Lisa Konecke will guide marketers through the world of inclusive marketing and how to create a sense of belonging for everyone at AMA Madison’s Craft Marketing presentation at Garth’s Brew Bar on September 26th.

The session begins at 5:30 p.m. with networking. Register now.

Thank you to our sponsor!

Check out Lisa’s preview of what attendees will experience at the upcoming Craft Marketing presentation.

AMA: Tell us a little more about yourself and what Inclusion Ally, LLC does.

Inclusion Ally, LLC works with leaders to create safe and inclusive cultures through communication.

As an experienced and energetic Diversity, Equity, and Inclusion (DEI) professional speaker and facilitator, Lisa specializes in counteracting unconscious bias and LGBTQ+ inclusion in business. Her impact is amplified through strengthening each person’s allyship

AMA: What defines inclusive marketing and how can it impact an organization and its employees?

Inclusive marketing thinks outside of the norms of traditional marketing.  Inclusive marketing creates space for all protected classes, underrepresented populations and is accessible to ALL.  The impact on an organization will be higher return on investment, lower rates of turnover and improved employee engagement.

 AMA: What is your biggest piece of advice for marketers who want to begin prioritizing inclusivity in their marketing?

Determine whether you have inclusive marketing buy-in from leadership.  Do you include such statements in your values, your mission and vision statements, and especially in your strategic plans? 

 AMA: What is the big takeaway people can expect if they attend the event?

People will be able to consider inclusive marketing through their senses in order to create inclusive marketing on Monday!  OH, and we’ll have fun!

Venue: Garth Brew Bar, 1726 MONROE ST.

Cozy atmosphere. Educated staff. Remarkable beer. Garth’s Brew Bar opened in 2019 on Monroe St. The bar started from a passion to do good for the people and right by the beer. Learn more at https://www.garthsbrewbar.com/

AMA Madison’s ‘Craft Marketing‘ Series

Craft Marketing features a local presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice.