Signature Speaker Series

American Marketing Association Madison speaker seriesSignature Speaker Series


From September through May, AMA-Madison presents an educational marketing luncheon. We are excited to announce our 2020 Signature Speaker Series program year will be consistently held at HotelRED! Visit our Events Page for upcoming and past programs for more detail.

Our mission is to be the premier resource for marketers in the Greater Madison Area. Our programs are geared to benefit even the most experienced marketers, while also presenting value to those new to the field, with an eye toward applying relevant future trends. A primary benefit of our events is the network itself. That’s you! We hope you will join our next event and bring a like-minded friend.

If you’re looking to get involved and gain from the experience of new challenges and meet people, or share your experience in the field and pay it forward, we hope you will consider one of several roles as a Volunteer! If you’re the next speaker we should know about, please visit our Call for Speakers page!

Upcoming Events

Successful marketing matches your “Inside Reality” with your “Outside Perception”. Improve your messaging with “Inside Out Marketing”.

About this Event

Continuing with virtual events in the time of COVID-19, AMA Madison’s May Signature Speaker Series will take place via Zoom on May 12th at 8:00 a.m. Michael DiFrisco will present “Inside Out Marketing” as a free webinar.

Inside Out Marketing is looking at your business from your customer’s perspective. It’s about determining your inside reality (what you do really well and differently than the competition), deciding how to best communicate your reality in a dramatic and memorable way, and then execute accountable marketing that gets results. When your inside reality is aligned with your outside perceptions, that’s where the marketing magic happens.

During this webinar you’ll learn :

  • How to determine your organization’s authentic inside reality
  • How to best communicate this reality in a dramatic and memorable way
  • How communicating your inside reality in your outside perceptions (your marketing) is the best way to ensure your brand talk is aligned with your brand walk

Click Here to learn more.

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