Have you registered yet for our 2019 Annual Conference “Elevate with Authenticity” on Thursday, September 26th at the Park Hotel in beautiful downtown Madison, WI? If not, here’s a sneak peek into one of our presenters, Leah Ujda.
Leah will lead the master class “Build Understanding Through Customer Journey Mapping” at the Conference and is the Director of Research and Design at Widen Enterprises. She leads Widen’s User Experience and Service Design teams in providing actionable research insights that inform design vision and strategy throughout the company, keeping their users at the heart of what they do. A librarian by training, she brings her curiosity about people and passion for metadata to all that she does.
What do you expect the audience to take away from your presentation, “Build Understanding Through Customer Journey Mapping”?
We’ll talk through the what, why, and how of journey mapping. Attendees will learn how marketers, creatives, and product teams can use a visual representation of their customers’ experience with their offerings.
What is holding companies back from using a tool like a Customer Journey Map?
It can feel overwhelming identifying the right breadth and depth for your map, but knowing why you want a Customer Journey Map, and what you plan to do with it makes getting started so much easier! I’ll share advice for defining your scope, creating a research plan, and making your map actionable.
What is the biggest opportunity companies have to optimize customer experiences?
Take a genuinely human-centric approach to your work. Products, services, and experiences that are conceived, designed, and delivered with your customers and users will lead to offerings that resonate deeply — ultimately driving engagement and growth.
If you were not in your current career, what would you be doing instead?
What is your favorite pizza?
The deluxe from Buck’s Pizza is a classic!
What is your favorite travel destination?
If I’m driving, Door County in August. If I’m flying, The Netherlands in May.