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UID:4553-1743494400-1743501600@amamadison.org
SUMMARY:The Power of Difference: Creating Inclusive Marketing
DESCRIPTION:Inclusive marketing goes beyond imagery. It’s about building equitable\, resonant campaigns that reflect real people\, in their voices. \nJoin a dynamic panel featuring Lorissa Banuelos\, Aria Childers\, Ryan Haack\, and Bianca Martin as they dive into actionable strategies for meaningful inclusion in marketing and team-building. \nWhat You’ll Learn: \n\nGoing beyond visuals – Integrate diverse voices in messaging and strategy.\nBuilding inclusive teams = Authentic marketing – Representation starts behind the scenes.\nHow to challenge bias – Audit campaigns for stereotypes and exclusionary language.\nLearning to prioritize accessibility – Design for all abilities with captions\, alt text & more.\nEngaging authentically – Build trust with diverse communities.\nMeasuring impact – Track inclusivity with real data\, not just good intentions.\n\n  \nStart your morning with bold ideas and fresh coffee at AMA Madison’s Bright Beginnings. Register today! \n  \nSchedule: \n\n8:00 am – Doors Open & Networking\n8:30 am – Program Begins\n9:30 am – Conclusion and Continued Networking\n\n  \n\nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \n  \nAbout the Speakers\n \nLorissa Banuelos\nCommunity Engagement Specialist\, City of Madison’s Common Council \nLorissa R. Bañuelos is the Community Engagement Strategist for the City of Madison’s Common Council\, where she drives communication and engagement efforts with an equity-focused approach. With a background in marketing\, diversity\, and economic development\, she has held leadership roles at Urban Triage\, Employment Resource Group Inc.\, and New North\, Inc. Bañuelos is deeply involved in community leadership\, serving on several advisory boards\, including the UW-Green Bay Alumni Advisory Board and WWBIC. A proud Madison native and UW-Green Bay graduate\, she brings passion\, strategy\, and a touch of wit to her work. When she’s not fostering civic engagement\, you’ll find her walking her dogs\, discovering new restaurants\, or making questionable financial decisions at Costco. \n  \n \nAria Childers\nAssistant Manager of Diversity\, Equity\, Inclusion\, and Accessibility\, American Marketing Association \nAria Childers is the Assistant Manager of Diversity\, Equity\, Inclusion\, and Accessibility (DEIA) at the American Marketing Association\, where she helps build bridges and empower the next generation of business leaders. Passionate about creating inclusive spaces\, she works with incredible teams—both inside and outside the AMA—to celebrate members and amplify the diverse voices within the marketing community. With a keen eye for equity and a talent for collaboration\, she ensures everyone feels invited to bring their full\, authentic selves to the table. Aria thrives in the grey areas\, where meaningful conversations spark real change. When she’s not championing DEIA efforts\, you might find her pondering life’s nuances—or simply appreciating a well-crafted marketing campaign. \n  \n \nRyan Haack\nPresident and Founder\, LivingOneHanded.com & Author\, “Different is Awesome” \nRyan Haack is a speaker\, author\, and advocate dedicated to helping people embrace their uniqueness and recognize their inherent value. Born without his left forearm\, he launched Living One-Handed to share his experiences and connect with others in the limb-different community. His children’s book\, Different Is Awesome!\, encourages kids and adults alike to celebrate differences. A dynamic storyteller\, Ryan uses humor and authenticity to inspire audiences of all backgrounds. When he’s not speaking or writing\, he works as a Medicaid Program Specialist at Dean Health Plan\, continuing his mission of supporting and uplifting others. \n  \n \nBianca Martin\nHost\, City Cast Madison \nBianca is the host of the local\, award-winning weekday podcast “City Cast Madison”\, which connects Madisonians to their city and each other. She’s also a long time radio and podcast producer\, having full-time produced at a number of NPR and public radio programs including “Our Body Politic”\, “1A”\,  WBEZ’s “Reset”\, plus\, National Geographic’s nonfiction narrative podcast “Into The Depths”. She fancies soul food\, singing\, creative expression\, and grappling with society’s woes and delights. \n  \nThanks to our sponsor Spoken Frame Media.
