BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//American Marketing Association - Madison, WI Chapter - ECPv6.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://amamadison.org
X-WR-CALDESC:Events for American Marketing Association - Madison, WI Chapter
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20210314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20211107T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20220313T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20221106T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20230312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20231105T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20221128T173000
DTEND;TZID=America/Chicago:20221128T193000
DTSTAMP:20221102T204814Z
CREATED:20220930T233854Z
LAST-MODIFIED:20221102T204814Z
UID:3467-1669656600-1669663800@amamadison.org
SUMMARY:Driving Digital Change for a Community Brand
DESCRIPTION:Learn how market research can drive digital transformation and creative advertising changes to your messaging strategy.\nOver the past 4 years\, Madison College has transformed its digital presence to combat higher education enrollment trends. As students face a number of education choices including remaining in the workforce\, Madison College was forced to better understand student behavior and overhaul our marketing strategy to support students in their educational journey. COVID also contributed to a new way of thinking about higher education and forced institutions to “get real” with product offerings and student support. In this presentation\, Kristin Uttech\, Chief Marketing Officer and Marketing Faculty at Madison College\, will highlight Madison College’s digital transformation and modernization as it strives to position itself as more than just a “technical” college in the communities it serves. You will leave with a clear idea of: \n\nHow market research can drive digital transformation and creative advertising changes\nHow to develop a strategy\nHow to get others to support and help build your strategy further\n\nRegister–limited in-person availability! The event begins on Monday\, November 28th at 5:30 p.m. CST with networking. AMA Madison members are free\, non-members are $15 which includes beer and food. \nCan’t make it in-person? Join us virtually! The virtual presentation begins at 6:00 p.m. CST. AMA Madison members are free\, non-members are only $5. \n\n\nAbout the Speaker\n\n\n\n\n\nKristin Uttech – Chief Marketing Officer/Marketing Faculty\, Madison College \nKristin Uttech serves as Chief Marketing Officer and Marketing Faculty for Madison College. She brings over 25 years of strategic marketing experience to the college. Her expertise includes analyzing complex market conditions\, capturing new market segments\, developing strategic marketing plans\, and driving multi- level communications programs to support business growth. She led the development of Madison College’s digital and social media marketing associate degree programs as well as several professional certifications in marketing. In addition\, she is keynote speaker in several areas of marketing including social media\, leadership\, and innovation. She has won multiple awards including American Marketing Association’s Marketer of the Year (WI)\, Innovation in Teaching Award\, and several American Advertising Federation regional Addy Awards and regional NCMPR awards. She holds a BA in Advertising from University of Wisconsin – Eau Claire and a MA from Marquette University. She has also completed a mini-MBA in Mobile Marketing from Rutgers University and a Digital Marketing Certificate from Harvard University. \nLinkedIn | Madison College Website \n\n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at a different craft brewery\, winery\, or spirits establishment in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nCozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/
URL:https://amamadison.org/event/driving-digital-change-november-craft-marketing/
LOCATION:garth’s brew bar\, 1726 Monroe St\, Madison\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2022/09/Screenshot-2022-11-02-154227.jpg
END:VEVENT
END:VCALENDAR