Program Videos

AMA Monthly Program Videos

The American Marketing Association – Madison offers a monthly educational marketing lunch program from September through May.  We encourage both members and non-members to join us live each month.

Here are some examples of the great speakers and ideas we bring to you.

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Special thanks to our videography sponsor Widen – Digital Asset Management and Visual Content Marketing

April 2017 – How to Build Trust With Your Audience

Everyone wants to sell their product or service, but how do you build trust with your audience before the pitch? Join Forte and Nimblify CEO Shree Kalluri for this informational session and walk away knowing:

  • Best practices for starting and sustaining an inbound marketing approach
  • Steps you can take to become truly customer centric and build evangelists
  • Pitfalls of focusing on your competition


 

March 2017 – Trends and Predictions for 2017 to Help You Succeed

Hear Laura Gallagher from the Creative Company on the shifts in consumer behavior and marketing trends for 2017. Laura covered:

  • Why active consumption is far more important than passive consumption of content and how marketers are achieving it.
  • How simplicity in everything from clothing (think hoodies) to how we live (minimalists), consume and travel will affect every area of our lives.
  • Why personalized data trumps everything from this day forward.
  • Why trust is more elusive than ever for brands and some ways some brands are trying to fix it.

February 2017 – Virtual Reality in your Marketing

Listen as American Family Insurance and Huffington Post discusses how they’ve added Virtual Reality to their marketing toolbox. They will cover American Family’s perspective on Innovation, and how they developed the partnership with AOL/Huffington Post, today’s digital consumer, and how using augmented reality and virtual reality can amplify your storytelling, and the real value of our innovation exploration with 360 degree video: our successes and failures, learnings and results.

January 2017 – The Two-Year Content Marketing Plan

Learn how one Wisconsin tech company has tripled its inbound leads by weaving quality writing, video, and UX-focused design into every phase of the buyer’s journey. Our speaker was John Jennings, Digital and Social Media Manager, Skyward. John is a marketing outsider, representing the new wave of content managers with heavy writing backgrounds and little-to-no formal marketing training. His primary function as Skyward’s digital and social media manager has been to establish an internal culture of transparency, empowerment, and risk-taking.

November 2016: How to Advertise in Popular Social Media Platforms

In this presentation, Brian Lee will demonstrate ad setup, including choosing objectives, demographics and budgets, in tools such as Facebook, Twitter, LinkedIn and YouTube. Plus, he will explain how to measure advertising efforts in Google Analytics. Our speaker was Brian Lee, president of Revelation PR, Advertising & Social Media, which won a Dane County Small Business Award this summer. He also teaches social media part-time at Madison College, serves as a digital marketing specialist for the State of Wisconsin’s Business Intelligence Team and he’s the author of the book Using Social Media for Business. Brian is a past-president of PRSA-Madison and Ad 2 Madison, and he’s the founder of the annual joint networking holiday party that sees all the communication groups in town come together each December.

 

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