URL:https://amamadison.org/event/creating-inclusive-marketing/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Bright Beginnings
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DTSTART;TZID=America/Chicago:20250204T080000
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DTSTAMP:20260617T045330
CREATED:20240621T020638Z
LAST-MODIFIED:20250203T171402Z
UID:4549-1738656000-1738663200@amamadison.org
SUMMARY:From Functional to Fabulous: Marketing Everyday Products
DESCRIPTION:AMA Madison’s Bright Beginnings Series presents… \n“From Functional to Fabulous: Marketing Everyday Products” is your backstage pass to the magic of Madison’s top marketers with a panel that will include Lindsey Ojeda\, Jessica Wagner\, and more! These local pros have turned everything from sheet metal to energy efficiency into objects of obsession. Join us to find out how they sprinkle their marketing fairy dust on the mundane and the marvelously specific—and walk away with tips that’ll make your next campaign anything but basic. \n  \nAttendee takeaways: \n\nHow to uncover the secret sauce for making everything from food chemicals to healthcare machines irresistibly cool\nLearn how to find your audience—even when your product is so niche it practically needs its own subreddit\nSteal genius-level ideas from successful campaigns that took products from “meh” to “must-have”\n\n  \nEvent Details\nSchedule: \n\n8:00 am – Doors Open\n8:30 am – Program Begins\n\nLocation: MYArts\, 1055 E Mifflin St\, Madison\, WI 53703 \nCost: \n\n$10 for AMA Members\n$25 for non-members\n$5 for Students\n\nSponsored by Spoken Frame Media \nAMA Members: Check your emails for your member code. If you have any questions\, please contact madison@amamadison.org. \n  \nBonus: Includes continental breakfast\, coffee and juice \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \nSee our cancellation policy for details. \n  \n\nHaving trouble viewing the ticket module\, register here. \n\nAbout our Speakers\n \nLindsay Ojeda \nLindsay Ojeda is a dynamic marketing and business development professional with a proven track record of identifying and capitalizing on opportunities that drive revenue growth through innovative strategies and data-driven decisions. Currently serving as Director of Marketing and New Business Leads at Maysteel\, Lindsay excels in aligning marketing efforts with overarching business objectives and a customer-centric approach to deliver measurable results. \nWith a strong background in lead generation\, new business development\, sales enablement\, branding\, and relationship management\, Lindsay is dedicated to helping organizations thrive in competitive markets. Her expertise spans key areas such as B2B marketing\, digital transformation\, sales enablement strategy\, and market positioning\, making her a trusted advisor and thought leader. \n  \n  \n \nJessica Wagner\, MBA\, PCM \nJessica Wagner is the Associate Director of Marketing at Michaels Energy\, where she leads the development and execution of strategic marketing and communications programs that advance the organization’s mission of a clean energy future. With nearly 20 years of experience\, she specializes in designing\, optimizing\, and measuring multichannel campaigns that engage diverse audiences nationwide. A certified marketing professional\, Jessica excels in marketing communications\, events\, social networking\, and digital analytics. She has a proven track record of building business partnerships\, streamlining processes\, and implementing innovative solutions to enhance operational efficiency. A natural leader\, Jessica is skilled at building high-performing teams and aligning stakeholders to achieve complex business goals through impactful marketing initiatives. \n  \n \nMike Schuster\, FiddleSmart Marketing \nMike Schuster is a marketing strategist with over 30 years of experience helping businesses uncover patterns that lead to success. He developed his strategy-first\, customer-focused\, data-driven approach while working in niche markets. And spent much of his career creating and selling products\, plus leading turnaround strategies\, for family-owned businesses like The Franklin Mint and Nancy’s Notions. Mike is known for simplifying complex ideas. And bringing clarity to the chaos. Today\, he works primarily with entrepreneurs —especially those who left corporate jobs. Helps them take the guesswork out of how to market their business. And build a tailored marketing program and system that drives lasting success. \n  \nSponsored By
URL:https://amamadison.org/event/from-functional-to-fabulous/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Bright Beginnings
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DTSTART;TZID=America/Chicago:20240910T080000
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CREATED:20240621T015933Z
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UID:4538-1725955200-1725962400@amamadison.org
SUMMARY:Bright Beginnings: The Branding of Everything
DESCRIPTION:Begin your day with inspiration and insight at our first AMA Bright Beginnings series! Designed for marketers eager to jump start their mornings with fresh ideas and actionable strategies\, this series serves up thought-provoking trends\, best practices\, and networking. \nWe’re kicking off the season with a renowned speaker from one of the most recognizable brands in the area\, the University of Wisconsin. UW-Madison Assistant Professor\, Todd Newman\, will explore the role of brands and branding in society and share all the secrets to building and maintaining a successful brand. \nMake your mornings matter. Register now and secure your spot! \nEvent Details\nDate: Tuesday\, September 10 \nSchedule: \n\n8 am – Registration\n8:30 am – Program Begins\n10 am – End\n\nLocation: MYArts\, 1055 E Mifflin St\, Madison\, WI 53703 \nCost: \n\n$10 for AMA Members\n$25 for non-members\n$5 for Students\n\nAMA Members: Check your emails for your member code. If you have any questions\, please contact madison@amamadison.org. \nBonus: Includes continental breakfast\, coffee and juice \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \nSee our cancellation policy for details. \n \nSponsored by Spoken Frame Media\, MYArts and Badger Talks.     \n\n\n \nAbout the Speaker\n\n\n\n\n\n\n\n\n\n\nTodd Newman\n \nTodd P. Newman is an assistant professor in the Department of Life Sciences Communication at University of Wisconsin-Madison and an affiliate of the Robert F. and Jean E. Holtz Center for Science & Technology Studies and the Nelson Institute for Environmental Studies. His teaching responsibilities include courses in strategic communication and marketing. Newman has published a number of research articles on these topics in outlets such as Public Understanding of Science\, Science Communication\, International Journal of Science Education–Part B\, Journal of Political Marketing\, as well as media outlets including The Conversation and Fast Company. He has served as an expert panelist for the National Academies of Sciences and as a co-author for commissioned reports to the American Association for the Advancement of Science. He received his Ph.D. in Communication at American University\, and previously served as a postdoctoral research associate at the University of Connecticut and the Alan Alda Center for Communicating Science at Stony Brook University.\n \nYou can follow him on Twitter or LinkedIn.\n\n\n \nThank you to our sponsor(s)\n\n\n\n\n\n\n \n \n\n\n\n\n\n\n\n\n\n\n\n \n \nAbout the Venue\nMYArts is a dedicated and purpose-built youth arts center in Madison\, WI for young people to inspire and be inspired\, discover the arts\, make connections\, and explore their creativity.\n\n 
URL:https://amamadison.org/event/september-event/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:Bright Beginnings
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