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DTSTART;TZID=America/Chicago:20230327T173000
DTEND;TZID=America/Chicago:20230327T190000
DTSTAMP:20230314T163238Z
CREATED:20220930T234314Z
LAST-MODIFIED:20230314T163238Z
UID:3476-1679938200-1679943600@amamadison.org
SUMMARY:Value of Professional Development in the Time of Mass Layoffs
DESCRIPTION:We’ve all heard about\, if not been impacted by\, the massive layoffs that are affecting the tech industry and many others. We’ve also all heard we should be active in professional networks and be continuous learners. But is the time\, effort and money really worth it? \nJoin us March 27th for a panel discussion on how continuing education and development can help you find your next career and / or keep the job you currently have. \nFrom this panel\, you’ll takeaway: \n\nHow to select the right continuing education option.\nLearn what recruiters really want.\nHow to successfully pivot your career.\n\n\n\n\n\nRegister soon–limited in-person availability! The event begins on Monday\, March 27th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speakers\n\n\n\n\n\nAlyssa Spiel\, MBA – Associate Manager\, Claims & Product Experience\, SC Johnson \nAlyssa is an experienced marketing and communications professional who recently started an exciting new chapter in her career. After spending about 10 years in services marketing\, she was ready to shift her focus to physical products\, with an emphasis on branding—and the goal of working for a large CPG company. It became clear that earning her MBA from the UW’s Wisconsin School of Business was a direct path toward the career she desired\, especially with the option to specialize in Brand & Product Management. Alyssa graduated with her MBA in 2022 and recently joined the marketing department at SC Johnson in Milwaukee as an Associate Manager of Brand & Product Experience. She is also a Past President of AMA Madison\, having served on the Board of Directors from 2014-2020. \nLinkedIn \n  \n\n\n\n\n\nEma Roloff – Director of North American Property and Casualty Sales\, EIS Group \nHailie Rivera is an HR Generalist at Sonic Foundry. She first joined Sonic Foundry and the HR profession almost a year and half ago as a Talent Acquisition Specialist after earning her master’s in organizational leadership from Purdue Fort Wayne. When Hailie joined\, her primary focus was sourcing\, interviewing\, and hiring across all roles at Sonic Foundry. While that is still Hailie’s primary focus in my new role\, she also has her hand in onboarding\, engagement\, recognition\, performance\, development\, and DEI. \nLinkedIn \n  \n\n\n\n  \n\n\n\n\nAce Hilliard – Academic Advisor\, University of Wisconsin-Madison \nAce Hilliard is an Advisor for Adult Career and Special Student Services in the Division of Continuing Studies at UW-Madison. As a two time UW-Madison grad and lifelong learner\, he assists returning adults in understanding what may be the best path of education for them considering their career aspirations and goals. \nLinkedIn \n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/march-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-03-14-113157.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230227T173000
DTEND;TZID=America/Chicago:20230227T190000
DTSTAMP:20230128T235953Z
CREATED:20220930T234226Z
LAST-MODIFIED:20230128T235953Z
UID:3474-1677519000-1677524400@amamadison.org
SUMMARY:Sales and Marketing: Enemies to Lovers
DESCRIPTION:Join us to break down the complex relationship between sales and marketing and how to ultimately align strategy to drive revenue.\n\n\nBreaking down the complex relationship between sales and marketing. James and Ema will discuss misunderstandings of each other’s roles and motivations\, and how to ultimately align strategy to drive revenue. \nRegister soon–limited in-person availability! The event begins on Monday\, February 27th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speakers\n\n\n\n\n\nJames Roloff – Owner\, Roloff Consulting \nJames Roloff\, MBA is a digital sales and marketing professional. He is the Principal Consultant at Roloff Consulting. James helps businesses grow their revenue by implementing a digital sales strategy. He has over 20 years of online business experience and 9 years in sales management. \nCompany – Roloff Consulting \nLinkedIn \n  \n\n\n\n\n\nEma Roloff – Director of North American Property and Casualty Sales\, EIS Group \nEma Roloff is a widely recognized Digital Transformation and Change Management expert. Along with the team at EIS\, she helps insurers set and execute their Digital Transformation strategy. As the host of the series Leading Change\, she has conducted over 200 expert interviews in the space of Digital Transformation and Innovation. Ema has been recognized as the AI Journal Young Tech Leader of the Year\, a RISE 35 under 35 Award Winner\, and named in Lightico’s Insurance Innovators Top 100. \nCompany – EIS Group \nLinkedIn \nTik Tok \n  \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/february-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2023-01-28-175604.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230130T173000
DTEND;TZID=America/Chicago:20230130T193000
DTSTAMP:20230106T221127Z
CREATED:20220930T234121Z
LAST-MODIFIED:20230106T221127Z
UID:3472-1675099800-1675107000@amamadison.org
SUMMARY:January Craft Marketing: Ten Lessons in Marketing from the World’s Best Breweries
DESCRIPTION:Learn about top marketing executions and marketing methodologies and how you can apply them to your own brand(s)\, agency\, clients\, etc.\n\n\nGarth is a firm believer that some of the best marketing ideas and ways of thinking about your industry are found outside it. He’ll be sharing some of the most empathetic and thought-out marketing executions and marketing methodologies used by breweries\, beer distributors\, and bars like his own – and how you can apply them to your own brand(s)\, agency\, clients\, etc. \nRegister soon–limited in-person availability! The event begins on Monday\, January 30th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nGarth Beyer – Owner\, Garth’s Brew Bar \nGarth Beyer owns the award-winning craft beer bar\, Garth’s Brew Bar. He is also a senior content marketing specialist at Encompass Technologies and freelance beer writer for local and national digital and print publications. \nFacebook | LinkedIn | Twitter \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \nThanks to our sponsor\, Garth Brew Bar\, for facilitating our usage of the space. \n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/january-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/amamad_cm_gbeyer_1920x1080_fb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221212T170000
DTEND;TZID=America/Chicago:20221212T190000
DTSTAMP:20221121T223740Z
CREATED:20220930T234018Z
LAST-MODIFIED:20221121T223740Z
UID:3470-1670864400-1670871600@amamadison.org
SUMMARY:Ugly Sweater Craft Marketing Mixer
DESCRIPTION:Join the AMA Madison board for a little holiday cheer & craft beer for this holiday Craft Marketing edition.\n\n\nBe one of the first to arrive in your best ugly\, holiday sweater and win a gift card! (as supplies last) \nTicket includes a drink ticket\, appetizers\, & holiday fun! \nSpace is limited so dress to impress in your holiday best and register today! \nRegister Now! \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/december-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/amamad_cm_ugly_sweaters_1920x1080_fb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221128T173000
DTEND;TZID=America/Chicago:20221128T193000
DTSTAMP:20221102T204814Z
CREATED:20220930T233854Z
LAST-MODIFIED:20221102T204814Z
UID:3467-1669656600-1669663800@amamadison.org
SUMMARY:Driving Digital Change for a Community Brand
