You spoke—and we listened. Thanks to your suggestions, our Moving Marketing Forward Conference is back…and better than ever! We’ve pulled together some of the best and brightest industry minds from across the country to provide you with the tools you need to be a more agile, smarter marketer.
Whether you’re in marketing, PR, social media, sales, graphic design, or another related field, #MMF18 has something for you.
2018 Moving Marketing Forward Conference
Wednesday, September 12, 2018
8:30 a.m. – 4:00 p.m.
The Exhibition Hall at the Alliant Energy Center in Madison
MMF18 CONFERENCE AGENDA
Here are four reasons to register today:
That’s the kind of ROI marketers dream about!
2018 Moving Marketing Forward Conference
AMA Member Tickets
* Only members of the UW-Madison AMA student chapter should select this ticket type.
Russ Klein has quarterbacked teams for many of the world’s foremost brand names—holding top marketing and advertising posts at Dr Pepper/7UP Companies, Gatorade, 7-Eleven, Burger King, and Arby’s.
His Burger King body of work was recognized by ADWEEK as “The Advertiser of the Decade” for the 2000’s… and Klein was recognized as a seminal influence behind Burger King’s title of Creative Marketer of the Year at Cannes ad festival 2017.
Founder and Chief Marketing Officer, Orbit Media
Over the past 18 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little marketing podcast.
Andy has written hundreds of articles on content strategy, search engine optimization, conversion and Analytics.
He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Gene Hammett studies HyperGrowth companies to understand the challenges and opportunities of quick growth. He consults with companies to develop new strategies for their personalized path to growth. Gene speaks internationally about becoming THE choice, not a choice and cultivating the entrepreneurial spirit to activate HyperGrowth.
Gene’s podcast, Leaders in the Trenches, has been recognized by Inc. and Entrepreneur for its insight on marketing and sales leadership.
Gene is also the author of The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Achieving Profound Success. A regular contributor to Entrepreneur and Inc, Gene has also been featured in Forbes, Success, and Business Insider.
Director of Data-Driven Marketing, Barkley
Jessica is a self-admitted numbers nerd. She’s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, At Home, Banfield Pet Hospitals, SelectQuote, Boulevard Brewing Company, and more.
Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she has lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to Barcelona, and Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.
Marketing Professor, Madison College
Kristin has spent over 20 years in leadership positions in corporate marketing. She spent a large part of her career at Penda Corporation as their Director of Marketing Communications where she developed strategic communications plans for current and emerging business units. While at Penda, she was named the Madison Chapter AMA Marketer of the Year as a result of her national consumer co-branded campaign with NASCAR and Craftsman. She was also the Director of Vertical Marketing for Sonic Foundry where she targeted corporate and higher education markets to drive sales of Mediasite, a leading webcasting technology.
She is now a Marketing Professor for Madison College. While at Madison College, she has been instrumental in launching both the Social Media Certificate and the Digital Marketing Diploma. She has developed a wide variety of classes on Innovation, Social Media, and Mobile Marketing. Kristin is also an active keynote speaker and has spoken to key marketing organizations such as the AMA, PRSA, MMA and the Social Media Breakfast. She is a consultant in strategic marketing for small to media size businesses.
She has completed two mini-MBAs from Rutgers University in Mobile Marketing and Digital Marketing. She also has a BA from UW-Eau Claire and a MBA from Marquette University. She is currently working coursework toward a doctorate in Organizational Leadership. This past summer she completed a Digital Marketing Immersion Course at Harvard.
Founder, SEO, Google AdWords and Analytics Expert, Get Found Madison
Eagan Heath runs a local digital marketing agency he started called Get Found Madison and an ecommerce company he took over called Splendid Beast, which sells custom oil paintings of pets. His specialties are SEO, Pay-Per-Click (PPC) ads, and website analytics. He recently created a class for marketers on digital marketing strategies and tactics.
Founder & Principal, The Seidewitz Group
If you want to grow your company, beware what your market research consultant tells you—and your customers, too. That’s the message Scott has been telling clients for the past 16 years.
A graduate of MIT, an ex-P&G branding expert and a former political activist, Scott specializes in showing how conventional research often inhibits innovation and growth, rather than enabling them. He is an innovator in applying the science of memory and motivation to marketing, showing how consumers often don’t know the reasons for their own behavior. Using straightforward techniques from the brain sciences can help clients understand and capitalize on the unspoken drivers of purchase behavior. Scott is also a recipient of a National Citation of Excellence from the American Advertising Federation.
Keynote Speaker and Workshop Facilitator, Founder Purple Goldfish
An IBM Futurist, TEDx Speaker and Forbes Contributor, he has spoken at over 250 events. Stan has spoken on every inhabited continent, in over a dozen countries for Fortune 100 brands such as IBM, Target, ESPN, UPS, GlaxoSmithKline and Citi.
Prior to focusing on writing and speaking, Stan held leadership positions at IMG, adidas and the PGA. He also spent seven years as Chief Solutions Officer at Synergy, an award-winning marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M’s, Walmart and Starbucks.
Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School.