Spencer X. Smith, AmpliPhi, will demonstrate how to devise a KPI framework to use for reaching your business goals at AMA Madison’s Craft Marketing presentation on November 30th.

The virtual session begins at 5:30 p.m. with networking. Thanks to Winbound, our sponsor.

Register here.

Craft Marketing - Novemeber 30th, 2021

Check out Spencer’s preview of what attendees will experience at the upcoming Craft Marketing presentation.

Tell us a little about what AmpliPhi does.

At AmpliPhi, we help make social media and Web 3.0 concepts easy. We primarily work with professional services firms to achieve their business growth objectives.

What benefits or insights can marketers gain from considering the 3 styles of marketing KPIs, Zero-Sum Games, Collectibles, and High-Water Marks?  

The benefits of KPI “buckets” – a framework for determining KPI type based on objective, not just based on one specific metric. I built this framework to help provide a narrative around the numbers.

Can you give us a preview of how to devise an effective KPI framework for achieving one’s goals? 

We start with a “pre-mortem,” or what happens if this KPI goes the exact wrong way? How do we prepare ourselves if these initiatives don’t work? We then walk back from that worst-case scenario and build an ideal outcome while being mindful of the caveats from the pre-mortem exercise.

What is the big takeaway people can expect if they attend the event?

They’ll understand the psychology involved with each style of KPI and what the desired feeling is expected when we achieve our growth goals.

AMA Madison’s ‘Craft Marketing‘ Series

Craft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.