Ready to Become a Marketing Mind Reader?

Ready to Become a Marketing Mind Reader?

Considering we’re professional communicators, marketing pros have a lot to learn about communication.  Especially when it comes to effective communication between you, your boss/client and your team. To shed some light on what influences communication from a...
Hey Alexa – Talk About My Brand!

Hey Alexa – Talk About My Brand!

By 2022, it is predicted that more than 55 percent of U.S. households will have some type of voice-enabled smart speaker, such as the Amazon Echo or Google Home. These devices have a distinct presence and permeate households differently than TVs or radios. With...
A New Mindset for Understanding Your Customers

A New Mindset for Understanding Your Customers

In order to see something new, you have to not see something else. That mind-blowing statement is the basis of experience design, and a concept Kavitha Krishnan, Senior User Experience Strategist at Mattel (American Girl) will share at her May 8 presentation:...

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