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Can Marketing and Sales Ever Find True Love? Heck Ya!

Can Marketing and Sales Ever Find True Love? Heck Ya!

Romance will be in the air at our next Craft Marketing presentation. But the focus won’t be on couples. Instead, marketers will learn how sales & marketing can achieve a shared vision. Cynthia Beiler of Leveraged Mind Consulting will present “Marketing and Sales:...
Your Customers and Stories: Resistance is Futile

Your Customers and Stories: Resistance is Futile

Stories are so ubiquitous, we often take them for granted.  But as you’ll discover in our next Craft Marketing presentation, they are marketer’s secret weapon. Michael and Dave Neelsen of StoryFirst will present “Why Our Brains and Your Customers Cannot Resist...
The $750 Billion Market: How to Reach Millennial Moms

The $750 Billion Market: How to Reach Millennial Moms

Moms have buying power including Millennial Moms. Estimates say that Millennial moms controls $750 billion in spending powers. The tough part for brands is that Millennials Moms are a demographic of their own and have significant differences in their buyer’s journeys...

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