DESCRIPTION:Learn how market research can drive digital transformation and creative advertising changes to your messaging strategy.\nOver the past 4 years\, Madison College has transformed its digital presence to combat higher education enrollment trends. As students face a number of education choices including remaining in the workforce\, Madison College was forced to better understand student behavior and overhaul our marketing strategy to support students in their educational journey. COVID also contributed to a new way of thinking about higher education and forced institutions to “get real” with product offerings and student support. In this presentation\, Kristin Uttech\, Chief Marketing Officer and Marketing Faculty at Madison College\, will highlight Madison College’s digital transformation and modernization as it strives to position itself as more than just a “technical” college in the communities it serves. You will leave with a clear idea of: \n\nHow market research can drive digital transformation and creative advertising changes\nHow to develop a strategy\nHow to get others to support and help build your strategy further\n\nRegister–limited in-person availability! The event begins on Monday\, November 28th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \n\n\nAbout the Speaker\n\n\n\n\n\nKristin Uttech – Chief Marketing Officer/Marketing Faculty\, Madison College \nKristin Uttech serves as Chief Marketing Officer and Marketing Faculty for Madison College. She brings over 25 years of strategic marketing experience to the college. Her expertise includes analyzing complex market conditions\, capturing new market segments\, developing strategic marketing plans\, and driving multi- level communications programs to support business growth. She led the development of Madison College’s digital and social media marketing associate degree programs as well as several professional certifications in marketing. In addition\, she is keynote speaker in several areas of marketing including social media\, leadership\, and innovation. She has won multiple awards including American Marketing Association’s Marketer of the Year (WI)\, Innovation in Teaching Award\, and several American Advertising Federation regional Addy Awards and regional NCMPR awards. She holds a BA in Advertising from University of Wisconsin – Eau Claire and a MA from Marquette University. She has also completed a mini-MBA in Mobile Marketing from Rutgers University and a Digital Marketing Certificate from Harvard University. \nLinkedIn | Madison College Website \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/driving-digital-change-november-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-11-02-154227.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221024T173000
DTEND;TZID=America/Chicago:20221024T193000
DTSTAMP:20220929T215204Z
CREATED:20220929T215204Z
LAST-MODIFIED:20220929T215204Z
UID:3458-1666632600-1666639800@amamadison.org
SUMMARY:How to Be an Employer Women Want to Work For
DESCRIPTION:In this presentation\, Meaghan Ziemba will provide you with a checklist on how to be an employer women want to work for.\n\nAbout this event\n\n\n\n\n\n\n\n\nCurrently\, women represent around 30% of the overall manufacturing sector. A significant percentage of women graduating high school and college\, or seeking new professional challenges\, don’t typically have manufacturing top of mind. There seem to be some common misconceptions about the sector that deter women away from the opportunities available\, including: \n\nLower pay;\nDirty\, dingy\, dark\, dull\, work environments;\nWork-life imbalances;\nLittle to no promotion opportunities;\nNon-fulfilling work that lacks challenging or interesting assignments; and\nFrequent instances of sexual harassment and/or gender bias.\n\nIn this presentation\, Meaghan Ziemba will provide you with a checklist on how to be an employer women want to work for. \nRegister soon–limited in-person availability! The event begins on Monday\, October 24th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6 p.m. CST. AMA Madison members are free\, non-members are only $5. \nMany thanks to our Craft Marketing sponsors: Winbound\, Garth’s Brew Bar\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nMeaghan Ziemba \nMeaghan Ziemba is a technical writer\, brand storyteller\, and marketer for industrial manufacturers with a B.A. and M.A. from the University of Wisconsin-Milwaukee. She has been writing for manufacturing since 2008 and hosts a live video broadcast series called Mavens of Manufacturing. The series focuses on women in the sector and its mission is to attract younger generations to join manufacturing or engineering career pathways to help close the skills and gender gaps. Meaghan is a proud wife of a law enforcement officer and mother of three. She enjoys cooking\, CrossFit\, and a great cup of coffee or glass of whiskey. \nZ-Ink Solutions https://z-inksolutions.com/\nMavens of Manufacturing https://mavensofmanufacturing.com/\nLinkedIn Personal: https://www.linkedin.com/in/meaghan-ziemba/\nLinkedIn Mavens: https://www.linkedin.com/company/mavens-of-manufacturing/\nTwitter Mavens: https://twitter.com/MavensofMfg\nTwitter Personal: https://twitter.com/MZiemba1215\nTikTok: https://www.tiktok.com/@mavensofmanufacturing\nInstagram: https://www.instagram.com/meaghanthemaven/\nFacebook: https://www.facebook.com/MavensofManufacturing \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/how-to-be-an-employer-women-want-to-work-for/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-29-164652.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220926T173000
DTEND;TZID=America/Chicago:20220926T193000
DTSTAMP:20220909T221127Z
CREATED:20220909T220542Z
LAST-MODIFIED:20220909T221127Z
UID:3439-1664213400-1664220600@amamadison.org
SUMMARY:Inclusive Marketing to Create a Sense of Belonging
DESCRIPTION:“Marketing has the power to make a difference.” Learn how to create a sense of belonging for EVERYONE!\n\n\n\n\n\nAbout this event\n\n\n\nDEI\, BIPOC\, AANHPI\, LGBTQ+ and PLWD are all acronyms marketers should be familiar with and strive to include in marketing. Please don’t worry if you don’t know what they all mean\, that’s what this session will explain. \nWe will explore the world of inclusion through our Six Senses and don’t worry if you have a fragrance sensitivity. \nBring your questions and your stories to discover how bringing YOUR full self to work is a part of creating a safe space. We will discover groups you belong to and dive into the AMA’s DEI Pledge: “We believe marketing has the power to make a difference. \nAs innovators\, strategizers\, ambassadors and storytellers\, we shape narratives that communicate value\, create meaning\, and establish societal norms.” Let’s create a sense of belonging for EVERYONE! \nRegister soon–limited in-person availability! The event begins on Monday\, September 26th at 5:30 p.m. CST with networking. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6 p.m. CST. AMA Madison Members are free\, non-members are only $5. \nMany thanks to our Craft Marketing Sponsors\, Winbound\, for coordinating this exciting event\, Garth’s Brew Bar for hosting\, and Spoken Frame Media! \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nLisa Koenecke \nLisa has given a TEDx Talk\, authored Be an Inclusion Ally: ABCs of LGBTQ+\, and earned her Diversity & Inclusion Certification from Cornell University. She has presented in all 50 states and internationally. Her passion is saving lives\, one ALLY at a time. She is President-Elect of the National Speakers Association Wisconsin Chapter and serves on other national committees and task forces. \nInclusion Ally\, LLC \n\nhttps://www.lisakoenecke.com/\nhttps://www.linkedin.com/in/lisakoenecke/\nhttps://twitter.com/Lisafromwisco\n\n  \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/inclusive-marketing-to-create-a-sense-of-belonging/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-09-09-170211.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220829T173000
