Hero banner for Craft Marketing Faith Dey Presentation

Faith Dey will share the simple steps to create your own pro-quality videos, whether for your internal company communications or for serving current and potential customers at AMA Madison’s Craft Marketing presentation on May 31st.

The session begins at 5:30 p.m. with networking at the Capital Brewery on Madison’s West Side.

Thanks to our sponsor:

Register here

Check out Faiths preview of what attendees will experience at the upcoming Craft Marketing presentation.

Tell us a little about yourself and what Live Well Video does.

After working with ESPN TV, co-producing DVDs and creating videos for my own business, I was inspired to help businesses to create professional videos to help them stand out online.  I was also part of an in-house video team, so I’m passionate about teaching how to produce video content and remove any technical overwhelm. I also help people feel more confident and prepared to appear in professional videos. I like to offer support with speaking, whether in interviews or using teleprompters.

What makes video such a powerful tool that marketers should invest in?

According to the Hubspot State of Marketing Report, 87% of video marketers say that video has increased traffic to their website, that video is the number one format marketers used in their content strategy in 2021, and that 80% of video marketers claim that video has directly increased sales.

What are some ways marketers can streamline the video making process to make it less daunting? 

Planning topics in advance, scheduling production along with their marketing/content calendar, and following a production process that can be taught to various team members.

What is the big takeaway people can expect if they attend the event?

Attendees will learn  how to plan a simple process and ways to produce in-house with professional-level equipment.

AMA Madison’s ‘Craft Marketing‘ Series

Craft Marketing features a local presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice.