BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//American Marketing Association - Madison, WI Chapter - ECPv6.17.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://amamadison.org
X-WR-CALDESC:Events for American Marketing Association - Madison, WI Chapter
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20230312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20231105T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250506T160000
DTEND;TZID=America/Chicago:20250506T180000
DTSTAMP:20250410T144631Z
CREATED:20240621T020958Z
LAST-MODIFIED:20250410T144631Z
UID:4555-1746547200-1746554400@amamadison.org
SUMMARY:Marketing Insights from UW Carbone Cancer Center
DESCRIPTION:Marketing a cause is just as strategic as marketing a product—except now\, you’re selling impact\, emotion\, and sometimes\, hope itself. How do you craft messaging that moves people to action\, navigate sensitive topics with care\, and adapt to shifting political and funding landscapes? \nJoin Craig Robida\, External Relations Manager for the UW Carbone Cancer Center\, as he breaks down the nuances of nonprofit and cause-driven marketing. Expect real-world insights\, candid stories\, and practical tips you can use to make your next campaign a powerhouse of purpose. \nWhat You’ll Learn:\n\nAudience-Driven Messaging – How to tailor your messaging for different stakeholders and define what success looks like.\nSales Strategies for Nonprofits – Translating traditional sales tactics into engagement-boosting fundraising strategies.\nNavigating Sensitive Topics – Three essential strategies for handling tough conversations with authenticity and credibility.\nAdapting to the Political Climate – How changes in leadership impact nonprofit communications\, diversity messaging\, and funding.\nBest Practices for Cause & Fundraising Campaigns – A high-impact guide to crafting compelling appeals and building long-term donor relationships.\n\n  \nEnhance your marketing expertise as the workday winds down with AMA Madison After Hours! Register today! \nSchedule:\n\n4:00 pm – Doors Open & Networking\n4:30 pm – Program Begins\n5:30 pm – Conclusion and Continued Networking\n\nRegister:\nRegister below or register directly on TixTree! \n  \n\n  \nConveniently located at the E Washington at S Ingersoll stop on the A/B line. Plan your route at Madison Metro Transit. \n  \nAbout Our Speaker\n \nCraig Robida\nExternal Relations Manager\, UW Carbone Cancer Center \nCraig Robida has served as External Relations Manager for the University of Wisconsin Carbone Cancer Center for 25 years. He works closely with a marketing team to align branding\, development and organizational needs. Much of his position is focused on marketing toward fundraising\, educational and reputational awareness. Each professional day is different\, and he wouldn’t have it any other way!  Previously\, he was the Marketing Director for the Madison Symphony Orchestra and Public Relations Director for Agrace HospiceCare Inc. He resides in Madison with his wife\, Teri\, a book editor for American Girl\, and their daughter\, Celia.  When not working\, Craig enjoys live performances of any kind\, reading a good psychological thriller\, and adventures with the ladies in his life. \n  \n  \nThanks to our sponsor Spoken Frame Media.
URL:https://amamadison.org/event/marketing-insights-carbone/
LOCATION:MYArts\, 1055 E Mifflin St\, Madison\, 53703\, United States
CATEGORIES:AMA After Hours
ATTACH;FMTTYPE=image/png:https://amamadison.org/wp-content/uploads/2024/06/Carbone_Eventbrite_2160x1080_speaker-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241001T163000
DTEND;TZID=America/Chicago:20241001T183000
DTSTAMP:20240915T175916Z
CREATED:20240621T020228Z
LAST-MODIFIED:20240915T175916Z
UID:4541-1727800200-1727807400@amamadison.org
SUMMARY:The Podcast Playbook: Growing Your Listener Base
