2020 Conference

Why Your Company Needs a Sledgedozer: Removing Obstacles to Innovation and Growth | Karen Allbriton

Presentation 13 Session 6

Why Your Company Needs a Sledgedozer: Removing Obstacles to Innovation and Growth

Session Details

Most companies know they need to adapt to survive and yet few take advantage of their ability to innovate. It’s not for a lack of ideas or even execution. The biggest barrier is an inability to transition away from legacy systems, products, services and culture. 

For that, companies need a sledgedozer, a mash-up of a sledgehammer and bulldozer, to bust up what’s no longer working, move it out of the way and make way for what’s next. We’ve developed the Sledgedozer Seven, a framework that organizations use to ensure their past doesn’t doom their future. 

In this presentation, Karen shares an overview of the Sledgedozer Seven, examples of successes and failures and advice for marketers who believe it’s time for their company to get a sledgedozer. The same principle also works for individuals.

What You'll Learn

  • > How to identify parts of your business that might be holding your organization back.

  • > How to push barriers out of the way, while unleashing innovation and improving focus to drive growth.

MEET THE SPEAKER | Karen Allbriton

Karen, the owner of Thinc Strategy, advises CEOs of emerging growth and mid-market companies, counseling them on management and growth strategies. Prior to her work as a business advisor, Karen spent more than 20 years in executive leadership roles with professional services firms including Ketchum, Capstrat and McKinney. She shares her passion for leadership as a speaker at industry conferences such as the Internet Summit, the AMA Leadership Summit, the Women’s Leadership Conference, National Association for Corporate Directors and the PRSA Counselors Academy Annual Conference. Karen and her husband live in Emerald Isle, North Carolina, with their Yorkie, Jasper.

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