Have you heard of the General Data Protection Regulation (GDPR) privacy law? Many marketers haven’t, especially if they don’t do business overseas. But this European law can and likely will have an impact on everyone, even if you don’t do business in Europe.
We operate in a global economy–meaning even if you’re a local business, you may collect data via email sign-ups that could come from other countries. This fact alone means you should be aware of GDPR, and how it could impact you.
At our April 10 Signature Speaker Series luncheon, Jamie Madison of Active Campaign will present “GDPR: Are Your Marketing Efforts in Compliance?” Jamie will discuss what these new requirements mean for marketers and businesses.
Jamie is the Instructional Content Lead at ActiveCampaign, a SaaS marketing automation platform that helps businesses meaningfully connect and engage with their customers. In this interview, she shares some details on her upcoming presentation.
Research indicates only 36% of marketers have heard of GDPR, while 15% of companies have done nothing and are at risk of non-compliance. In a nutshell, what is GDPR?
The General Data Protection Regulation (GDPR) is a privacy law from the European Union (EU) designed to increase protections around the processing of personal data of EU citizens; it goes into effect on May 25, 2018.
GDPR applies to any organization that processes personal data from people in the EU, regardless of whether the organization has a presence in or processes data in the EU.
If you collect, store, manage, or analyze personal data of any kind, including email addresses–from people in the EU–regardless of where you are based, it is likely that the GDPR affects your organization.
This is designed to safeguard data of EU citizens. Does it affect companies even if they’re not consciously marketing to people in Europe, and what are the potential ramifications if they don’t comply?
The GDPR applies specifically to EU citizens and organizations, but it has the potential to apply to a wide variety of different organizations, no matter where they are located.
If there’s a chance you process the personal data of EU subjects, you may need to be in compliance with GDPR. It’s important you become compliant, as non-compliance carries a risk of hefty fines.
The scope of the regulation is quite large; personal data includes email addresses, social media information, and any other identifying information. It’s quite possible to collect an EU email address without realizing or intending to, so it’s important for all organizations to be prepared.
What will you discuss during your presentation?
This presentation will provide an overview of the basics of GDPR, including what it means to be compliant, and how this will ultimately make you a better marketer.
While there’s a lot to do (and think about!), most of these changes are ultimately best practices for marketers, regardless of whether you sell outside the U.S. or not.
You want to make it clear to attendees that you are not providing legal advice related to compliance issues. Who would you advise attend the presentation?
This presentation is for marketers who know they need to be compliant, but aren’t sure where to start. We’ll connect regulations to marketing best practices, and discuss how they can help you strengthen your marketing overall.
Although the content does not represent legal advice, it does provide marketing advice for people looking to understand and deal with the ramifications of the GDPR.
Reserve your seat today for Jamie’s presentation. Register now!
This post was written by Greg Mischio, the Owner and Strategic Director of Winbound. Winbound provides an all-in-one content marketing and conversion optimization package specifically designed for small marketing departments. Twitter: @gregmischio