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April 2021

Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears

April 27 @ 4:00 pm - 6:00 pm

Join content expert Andy Crestodina, as we explore ways to consider your audience's needs as part of your data-driven strategy. About this Event AMA Madison’s Craft Marketing Series continues on April 27 when Andy Crestodina of Orbit Media presents “Data-Driven Empathy: 7 Hidden Sources of Your Visitors’ Hopes and Fears.” The virtual session begins at 4 p.m. with networking. Thanks to Winbound, our sponsor. About the Presentation Marketing is empathy. Digital marketing is about data-driven empathy. The job is to…

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May 2021

Build Your Brand & Business with Events – In-Person or Online!

May 25 @ 4:00 pm - 5:00 pm
May craft marketing event banner with Terri Lynn's headshot

Learn how any business in any industry can build their business and brand by having events – whether it is in-person or online. About this Event AMA Madison’s Craft Marketing Series continues on May 25, 2021 when Terri Lynn Yanke of Eventful Advantage presents 'Build Your Brand & Business with Events: In-Person or Online!' The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound, our sponsor.   About the Presentation Terri Lynn will share how any business in any industry can build…

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June 2021

Marketing Automation – Streamline Your Lead Gen Activities

June 29 @ 4:00 am - 5:00 pm
Lori Highby headshot for June's craft marketing event

Learn helpful tools that can automate your marketing process to increase content output and productivity. About this event AMA Madison’s Craft Marketing Series continues on June 29th, 2021 when Lori Highby of Keystone Click presents 'Marketing Automation - Make your Life Simpler and Streamline Your Lead Gen Activities' The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound, our sponsor. About the Presentation Creating content takes time, and that’s why scheduling and automating the process can be of great value to your…

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August 2021

Three Must-Have Strategies for Ecommerce (Social, Search, Email)

August 31 @ 4:00 pm - 5:00 pm

Want to grow online sales? See real-world examples of how marketers increase revenue using paid social media, search & email automation. About this event AMA Madison’s Craft Marketing Series continues on August 31, 2021 when Eagan Heath of Caravan Digital and Get Found Madison presents “Three Must-Have Strategies for Ecommerce (Social, Search, Email).” The virtual presentation begins at 4 p.m. with networking. Thanks to Winbound, our sponsor, for their support! About the Presentation Already set up your online store and ready to sell more products through ecommerce?…

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October 2021

How Trade Publications Can Improve Your Business

October 26 @ 5:30 pm - 7:00 pm
Vintage Brewing Co. – West, 674 South Whitney Way
Madison, WI 53711 United States
David Mantey, Craft Marketing speaker for October 2021.

AMA Madison’s Craft Marketing Series returns to in-person at Vintage Brewing on October 26, with a marketing presentation from David Mantey. About this event David Mantey of Industrial Media presents "How Trade Publications Can Improve Your Business". David will explain how trade publications can improve your business and how to successfully partner with trade publications for best results. The event will be held at Vintage Brewing West. The event is free for members of AMA Madison, and $15 for non-members.…

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