Hey Alexa – Talk About My Brand!

Hey Alexa – Talk About My Brand!

By 2022, it is predicted that more than 55 percent of U.S. households will have some type of voice-enabled smart speaker, such as the Amazon Echo or Google Home. These devices have a distinct presence and permeate households differently than TVs or radios. With...
A New Mindset for Understanding Your Customers

A New Mindset for Understanding Your Customers

In order to see something new, you have to not see something else. That mind-blowing statement is the basis of experience design, and a concept Kavitha Krishnan, Senior User Experience Strategist at Mattel (American Girl) will share at her May 8 presentation:...

Pin It on Pinterest