164955Z
CREATED:20210526T164955Z
LAST-MODIFIED:20210526T164955Z
UID:2700-1624939200-1624986000@amamadison.org
SUMMARY:Marketing Automation - Streamline Your Lead Gen Activities
DESCRIPTION:Learn helpful tools that can automate your marketing process to increase content output and productivity.\n\n\n\n\n\nAbout this event\n\n\nAMA Madison’s Craft Marketing Series continues on June 29th\, 2021 when Lori Highby of Keystone Click presents ‘Marketing Automation – Make your Life Simpler and Streamline Your Lead Gen Activities‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nCreating content takes time\, and that’s why scheduling and automating the process can be of great value to your productivity and the overall campaign. In this presentation\, Lori will share: \n\nKey strategies for automating your marketing processes\nHelpful tools that will help you get started\n\nWhy automation\, you may ask? In addition to bolstering your marketing efforts\, it makes your life easier! We will walk through a handful of the tools that will make your life simpler. \n\n\nAbout the Speaker\n\nLori Highby\, Keystone Click\, is a podcast host\, speaker\, educator\, hockey player\, and founder of Keystone Click\, a strategic digital marketing agency. As a lifelong learner\, Lori is passionate about empowering and educating others which translates to the ability to take her vast knowledge across industries from working with Fortune 500 companies to micro-business owners. She brings strategic moves that her clients are able to understand and synthesize in a way that is meaningful and impactful. Her competitive drive and energy allow for the ability to move things forward\, which allows for more progress and results to occur quickly and efficiently. \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\ndiv style=”width: 100%; text-align: left;”> \n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-automation-streamline-your-lead-gen-activities/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/05/June-craft-marketing-automation.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210525T160000
DTEND;TZID=America/Chicago:20210525T170000
DTSTAMP:20210428T141151Z
CREATED:20210428T141151Z
LAST-MODIFIED:20210428T141151Z
UID:2675-1621958400-1621962000@amamadison.org
SUMMARY:Build Your Brand & Business with Events - In-Person or Online!
DESCRIPTION:Learn how any business in any industry can build their business and brand by having events – whether it is in-person or online.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on May 25\, 2021 when Terri Lynn Yanke of Eventful Advantage presents ‘Build Your Brand & Business with Events: In-Person or Online!‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nTerri Lynn will share how any business in any industry can build their business and brand by having events – whether it is in-person or online\, whether it is B2B or B2C\, no matter how big the business – from entrepreneur to small business to large company. She believes strongly that events should be part of everyone’s marketing strategy. \nIn this presentation\, you will learn the power of events\, including: \n\nWhy events are one of the quickest ways to scale your business\nKnow more about the different types of business events and what they can do for you\nHow to strategically build your event to achieve your purpose and goals\nEvent best practices so you too can have a successful event with impact\n\nThere is a magic of creating experiences for your event attendees and you will know why that is crucial to an event\, the event results and important for the future. \n\nAbout the Speaker\n\n\n\nTerri Lynn Yanke is the Founder & CEO of Eventful Advantage. Known as the Biz Event Wizard + Experience Visionary\, her focus is to help her clients get the results they want from events with the right attendee experiences\, whether the event is in-person\, virtual or hybrid. She draws upon her MBA in Marketing and 20 years of executive corporate experience. \nBorn and raised in the Madison area\, she has lived away since graduating from the WI School of Business and only returned “home” in 2019. In addition\, she brought eWomenNetwork to Madison where she is Managing Director. Other hats she wears includes being a Speaker and soon to be Author. She has one daughter\, Lindsey\, who lives and works in DC and her fur baby\, Odie. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/build-your-brand-business-with-events-in-person-or-online/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/04/May-Craft-Marketing-AMA-Event.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210427T160000
DTEND;TZID=America/Chicago:20210427T180000
DTSTAMP:20210406T183952Z
CREATED:20210406T183759Z
