2020 Conference
CONFERENCE

Optimizing The Customer Journey Online & Offline | Silvija Papka

Presentation 17 Session 10

Optimizing The Customer Journey Online & Offline

Session Details

B2B customers are demanding more self-service options and technical functionality when it comes to online purchases. By adjusting various levers for conversion, and moving the conversion rate by a fraction of a percentage, you can experience an immediate impact on revenue. 


Participate in this interactive town-hall style session to find out how eCommerce experts both on and off-stage are increasing conversions, including:

  • > Designing a roadmap to prioritize different features to add to your website that increase conversion rates
  • > Creating more functionality for workflows and approvals
  • > Adding more robust account management functionality that B2B buyers are demanding

MEET THE SPEAKER | Silvija Papka

Silvija Papka is responsible for strategic marketing and development for Commercial and Industrial Division of Snap-on. In her role as Director, Strategic Programs, Silvija develops digital and offline solutions to create meaningful customer experiences and valued brand proposition. 


Her career spans both retail and industrial markets across insights, branding, marketing and strategic planning functions. Before joining Snap-on, Silvija held insights and strategy roles at Walgreens and WorldLink Consulting.

AMA Madison Logo

Join more than 100 Madison Marketers as we renew our purpose, leadership, skills, and more.

Pen