Ema Roloff, of Naviant, will explain how you can create a social media brand built on authority and trust that allows you to win over your audience and beyond. AMA Madison’s Craft Marketing presentation on January 25th.

The virtual session begins at 4:00 p.m.. Thanks to Winbound, our sponsor.

Register here.

Check out Ema’s preview of what attendees will experience at the upcoming Craft Marketing presentation.

Tell us a little about what Naviant does.

Naviant is a business process consulting company that works with our clients to identify opportunities to simplify their processes and implement technology to drive automation. I am the Director of Sales for our Enterprise Solutions team. I work with our customers to implement and expand their intelligent automation solutions to drive efficiency.  

Why should business professionals make building a strong social media presence a part of their business strategy?

The last two years have drastically changed buying behaviors for both B2C and B2B companies. The way we consume information has also changed drastically, and attention spans have decreased due to an increase in stress hormones and the introduction of platforms like TikTok. Considering this and the fact that we are all far more comfortable making large purchases online, if you want to be a part of your consumers’ purchasing journey, social media needs to be a part of your strategy. 

In an interview with Gary Vee, Kevin O’ Leary from the Shark Tank said: “Storytelling, direct communication with your customers, compelling them to watch that 19, 20, 39, 49-second video that communicates what your product or services is what the successful companies are doing.” You can watch that interview here: https://youtu.be/M2PcLUqxjuE?t=191

Social media presents companies an opportunity to authentically build trust and credibility in our heavily digital world.

What are some tactics business professionals can use to kickstart their strategic social media journey? 

Take small steps to get more comfortable with sharing your thoughts in your industry. Spend time connecting with people in your industry and like and comment on their content. As you get more comfortable, begin sharing your own posts. That could mean resharing articles from industry publications with a few comments on the key points. Then you may progress to sharing your own original blog posts, written content, or video. 

Not everyone in your company needs to put their face on video or their name in a byline. In the age of social media, having one employee or the CEO or Founder become the “face” of your company can be very powerful. Having someone who is synonymous with your brand allows your organization feel more human and build trust.

What is the big takeaway people can expect if they attend the event?

During the event, I will share a bit some of the tactics that have helped me become more comfortable sharing on social media, how I have used LinkedIn to build strong industry relationships that I wouldn’t have had the opportunity to foster otherwise, and how that network has helped generate opportunities for myself and Naviant. 

I will also share some insights into how we are blending our Digital and Social Strategy to drive both sales and marketing results at Naviant.

AMA Madison’s ‘Craft Marketing‘ Series

Craft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.