LAST-MODIFIED:20210406T183952Z
UID:2656-1619539200-1619546400@amamadison.org
SUMMARY:Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears
DESCRIPTION:Join content expert Andy Crestodina\, as we explore ways to consider your audience’s needs as part of your data-driven strategy.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.” \nThe virtual session begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \nAbout the Presentation \nMarketing is empathy. Digital marketing is about data-driven empathy. The job is to use clues\, reports and tests to find what our audience needs and serve it to them quickly. But the problem is that there’s just too much data out there. So the trick is to use the right data to find the best insights fast. \nWhen people think of your brand\, what do they want to know? \nWhich of your pages is least satisfying? Why? \nWhat information needs are you ignoring? \nThe trick is to listen to your audience through your reports\, then take the actions that make your visitors happier …because you care. That’s what empathy is all about. \n\nAbout the Speaker\n\n\n\n\n\nAndy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media\, an award-winning 40-person digital agency in Chicago. Over the past 20 years\, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/data-driven-empathy-7-hidden-sources-of-your-visitors-hopes-and-fears/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/04/AMA-April-Andy-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210330T160000
DTEND;TZID=America/Chicago:20210330T170000
DTSTAMP:20210308T164632Z
CREATED:20210308T164247Z
LAST-MODIFIED:20210308T164632Z
UID:2630-1617120000-1617123600@amamadison.org
SUMMARY:Google Analytics Simplified: Quickly Find the Strategic Answers You Need
DESCRIPTION:Google Analytics can be complex. Learn how to navigate this powerful free tool to understand your website and gain actionable insights.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on March 30th when Kyle Akerman of Akerman Analytics will simplify Google Analytics and explain how to find the information attendees need. \nThe virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nGoogle Analytics is a powerful free tool that tracks how people find your website\, what pages they view\, and what actions they take on your site. But Google Analytics is also REALLY complex. \nIn this presentation\, you will learn the following fundamentals to help you get more out of Google Analytics in less time: \n\nHow to set up Google Analytics on your website\nWhat types of data Google Analytics collects and how it is collected\nWhat to do BEFORE you open your Google Analytics\nHow data is organized within Google Analytics reports\nThe top reports to get you started\nBusiness questions that can be answered using Google Analytics\n\n\nAbout the Speaker\n\n\n\nKyle Akerman is a Google Analytics Consultant in Chicago who loves helping marketers find data insights that lead to smarter business decisions. \nKyle’s goal is to help businesses do better measurement marketing. \nFor fun\, Kyle DJs for Chicago community radio station CHIRP Radio (CHIRPradio.org) and WCXP-LP 107.1 FM). Kyle also loves improv and stand-up comedy. \nFor bite-sized Google Analytics tips\, you can sign up for Kyle’s weekly Analytics Email Newsletter. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n  \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/google-analytics-simplified-quickly-find-the-strategic-answers-you-need/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/03/CraftMarketing-Banner-March-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210223T160000
DTEND;TZID=America/Chicago:20210223T170000
DTSTAMP:20210205T210928Z
CREATED:20210205T210910Z
LAST-MODIFIED:20210205T210928Z
UID:2586-1614096000-1614099600@amamadison.org
SUMMARY:Using Content to Create a Digital Twin of your Sales Team
DESCRIPTION:About this Event \n\n\n\n\nImprove Your B2B Marketing by Creating a “Digital Twin” of your Sales Team \nGreg Mischio\, Winbound\, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. \nManufacturing firms create a “digital twin” of a machine or process to improve performance and quality. Greg’s presentation will demonstrate how marketers can use this approach to broaden their reach and improve sales. It will include insights on: \n\nIntegrating your sales team into your content marketing approach\nCreating the most effective piece of content for each stage of the customer journey\nUsing content to create “referral” sources\, much like your sales team does\n\n  \n\n\nAbout the Speaker\nGreg Mischio is the Owner and Founder of Winbound\, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach\, creating content that’s mapped to the customer journey and marketing for distribution via search\, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple-digit increases in traffic and leads. \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/using-content-to-create-a-digital-twin-of-your-sales-team/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/02/Greg-CM-Feb-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210126T160000
DTEND;TZID=America/Chicago:20210126T170000
DTSTAMP:20210105T151555Z
CREATED:20201222T154000Z
LAST-MODIFIED:20210105T151555Z
UID:2545-1611676800-1611680400@amamadison.org
SUMMARY:Learn How to Thrive - and Survive - as a One (Wo)Man Marketing Department
DESCRIPTION:Being a one-person marketing department can be challenging. Learn helpful\, real-life strategies on how to thrive as a one person team.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on January 26\, 2021 when Edessa Polzin of Web Courseworks presents ‘Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide.‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nIf you are a one-person marketing department\, chances are you feel like you are being pulled in many directions. All day. Every day. There are seven million things to juggle\, eight hundred deadlines to beat\, and two dozen campaigns to plan\, track\, and measure. And yet\, the rest of the company thinks you have everything under control. Your coworkers and the executive team only see the fruits of your marketing labor. They’re probably not aware of the tedious and multifaceted process of planting\, watering\, fertilizing\, weeding\, and pruning the tree that created said fruit. \nAs a marketer in the software-as-a-service (SaaS) industry\, Edessa Polzin will share helpful\, real-life strategies. She wants attendees to not only survive\, but THRIVE in a one (wo)man marketing department. So gather ’round the Snapchat children\, bring your branded pens and notepads\, and let’s get SaaSy! \n\n\nAbout the Speaker\n\nEdessa is an experienced sales & marketing manager at Web Courseworks. She specializes in pre-sales tech engineering. She helps the sales team navigate complex proposals and convert technical information and rational analysis into completed sales. She collaborates with the sales and marketing team to achieve the company’s goals\, while having a few laughs in the process. \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/learn-how-to-thrive-and-survive-as-a-one-woman-marketing-department/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/12/CraftMarketing-Jan-2021.jpeg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201215T150000
DTEND;TZID=America/Chicago:20201215T160000
DTSTAMP:20201130T155420Z
CREATED:20201130T154110Z
LAST-MODIFIED:20201130T155420Z
UID:2530-1608044400-1608048000@amamadison.org
SUMMARY:2020 Marketing In Review: What Worked (and What Didn't)
DESCRIPTION:Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020.\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on December 15\, 2020 when we host a panel discussion on “2020 in Review: What Worked (and What Didn’t).” \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nDid anything work right in 2020? \nYes and no. Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020. Whether you’re a B2B\, B2C or Non-Profit marketers\, this is a chance to share with the community. \n  \n\n\nAbout the Speaker\n\n\nAnyone can participate\, time provided. If you want to share with the Craft Marketing group\, be sure to tell us about one thing that worked well for you\, and one thing that didn’t work so well. You can share a slide or two if you’re so inclined. \nWe’ll be inviting many of our past presenters to attend and share some thoughts\, but this is really open to everyone. As people enter the event\, just raise your hand to share your thoughts and we’ll put you in the queue. (Your presentation time may be limited based on participation.) \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/2020-marketing-in-review-what-worked-and-what-didnt/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/11/Craft-December-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201117T150000
DTEND;TZID=America/Chicago:20201117T160000
DTSTAMP:20201028T135541Z
CREATED:20201028T135154Z
LAST-MODIFIED:20201028T135541Z
UID:2507-1605625200-1605628800@amamadison.org
SUMMARY:Salesperson 2.0: Leveraging Podcasting and Digital Marketing
