MMF18 Conference

american marketing association madison conference 2018

You spoke—and we listened. Thanks to your suggestions, our Moving Marketing Forward Conference is back…and better than ever! We’ve pulled together some of the best and brightest industry minds from across the country to provide you with the tools you need to be a more agile, smarter marketer.

Whether you’re in marketing, PR, social media, sales, graphic design, or another related field, #MMF18 has something for you.

2018 Moving Marketing Forward Conference
Wednesday, September 12, 2018
8:30 a.m. – 4:00 p.m.
The Exhibition Hall at the Alliant Energy Center in Madison


8:30 – 9:10 a.m Registration, Networking and Breakfast
9:10 – 10:00 a.m. Opening Keynote – Experience Design: End Your Addiction to Storytelling Russ Klein
CEO, the American Marketing Association
[speaker bio]

~ Master Classes ~

10:00 – 10:50 a.m. Fortune and Glory: How to Make Friends, Rank High, and Get Famous Online Andy Crestodina
CMO and Co-founder, Orbit Media
[speaker bio]
11:00 – 11:50 a.m. The Trap of Success: How to Stop Letting Your Fear Hold You Back and Start a Life of Significance Gene Hammett
Managing Director, Core Elevation
[speaker bio]
11:50 a.m. – 1 p.m Lunch and Panel discussion: The Future of Marketing Russ Klein [bio]
Kristin Uttech [bio]
Andy Crestodina [bio]
Jessica Best [bio]

~ Breakout Sessions ~

1:00 – 1:45 p.m. OPTION 1 – Digital Education: What You Need for Today’s Job Market Kristin Uttech
Marketing Professor, Madison College
[speaker bio]
OPTION 2 – Get Growing Online and Offline: Email Marketing List Growth—the RIGHT Way Jessica Best
Director of Data-Driven Marketing, Barkley
[speaker bio]
2:00 – 2:45 p.m. OPTION 1 – One Visit is Not Enough: Why You Need Multi-Channel Marketing to Close Interested Buyers Eagan Heath
Founder and Analytics Expert, Get Found Madison
[speaker bio]
OPTION 2 – Beware the Voice of the Customer: Applied Neuroscience Tells Us What Really Drives Behavior Scott Seidewitz
Principal, the Seidewitz Group
[speaker bio]
3:00 – 4:00 p.m. Closing Keynote –  12 Ways to Win Customers and Influence Word of Mouth Stan Phelps
Author, Keynote Speaker, Futurist
[speaker bio]

Here are four reasons to register today:

  1. Hands-on learning with a roadmap to put it into practice.
  2. More time to meet and collaborate with fellow marketers who are facing similar challenges.
  3. Crowdsourced ideas, tools, and resources generated throughout the day.
  4. Just one day, but filled with hundreds of takeaways.

That’s the kind of ROI marketers dream about!

2018 Moving Marketing Forward Conference
Wednesday, September 12, 2018
8:30 a.m. – 4:00 p.m.
The Exhibition Hall at the Alliant Energy Center in Madison

AMA Member Tickets

  • Early Bird (until Aug 1) – $115
  • Regular (after Aug 1) – $175

Non-Member Tickets

  • Early Bird (until Aug 1) – $185
  • Regular (after Aug 1) – $275

Student Tickets*

  • Early Bird and Regular are the same – $50

* Only members of the UW-Madison AMA student chapter should select this ticket type.


tma+peritus logo



Speaker Bios

Russ Klein

CEO, American Marketing Association

Russ Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven, Burger King, and Arby’s.

His Burger King body of work was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s… and Klein was recognized as a seminal influence behind Burger King’s title of Creative Marketer of the Year at Cannes ad festival 2017.

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become an essential community for marketers.

Andy Crestodina

Founder and Chief Marketing Officer,  Orbit Media

Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.

Andy has written hundreds of articles on content strategy, search engine optimization, conversion and Analytics.

  • Top 10 Online Marketing Experts to Watch, Forbes
  • Top 50 Marketing Influencer, Entrepreneur Magazine
  • Top 100 Digital Marketers, Brand 24
  • Top 10 Social Media Influencers to Watch, Social Media Explorer
  • Top 50 Content Marketing Influencers to Follow, Outbrain

He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Gene Hammett

Managing Director, Founder and Advisor  Core Elevation
Host, Speaker & Author, Leaders In The Trenches Podcast

Gene Hammett studies HyperGrowth companies to understand the challenges and opportunities of quick growth. He consults with companies to develop new strategies for their personalized path to growth. Gene speaks internationally about becoming THE choice, not a choice and cultivating the entrepreneurial spirit to activate HyperGrowth.

Gene’s podcast, Leaders in the Trenches, has been recognized by Inc. and Entrepreneur for its insight on marketing and sales leadership.

Gene is also the author of The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Achieving Profound Success. A regular contributor to Entrepreneur and Inc, Gene has also been featured in Forbes, Success, and Business Insider.

Jessica Best

Director of Data-Driven Marketing, Barkley

Jessica is a self-admitted numbers nerd. She’s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess,, Farmland Foods, Hallmark Baby, At Home, Banfield Pet Hospitals, SelectQuote, Boulevard Brewing Company, and more.

Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she has lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to Barcelona, and Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.

Kristin Uttech

Marketing Professor, Madison College

Kristin has spent over 20 years in leadership positions in corporate marketing. She spent a large part of her career at Penda Corporation as their Director of Marketing Communications where she developed strategic communications plans for current and emerging business units. While at Penda, she was named the Madison Chapter AMA Marketer of the Year as a result of her national consumer co-branded campaign with NASCAR and Craftsman. She was also the Director of Vertical Marketing for Sonic Foundry where she targeted corporate and higher education markets to drive sales of Mediasite, a leading webcasting technology.

She is now a Marketing Professor for Madison College. While at Madison College, she has been instrumental in launching both the Social Media Certificate and the Digital Marketing Diploma. She has developed a wide variety of classes on Innovation, Social Media, and Mobile Marketing. Kristin is also an active keynote speaker and has spoken to key marketing organizations such as the AMA, PRSA, MMA and the Social Media Breakfast. She is a consultant in strategic marketing for small to media size businesses.

She has completed two mini-MBAs from Rutgers University in Mobile Marketing and Digital Marketing. She also has a BA from UW-Eau Claire and a MBA from Marquette University. She is currently working coursework toward a doctorate in Organizational Leadership. This past summer she completed a Digital Marketing Immersion Course at Harvard.

Eagan Heath

Founder, SEO, Google AdWords and Analytics Expert,  Get Found Madison

Eagan Heath runs a local digital marketing agency he started called Get Found Madison and an ecommerce company he took over called Splendid Beast, which sells custom oil paintings of pets. His specialties are SEO, Pay-Per-Click (PPC) ads, and website analytics. He recently created a class for marketers on digital marketing strategies and tactics.


Scott Seidewitz

Founder & Principal, The Seidewitz Group

If you want to grow your company, beware what your market research consultant tells you—and your customers, too. That’s the message Scott has been telling clients for the past 16 years.

A graduate of MIT, an ex-P&G branding expert and a former political activist, Scott specializes in showing how conventional research often inhibits innovation and growth, rather than enabling them.  He is an innovator in applying the science of memory and motivation to marketing, showing how consumers often don’t know the reasons for their own behavior. Using straightforward techniques from the brain sciences can help clients understand and capitalize on the unspoken drivers of purchase behavior. Scott is also a recipient of a National Citation of Excellence from the American Advertising Federation.

Stan Phelps

Keynote Speaker and Workshop Facilitator, Founder Purple Goldfish

An IBM Futurist, TEDx Speaker and Forbes Contributor, he has spoken at over 250 events. Stan has spoken on every inhabited continent, in over a dozen countries for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi.

Prior to focusing on writing and speaking, Stan held leadership positions at IMG, adidas and the PGA. He also spent seven years as Chief Solutions Officer at Synergy, an award-winning marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M’s, Walmart and Starbucks.

Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School.


AMA Madison Moving Marketing Forward Conference Cancellation PolicyCancellations received on or before August 29, 2018 will receive a full refund. Any cancellations received after this date will forfeit the entire fee.  You may opt to send an alternate to the event in your place without additional charge. To request a cancellation, to make a change, or with questions please contact


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