David Mantey, Industrial Media, will explain trade publications can improve your business and how to successfully partner with trade publications for best results at AMA Madison’s Craft Marketing presentation on October 26th.
The virtual session begins at 5:30 p.m. with networking. Thanks to Winbound, our sponsor.
Check out David’s preview of what attendees will experience at the upcoming Craft Marketing presentation.
Tell us a little about yourself and what Industrial Media does.
I’m the editorial director of digital media at Industrial Media. I’ve been covering the design engineering and manufacturing industries for 15 years. I’m the co-host of the Today in Manufacturing podcast, a co-host of our daily IEN Now video series and editor of our daily newsletters.
Industrial Media is a publishing company with a portfolio that serves the manufacturing, industrial distribution, and design engineering markets. Industrial Media owns Industrial Equipment News (IEN), which has been around since 1933. In September 2019, the company acquired Manufacturing.net, IMPO, Industrial Distribution, Food Manufacturing and Manufacturing Business Technology.
What makes partnering with trade publications stand out as such a powerful marketing tool?
Trade publications provide a highly engaged, curated audience made up of professionals who are hungry for information that will help them do business more efficiently. Right now, the audiences are hungrier than ever.
Trade publications provide an ecosystem of industry professionals seeking new products and technical information daily.
Can you give us a preview of some of the results marketers can get from partnering with trade publications?
The biggest pain point for any marketer in any industry is proving ROI. Trade publications can provide transparency and metrics that help make that easy. Selecting the right publishing partner and audience is key to a campaign’s success.
Trade publications make it possible to reach extremely targeted audiences, and some offer guaranteed results.
What is the big takeaway people can expect if they attend the event?
Less is more when you work with a trade publication that verifies and qualifies every click. This session will tell you how to find the right trade publishing partner and build a long-term relationship.
AMA Madison’s ‘Craft Marketing’ Series
Craft Marketing features a local virtual presenter each month. You’ll have the chance to learn about a wide range of marketing topics while networking with other industry professionals and enjoying the drink of your choice from your virtual location.