BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//American Marketing Association - Madison, WI Chapter - ECPv6.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:American Marketing Association - Madison, WI Chapter
X-ORIGINAL-URL:https://amamadison.org
X-WR-CALDESC:Events for American Marketing Association - Madison, WI Chapter
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20230312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20231105T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240130T160000
DTEND;TZID=America/Chicago:20240130T173000
DTSTAMP:20240123T014826Z
CREATED:20231025T210801Z
LAST-MODIFIED:20240123T014826Z
UID:4143-1706630400-1706635800@amamadison.org
SUMMARY:Lead Magnets\, Marketing Funnels\, and Email Automation - Why They Matter
DESCRIPTION:There are people who are ready to buy from your company today\, there are people who are going to buy what you sell from someone soon\, and there are people who don’t even know they’ll be buying from a company like yours weeks and months from now. \nYour sales team is focused on the sales conversations they can have right now\, but it’s your job as a marketer to build the pipeline of sales for tomorrow and beyond. Luckily\, there’s a proven way to attract and educate tomorrow’s leads and sales prospects today. \nThis presentation from experienced digital marketing agency owner Eagan Heath will teach you the how and why of lead magnets\, marketing funnels\, and email automation. \nBy the end\, you’ll know: \n\nWhy your company needs more and better lead magnets\nHow to create them\nWhat they should be\nHow to build them\n\nRegister soon–limited in-person availability! The event begins on Tuesday\, January 30th at 4 p.m. CST with networking. \n\nAMA Madison members: $10\nNon-members: $20\nStudents: $5\n\nTickets include drink ticket and light appetizers. \nSee our cancellation policy for details. \nMany thanks to our Craft Marketing sponsors: Winbound\, and Spoken Frame Media! \n  \n\n\nAbout the Speaker\n\n\n\n\n\n\n\n\n\nEagan Heath | Get Found Madison\, Owner & Caravan Digital\, Owner \nEagan Heath is a digital marketing agency owner\, speaker\, and trainer. He helps clients and students grow company revenue by driving online traffic\, leads\, and sales. \nSince 2016\, he’s: \n\nstarted the local digital marketing agency Get Found Madison\npurchased\, run\, and sold the pet painting business Splendid Beast\ncreated the training course and workshop series My Digital Marketing Mastery\nlaunched an ecommerce agency called Caravan Digital.\nmerged his team and company with Asymmetric Marketing (in January 2024!)\n\nThese days he primarily leads his team and hosts the What’s Working in Ecommerce YouTube show and podcast. \n\n  \n\n\n\nAMA Madison’s ‘Craft Marketing’ Series\n\n\n\n\nCraft Marketing features a local presenter at establishments in Madison. You’ll have the chance to learn about a wide range of marketing topics while meeting other industry professionals—all while enjoying spirits and light appetizers! \nThanks to our sponsor\, Winbound\, for curating our speakers and supporting this event. \n \nThanks to our sponsor\, Spoken Frame Media \, for recording this event for attendees. \n\n\n\n\n\n\n\n\nAbout the Venue\n\n\n\n\nThe Thirsty Goat Restaurant in Fitchburg features 40+ beers on tap\, smoked meats\, broasted chicken\, 30-55″ TVs\, gorgeous patio with fire pit\, 2 private banquet rooms and the best staff around!
URL:https://amamadison.org/event/craft-marketing-2024-01/
LOCATION:The Thirsty Goat\, 3040 Cahill Main\, Fitchburg\, WI\, 53711\, United States
CATEGORIES:Craft Marketing
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2023/10/amamad_cm_eheath_2160x1080_eb.jpg
END:VEVENT
END:VCALENDAR