2020 Conference

Get More for Your Marketing Dollars with Actionable Customer Insights | Gaurav Issar

Presentation 15 Session 8

Get More for Your Marketing Dollars with Actionable Customer Insights

Session Details

Through interactions with your brand and others, consumers create an exponential amount of data, rich in information on their behavior, interests, needs, and wants.

This year, COVID-19 has had a significant impact on consumer behavior.  It meant more new visitors to websites and social media platforms, along with the closure and then gradual return to any form of brick and mortar locations. As a result, consumer interests and needs have also changed.

Understanding who these customers are, what they are looking for, and where they are located is critical to targeting them with the right message. In this session, explore how you can gather and make sense of all this data while creating actionable insights you can use for more personalized interactions with your customers. By retooling your approach for better interactions, you can spend your limited marketing dollars more effectively to acquire customers and revenue.

What You'll Learn

  • > How to use data to better understand who your customers are.

  • > How to identify, plan, and target customers across multiple channels for better acquisition.

  • > To use insights to guide your business and marketing strategy.


Gaurav serves as the President and CEO of Allant Group overseeing the strategic growth and operational execution. In addition, he is on the Board of Managers of Allant Group and its parent organization, VntCap Technologies, LLC.  

Gaurav brings over 26 years of experience in managing and overseeing the successful delivery of Application Development and Data Analytical services to clients of all sizes.

Join more than 100 Madison Marketers as we renew our purpose, leadership, skills, and more.