Craft Marketing Hero Image with Martha Carrigan

Martha Carrigan, CEO of Big Shoes Network (BSN), will explain how recent events have impacted the current state and future of Recruitment Marketing, plus how you can support your company’s recruitment efforts and overall brand at AMA Madison’s Craft Marketing presentation on June 28.

The session begins at 5:30 p.m. with networking at the Capital Brewery on Madison’s West Side. (This session is planned to be in-person, but may be switched to a virtual event depending on Covid restrictions.)

Thanks to our sponsor:

Register here

Check out Martha’s preview of what attendees will experience at the upcoming Craft Marketing presentation.

Tell us a little about yourself and what Big Shoes Network does.

We exist to help you fill big shoes.  Big Shoes Network (BSN) promotes top jobs and internships in digital marketing and advertising, communications & social media, graphic & web design in IL, MN and WI. But WAIT, there’s more! BSN also provides networking and professional development connections, plus targeted and trusted content through our email newsletter, Facebook, LinkedIn, Twitter and website.

What are some of the core ways the past few years’ events have changed the recruitment marketing landscape?

Quality of life is now center stage as THE employment benefit. It fuels all other benefits. So, there’s a HUGE increase in remote and hybrid opportunities where very few truly remote jobs existed prior to COVID.  

Internal and external employee engagement impact profit and bottom line like never before. Multiple studies have shown if your company/service has a negative (or non-existent) reputation as a good place to work, buyers – particularly Gen Z – won’t purchase your product: they’ll buy elsewhere – even if they aren’t looking for a new job.

What are some actions marketers can take to raise brand awareness and support recruitment? 

Prior to COVID, Human Resources (HR) and employee communications (typically the work of Public Relations) didn’t work with Marketing for messaging and strategy.  Today, marketers are increasingly working to develop strategies with HR, PR and C-Suite teams to market your company as a great place to work.

What is the big takeaway people can expect if they attend the event?

Ideas,  validation, encouragement (in a really tough hiring market) and strategic Recruitment Marketing tips.

AMA Madison’s ‘Craft Marketing‘ Series

Craft Marketing features a local presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice.