MMF18 Conference

american marketing association madison conference 2018

You spoke—and we listened. Thanks to your suggestions, our Moving Marketing Forward Conference is back…and better than ever! We’ve pulled together some of the best and brightest industry minds from across the country to provide you with the tools you need to be a more agile, smarter marketer.

Whether you’re in marketing, PR, social media, sales, graphic design, or another related field, #MMF18 has something for you.

Check out our agenda for September 12 below!

8:30 a.m. – 9:10 a.m.: Registration / breakfast / networking

9:10 a.m. – 10:00 a.m.: Opening Keynote – Experience Design: End Your Addiction to Storytelling
Russ Klein (CEO, the American Marketing Association)

~ Master Classes ~

10:00 a.m. – 10:50 a.m.: Fortune and Glory: How to Make Friends, Rank High, and Get Famous Online
Andy Crestodina (CMO and Co-founder, Orbit Media)

11:00 a.m. – 11:50 a.m.: The Trap of Success: How to Stop Letting Your Fear Hold You Back and Start a Life of Significance
Gene Hammett (Managing Director, Core Elevation)

11:50 a.m. – 1:00 p.m.: Lunch and Panel discussion: The Future of Marketing

~ Breakout Sessions ~

1:00 p.m. – 1:45 p.m.:
OPTION 1 – Digital Education: What You Need for Today’s Job Market
Kristin Uttech (Marketing Professor, Madison Area Technical College)
OPTION 2 – Get Growing Online and Offline: Email Marketing List Growth—the RIGHT Way
Jessica Best (Director of Data-Driven Marketing, Barkley)

2:00 p.m. – 2:45 p.m.:
OPTION 1 – One Visit is Not Enough: Why You Need Multi-Channel Marketing to Close Interested Buyers
Eagan Heath (Founder and Analytics Expert, Get Found Madison)
OPTION 2 – Beware the Voice of the Customer: Applied Neuroscience Tells Us What Really Drives Behavior
Scott Seidewitz (Principal, the Seidewitz Group)

3:00 p.m. – 4:00 p.m.: Closing Keynote –  12 Ways to Win Customers and Influence Word of Mouth
Stan Phelps (Author, Keynote Speaker, Futurist)

Here are four reasons to register today:

  1. Hands-on learning with a roadmap to put it into practice.
  2. More time to meet and collaborate with fellow marketers who are facing similar challenges.
  3. Crowdsourced ideas, tools, and resources generated throughout the day.
  4. Just one day, but filled with hundreds of takeaways.

That’s the kind of ROI marketers dream about!

2018 Moving Marketing Forward Conference
Wednesday, September 12, 2018
8:30 a.m. – 4:00 p.m.
The Exhibition Hall at the Alliant Energy Center in Madison

AMA Madison Moving Marketing Forward Conference Cancellation PolicyCancellations received on or before August 29, 2018 will receive a full refund. Any cancellations received after this date will forfeit the entire fee.  You may opt to send an alternate to the event in your place without additional charge. To request a cancellation, to make a change, or with questions please contact


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