DESCRIPTION:Clocking out? How about leveling up your marketing game while you unwind? Welcome to the AMA After Hours event series!\n \nThis isn’t just another end-of-day awkward networking event; it’s where marketing comes alive. AMA After Hours will feature advanced marketing techniques\, riveting case studies\, and lively discussions\, all served up with a side of camaraderie. Prepare to mingle with fun and friendly colleagues who are just as passionate about marketing as you are. Leave each session brimming with inspiration and armed to tackle your marketing challenges head-on. Let’s make AMA After Hours the best part of your day!\n \nWe’ll kick off this event with a case study deep dive by Wesley Morgan\, producer of Screw It\, Let’s Do This. Then we’ll welcome a stellar panel of podcasting pros to share their journeys\, dishing out tips\, tricks\, and secrets to their podcasting success. Whether you’re a podcasting newbie or a seasoned creator\, you’ll walk away with invaluable insights.\n \nPodcasting Panel:\n\nBennie Johnson\, Marketing And\nMeaghan Ziemba\, Mavens of Manufacturing\nBianca Martin\, City Cast Madison\n\nJoin us for an evening of enlightenment\, entertainment\, and endless networking opportunities. See you at AMA After Hours – where the magic happens after 5 PM! 🌟\n \nFun Facts on Podcasting:\n\nTop Dogs in Decision-Making: Most podcast listeners hold key decision-making roles at their companies.\nBrand Boosters: Podcasts can skyrocket brand awareness by a whopping 89%.\nMarketing Marvels: Podcasts are a secret weapon for marketers\, helping brands reach new audiences and establish thought leadership.\nLoyal Listeners: B2B podcast fans are a dedicated bunch\, tuning in weekly and staying hooked on relevant\, valuable content.\n\n(Source:CoHost Podcasting)\n \n\n\nEvent Details\nDate: Tuesday\, October 1\, 2024\n \nTime:\n\n4:30 pm Registration\n5:00 pm Program Begins\n6:00 pm Networking\n6:30 pm End\n\n\n \nLocation: 100State\, 17 S Fairchild St FL 7\, Madison\, WI 53703 Cost: $10 for AMA Members\, $25 for non-members\nAMA Members: Check your emails for your member code. If you have any questions\, please contact madison@amamadison.org.\n \nConveniently located in downtown Madison. Plan your route at Madison Metro Transit.\n \nSee our cancellation policy for details.\n \n\n \n\n\n \nSponsored by Spoken Frame Media\, 100State  \n \nAbout the Speakers\n\n \n\nWesley Morgan\nWes founded Spoken Frame Media in 2017 to prioritize his passion for video. His focus on story-driven content spans across his business and his “Screw It\, Let’s Do This” podcast that began in 2023. In collaboration with Shelby Olstad (Miggy’s Bakes) and Therese Merkel (Tricky Foods)\, this podcast will motivate\, inspire\, and get you to say “screw it\, I’m doing it”. Hear them discuss the moments in life we choose to go after it\, despite the many factors that hold most people back.\nma\nMaeghan Ziemba\nMeaghan is an industrial tech writer\, brand storyteller\, and marketer for industrial manufacturers. Meaghan hosts a live video broadcast series called “Mavens of Manufacturing.” The series focuses on women in the sector and aims to attract younger generations to join manufacturing or engineering career pathways to help close the skills and gender gaps. Meaghan is a proud mother of three. She enjoys cooking\, CrossFit\, and a great cup of coffee or a glass of whiskey.\n \nBennie F. Johnson\nBennie is the Chief Executive Officer of the AMA\, and host of AMA’s podcast\, Marketing / And. Bennie thrives on the connections between marketing\, technology\, education and innovation. With experience in strategic and consumer marketing\, brand management and innovation management\, he is drawn to opportunities that allow him to lead and create new modes for business engagement. He has broad experience growing brands\, businesses and organizations with a special focus on venture launch and brand relaunch business environments.\n \nBianca Martin\nBianca is the host of the local\, award-winning weekday podcast “City Cast Madison”\, which connects Madisonians to their city and each other. She’s also a long time radio and podcast producer\, having full-time produced at a number of NPR and public radio programs including “Our Body Politic”\, “1A”\,  WBEZ’s “Reset”\, plus\, National Geographic‘s nonfiction narrative podcast “Into The Depths”. She fancies soul food\, singing\, creative expression\, and grappling with society’s woes and delights.\n\n  \n\n\nThank you to our sponsor(s)\n\n\n       
URL:https://amamadison.org/event/october-event/
LOCATION:100State\, 17 S Fairchild St\,\, Madison\, WI\, 53702\, United States
CATEGORIES:AMA After Hours
ATTACH;FMTTYPE=image/jpeg:https://amamadison.org/wp-content/uploads/2024/06/Eventbrite_2160x1080_September.jpg
END:VEVENT
END:VCALENDAR