DTEND;TZID=America/Chicago:20220829T193000
DTSTAMP:20220805T172526Z
CREATED:20220805T172526Z
LAST-MODIFIED:20220805T172526Z
UID:3413-1661794200-1661801400@amamadison.org
SUMMARY:5 Tips for Nonprofit Marketing Success: Stretch Your Limited Resources
DESCRIPTION:Your nonprofit’s marketing department may be small\, learn five tips that help teams succeed when expectations are high\, and budgets are low. \n\n\nAbout this event\n\n\n\nAMA Madison’s Craft Marketing Series continues on August 29th when Tony Veroeven of AMPED Association Management presents “Five Tips for Nonprofit Marketing Success: How to Stretch Your Limited Resources.” \nThe event will be held at Garth’s Brew Bar. The event is free for members of AMA Madison\, and $15 for non-members. Student rates available! Admission includes food and one drink ticket. \nRegister soon–only 40 spots are available! The event begins on Monday\, August 29th at 5:30 p.m. CST with networking. \nMany thanks to our Craft Marketing Sponsors\, Winbound\, for coordinating this exciting event\, and Garth’s Brew Bar for hosting! \nAbout the Presentation\nWhen you work for a small association\, you spin a lot of plates. You may be the event planner\, the administrator\, the membership coordinator AND the marketer. A marketing team? Forget about it. Resources and budgets are thin — even not existent! Your nonprofit’s marketing department may be small\, but you need to think big when it comes to marketing! \nResourcefulness and guerilla marketing are the name of the game and bring the most bang for the buck. Association and nonprofit marketing are rewarding\, especially when you sell out that event\, grow membership or exceed fundraising goals. \nAre you spinning plates? Put them down (carefully) and join Tony to learn five tips that help him and his team succeed when expectations are high\, and budgets are low. \n\n\n\n\n\n\n\n\n\nRegister Now \nThanks to Winbound\, our sponsor. \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nTony Veroeven\, CAE – AMPED Association Management\, Director of Sales & Marketing \nTony Veroeven\, CAE is the Director of Sales and Marketing at AMPED Association Management. Since 2015 he’s specialized in marketing\, strategic partnerships\, membership and client relations\, fundraising\, development\, and engagement. \nIn 2014\, after a 20-year sales career\, he joined the American Marketing Association Madison Chapter. He built upon his sales skills and delved into a modern and traditional marketing mix\, including print\, social\, paid and earned media\, SEO traffic\, and content marketing. Joining AMA helped him immensely in this career transition. \nTony served on the board of AMA Madison from 2014-2022. He was the chapter’s President in the 2020-21 Program Year. \nEarly in his career at AMPED\, he oversaw the successful deployment and management of an association’s online buyer’s guide and community. Under his guidance and leadership\, the site’s sales increased by 141%\, and its traffic nearly quadrupled in three years. Tony has developed and hosted four podcasts and produced another as part of that and other client work. A recent podcast about a niche engineering market reached 12\,000 downloads in just six months. \nHe was recognized as the Wisconsin Society of Association Executives’ “2019 WSAE Visionary Award” winner for outstanding leadership and achievement in association management. \nIn 2022\, he earned the highest credential in association management: the “CAE” or Certified Association Executive. \nTony currently serves as an Associate Director of the National Air Filtration Association and Executive Director of the Wisconsin Tavern League Foundation. \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/5-tips-for-nonprofit-marketing-success/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/08/Screenshot-2022-08-05-121811.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220725T173000
DTEND;TZID=America/Chicago:20220725T193000
DTSTAMP:20220707T150124Z
CREATED:20220701T185334Z
LAST-MODIFIED:20220707T150124Z
UID:3379-1658770200-1658777400@amamadison.org
SUMMARY:Conversational AI & the Age of Chatbots
DESCRIPTION:Learn about use cases and case studies of how Chatbots not only benefit user experience but also create a revenue stream. \n\n\nAbout this event\n\n\n\nThe future is now. Chatbots are a major player in the digital world\, with many people using them daily to interact and get things done on their time. They are going to be a standard of doing business in the digital world. \nLindsay Ojeda will be joining Craft Marketing to share use cases and case studies of how Chatbots not only benefit user experience but also create a revenue stream. \nThe event begins on Monday\, July 25th at 5:30 p.m. CST with networking. \nRegister Now \nThanks to Winbound\, our sponsor. \n\n\n\n\nAbout the Speaker\n\n\n\n\n\nLindsay Ojeda – Maysteel Industries\, Director of Marketing \nLindsay Ojeda is the Director of Marketing at Maysteel Industries. Maysteel is a leading sheet metal fabricator that specializes in fabricating custom metal enclosures\, kiosks\, cabinets and server racks for a defined set of diverse industries. \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/conversational-ai-the-age-of-chatbots/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2022/07/Screenshot-2022-07-01-135004.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220628T173000
DTEND;TZID=America/Chicago:20220628T190000
DTSTAMP:20220412T225951Z
CREATED:20220412T225951Z
LAST-MODIFIED:20220412T225951Z
UID:3353-1656437400-1656442800@amamadison.org
SUMMARY:Recruiting Marketing "Redux"
DESCRIPTION:Learn how you can support your company’s recruitment efforts and overall brand in the current state of recruitment marketing.\n\n\n\nMartha Carrigan\, CEO of Big Shoes Network (BSN)\, will explain how recent events have impacted the current state and future of Recruitment Marketing\, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft Marketing presentation on June 28. \nThe event begins at 5:30 p.m. CST with networking. \nWe require all attendees to show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nThree years ago\, the WI unemployment rate was 3.0% when Martha Carrigan presented on Recruitment Marketing in the Craft Marketing Series. Today\, the WI unemployment rate is once again hovering around 3.0%. Things haven’t changed much. \nWait\, really? \nThe upheaval of the last three years have created a frustrating recruiting landscape. Is it time to “let go or be dragged?” or is “What’s old is new again?” Martha will look at how the recent past events have impacted current and future Recruitment Marketing. You will leave with a handful of ideas to support both recruiting and your company brand. (At least until the next pandemic.) \nAbout the Speaker\nMartha Carrigan – Big Shoes Network (BSN); CEO \nMartha Carrigan is the CEO of Big Shoes Network (BSN) a niche job-board and resource site for digital advertising\, graphic & web design\, marketing\, and PR in Illinois\, Minnesota and Wisconsin. She is responsible for strategic marketing\, business development\, and finance. She helps find and connect great creative talent with opportunities in Midwest companies as well as coaches individuals on their career pursuits. As a requested presenter at universities and professional groups\, she speaks on the creative industry employment and career-related topics. \nMartha serves on nonprofit boards\, as a board advisor and mentor including: Madison College\, The Commons\, USO Wisconsin Marketing\, UW-Whitewater Digital Marketing program\, and WCTC. \nBigShoesNetwork.com \n\n\n\nLinkedin\nFacebook\nTwitter\n\n\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/recruiting-marketing-redux/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/04/https___cdn.evbuc_.com_images_261742689_179878647750_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220531T173000
DTEND;TZID=America/Chicago:20220531T190000
DTSTAMP:20220405T141536Z
CREATED:20220405T141536Z
LAST-MODIFIED:20220405T141536Z
UID:3337-1654018200-1654023600@amamadison.org
SUMMARY:Creating Professional Videos In-House: Simplify the Process
DESCRIPTION:Learn how to streamline the in-house video process\, set up simple equipment the way the pros do\, and produce videos that provide value with Faith Dey of Live Well Video. \nFaith Dey of Live Well Video will share the simple steps to create your own pro-quality videos\, whether for your internal company communications or for serving current and potential customers at AMA Madison’s Craft Marketing presentation on May 31st. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nSometimes you want to outsource. Sometimes you don’t. There are times when you want to empower your own inner content creator\, or you’re part of a company team that wants to level-up their skillset. In this presentation\, Faith will remove the overwhelm by sharing: \n\nHow to streamline the process\nSet up simple equipment the way the pros do\nConsistently produce videos that will provide long-term value for your business\n\nAbout the Speaker\nFaith Dey is the Owner of Live Well Video and started in front of cameras for ESPN and DVD productions. She has taught filming composition and on-camera presenting tips through Madison College\, Dane Buy Local and Social Media Breakfast Madison. She strives to make production easier for businesses of all sizes\, so that they stand out online. Live Well Video is a Video Partner for digital marketing\, online course creation & YouTube channels\, providing full-service filming\, editing and instruction. \nLiveWellVideo.com \n\nLinkedin\nFacebook\nInstagram\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/creating-professional-videos-in-house/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/04/https___cdn.evbuc_.com_images_256462829_179878647750_1_original.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220426T173000
DTEND;TZID=America/Chicago:20220426T190000
DTSTAMP:20220426T145022Z
CREATED:20220309T224952Z
LAST-MODIFIED:20220426T145022Z
UID:3323-1650994200-1650999600@amamadison.org
SUMMARY:5 Ways to Create a Better User Experience: So Website Visitors Stick Around
DESCRIPTION:So you have a website\, now how do you get people to stick around? Joey Donovan Guido owner of Cuppa SEO Web Design will show you how and you will walk away with 5 ways to improve the user experience on your site. Join us on Tuesday\, April 26th. \nThe session begins at 5:30 p.m. central with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nJoey Donovan Guido\, owner of Cuppa SEO Web Design\, and author of A Holistic Guide to Online Marketing\, will share five ways to improve the user experience on your website. Walk away with knowledge on: \n\nNavigation do’s and don’ts\nHomepage and subpage layouts\nCreation of effective calls-to-action\nHow to remove “noise” and distraction from your site\n\nAbout the Speaker\nJoey Donovan Guido is the owner of Cuppa SEO Web Design\, and author of the book\, A Holistic Guide to Online Marketing. His firm specializes in SEO\, content creation and of course web design with a strong focus on user experience and conversion. In addition to running his web design firm\, he offers consulting services and presentations based on the principles found in his book. Joey also hosts a podcast called\, Getting Under the Surface. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/five-ways-to-create-a-better-user-experience/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/03/craft-marketing-hero.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220329T173000
DTEND;TZID=America/Chicago:20220329T190000
DTSTAMP:20220225T151311Z
CREATED:20220225T150426Z
LAST-MODIFIED:20220225T151311Z
UID:3306-1648575000-1648580400@amamadison.org
SUMMARY:The Many Faces of Account-Based Marketing
DESCRIPTION:Learn the ins and outs of Account-Based Marketing with Steve Robinson\, and how to implement it at your organization with three different strategies\, on Tuesday\, March 29. \nSteve Robinson will explain what account-based marketing is and break down 3 different strategies so you can find your ideal fit at AMA Madison’s Craft Marketing presentation on March 29th. \nThe event begins at 5:30 p.m. CST with networking. \nWe require all attendees show proof of full COVID-19 vaccination status or a negative COVID-19 PCR test taken within 72 hours of the event. This session is planned to be in-person\, but may be switched to a virtual event depending on COVID-19 restrictions. \nThanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nChicago deep-dish\, Neapolitan\, and New York-style are all pizza\, but you probably don’t consider them the same thing. Account-Based Marketing (ABM) is kinda like that\, but most experts and books talk about it as if it’s a clearly defined practice. The fact is that no two companies do Account-Based Marketing the same way – and that’s OK! \nWe’ll take this opportunity to break down what ABM is and present three very different strategies for ABM that Brilliant Metrics has successfully used with our clients\, along with the keys to implementing each strategy. You’ll leave understanding if ABM is for you\, and if so\, which flavor to start with. Just don’t tell me it’s still called pizza if it’s got pineapple on it\, and we’ll be just fine. \nAbout the Speaker\nSteve Robinson is a veteran marketer and the Founder and CEO of Brilliant Metrics\, a digital marketing agency serving manufacturers and SaaS providers. In addition to his role leading and growing new relationships for Brilliant Metrics\, Steve is an instructor for University of Wisconsin Milwaukee School of Continuing Ed. where he teaches digital marketing to professionals. \n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers!
URL:https://amamadison.org/event/the_many_faces_of_account-based_marketing/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/https___cdn.evbuc_.com_images_228674069_179878647750_1_original.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220222T173000
DTEND;TZID=America/Chicago:20220222T190000
DTSTAMP:20220221T151558Z
CREATED:20220205T024933Z
LAST-MODIFIED:20220221T151558Z
UID:3268-1645551000-1645556400@amamadison.org
SUMMARY:Revamping the Marketing Plan: Leaner\, Meaner and More Effective
DESCRIPTION:Greg Mischio of Winbound will offer a more dynamic\, inclusive approach to marketing planning at AMA Madison’s Craft Marketing presentation on February 22nd. \nThe session begins at 5:30 p.m. central with networking. (This session is planned to be in-person\, but may be switched to a virtual event depending on Covid restrictions.) Thanks to Winbound\, our sponsor. \nRegister here. \nAbout the Presentation\nHow many marketing plans have you written that never get followed and are seldom revisited? It doesn’t have to be that way. With the right approach\, you can create a dynamic plan that will serve as your guiding light for years to come. You’ll learn: \n\nHow to get buy-in from all parts of your organization\nWhy your content pipeline should be structured like a book\nHow a goals-oriented approach can unite sales and marketing\n\nWe’ll also provide you with our marketing plan template and a step-by-step guide for the process. \nAbout the Speaker\nGreg Mischio is the Owner and Founder of Winbound\, a digital marketing agency. Winbound helps manufacturing and industrial clients use content to create a “digital twin” of their sales team and reach prospects using SEO\, social media\, and paid online ads. Winbound’s clients have enjoyed double and triple digit increases in traffic and leads. \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/revamping-the-marketing-plan-leaner-meaner-and-more-effective/
LOCATION:Capital Brewery\, 7734 Terrace Ave.\, Middleton\, WI\, 53562\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/02/amamad_cm_gmischio_2160x1080_eb.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20220125T160000
DTEND;TZID=America/Chicago:20220125T170000
DTSTAMP:20220107T200015Z
CREATED:20211227T023000Z
LAST-MODIFIED:20220107T200015Z
UID:3225-1643126400-1643130000@amamadison.org
SUMMARY:Using Video to Become LinkedIn Famous
DESCRIPTION:AMA Madison’s Craft Marketing Series continues on January 25th when Ema Roloff from Naviant presents “Using Video to Become LinkedIn Famous” \nAbout this event\nIt’s the Remix: How to Win Friends and Influence People on LinkedIn . Ema Roloff\, of Naviant\, will explain how you can create a social media brand built on authority and trust that allows you to win over your audience and beyond. \nThe event will be from at 4:00 p.m – 5:00 p.m. The event will be held over Zoom(previously it was to be held at Capital Brewing\, but is now virtual). Thanks to our sponsor\, Winbound\, for supporting this event. \nThe event is free for members of AMA Madison\, and non-members. \n\nAbout the Presentation\nOne of the most influential sales and marketing books of our time is Dale Carnegie’s “How to Win Friends and Influence People”. His “Six ways to make people like you” still ring true\, but in a post-pandemic world\, we have to adapt his approach to include social. \nTo be successful in the world of TikTok\, Podcasts\, and LinkedIn\, companies need to bring forward a social strategy that builds authority and trust. In this session\, Ema will share how to build a social brand that allows you to win friends\, influence people\, and have a little fun while you’re at it! \n\n\nAbout the Speaker\nEma is the Director of Enterprise Solutions at Naviant. She is passionate about helping organizations navigate Digital Transformation\, and over the last two years\, has focused on using social media as an outlet to educate prospects and clients on areas of emerging technology. She is the host of Naviant’s Digital Transformation Talks series on YouTube and the Co-Host of the Third Thursday where the other experts from the Intelligent Automation and Digital Transformation space come together and share their ideas. \nYou can follow Ema here: \n\nLinkedIn \nTikTok \nYouTube for the Digital Transformation Talks Series\n\n\n \nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/using-video-to-become-linkedin-famous/
LOCATION:Online
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/12/craft-marketing-ema-rolof-jan2022.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211214T160000
DTEND;TZID=America/Chicago:20211214T170000
DTSTAMP:20211207T005614Z
CREATED:20211207T005146Z
LAST-MODIFIED:20211207T005614Z
UID:3201-1639497600-1639501200@amamadison.org
SUMMARY:Crystal Ball Craft Marketing: What's Coming in 2022
DESCRIPTION:Join a panel of marketing experts as we discuss what 2022 will bring for the marketing world. \nAbout this event\nLearn about marketing yet to come in 2022 with presenters of Craft Marketing past. \nOur experts will cover: \n\nEmerging Technologies\nWebsites/SEO\nB2B\nSocial Media\nPaid Media\ne-Commerce\nNon-Profit\n\nThe Panelists:\n\nNick Myers – Emerging Technologies\nJames Roloff – Websites/SEO\nLindsay Ojeda – B2B\nJosh Klemons – Social Media\nJake Bawolek – Paid Media\nEagan Heath – e-Commerce\nRowan Childs – Non-profit\n\n \nPowered by Eventbrite\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/crystal-ball-craft-marketing-whats-coming-in-2022/
LOCATION:Online
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/11/amamad_cm_crystal-ball_1920x1080_fb.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211130T173000
DTEND;TZID=America/Chicago:20211130T190000
DTSTAMP:20210929T222351Z
CREATED:20210929T221742Z
LAST-MODIFIED:20210929T222351Z
UID:3048-1638293400-1638298800@amamadison.org
SUMMARY:The 3 Buckets of Marketing KPIs - Identify These Before Your Next Strategic Planning
DESCRIPTION:AMA Madison’s Craft Marketing Series continues on November 30th when Spencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs.” \nAbout this event\nSpencer X Smith of AmpliPhi presents “The 3 Buckets of Marketing KPIs – Identify These Before Your Next Strategic Planning Meeting.” Learn how a KPI framework can help you to achieve your business goals. \nRegister soon–only 40 spots are available! \nAbout the Presentation\nKey Performance Indicators (KPIs) are a core component of measuring your business objectives. In this presentation\, Spencer X Smith will show you how to devise a KPI framework to use for reaching your business goals. \nAbout the Speaker\nSpencer X Smith is the founder of social media marketing company AmpliPhi\, and an instructor at the University of Wisconsin and Rutgers University. He’s been called a “Social Media Expert” by Forbes\, and Spencer has spoken at over 250 events since 2015\, including presentations at the New York Stock Exchange\, The Superdome in New Orleans\, and Gillette Stadium in Boston. His book “ROTOMA: The ROI of Social Media Top of Mind” was featured in Forbes and is an Amazon Bestseller. \n \nPowered by Eventbrite\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/3-buckets-marketing-kpis/
LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/craft-marketing-spencer-x-smith.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20211026T173000
DTEND;TZID=America/Chicago:20211026T190000
DTSTAMP:20211012T154451Z
CREATED:20210928T135301Z
LAST-MODIFIED:20211012T154451Z
UID:3027-1635269400-1635274800@amamadison.org
SUMMARY:How Trade Publications Can Improve Your Business
DESCRIPTION:AMA Madison’s Craft Marketing Series returns to in-person at Vintage Brewing on October 26\, with a marketing presentation from David Mantey.\n\n\n\n\n\nAbout this event\n\n\nDavid Mantey of Industrial Media presents “How Trade Publications Can Improve Your Business”. David will explain how trade publications can improve your business and how to successfully partner with trade publications for best results. \nThe event will be held at Vintage Brewing West. The event is free for members of AMA Madison\, and $15 for non-members. Admission includes one drink ticket and hors d’oeuvres. \nRegister soon–only 40 spots are available! \nAbout the Presentation\nTrade publications are an often an overlooked\, but high impact avenue to expose your business to a highly engaged and carefully curated audience of industry professionals. Regardless of your market\, your potential clients rely on trade publications\, websites\, and newsletters to help them do their jobs. \nThis presentation will discuss how to partner with trade publications and provide examples on the types of content that will be most successful. \n\n\nAbout the Speaker\nDavid Mantey is the editorial director of digital media at Industrial Media\, which owns Industrial Equipment News (IEN)\, Manufacturing.net and a portfolio of brands that serve the manufacturing\, design engineering and distribution markets. He is also the editor-in-chief of Cannabis Equipment News (CEN)\, the co-host of the Today in Manufacturing podcast and a host of IEN Now\, a daily web series. \n\n \nPowered by Eventbrite\n\n\nAMA Madison’s ‘Craft Marketing’ Series\nCraft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.
URL:https://amamadison.org/event/how-trade-publications-can-improve-your-business/
LOCATION:Vintage Brewing Co. – West\, 674 South Whitney Way\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/09/craft-brewing-2021-10-26.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210831T160000
DTEND;TZID=America/Chicago:20210831T170000
DTSTAMP:20210730T175714Z
CREATED:20210730T175409Z
LAST-MODIFIED:20210730T175714Z
UID:2734-1630425600-1630429200@amamadison.org
SUMMARY:Three Must-Have Strategies for Ecommerce (Social\, Search\, Email)
DESCRIPTION:Want to grow online sales? See real-world examples of how marketers increase revenue using paid social media\, search & email automation.\n\n\n\n\n\nAbout this event\n\n\nAMA Madison’s Craft Marketing Series continues on August 31\, 2021 when Eagan Heath of Caravan Digital and Get Found Madison presents “Three Must-Have Strategies for Ecommerce (Social\, Search\, Email).” \nThe virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor\, for their support! \n\n\nAbout the Presentation\n\n\nAlready set up your online store and ready to sell more products through ecommerce? For the best results\, you need to take full advantage of the digital marketing triad: paid social media\, search\, and email automation. Join us to learn from real\, eye-popping client case studies from digital marketing agency owner Eagan Heath (Caravan Digital & Get Found Madison). You’ll leave with strategies and tactics you can implement immediately to grow your ecommerce sales. \n\n\nAbout the Speaker\n\n\nEagan Heath is the founder and owner of digital marketing agencies Get Found Madison and Caravan Digital. He and his team specialize in proving ROI for their clients through SEO\, Google Ads\, Facebook Ads\, Instagram Ads\, and email marketing. You can take his trainings in webinars and e-courses as well as in-person talks and seminars. \n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/three-must-have-strategies-for-ecommerce-social-search-email/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/07/Eagan-AMA.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210629T040000
DTEND;TZID=America/Chicago:20210629T170000
DTSTAMP:20210526T164955Z
CREATED:20210526T164955Z
LAST-MODIFIED:20210526T164955Z
UID:2700-1624939200-1624986000@amamadison.org
SUMMARY:Marketing Automation - Streamline Your Lead Gen Activities
DESCRIPTION:Learn helpful tools that can automate your marketing process to increase content output and productivity.\n\n\n\n\n\nAbout this event\n\n\nAMA Madison’s Craft Marketing Series continues on June 29th\, 2021 when Lori Highby of Keystone Click presents ‘Marketing Automation – Make your Life Simpler and Streamline Your Lead Gen Activities‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nCreating content takes time\, and that’s why scheduling and automating the process can be of great value to your productivity and the overall campaign. In this presentation\, Lori will share: \n\nKey strategies for automating your marketing processes\nHelpful tools that will help you get started\n\nWhy automation\, you may ask? In addition to bolstering your marketing efforts\, it makes your life easier! We will walk through a handful of the tools that will make your life simpler. \n\n\nAbout the Speaker\n\nLori Highby\, Keystone Click\, is a podcast host\, speaker\, educator\, hockey player\, and founder of Keystone Click\, a strategic digital marketing agency. As a lifelong learner\, Lori is passionate about empowering and educating others which translates to the ability to take her vast knowledge across industries from working with Fortune 500 companies to micro-business owners. She brings strategic moves that her clients are able to understand and synthesize in a way that is meaningful and impactful. Her competitive drive and energy allow for the ability to move things forward\, which allows for more progress and results to occur quickly and efficiently. \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\ndiv style=”width: 100%; text-align: left;”> \n \nPowered by Eventbrite
URL:https://amamadison.org/event/marketing-automation-streamline-your-lead-gen-activities/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/05/June-craft-marketing-automation.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210525T160000
DTEND;TZID=America/Chicago:20210525T170000
DTSTAMP:20210428T141151Z
CREATED:20210428T141151Z
LAST-MODIFIED:20210428T141151Z
UID:2675-1621958400-1621962000@amamadison.org
SUMMARY:Build Your Brand & Business with Events - In-Person or Online!
DESCRIPTION:Learn how any business in any industry can build their business and brand by having events – whether it is in-person or online.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on May 25\, 2021 when Terri Lynn Yanke of Eventful Advantage presents ‘Build Your Brand & Business with Events: In-Person or Online!‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nTerri Lynn will share how any business in any industry can build their business and brand by having events – whether it is in-person or online\, whether it is B2B or B2C\, no matter how big the business – from entrepreneur to small business to large company. She believes strongly that events should be part of everyone’s marketing strategy. \nIn this presentation\, you will learn the power of events\, including: \n\nWhy events are one of the quickest ways to scale your business\nKnow more about the different types of business events and what they can do for you\nHow to strategically build your event to achieve your purpose and goals\nEvent best practices so you too can have a successful event with impact\n\nThere is a magic of creating experiences for your event attendees and you will know why that is crucial to an event\, the event results and important for the future. \n\nAbout the Speaker\n\n\n\nTerri Lynn Yanke is the Founder & CEO of Eventful Advantage. Known as the Biz Event Wizard + Experience Visionary\, her focus is to help her clients get the results they want from events with the right attendee experiences\, whether the event is in-person\, virtual or hybrid. She draws upon her MBA in Marketing and 20 years of executive corporate experience. \nBorn and raised in the Madison area\, she has lived away since graduating from the WI School of Business and only returned “home” in 2019. In addition\, she brought eWomenNetwork to Madison where she is Managing Director. Other hats she wears includes being a Speaker and soon to be Author. She has one daughter\, Lindsey\, who lives and works in DC and her fur baby\, Odie. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/build-your-brand-business-with-events-in-person-or-online/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/04/May-Craft-Marketing-AMA-Event.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210427T160000
DTEND;TZID=America/Chicago:20210427T180000
DTSTAMP:20210406T183952Z
CREATED:20210406T183759Z
LAST-MODIFIED:20210406T183952Z
UID:2656-1619539200-1619546400@amamadison.org
SUMMARY:Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears
DESCRIPTION:Join content expert Andy Crestodina\, as we explore ways to consider your audience’s needs as part of your data-driven strategy.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.” \nThe virtual session begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \nAbout the Presentation \nMarketing is empathy. Digital marketing is about data-driven empathy. The job is to use clues\, reports and tests to find what our audience needs and serve it to them quickly. But the problem is that there’s just too much data out there. So the trick is to use the right data to find the best insights fast. \nWhen people think of your brand\, what do they want to know? \nWhich of your pages is least satisfying? Why? \nWhat information needs are you ignoring? \nThe trick is to listen to your audience through your reports\, then take the actions that make your visitors happier …because you care. That’s what empathy is all about. \n\nAbout the Speaker\n\n\n\n\n\nAndy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media\, an award-winning 40-person digital agency in Chicago. Over the past 20 years\, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/data-driven-empathy-7-hidden-sources-of-your-visitors-hopes-and-fears/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/04/AMA-April-Andy-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210330T160000
DTEND;TZID=America/Chicago:20210330T170000
