2020 Conference

After Covid: Making the Pivot from Teams to Ensembles | Tom Farley

Presentation 10 Session 3

After Covid: Making the Pivot from Teams to Ensembles

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Session Details

Most companies don't see their own employees - at every level - as their primary sales force. When, in fact, employees are an organization's most important brand ambassadors

Companies need to re-learn how to communicate, both externally and internally, with authenticity.

Make this shift by forming "ensembles" rather than teams. This enables people to communicate in their own voice and in their own style. 

Ditch the "elevator speech", and encourage your employees to talk about the organization's brand in ways that are relevant and meaningful THEM.

What You'll Learn

  • > Why have an ensemble vs. a team?

  • > How to create ensembles 

  • > How to develop better communication skills


Tom Farley is a marketing and communications consultant.  He was also the Founder and President of The Chris Farley Foundation, named for his younger brother the late actor and comedian who died in 1997 as a result of substance abuse. In 2008 he co-authored the New York Times bestselling book, The Chris Farley Show, a Biography in Three Acts (Viking Press), which received national media attention and wide critical acclaim.

An entertaining and engaging public speaker, Tom Farley is frequently asked to provide his knowledge and experience on building successful brands and assisting non-profit organizations to develop more effective messaging and fundraising efforts.  He is also known for his advocacy and work in the field of treatment and recovery.

Join more than 100 Madison Marketers as we renew our purpose, leadership, skills, and more.