DESCRIPTION:Discover how to use new digital marketing tools to reach prospects and expand your influence.\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on November 17th. We’ll conduct a live podcasting session with Chris Luecke\, host of the podcast and video series\, Manufacturing Happy Hour. The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \n\n\n\nAbout the Presentation\n\n\nAt our Craft Marketing program\, we’ll interview Chris in the same way he’s interviewed many thought leaders in the manufacturing industry for his Manufacturing Happy Hour. We’ll find out how Chris\, a sales representative for Rockwell Automation\, has followed the lead of Industry 4.0 and applied it to his own craft. He’s used new digital marketing tools to reach prospects and expand his influence. Beyond his sales strategy\, Chris will also share some insights on creating a successful podcast. \n\n\n\nAbout the Speaker\n\nChris Luecke is a Podcaster\, Marketer\, and self-proclaimed “Media Maverick” in the industrial automation and manufacturing industry. As the host of the podcast and video series\, Manufacturing Happy Hour\, Chris interviews leaders in the industrial sector to simplify and explore the latest manufacturing trends and technologies. Originally from St. Louis\, Missouri\, Chris now lives in San Francisco\, California\, where he serves equipment manufacturers in the high-tech space as an Account Executive for Rockwell Automation. When he’s not working or podcasting\, you can typically find him on the slopes\, at a punk rock club\, or enjoying a good craft beer. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/salesperson-2-0-leveraging-podcasting-and-digital-marketing/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/10/Nov-Craft-Banner-Sales-Chris.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201027T160000
DTEND;TZID=America/Chicago:20201027T170000
DTSTAMP:20200827T153717Z
CREATED:20200827T153612Z
LAST-MODIFIED:20200827T153717Z
UID:2404-1603814400-1603818000@amamadison.org
SUMMARY:How to Build a LinkedIn Profile that Attracts Jobs\, Leads & Joy
DESCRIPTION:LinkedIn is more than just a job database – it’s a networking powerhouse. Learn how to optimize your profile for leads and recruiters!\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on October 27th\, when Jared J. Wiese of Profiles That POP!™ presents “How to Build a LinkedIn Profile that Attracts Jobs\, Leads & Joy.” The virtual presentation begins at 4 p.m. \nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nLinkedIn is so much more than a JOBS database! Research shows that up to 97% of recruiters use LinkedIn to vet candidates. And 92% of B2B marketers leverage LinkedIn over all other social platforms for LEADS. Why? Because cold calls and hard sales don’t work! And yet\, some are on LinkedIn just for the JOY of it! \nWhatever your goal is on LinkedIn\, you’ve got seconds to get found and make an impact! Do it right\, and your efforts will carry over to Google. Do it wrong\, and you’re invisible in a sea of 675 MILLION! Jared will show you how to ATTRACT your audience on LinkedIn and get real results. \n  \n\n\nAbout the Speaker\nJared J. Wiese is the founder of #ProfilesThatPOP.com!™ He has amassed 82\,000 followers on LinkedIn with his frequent tips and win-win style. #ProfilesThatPOP.com!™ provides LinkedIn optimization for business lead generation\, LinkedIn and résumé writing for job seekers\, and hourly career coaching for both audiences. Watch the opportunities roll in as you attract JOBS\, LEADS\, and JOY!\n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/how-to-build-a-linkedin-profile-that-attracts-jobs-leads-joy/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/08/CraftMarketing-October-2020.jpeg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200929T160000
DTEND;TZID=America/Chicago:20200929T170000
DTSTAMP:20200827T150354Z
CREATED:20200827T150354Z
LAST-MODIFIED:20200827T150354Z
UID:2397-1601395200-1601398800@amamadison.org
SUMMARY:Delivering Low-Cost\, High-Impact Marketing for Nonprofits
DESCRIPTION:Learn from a case study on creative marketing tactics the Madison Reading Project has used to expand their reach and impact.\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on September 29th when Rowan Childs\, founder of the Madison Reading Project\, will share her insights about building a successful nonprofit. Many underserved local children can enjoy reading books at home\, thanks to this literacy-based nonprofit. \nThe free virtual presentation begins at 4 p.m. with networking.\nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nMarketing continues to play a critical role in growing the nonprofit’s reach for new partners\, volunteers and donors. \nMadison Reading Project started as a pilot program in 2014 with a $1000 seed donation. Organizers started with 100 books at one location\, working with 30 children. Since then\, the nonprofit has grown to work with thousands of children\, over 100 community partners\, and has distributed over 150\,000 books. \nLearn what type of creative marketing they used and still do today to get the word out and build awareness. \nAbout the Speaker \n\nRowan Childs\, Founder & Executive Director \nRowan shared with AMA the inspiration that led to her founding MRP. \n“As a mother of two children\, I know how important reading is for kids and adults and how it can also be a struggle. For many kids in our area\, a home library isn’t a choice. Over two thirds of children living in poverty do not have books at home. I was alarmed by this statistic and in 2013 I founded Madison Reading Project to address the low literacy rates among underserved children. \n“Our nonprofit has flourished with our hard work to provide quality books and literacy programming. We have been boosted by community support and is a testimony to the hard work and love we have dedicated. There is a huge need out there for even more kids to get their hands on quality books and literacy support.” \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/delivering-low-cost-high-impact-marketing-for-nonprofits/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/08/September-Craft-Marketing-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200825T110000
DTEND;TZID=America/Chicago:20200825T120000
DTSTAMP:20200731T181420Z
CREATED:20200731T181344Z
LAST-MODIFIED:20200731T181420Z
UID:2359-1598353200-1598356800@amamadison.org
SUMMARY:Give Me Some Credit! The Great\, Maddening World of Marketing Attribution.
DESCRIPTION:Brush up on or learn the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models.\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on August 25th when Chris Hofmann presents\, “Give Me Some Credit! The Wonderful\, Maddening World of Marketing Attribution.” He’s the Vice President of Digital Services at SeQuel Response\, Inc.The virtual presentation begins at 4 p.m. Thanks to Winbound\, our sponsor. \nAttend this online presentation to bone up on the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models. You’ll learn about attribution tools at your disposal\, and ways you can evolve your company’s or agency’s approach to more accurately assign credit to marketing channels for your campaigns. \nAvinash Kaushik\, Digital Marketing Evangelist at Google and author of the influential analytics blog\, Occam’s Razor\, once quipped\, “The only use for last-click attribution now is to get you fired. Avoid it.” Yet marketers continue to use it and keep their jobs. Why? Because marketing attribution is one of the most challenging and misunderstood disciplines of our profession. \nIn many ways\, marketing attribution remains the “holy grail” of marketing. If you “seek the grail\,” you won’t want to miss this event! \nAbout the Speaker\nChris Hofmann is VP of Digital Services at SeQuel Response\, a direct mail and digital direct response agency based in Minneapolis with offices in Madison. SeQuel Response has been named to the Inc. 5000 list of fastest-growing companies and made the Minneapolis/Saint Paul Business Journal’s Fast 50 list as one the fastest-growing private companies in the state. Chris is a University of Wisconsin graduate with more than 20 years of experience in marketing both on the client and agency sides of the business. \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/give-me-some-credit-the-great-maddening-world-of-marketing-attribution/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/AugustCraftMarketing.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200728T110000
DTEND;TZID=America/Chicago:20200728T120000
DTSTAMP:20200708T232601Z
CREATED:20200708T232216Z
LAST-MODIFIED:20200708T232601Z
UID:2249-1595934000-1595937600@amamadison.org
SUMMARY:Using LinkedIn to Help Grow Your Business
DESCRIPTION:Learn important LinkedIn changes that will help you grow your business & your personal brand from a nationally recognized LinkedIn expert. \n\n\n\n\n\n\n\n\n\n\n\nAbout this Event\n\n\nLearn how to amplify your personal brand and create brand awareness for your business with Wayne Breitbarth\, a nationally recognized Linkedin expert and popular presenter. He will share his insights at the July 28 virtual Craft Marketing event. \nBesides learning about the latest Linkedin changes and effective marketing strategies\, attendees also will have a chance to win some fantastic gifts. Wayne is giving away a free one-on-one virtual Linkedin consultation (could be personal or corporate) with a $197 value\, and three signed books. Wow! \nRegister today for the online event that begins at 4 p.m. \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/using-linkedin-to-help-grow-your-business/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/July-Craft-Marketing.jpeg
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END:VCALENDAR