MMF Conference

MMF17 Conference

For one all-inclusive day, we’re pulling together some of the best and brightest industry minds to help you be an even better marketer. But they’re not just going to pontificate on fluffy new ideas or inaccessible best practices, because frankly, you already have enough of those, don’t you?

No, this conference is different. We don’t have speakers, we have Idea Sherpas who will guide you on a self-selected journey through the three stages of marketing—Planning, Execution and Evaluation—and actually help you put practical strategies into action through a combination of discovery sessions and hands-on workshops.

Tuesday, September 12
8:00 a.m. – 5:00 p.m.
The Exhibition Hall at the Alliant Energy Center in Madison

Here are five reasons to register today:

  1. Hands-on learning with a roadmap to put it into practice.

Spend the morning in shorter, action-packed discovery sessions that introduce new ideas. Then, put them into practice during the deep-dive workshop of your choice.

  1. More time to meet and collaborate with fellow marketers who are facing similar challenges.

Have you ever asked yourself, “How are others doing this?” Well, after September 12th, you’ll know!

  1. A Wall of Wisdom: Crowdsourced ideas, tools, and resources generated throughout the day.

No need to spend hours searching the Web for recommendations. We’ll bring them to you as one, compiled resource.

  1. Just one day, but filled with hundreds of takeaways.

That’s the kind of ROI us marketers dream about.

  1. Early bird pricing is now open!!

Save big when you register before July 20th. Save even bigger when you become an AMA member.


Early Bird Registration (until July 20)

  • AMA Madison Chapter Members: $115
  • Non-members: $185
  • UW Madison AMA Student Chapter Members: $50

Standard registration (after July 20):

  • AMA Madison Chapter Members: $175
  • Non-members: $275
  • UW Madison AMA Student Chapter Members: $50


Time Session Description Speaker
Gearing Up For the Day
7:15-8:00 Registration and Breakfast
8:00-8:15 Welcome and Opening Remarks Lacinda Athen,
President, AMA Madison
8:15-9:00 Conference Kickstarter!
The Top Technology Trends Transforming Business and Society
Idea Sherpa: Corbin Ball
[Full description & bio]
9:00-9:20 Brain Break
Get those creative juices flowing, get talking at your tables, and have a whole lotta fun!


Three concurrent sessions, all equally powerful
9:30-10:15 Planning:
Make sure you’re setting the right goals, objectives and strategies
Idea Sherpa:
Chris Schell, VP of Marketing @ Summit Credit Union
[full description & bio]
9:30-10:15 Execution:
Producing great content for social media: telling your story through created and curated posts
Idea Sherpa: Josh Klemons, Digital Storyteller & Strategist @ Reverbal Communications
[[full description & bio]
9:30-10:15 Evaluation:
Why you’re probably using your analytics incorrectly
Idea Sherpa: Susan Thomson, Co-Founder and Licensed Coach @ ActionCOACH of Madison
[[full description & bio]
10:15-10:30 Relax, recharge and reconnect


Three concurrent sessions, all equally powerful
10:30-11:15 Planning:
Direct your message, direct your traffic through better audience segmentation
Idea Sherpa: Scott Gomer, Director, Marketing Communications @ WIDA at the University of Wisconsin
[full description & bio]
10:30-11:15 Execution:
Turning listening into an effective lead nurture campaign
Idea Sherpa: Stephen Wright @ Salesforce
[meet your spakers]
10:30-11:15 Evaluation:
Creating a dashboard that works for (not against) you
Note: This session pairs with the Evaluation Workshop
Idea Sherpa: James Colvin
[full description & bio]
11:45-12:50 LUNCH
Relax, refuel, and enjoy a Q&A panel discussion on how to become a more marketable marketer
Idea Sherpas: Dana Zurbuchen, Julie Wood and Susan Thomson
12:50-1:05 Brain Break
Get those creative juices flowing, get talking at your tables, and have a whole lotta fun!


Three concurrent sessions, all equally powerful
1:15-2:00 Planning:
Achieving Marketing Agility in a Digital World
Note: this session pairs with the Planning workshop
Idea Sherpa: Jim Ewel, President @ AgileMarketing.Net
[full description & bio]
1:15-2:00 Execution:
A holistic guide to online marketing: conversion
Note: this session pairs with the Execution workshop
Idea Sherpa: Joey Donovan Guido, Owner @ Cuppa SEO
[full description & bio]
1:15-2:00 Evaluation:
Presenting data your C-Suite actually cares about
Idea Sherpa: Stephen Wright @ Salesforce
[full description & bio]
2:00-2:15 Relax, recharge and reconnect
3 concurrent workshops designed to facilitate action
(You choose which one to attend)
2:15-4:00 Planning Workshop:
Roadmap to developing a truly agile marketing plan
Idea Sherpa: Jim Ewell
[full description & bio]
2:15-4:00 Execution Workshop:
Roadmap to applying better website conversion strategies
Idea Sherpa: Joey Donovan Guido
[full description & bio]
2:15-4:00 Evaluation Workshop:
Roadmap to gathering and organizing the right data more easily
Idea Sherpa: James Colvin
[full description & bio]
Share learnings, gather ideas, eat, drink and have some fun

AMA Madison Moving Marketing Forward Conference Cancellation Policy:  Cancellations received on or before August 29, 2017 will receive a full refund. Any cancellations received after this date will forfeit the entire fee.  You may opt to send an alternate to the event in your place without additional charge. To request a cancellation, to make a change, or with questions please contact


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