DTSTAMP:20210308T164632Z
CREATED:20210308T164247Z
LAST-MODIFIED:20210308T164632Z
UID:2630-1617120000-1617123600@amamadison.org
SUMMARY:Google Analytics Simplified: Quickly Find the Strategic Answers You Need
DESCRIPTION:Google Analytics can be complex. Learn how to navigate this powerful free tool to understand your website and gain actionable insights.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on March 30th when Kyle Akerman of Akerman Analytics will simplify Google Analytics and explain how to find the information attendees need. \nThe virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nGoogle Analytics is a powerful free tool that tracks how people find your website\, what pages they view\, and what actions they take on your site. But Google Analytics is also REALLY complex. \nIn this presentation\, you will learn the following fundamentals to help you get more out of Google Analytics in less time: \n\nHow to set up Google Analytics on your website\nWhat types of data Google Analytics collects and how it is collected\nWhat to do BEFORE you open your Google Analytics\nHow data is organized within Google Analytics reports\nThe top reports to get you started\nBusiness questions that can be answered using Google Analytics\n\n\nAbout the Speaker\n\n\n\nKyle Akerman is a Google Analytics Consultant in Chicago who loves helping marketers find data insights that lead to smarter business decisions. \nKyle’s goal is to help businesses do better measurement marketing. \nFor fun\, Kyle DJs for Chicago community radio station CHIRP Radio (CHIRPradio.org) and WCXP-LP 107.1 FM). Kyle also loves improv and stand-up comedy. \nFor bite-sized Google Analytics tips\, you can sign up for Kyle’s weekly Analytics Email Newsletter. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n  \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/google-analytics-simplified-quickly-find-the-strategic-answers-you-need/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/03/CraftMarketing-Banner-March-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210223T160000
DTEND;TZID=America/Chicago:20210223T170000
DTSTAMP:20210205T210928Z
CREATED:20210205T210910Z
LAST-MODIFIED:20210205T210928Z
UID:2586-1614096000-1614099600@amamadison.org
SUMMARY:Using Content to Create a Digital Twin of your Sales Team
DESCRIPTION:About this Event \n\n\n\n\nImprove Your B2B Marketing by Creating a “Digital Twin” of your Sales Team \nGreg Mischio\, Winbound\, returns to AMA Madison’s Craft Marketing on Feb. 23 to offer a virtual presentation. He’ll show B2B marketers how to reach prospects by using content to create a “digital twin” of your sales team. \nManufacturing firms create a “digital twin” of a machine or process to improve performance and quality. Greg’s presentation will demonstrate how marketers can use this approach to broaden their reach and improve sales. It will include insights on: \n\nIntegrating your sales team into your content marketing approach\nCreating the most effective piece of content for each stage of the customer journey\nUsing content to create “referral” sources\, much like your sales team does\n\n  \n\n\nAbout the Speaker\nGreg Mischio is the Owner and Founder of Winbound\, a marketing agency that provides content marketing for small marketing departments with a focus on manufacturing and industrial verticals. Winbound provides a content + marketing approach\, creating content that’s mapped to the customer journey and marketing for distribution via search\, social and niche-based paid advertising. Winbound’s clients have enjoyed double and triple-digit increases in traffic and leads. \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/using-content-to-create-a-digital-twin-of-your-sales-team/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2021/02/Greg-CM-Feb-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20210126T160000
DTEND;TZID=America/Chicago:20210126T170000
DTSTAMP:20210105T151555Z
CREATED:20201222T154000Z
LAST-MODIFIED:20210105T151555Z
UID:2545-1611676800-1611680400@amamadison.org
SUMMARY:Learn How to Thrive - and Survive - as a One (Wo)Man Marketing Department
DESCRIPTION:Being a one-person marketing department can be challenging. Learn helpful\, real-life strategies on how to thrive as a one person team.\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on January 26\, 2021 when Edessa Polzin of Web Courseworks presents ‘Getting SaaSy: The One (Wo)Man Marketing Team Survival Guide.‘ \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nIf you are a one-person marketing department\, chances are you feel like you are being pulled in many directions. All day. Every day. There are seven million things to juggle\, eight hundred deadlines to beat\, and two dozen campaigns to plan\, track\, and measure. And yet\, the rest of the company thinks you have everything under control. Your coworkers and the executive team only see the fruits of your marketing labor. They’re probably not aware of the tedious and multifaceted process of planting\, watering\, fertilizing\, weeding\, and pruning the tree that created said fruit. \nAs a marketer in the software-as-a-service (SaaS) industry\, Edessa Polzin will share helpful\, real-life strategies. She wants attendees to not only survive\, but THRIVE in a one (wo)man marketing department. So gather ’round the Snapchat children\, bring your branded pens and notepads\, and let’s get SaaSy! \n\n\nAbout the Speaker\n\nEdessa is an experienced sales & marketing manager at Web Courseworks. She specializes in pre-sales tech engineering. She helps the sales team navigate complex proposals and convert technical information and rational analysis into completed sales. She collaborates with the sales and marketing team to achieve the company’s goals\, while having a few laughs in the process. \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/learn-how-to-thrive-and-survive-as-a-one-woman-marketing-department/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/12/CraftMarketing-Jan-2021.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201215T150000
DTEND;TZID=America/Chicago:20201215T160000
DTSTAMP:20201130T155420Z
CREATED:20201130T154110Z
LAST-MODIFIED:20201130T155420Z
UID:2530-1608044400-1608048000@amamadison.org
SUMMARY:2020 Marketing In Review: What Worked (and What Didn't)
DESCRIPTION:Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020.\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on December 15\, 2020 when we host a panel discussion on “2020 in Review: What Worked (and What Didn’t).” \nThe virtual presentation begins at 4 p.m. with networking. \nThanks to Winbound\, our sponsor. \n  \n\n\nAbout the Presentation\n\n\nDid anything work right in 2020? \nYes and no. Our year-end Craft Marketing event is a forum where we open the floor to marketers to share their successes and their setbacks from 2020. Whether you’re a B2B\, B2C or Non-Profit marketers\, this is a chance to share with the community. \n  \n\n\nAbout the Speaker\n\n\nAnyone can participate\, time provided. If you want to share with the Craft Marketing group\, be sure to tell us about one thing that worked well for you\, and one thing that didn’t work so well. You can share a slide or two if you’re so inclined. \nWe’ll be inviting many of our past presenters to attend and share some thoughts\, but this is really open to everyone. As people enter the event\, just raise your hand to share your thoughts and we’ll put you in the queue. (Your presentation time may be limited based on participation.) \n  \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/2020-marketing-in-review-what-worked-and-what-didnt/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/11/Craft-December-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201117T150000
DTEND;TZID=America/Chicago:20201117T160000
DTSTAMP:20201028T135541Z
CREATED:20201028T135154Z
LAST-MODIFIED:20201028T135541Z
UID:2507-1605625200-1605628800@amamadison.org
SUMMARY:Salesperson 2.0: Leveraging Podcasting and Digital Marketing
