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Lavanya Seetamraju

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GA4: Making the Switch No One Asked for (or Seems to Like)

June 15 @ 9:00 am - 10:00 am

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“You Should Try These Together”: How Combinatory Recommendations Shape Purchase Decisions
Autonomous Products Make Our Lives Easier. But Do They Deprive Us of Meaningful Experiences?

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Journal of Marketing
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Journal of International Marketing
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American Marketing Association – Madison
PO Box 620506
Middleton, WI 53562-3191

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