DESCRIPTION:Discover how to use new digital marketing tools to reach prospects and expand your influence.\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on November 17th. We’ll conduct a live podcasting session with Chris Luecke\, host of the podcast and video series\, Manufacturing Happy Hour. The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound\, our sponsor. \n\n\n\nAbout the Presentation\n\n\nAt our Craft Marketing program\, we’ll interview Chris in the same way he’s interviewed many thought leaders in the manufacturing industry for his Manufacturing Happy Hour. We’ll find out how Chris\, a sales representative for Rockwell Automation\, has followed the lead of Industry 4.0 and applied it to his own craft. He’s used new digital marketing tools to reach prospects and expand his influence. Beyond his sales strategy\, Chris will also share some insights on creating a successful podcast. \n\n\n\nAbout the Speaker\n\nChris Luecke is a Podcaster\, Marketer\, and self-proclaimed “Media Maverick” in the industrial automation and manufacturing industry. As the host of the podcast and video series\, Manufacturing Happy Hour\, Chris interviews leaders in the industrial sector to simplify and explore the latest manufacturing trends and technologies. Originally from St. Louis\, Missouri\, Chris now lives in San Francisco\, California\, where he serves equipment manufacturers in the high-tech space as an Account Executive for Rockwell Automation. When he’s not working or podcasting\, you can typically find him on the slopes\, at a punk rock club\, or enjoying a good craft beer. \n\n\nAMA Madison’s ‘Craft Marketing‘ Series\n\n\nCraft Marketing features a different presenter each month on a niche topic. You’ll have the chance to learn about a wide range of marketing tips\, tactics\, and trends while meeting other industry professionals–all while enjoying a craft beer or two after a long work day! \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/salesperson-2-0-leveraging-podcasting-and-digital-marketing/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/10/Nov-Craft-Banner-Sales-Chris.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20201027T160000
DTEND;TZID=America/Chicago:20201027T170000
DTSTAMP:20200827T153717Z
CREATED:20200827T153612Z
LAST-MODIFIED:20200827T153717Z
UID:2404-1603814400-1603818000@amamadison.org
SUMMARY:How to Build a LinkedIn Profile that Attracts Jobs\, Leads & Joy
DESCRIPTION:LinkedIn is more than just a job database – it’s a networking powerhouse. Learn how to optimize your profile for leads and recruiters!\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on October 27th\, when Jared J. Wiese of Profiles That POP!™ presents “How to Build a LinkedIn Profile that Attracts Jobs\, Leads & Joy.” The virtual presentation begins at 4 p.m. \nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nLinkedIn is so much more than a JOBS database! Research shows that up to 97% of recruiters use LinkedIn to vet candidates. And 92% of B2B marketers leverage LinkedIn over all other social platforms for LEADS. Why? Because cold calls and hard sales don’t work! And yet\, some are on LinkedIn just for the JOY of it! \nWhatever your goal is on LinkedIn\, you’ve got seconds to get found and make an impact! Do it right\, and your efforts will carry over to Google. Do it wrong\, and you’re invisible in a sea of 675 MILLION! Jared will show you how to ATTRACT your audience on LinkedIn and get real results. \n  \n\n\nAbout the Speaker\nJared J. Wiese is the founder of #ProfilesThatPOP.com!™ He has amassed 82\,000 followers on LinkedIn with his frequent tips and win-win style. #ProfilesThatPOP.com!™ provides LinkedIn optimization for business lead generation\, LinkedIn and résumé writing for job seekers\, and hourly career coaching for both audiences. Watch the opportunities roll in as you attract JOBS\, LEADS\, and JOY!\n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/how-to-build-a-linkedin-profile-that-attracts-jobs-leads-joy/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/08/CraftMarketing-October-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200929T160000
DTEND;TZID=America/Chicago:20200929T170000
DTSTAMP:20200827T150354Z
CREATED:20200827T150354Z
LAST-MODIFIED:20200827T150354Z
UID:2397-1601395200-1601398800@amamadison.org
SUMMARY:Delivering Low-Cost\, High-Impact Marketing for Nonprofits
DESCRIPTION:Learn from a case study on creative marketing tactics the Madison Reading Project has used to expand their reach and impact.\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on September 29th when Rowan Childs\, founder of the Madison Reading Project\, will share her insights about building a successful nonprofit. Many underserved local children can enjoy reading books at home\, thanks to this literacy-based nonprofit. \nThe free virtual presentation begins at 4 p.m. with networking.\nThanks to Winbound\, our sponsor. \n\n\nAbout the Presentation\n\n\nMarketing continues to play a critical role in growing the nonprofit’s reach for new partners\, volunteers and donors. \nMadison Reading Project started as a pilot program in 2014 with a $1000 seed donation. Organizers started with 100 books at one location\, working with 30 children. Since then\, the nonprofit has grown to work with thousands of children\, over 100 community partners\, and has distributed over 150\,000 books. \nLearn what type of creative marketing they used and still do today to get the word out and build awareness. \nAbout the Speaker \n\nRowan Childs\, Founder & Executive Director \nRowan shared with AMA the inspiration that led to her founding MRP. \n“As a mother of two children\, I know how important reading is for kids and adults and how it can also be a struggle. For many kids in our area\, a home library isn’t a choice. Over two thirds of children living in poverty do not have books at home. I was alarmed by this statistic and in 2013 I founded Madison Reading Project to address the low literacy rates among underserved children. \n“Our nonprofit has flourished with our hard work to provide quality books and literacy programming. We have been boosted by community support and is a testimony to the hard work and love we have dedicated. There is a huge need out there for even more kids to get their hands on quality books and literacy support.” \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/delivering-low-cost-high-impact-marketing-for-nonprofits/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/08/September-Craft-Marketing-2020.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200825T110000
DTEND;TZID=America/Chicago:20200825T120000
DTSTAMP:20200731T181420Z
CREATED:20200731T181344Z
LAST-MODIFIED:20200731T181420Z
UID:2359-1598353200-1598356800@amamadison.org
SUMMARY:Give Me Some Credit! The Great\, Maddening World of Marketing Attribution.
DESCRIPTION:Brush up on or learn the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models.\n\n\n\n\n\n\n\nAbout this Event\n\n\nAMA Madison’s Craft Marketing Series continues on August 25th when Chris Hofmann presents\, “Give Me Some Credit! The Wonderful\, Maddening World of Marketing Attribution.” He’s the Vice President of Digital Services at SeQuel Response\, Inc.The virtual presentation begins at 4 p.m. Thanks to Winbound\, our sponsor. \nAttend this online presentation to bone up on the nuts and bolts of marketing attribution\, its problems\, and the various available attribution models. You’ll learn about attribution tools at your disposal\, and ways you can evolve your company’s or agency’s approach to more accurately assign credit to marketing channels for your campaigns. \nAvinash Kaushik\, Digital Marketing Evangelist at Google and author of the influential analytics blog\, Occam’s Razor\, once quipped\, “The only use for last-click attribution now is to get you fired. Avoid it.” Yet marketers continue to use it and keep their jobs. Why? Because marketing attribution is one of the most challenging and misunderstood disciplines of our profession. \nIn many ways\, marketing attribution remains the “holy grail” of marketing. If you “seek the grail\,” you won’t want to miss this event! \nAbout the Speaker\nChris Hofmann is VP of Digital Services at SeQuel Response\, a direct mail and digital direct response agency based in Minneapolis with offices in Madison. SeQuel Response has been named to the Inc. 5000 list of fastest-growing companies and made the Minneapolis/Saint Paul Business Journal’s Fast 50 list as one the fastest-growing private companies in the state. Chris is a University of Wisconsin graduate with more than 20 years of experience in marketing both on the client and agency sides of the business. \n  \n\n \nPowered by Eventbrite
URL:https://amamadison.org/event/give-me-some-credit-the-great-maddening-world-of-marketing-attribution/
LOCATION:WI
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2020/07/AugustCraftMarketing.jpeg
END:VEVENT
END:VCALENDAR